Impact of IT on Sales Industry with special reference to Retail, FMCG & E-Commerce Industries

1.    Introduction

The days are gone when the strategy of marketing and sales used to happen in a traditional way. The world has become small by glocalization because of tremendous development in technology. The competition has increased across the globe irrespective of the industry segments where the companies are investing huge amounts in technology implementation in their organization to become sustainable. The technology is been implemented in all areas and functions of the organization and when it comes to sales apart from ERP technologies separate sales technologies are being implemented to increase monitoring and track sales. It is very important to track, and generate analytics and metrics of the sales patterns which shall help in planning the entire operations of the organization hence, Information technology in sales is very important.

The IT in Retail, FMCG, and E-Commerce play a crucial role as there are many product lines, and diverse products and the mode of operations/ sales of the sales have multiple dimensions. As stated that there because of tremendous competition organizations are expanding beyond geographical horizons and diversifying their products and tracking the sales patterns, product wise sales, location wise sales, season wise sales are very important along with the strategy of enabling the sales technologies to do market research also.

In this project, the role of IT in the sales industry with reference to retail, FMCG & E-Commerce shall be analyzed using the Political, Economic, Social, Technological, Legal, Environmental (PESTLE), Strength, Weakness, Opportunities, Threats (SWOT), Ishikawa diagrams. The five dominant sales technologies shall be analyzed based on their features, number of customers, performance, etc., and one of these five technology be selected and analyzed further. Based on the analysis the findings shall be drawn and the recommendation shall be given.

2.    Objectives

  • To analyze the role of IT in sales
  • To understand the role of IT in retail, FMCG, and E-Commerce industries
  • Evaluating the five dominant technologies in sales
  • Analyzing one of the five selected technologies to understand the pros and cons
  • To explore the challenges in implementing IT in sales
  • To explore the advantages and disadvantages of implementing IT in sales
  • To understand the data integrity and safety measures incorporated in sales technologies
  • To explore how IT is enabling the organization to attract new customers
  • To explore the strategies for how IT is helping organizations in retaining their existing customers.
  • To analyze how IT technologies are bridging the gap between customers and organizations by enabling their effective communication channels.
  • To explore the limitation of IT in the selected industries.

3.    Need of the study

It is evident that the competition is been increasing across the globe in all industry segments and it is becoming tough for the organization to be sustainable. In any industry, whether it is products/ goods or services sales are very important as revenues are generated only through sales and it is very important to increase sales strategically and this can be enabled only through technology.

Many IT and software companies are developing and transforming technologies in the sales segment because of growing demand. There are various challenges, and limitations which are involved in sales IT technologies such as data integrity, data security, etc., along with the cost of the technologies hence, there is a need to explore and do research in this area and that is the reason for selecting this topic. 

4.    Scope of the Study

The scope of the study is confined to the Indian environment. The scope is limited to Retail, FMCG, and E-Commerce industries. There are various sales IT technologies available in the Indian market but only the top five of them shall be selected and analyzed out of which one technology shall be deeply analyzed. The scope deals only with the impact, challenges, advantages, and disadvantages of sales IT technologies in the selected industries in the Indian environment.

5.    Research Methodology

This research shall be carried out in a systematic way. All important components shall be covered and all ethical issues shall be addressed. There shall be any copied content in this research and there shall be any copyrights, etc., issues.

5.1  Research Paradigms

Positivism, Critical theory, Realism, Critical Realism, and Constructivism and the research paradigms which shall be followed in this research.

5.2  Data Collection

The data collection shall be divided into two dimensions primary data and secondary data and these data shall be collected from various sources like academic notes, books, journals, articles, blogs, and various internet sources. The primary data and the secondary data analysis shall be done and the same shall be incorporated in the literature review chapter of the final project document.

5.3  Data Analysis

The qualitative analysis tool shall be used in this study. The tools such as SWOT Analysis, PESTLE Analysis, and the Ishikawa diagram shall be used and during the research, if we found that any additional tools are required to use we shall explore and use those tools and incorporate them data analysis chapter of the final project report.

