A Study of Consumer’s Online and Offline Shopping Behavior Project Report

An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.


1. Analysis of consumer behavior on online and offline purchases.
2. Conduct a comparative study of online and offline purchases.
3. Find out what people think about online shopping.


  • Therefore, this study “A Study of Consumer’s Online and Offline Shopping Behavior” will be useful for the online seller in creating a strategy to meet their needs by knowing the attitude and satisfaction level of the customers.
  • Determine what factors affect the consumer’s online purchases.
  • Find out which website features will motivate the user to buy the product from the online shopping website.


  • The results of the survey are based on the assumption that respondents have accurate information.
  • Research is limited in time and cost.
  • Respondents filled out the questionnaire by accident because they did not want to provide any information, which may affect the conclusion.


  • Use a debit card instead of another payment method.
  • Don’t buy from spam or phishing emails.
  • Buy from a mobile device, not a computer.
  • Compare product prices through price comparison sites.
  • Buy electronic equipment and valuables from offline trading.
  • Read the refund policy.
  • Buy from trusted websites.


  • The survey also showed a positive attitude and behavior of consumers who prefer traditional stores to online shopping.
  • Online shopping has made consumers more efficient and effective in their purchasing behavior, taking business to a new level and forcing many to make the necessary adjustments and changes to reach new markets for informed consumers.
  • Technology has made significant progress over the years to provide consumers with a better online shopping experience and will continue to do so for many years to come.
  • With the rapid growth of products and brands, people thought that online stores would overtake in-store purchases.
  • Research shows that changes in online shopping behavior are positive for reasons such as cash on delivery, discounts, schemes, and the quality of the products offered.
  • Internet use, successful online shopping, rising living standards, the influence of friends, and attractive offers have influenced the decision to buy.
  • The “Y” generation, aged 18-35, was mainly interested in purchasing electronic products online via smartphones.
  • Consumer e-decision-making is primarily influenced by marketing influences, such as price, television, newspaper, and magazine ads, free samples, product quality, and brand image, which have the greatest impact on consumers’ desire to shop online.
  • Electronic purchases of electronic products were less in demand, but more in demand by clothing consumers.
  • several goods in the preferential zone are not delivered by trade sites, and with the development of technology, the preference for online shopping has increased.

Download the complete MBA marketing project report on AN ANALYSIS OF CONSUMER’S ONLINE AND OFFLINE SHOPPING BEHAVIOUR

Design Solution for Effective Public Toilets in Cities Project Report

Objectives of the study:

  • Estimate public awareness and perception of public restrooms.
  • Know the rate of use of public restrooms.
  • Know the problems that people face to access a public bathroom.
  • Know the level of satisfaction with the cleanliness of public restrooms.
  • Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
  • Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
  • Know if it is worth using public restrooms or not.

using the toilets in public places
Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India.
We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents.
Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets.
In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.


  • The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
  • Effective campaigns to stigmatize public toilets.
  • Explain the consequences of human use, sanitation, and unsanitary conditions.
  • We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
  • Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
  • In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
  • Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
  • We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

  • The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
  • The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
  • Some respondents were reluctant to respond.
  • Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
  • Research is limited by the COVID-19 pandemic.


The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

Consumer Attitude towards Electric Vehicles as an Alternative for Mobility Project Report

This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.

Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.

Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.

Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.

Secondary information is obtained from various websites, research websites, research articles, and literature reviews.

Selection methods are descriptive statistics and persuasive selection.
Sample size 150.

Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.

And the objectives are

  • Know the consumer’s attitude and perception of electric vehicles for mobility.
  • Study current consumer expectations regarding electric vehicles.
  • This project is designed to meet the stated objectives.

Findings of the research are

  • Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
  • Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
  • Many people still think that the technology to build electric cars will be available in the next five years.
  • Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
  • Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
  • Many people still do not worry about the environment

can be concluded by

  • If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
  • More battery autonomy is required, so companies need to improve car battery autonomy.
  • Power stations will be installed at each gas station.
  • Companies should focus on advertising and publicizing electric vehicles.
  • Consumers have a positive attitude towards Electric Vehicles.
  • Mid-priced cars attract more.

Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.

Data Analysis:

How much are you willing to spend on an electric car


  1. If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
  2. Battery life is longer, so companies need to improve car battery life.
  3. Power stations will be installed at each gas station.
  4. Companies should focus on advertising and publicizing electric vehicles.
  5. Consumers have a positive attitude towards electric cars.
  6. Mid-priced cars attract more.
  7. Cars need more power and comfort, and manufacturers need to think about this.
  8. The company should conduct a campaign to promote electric vehicles.


Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles.
But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.

  • Electric Vehicles will be a new trend in the automotive industry.
  • Over the last 10 years, we have seen many Electric Vehicles on the road.
  • People are ready to experience.
  • Cost, battery life and power plants can be key factors.
  • Consumers have a positive view of Electric Vehicles.

Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility

Consumer Preference towards Pricing Strategies of Washing Powder MBA Marketing Project


The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.


Null  Hypotheses:  There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.


