Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project

ABSTRACT The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share. The alternate title of …

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries

Abstract How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability. Main Objective …

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study: To identify whether advertising on Tobacco and Alcohol to be or not be. How advertising of Alcohol and Tobacco tending youth to get addicted. Regulations and guide lines from government side and Income generation perspective. How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and …

A Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

The study was conducted to analyze the use of mobile advertising in consumer behavior when purchasing goods and services. The study aims to analyze the impact of various factors affecting the satisfaction of mobile users’ SMS and to understand the importance of SMS as an advertising channel/tool. It is designed to study how companies treat …

A  Study on Social Media for Innovative Marketing Strategies

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing …

A Study on Facebook Audience Insights MBA Digital Marketing Project

Title: A Study on Facebook Audience Insights MBA Digital Marketing Project Purpose Learn how to use Facebook Audience Insights for market research. Identify the experiences of people using Facebook Insights for their business or Pages. Restrictions This study focuses on Facebook Audience Insights in social networks. Due to the limited time of the investigation, the …

A Study on Pricing Strategies and Its Impact on Customer Purchase

Customer preference is an important element for all businesses in most industries. The retail industry has several types of preferences depending on the product. This study was conducted to get a better understanding of the preferences and satisfaction levels of Chennai silks. Chennai Silks branch gives a variety of collections, varieties, brands, etc., people only …