Category: MBA Seminar Topics

This article explained the information on assemblers of automobile industry of India and it even specified the information on component suppliers of Indian automobile industry.

According to this article, Indian automobile industry is facing many challenges in global market and local markets. Many foreign companies are planning to enter Indian market that increases competition in the marketplace. In order to overcome the national and international competition Indian automobile companies are developing new strategies to attract Indian customers towards their companies. This article stated the information on strengths and weaknesses of automobile industry of India. The future work and development is required in order to illustrate additional information on competitive levels of Indian automobile industry.

The information on Indian automobile industry and its competitors is described in this research article and for this particular reason this article is used in the research process.  

Finally researcher justifies that Indian auto industry is facing many challenges and problems in local and international markets and the companies should use different strategies and methods in order to overcome the competition and to get competitive advantages among the competitors.

Indian automobile industry is facing many challenges in global market and local markets. Many foreign companies are planning to enter Indian market that increases competition in the marketplace. In order to overcome the national and international competition Indian automobile companies are developing new strategies to attract Indian customers towards their companies.

This article stated the information on strengths and weaknesses of automobile industry of India. The future work and development is required in order to illustrate additional information on competitive levels of Indian automobile industry.

The information on Indian automobile industry and its competitors is described in this research article and for this particular reason this article is used in the research process.  

Finally researcher justifies that Indian auto industry is facing many challenges and problems in local and international markets and the companies should use different strategies and methods in order to overcome the competition and to get competitive advantages among the competitors. 

Current changing aspects that are taking place in Asian automobile companies especially in Indian automobile companies. The global market development has changed the economic standards of Asian countries and it has shown positive impact on automobile sector. This article explains the economics of automobile industry and compares different Asian automobile countries with Indian automobile industry. Information on different Asian countries like India, China, Indonesia and Thailand are explained. Among these countries Indian and China’s automobile industries are giving tough competition in the global market and are playing major role in the World automobile sector.

Finally, the information on automobile trades of Asian automobile industries is described in detail within this article. The future improvements should be made to this article in order to give information on competitive advantages of these automobile companies of Asia.

The information on Asian and Indian automobile industries is clearly explained in this article and the information on Indian automobile industries is taken into account in order to fulfill research requirements.

After reviewing this article, researcher justified that among the total Asian automobile companies Indian automobile industry is the tough competitor that is playing major role in development of automobile sector. 

According to the views of (RNCOS-2006) Indian automobile industry is an open market for many companies. This article explains the production, sales and export growth of Indian automobile industry and specified the information on opportunities offered by Indian automobile Industry to foreign car companies. The porter’s five forces of Indian automobile industry are illustrated, that gives a clear idea on current status of automobile industry of India. Automobile industry is the most competitive industry in the World, in which many changes and sudden circumstances takes place in the market. Information on these changes that happens in automobile market of India is described.

This article explained the information on role players of automobile industry. Significant information on car marketing strategies in order to improve sales of cars is included in this article. The future work development is required to this article in order to get information on detailed analysis of automobile industry of India.

 This article is related to automobile industry of India and information on Indian automobile industry which is related to actual research topic and for this reason this article information is used in the research process.

After reviewing this article, researcher concludes that there are different types of automobile role players in Indian automobile industry and it is playing vital role in the economical standard of the country. 

According to the report of Mapsofindia (2010), Indians buy cars regularly, which are allowing the automobile companies to establish new cars with efficient features in order to attract the customers. This report specified that there are many top automobile companies in India like Tata Motors, Hindustan Motor Ltd, Ashoke Leyland, Maruthi Suzuki India Ltd and Bajaj Auto, which are leading Indian automobile industry. The deep overview and competitive advantages of these companies and their cars are explained in detail within this report. According to this report, there are many top automobile companies in India that are offering wide range of automobile services to Indian customers.

