Indian automobile industry is facing many challenges in global market and local markets. Many foreign companies are planning to enter Indian market that increases competition in the marketplace. In order to overcome the national and international competition Indian automobile companies are developing new strategies to attract Indian customers towards their companies.
This article stated the information on strengths and weaknesses of automobile industry of India. The future work and development is required in order to illustrate additional information on competitive levels of Indian automobile industry.
The information on Indian automobile industry and its competitors is described in this research article and for this particular reason this article is used in the research process.
Finally researcher justifies that Indian auto industry is facing many challenges and problems in local and international markets and the companies should use different strategies and methods in order to overcome the competition and to get competitive advantages among the competitors.