  • To study the consumer preference towards Vanish washing powder
  • To understand the pricing strategies of Vanish washing powder.
  • To know the factors that influence buying Vanish washing powder
  • To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder


The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  


Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.


  1. Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

  1. Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.


The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.


  • The Study is limited to vanish Washing Powder only.
  • The Study is limited to Hyderabad City
  • The study is limited to 100 respondents.
  • The views and opinions of the respondents may change later.

Role of digital strategy in the globalization of Medium-scale Indian Pharmaceutical Industries


How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

  1. To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
  2. To highlight to the top and senior management how to benefit from new technology.
  3. To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
  4. To establish the need for HCM to achieve a competitive advantage in marketing.
  5. To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

 Other Objectives of the Research

  1. To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
  2. To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
  3. Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
  4. To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
  5. To establish the need for a globalization strategy for the survival and growth of the small firms

 Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well. 

Alcohol and Tobacco Advertising – To be or Not to be Project

Objectives of the Study:

  • To identify whether advertising on Tobacco and Alcohol to be or not be.
  • How advertising of Alcohol and Tobacco tending youth to get addicted.
  • Regulations and guide lines from government side and Income generation perspective.
  • How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
  • Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

Scope of the Study:

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly.
Statement Problem

Limitations of the Study:

  • The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
  • Sample size is limited to 200 respondents of Chennai Region.
  • The research is confined to a certain part of Chennai City.
  • Time is one more constraint and the energy levels pertaining to temperature of Chennai city.


Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.


  • Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
  • The Governments has to work transperantly and honestly on controls.
  • The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
  • The existing regulations and guidelines are enough only to some extent but they are not enough.
  • Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
  • The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.

A Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

The study was conducted to analyze the use of mobile advertising in consumer behavior when purchasing goods and services. The study aims to analyze the impact of various factors affecting the satisfaction of mobile users’ SMS and to understand the importance of SMS as an advertising channel/tool. It is designed to study how companies treat their customers through advertising on mobile phones and to study consumer behavior towards advertising on mobile phones.

The study examines whether mobile advertising can be an effective means of advertising to customers in Dubai. A key ingredient in this study is consumer perception of mobile advertising. Emerging applications and dynamic developments in social networks provide great opportunities for future research.

The main purpose of this study was to find out the interest of Dubai mobile customers in mobile advertising. Research helps companies understand how to reach their customers and sell their products and services through mobile advertising. It helps you take care of sending SMS, and covers all aspects with good content, as well as product features, ease of use, and benefits.

This study is of an exploratory and descriptive nature. The sample size was 100 consumers, including young students, businessmen, and professionals who use mobile phones. The questionnaire was used as the primary source for collecting the initial data. Preliminary data and interviews were conducted. Additional information was collected from journals and reference articles as a secondary source of information. The convenient selection method is used as a tool to collect the necessary information from the population.
International and national articles, publications, and books were obtained as additional sources to gain conceptual knowledge identify gaps in research, and deepen understanding. The data were analyzed using tables and graphs and statistical tools such as Chi squares.

The results show that SMS Marketing has been around for several years and has recently become one of the most sought-after marketing tools. Like the rapid change in advertising media, the use of mobile phones for marketing has increased. Companies are looking for services that need to be economical and economical.

Companies doing business in Dubai need to use digital marketing services to promote their business and increase sales, so you need to think about it and start today. If companies do not invent new advertising methods, sooner or later companies will stop working. Businesses have to choose mobile advertising in Dubai today. There are many advertising options to make a profit, but the quality has deteriorated due to a large number of advertising agencies, so if a business is looking for a reputable company to conduct a marketing campaign, it will help reach the right customer at the right time.


  • To study the application of Mobile advertising in the marketing of goods and services.
  • To study the Cost-effectiveness of sending Bulk SMS
  • To study the impact of mobile advertising on consumer behavior focused on purchasing activity.
  • To understand the significance of mobile phone advertising as a Promotional Channel/Tool.
  • To analyze the impact of various factors influencing SMS on mobile user satisfaction.


The present study was undertaken with the objective of analyzing the impact of Mobile advertising on consumers. The study aims to analyze the impact of various factors influencing SMS on mobile user satisfaction and to understand the significance of SMS as a promotional channel/Tool. It is intended to study how companies are approaching their customer through Mobile advertisements and to study consumer behavior towards the Mobile advertisement.

The study is done in Dubai. The data were collected through personal interviews as well as the schedules of the respondents. The Hypothesis of the study was framed based on the factors like the creation of awareness, and interest, informing or persuading the customers, sharing communication, updating of offers, and brand recall. Chi-square analysis is used to analyze the data given by respondents and also to test the hypothesis.

From the study, it is found that most of the respondents are subscribed to the services like job alerts, education tips, examination alerts, and current affairs. Also, it is found that Mobile ads are not able to create interest and persuade customers and do not suit personal needs. Further, few respondents use Mobile advertisements as a reference to buy the products and most of the respondents do not believe in Mobile advertisements.