Design Solution for Effective Public Toilets in Cities Project Report

Objectives of the study:

  • Estimate public awareness and perception of public restrooms.
  • Know the rate of use of public restrooms.
  • Know the problems that people face to access a public bathroom.
  • Know the level of satisfaction with the cleanliness of public restrooms.
  • Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
  • Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
  • Know if it is worth using public restrooms or not.

using the toilets in public places
Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India.
We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents.
Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets.
In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.


  • The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
  • Effective campaigns to stigmatize public toilets.
  • Explain the consequences of human use, sanitation, and unsanitary conditions.
  • We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
  • Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
  • In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
  • Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
  • We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

  • The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
  • The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
  • Some respondents were reluctant to respond.
  • Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
  • Research is limited by the COVID-19 pandemic.


The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project


The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.


Null  Hypotheses:  There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.


  • To study the consumer preference towards Vanish washing powder
  • To understand the pricing strategies of Vanish washing powder.
  • To know the factors that influence buying Vanish washing powder
  • To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder


The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  


Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.


  1. Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

  1. Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.


The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.


  • The Study is limited to vanish Washing Powder only.
  • The Study is limited to Hyderabad City
  • The study is limited to 100 respondents.
  • The views and opinions of the respondents may change later.

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries


How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

  1. To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
  2. To highlight to the top and senior management how to benefit from new technology.
  3. To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
  4. To establish the need for HCM to achieve a competitive advantage in marketing.
  5. To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

 Other Objectives of the Research

  1. To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
  2. To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
  3. Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
  4. To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
  5. To establish the need for a globalization strategy for the survival and growth of the small firms

 Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well. 

Health needs Assessment in Indian Remote and Rural Areas Project


This Health needs Assessment in Indian Remote and Rural Areas Project work mainly focuses on the assessment of health needs in India and when it comes to the health needs assessment of our communities, especially the most thunder among us, is the communities we serve. We constantly pursue a deep understanding of health needs and carry out a strategic approach to address that priority needs Community  Collaborative and Partnerships.

  1. Health Care Issues of the Community:  Prevalent health care issues and gaps in the current health services delivery in this region are described.  Health status and available health services varied by community.
  2. Vulnerable Populations:  The health care needs assessment identified persons with barriers to receiving health care services. Citizens of rural areas are a vulnerable population in general due to the lack of specialty services and the required travel to meet many health care needs and this region has no exception.  Children, seniors, and non-English speaking persons face the greatest barriers due to the lack of specific services that are available for these populations.  If these populations are also of low-income levels this further compounds the barriers and subsequent access to health care.
  3. Disparities in the Health Care Services Delivery System:  Although many health care services are offered in these areas, access is influenced by a number of factors.  For instance, insurance coverage, income levels, linguistic competencies, and provider and community awareness all affect people’s ability to access care.
  1. Health Care Resources in the Community: An assessment was accomplished through on-site interviews with providers, interviews with Advisory Panel members, and the collection of data pertaining to services in the area.  This assessment created an inventory of health care services available in the Local Health Care Initiative region.
  1. Next Steps:  The project team along with the Advisory Panel will develop a framework and a process for transitioning to Phase of the Local Health Care Initiative.
  • Data-driven needs assessment
  • Methodical approach to addressing the needs
  • Continual measurement and evaluation

The following are the major health issues that emerged from all statistics:

  • Oral Health Care – the lack of dental care providers for low-income residents
  • Substance and Alcohol Abuse – treatment options are needed for acute detox episodes
  • Childhood and Adult Immunization Rates – compliance with childhood and adult immunization requirements (Influenza and Pneumonia)
  • Obesity and Diabetes – the incidence of Obesity and Diabetes is high throughout the region

Further health issues were noted either in the health statistics results:

  • The lack of cancer screening services
  • The incidence of cancer in the region
  • Mental health treatment options – especially crisis intervention requiring inpatient services

The Project team is focusing on the following health care issues as a “priority” (these are not ranked by importance) :

  • Outreach to Community and Providers
  • Substance Abuse Treatment
  • Mental Health Services
  • The Dental Care for Underserved Populations
  • Educating on the availability of prenatal care/birth control
  • Non-emergent Medical Transportation
  • Senior Services
  • Underinsured and uninsured Populations in the Region

Research Objectives:

  • To provide an illustrative analysis of the data collected in the survey through a questionnaire.
  • Identifying the health needs and the challenges in India.
  • Assess clinical demand and estimate the willingness of the public to pay for health services.