This report even revealed the SWOT- strengths, weaknesses, opportunities and threats of Indian automobile industry. The future enhancements are required to this report in order to include information on some other important automobile companies in India. The information based on automobile industry is considered from this report and summarized according to research requirement.

The actual research problem is that automobile industry is facing tough competition in the market place. In order to specify the information on popular automobile companies the information from this particular article is taken into consideration.

After analyzing this article, researcher concludes that automobile industry includes wide range of companies that are serving automobile customers with wide range of cars and car models. 

Literature review is the significant aspect in the research process because it is the only aspect that can be used to find the research data from published information sources. Different ideas and opinions of scholars can be considered and analyzed in a critical manner in order to fill the research gaps.

Literature review chapter of this research study includes the significant information on different aspects related to problem statement such as automobile industry, buying behavior of customers, Tata Nano and car marketing strategies.

The actual research problem is competition among automobile industries, identifying buying behavior of customers, Tata Nano effect etc. The different types of articles on Indian automobile industry, Tata Nano, buying behavior of customers along with the information on car marketing strategies to be followed in order to overcome the competition and become successful company in the market are taken into consideration and are analyzed critically in order to get final results. 

The explicit assumptions of this research study are that, this study may finally identify the entire problems faced by Indian automobile companies, especially Tata Nano.

This study suggests marketing strategies and methods to be followed by automobile companies to identify the buying behavior of the customers and to improve their car sales. But the specified strategies may be considered or rejected by Tata Company because it is having many alternate resources to identify and overcome their internal and external problems. Researcher is assuming and expecting that if this research study reaches Tata and other automobile companies of India they will consider the final opinions and views specified and suggested by the researcher. 

Implicit assumptions 

The hidden and implicit assumptions of the researcher is that this research study may be accepted by Indian automobile companies and widely used by them to overcome the problems faced by them.

The hidden assumption is that researcher is expected good feedback to the suggested study from the readers and finally expecting the feedback that this particular research study is much more useful to automobile companies. 

The actual hypothesis of this study is to identify the problems that take place in Indian Automobile Companies by taking Tata Nano as example. This study identifies the different problems that take place in auto industry and among the total problems, buying behavior is considered as the significant problem that is allowing the auto companies to face failures in the marketplace. This study gives a basic idea on buying behavior on India customers, especially when they buy cars.

The purpose of this study is to analyze the buying behavior of a customer in Indian Automobile market and to examine different marketing strategies that are used in the Indian car market in order to satisfy the changing preferences of the customers. The main reason for selecting this particular topic because Automobile industries in India (Tata) are facing problem in understanding the changing buying behaviors of a customer and making mistakes in applying proper marketing strategies to their products, which ultimately will effect the Automobile industries in India. In this research researcher would like to gather more information on the automobile industry and analyze the different buying behaviors of the customers as well as to analyze the strategies required to be successful in the automobile market.

Even though, there are many automobile companies in the market, all industries have their own significance and preferences because of the type of services offered by them. By using this research process the researcher wishes to provide detailed information on the overview of the automobile industry and the buying behavior of customers when purchasing vehicles and also different aspects of the car marketing along with the overview of the Tata Nano car. 

Research Questions and Objectives 

1. What type of impact does globalization process is shown on buying behavior of Indian automobile industry?
2. Why Indian automobile companies especially Tata facing challenges in the international markets?
3. What is the buying behavior of consumers when they purchase cars?
4. How do the companies assess the buying behavior of customers towards their company cars?
5. Why are companies facing failures in identifying the buying behavior of the customers?
6. How to identify and analyze the buying behavior of customers and what type of strategies should they follow in order to satisfy the buying preferences of customers?
7. Does the Tata NANO car change the history of automobile industry? What type of impact does Nano showed on automobile companies?
8. What are the competitive advantages of Tata Nano car when compared with its competitors?
9. What type of marketing strategies should the automobile companies follow in order to market their cars and to get succeed in the automobile market?
10. What type of marketing strategies should Tata Nano follow in order to improve their sales?