Research Methodology:


The researcher will use exploratory research using phenomenology and triangulation to investigate the various health needs in India to develop a suitable framework for increasing the health standards of the population. The researcher will use secondary data to evaluate and understand the trends in health care, tools, techniques, and equipment available at present. Additionally, study and investigate the changing trends in populations and the factors.

The researcher will interview NGOs, populations of remote and rural areas, Hospital and government health department officials personally with differently structured questionnaires. The researcher is of the view that targeting a minimum of 10 remote and rural areas for the research is important in the collection of primary data.  At the second level of data collection discussion with a focus group of various related organizations is to be conducted using a structured questionnaire to understand the use of technology, government initiatives, and Ngo’s contributions.  Further at this stage understand investigate and assess the health needs.

Sources of Secondary Data and Information of this Research.

The researcher will collect secondary data on the Indian remote villages, from government sources, trade journals, research firms, and NGOs to assess the outcome of the research in terms of the objective set herein. The internet will be surfed along with digital libraries and websites of research firms such as McKinsey to collect secondary data keeping in mind to ensure the credibility and validity of the information collected.

A Study on Operational Excellence Challenges In Indian Oil and gas Industries

Problem Formulation

Operational Excellence is a volatile and dynamic phenomenon being adopted by organizations to build profitable and satisfying growth inclined. Operational excellence is a philosophy that can be achieved and maintained consistently only by continuous improvisation and it allows organizations to have a cutting-edge advantage in highly volatile and frequently changing competitive environments in terms of business.

Operational excellence mainly deals with bringing excellence in all aspects of the business including maintaining transparency and corporate governance etc. The main and core objective of operational excellence is to maintain quality, effectively utilize resources, reduce wastage and reduce defectives, accidents, etc., and build a profitable organization.

The energy sector is the sector that is playing a major role in GDP and economy across the globe and even in India, there are many private and government undertaking players who are in the energy sector. In the Indian context, the oil and gas reserves and the players in the segment, and their contribution towards the economy, etc need to be considered.

The main objective of choosing the topic for research is, there are many challenges being faced by government undertaking organizations to cope with operational excellence which is leading to frequent accidents and blowouts leaving many dead and many more severely Injured where Private organizations are far ahead in these concepts. They were able o bag new contracts.

Main Objective of this Research 

  1. To identify gaps in achieving operational excellence.
  2. To develop a framework to highlight the operational excellence to the top and senior management on how to benefit by achieving operational excellence.
  3. To disseminate the view that the use of traditional brick-and-mortar models with new technologies can create better results in terms of Achieving Operational Excellence.
  4. To establish the need for human capital management and Human Resource Business Partnering to achieve competitive advantage in getting operational excellence.
  5. To highlight the various tools and technologies available for the Oil and gas sectors to improvise quality and attain operational excellence.

Secondary Objective of this Research

 To understand the roles of Management, leadership team, and Internal and external associates in achieving operational excellence.

  • To know about tools like Khaizen, Poka Yoke, TQM and Six Sigma, etc.
  • The scope of understanding the theories like 5M, 5S, 6 Level Models, etc.
  • To study about Components and metrics of Operational excellence and how it leads organizations to build profitable and highly sustainable in competitive environments.

Problem Statement

Operational Excellence draws most of the big companies into the Increase in Profitability and productivity, since the big multinational companies are well established financially, popularly, technologically, and with high expertise. They tend to put tremendous pressure on medium-sized and government oil and gas sector firms. Since small and medium-sized firms lack the financial, technological, and expertise backing they tend to suffer in the operational competence and their survival becomes very thin.

And furthermore, India has great scope in its market size, which attracts all the world’s biggest players into the completion of the excavation, digging, and distribution. The research will be carried out in government and private sector oil digging companies and the responses and limitations and the data validity are crucial aspects that need to be concentrated and point of major focus.

Study of Training and Development Strategies of BPO Service Companies in Hyderabad

The objective of the study

  1. To find out the effectiveness and efficiency of the employee after training in the select companies of study.
  2. To study the impact of the training on the efficiency of the organizations taken for the study.


  1. There is no effectiveness of training programs on the efficiency of employees in select organizations.
  2. There is no significance between training and the growth of the organization selected for the study.

Research Methodology

In this research, an attempt is made to collect first-hand information by administering a structured questionnaire to 320 respondents in four samples of BPO Companies in Hyderabad. The four largest BPO companies, namely Infosys, Wipro, TCS, and CTS at Hyderabad have been selected for the study. The sample customers are taken on a random sampling basis at the rate of 80 respondents totaling 320. The respondents are all at entry level only. The techniques used for data analysis are Averages, Percentages, and Chi-Square tests. 

Sources of data: 

There are two types of data. They are as follows: 

  • Primary Data: 
  1. Data samples will be collected by designing questionnaires for employees and personal interviews with BPO employees
  2. Gathering of information from HR and training managers of BPO industries
  • Secondary Data:

Secondary data will be collected from the annual record of BPO’s periodicals, journals, and the internet.

Sample Design: 

  1. Population: All employees working in BPOs in Hyderabad.
  2. Sample: Four largest BPOs in Hyderabad
  3. Sampling Method

Sample Size: 

Around 320 employees (80 from 4 selected BPOs 80X4)

Period of the Study:

The study period has been taken as preceding 5 years.

Techniques of Analysis:

The techniques used for analysis and interpretation are Averages, Percentages, and Chi-Square tests. 

Scope of the Study:

This study finds out practices pertaining to the training and development function, which is a part of broader human resources management. This study is based on the four selected largest BPO companies in Greater Hyderabad covering about 600 Square Kilometers in Telangana.

Limitations of the Study:

The accuracy of the study is based on the reliability of the data collected. The study has been confined to a sample of four BPO companies, Hyderabad only. The inferences derived from the study and the suggestions made for further improvement need not necessarily be applicable to similar home loan organizations in the industry.

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study:

  • To identify whether advertising on Tobacco and Alcohol to be or not be.
  • How advertising of Alcohol and Tobacco tending youth to get addicted.
  • Regulations and guide lines from government side and Income generation perspective.
  • How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
  • Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

Scope of the Study:

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly.
Statement Problem

Limitations of the Study:

  • The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
  • Sample size is limited to 200 respondents of Chennai Region.
  • The research is confined to a certain part of Chennai City.
  • Time is one more constraint and the energy levels pertaining to temperature of Chennai city.


Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.


  • Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
  • The Governments has to work transperantly and honestly on controls.
  • The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
  • The existing regulations and guidelines are enough only to some extent but they are not enough.
  • Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
  • The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.

Implication of Supply Chain Management Theories to Enhance the Operational Efficiency of Business Organisations

Research Aim and Objectives

All the business organizations in the present business world are intended to improve their operational functions and their productivity to attain a key competitive advantage over other players in the same industry. The supply chain theories have several specifications, such as integration of the production and distribution functions in the organizations and making the role of intermediaries effective to improvise the speed and efficiency of the operational functions.

The prime focus of the selected research problem is to investigate, whether in practical aspects supply chain management theories are implied and effective enough to accelerate the operational efficiency of the business. In the premise of this research problem, the research study will investigate the contribution of theories of supply chain management towards the operational functions of the business. The wider objective of the research is to evaluate the contribution level of the supply chain management theories in improving the operational functions of the business and the extent to which business organizations imply them in their real operational practices.

Research Objectives

The main research objectives are defined as under:

  • To explore the key theories of supply chain management, which are proposed by different scholars
  • To explore the contribution of these theories in the operational functions of business organizations.
  • To evaluate the extent to which, the supply chain management theories have proved supportive to enhance the operational efficiency of the business organizations

Research Question

  • What are the major supply chain management theories proposed by different scholars that prove to be extremely beneficial for increasing the operational efficiency of business organizations?
  • How the implementation and adoption of supply chain management theories by business organizations have proved to be effective in increasing their operational functions?

This research question is well-defined and useful to provide a clear, direct path to the research work in order to achieve its aim and objectives in the most successful way.

Research Hypothesis

The development of a research hypothesis in research work is a very important function because a well-defined research hypothesis provides a good base for the research study to flow in the right direction. In this context, the main hypothesis for the following research study is defined and developed as under:

 H0:  Supply chain management theories have a direct implication for business organizations to enhance their operational efficiency

H1: Supply chain management theories do not have a direct implication for business organizations to enhance their operational efficiency.

These hypotheses have provided a rational approach to the research work in order to move in a specific way to address the research subject undertaken for investigation purposes.

In the present research study, the operational efficiency of the business organizations is taken as the dependent variable. Besides, the Strategic plan logistic plan of the company, the Relationship of the organization with the suppliers, the Relationship of the organization with clients and customers, and resource-based the supply chain theory significance that is used to carry out resource planning for the business are independent variables.

A Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

The study was conducted to analyze the use of mobile advertising in consumer behavior when purchasing goods and services. The study aims to analyze the impact of various factors affecting the satisfaction of mobile users’ SMS and to understand the importance of SMS as an advertising channel/tool. It is designed to study how companies treat their customers through advertising on mobile phones and to study consumer behavior towards advertising on mobile phones.

The study examines whether mobile advertising can be an effective means of advertising to customers in Dubai. A key ingredient in this study is consumer perception of mobile advertising. Emerging applications and dynamic developments in social networks provide great opportunities for future research.

The main purpose of this study was to find out the interest of Dubai mobile customers in mobile advertising. Research helps companies understand how to reach their customers and sell their products and services through mobile advertising. It helps you take care of sending SMS, and covers all aspects with good content, as well as product features, ease of use, and benefits.

This study is of an exploratory and descriptive nature. The sample size was 100 consumers, including young students, businessmen, and professionals who use mobile phones. The questionnaire was used as the primary source for collecting the initial data. Preliminary data and interviews were conducted. Additional information was collected from journals and reference articles as a secondary source of information. The convenient selection method is used as a tool to collect the necessary information from the population.
International and national articles, publications, and books were obtained as additional sources to gain conceptual knowledge identify gaps in research, and deepen understanding. The data were analyzed using tables and graphs and statistical tools such as Chi squares.

The results show that SMS Marketing has been around for several years and has recently become one of the most sought-after marketing tools. Like the rapid change in advertising media, the use of mobile phones for marketing has increased. Companies are looking for services that need to be economical and economical.

Companies doing business in Dubai need to use digital marketing services to promote their business and increase sales, so you need to think about it and start today. If companies do not invent new advertising methods, sooner or later companies will stop working. Businesses have to choose mobile advertising in Dubai today. There are many advertising options to make a profit, but the quality has deteriorated due to a large number of advertising agencies, so if a business is looking for a reputable company to conduct a marketing campaign, it will help reach the right customer at the right time.


  • To study the application of Mobile advertising in the marketing of goods and services.
  • To study the Cost-effectiveness of sending Bulk SMS
  • To study the impact of mobile advertising on consumer behavior focused on purchasing activity.
  • To understand the significance of mobile phone advertising as a Promotional Channel/Tool.
  • To analyze the impact of various factors influencing SMS on mobile user satisfaction.


The present study was undertaken with the objective of analyzing the impact of Mobile advertising on consumers. The study aims to analyze the impact of various factors influencing SMS on mobile user satisfaction and to understand the significance of SMS as a promotional channel/Tool. It is intended to study how companies are approaching their customer through Mobile advertisements and to study consumer behavior towards the Mobile advertisement.

The study is done in Dubai. The data were collected through personal interviews as well as the schedules of the respondents. The Hypothesis of the study was framed based on the factors like the creation of awareness, and interest, informing or persuading the customers, sharing communication, updating of offers, and brand recall. Chi-square analysis is used to analyze the data given by respondents and also to test the hypothesis.

From the study, it is found that most of the respondents are subscribed to the services like job alerts, education tips, examination alerts, and current affairs. Also, it is found that Mobile ads are not able to create interest and persuade customers and do not suit personal needs. Further, few respondents use Mobile advertisements as a reference to buy the products and most of the respondents do not believe in Mobile advertisements.

It is suggested to the company make Mobile ads more creative and attractive to draw the attention of the receivers and the message should contain useful information instead of junk information. Further, promotional messages should be sent to the target customers and innovative measures should be adopted to increase the conservation ratio of the receivers. These suggestions will definitely help the companies to fill the gap that is created between customers and companies.

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