It is suggested to the company make Mobile ads more creative and attractive to draw the attention of the receivers and the message should contain useful information instead of junk information. Further, promotional messages should be sent to the target customers and innovative measures should be adopted to increase the conservation ratio of the receivers. These suggestions will definitely help the companies to fill the gap that is created between customers and companies.

Download MBA Project on A  Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

A  Study on Social Media for Innovative Marketing Strategies

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing behavior and to study the future potential of social networks.

The training will be held in Hyderabad. Data were collected through interviews and schedules of respondents. The research hypothesis is based on factors such as commenting on photos, commenting on the status of others, chatting, uploading photos, playing games, watching videos, making friends, sending invitations, organizing events, using different apps/tools, and creating groups. upload videos, write messages, read alerts, comment, and support blogs and offers, as well as gambling and consumer marketing on social media.

The survey found that respondents were interested in organizing events, using various applications, creating groups, reading notes and commenting, bidding and competitions, and blogging. In addition, most respondents prefer social networking to chat, have fun and spend time, and so on. use to.

It is recommended that social networks be a useful tool for potential consumers to purchase products and services. Companies should try to use more of the right candidate to get the right position.


  • To study the purpose of using social media networks
  • To study the interested activities of people in using social media networks
  • To find out the application of social media as a marketing tool.
  • To analyze the impact of social media on the purchasing behavior of consumers.


  • The majority of respondents have social media accounts and have been using them for more than three years.
  • Popular social networks are Facebook, Twitter, and Instagram and most of the respondents use more than one.
  • Most respondents prefer it for communication, entertainment, etc. use. and spend more than half an hour a day.
  • Many of them are interested in commenting on photos, writing messages, the status of others, chatting, uploading photos, and making friends on social networks.
  • Some of them are interested in playing games, uploading videos, watching videos, and sending invitations.
  • The minimum number of respondents showed interest in organizing events, using various guides/tools, creating groups, reading and commenting on notes, bidding and competitions, and blogging.
  • The maximum number of respondents are not interested in advertising on social networks, and only 12% of them bought goods/services through social networks.
  • In general, it is noted that the impact of social networks on respondents is high.


  • Popular networking sites such as Facebook, Twitter, Instagram, and Google Plus share photos, share videos, chat with friends, etc. has a greater impact on people such features. They connect, share ideas, share messages, and so on. With friends. Therefore, social networking sites need to improve the quality of these opportunities so that more customers can take advantage of this opportunity.
  • Social networking sites should strengthen their privacy monitoring functions.
  • Recently, there was a complaint on Facebook that the privacy and security settings are changed every time. Such allegations and gossip violate personal interests. Therefore, you need to take maximum care to get customer satisfaction.
  • Advertising on social networks should be attractive.

Download A  Study on Social Media for Innovative Marketing Strategies MBA Marketing Project.

A Study on Facebook Audience Insights MBA Digital Marketing Project

Title: A Study on Facebook Audience Insights MBA Digital Marketing Project


  1. Learn how to use Facebook Audience Insights for market research.
  2. Identify the experiences of people using Facebook Insights for their business or Pages.


This study focuses on Facebook Audience Insights in social networks. Due to the limited time of the investigation, the researcher was unable to conduct the investigation on other social networks such as YouTube and Instagram. When it comes to research, one limitation that cannot be ignored is the research population. The sample size is limited for the research, so we cannot say that the result can be accurately applied to others.

Research Methodology

Basic information is collected by sending out an online questionnaire and contacting users from any Facebook audience who use it to promote your business or Page. Secondary research is carried out using articles and books that can be found on web resources. The theoretical part explains the main theories and opinions of various authors about Facebook ads.
Sample size – 70


Valuable feedback from respondents

  • Create a FB plan and do your research before you start advertising. It may seem easy and straightforward, but there are many ways to optimize it and get better results. Also, do a split test to see what works best for the results you’re trying to get.
  • Don’t worry about where the posts are, just understand that you will reach your customers and it doesn’t matter where they are, but if they see your ads.
  • Create and store multiple custom audiences through Facebook Audience Insights. Some of them prefer to do this than use the local audience tool inside the builder.
  • Experiment a bit before starting any major campaign. You can see how useful this can be if you have a larger organization, but that’s generally not a good thing. This can be useful if your goal is to learn about just one brand, but in most cases, it’s a pain for the user.
  • If you’re using Facebook Business Manager and Ads Manager, Facebook Audience Network is the only way to go. This saves all audiences and there is no other way to create ads without using this program.
  • Creating local or targeted ads using the Facebook Audience Network is great. This will allow you to create targeted content that will target your audience and increase your visibility, ultimately ensuring that your money is spent efficiently.
  • Take the time to research your network and observe the location. If your audience is very small, your ads may only show on third-party websites.
  • Try it on a limited budget. Do not use website clicks with this post; you will get more clicks. Don’t put too many actions on the average cost per click, because an apple cannot be compared to an apple.


Facebook Audience Insights provides access to valuable demographic and behavioral information that allows you to learn more about your audience and potential audience using the information they provide to Facebook. Using this information to not only target your advertising campaigns more effectively but also to build personas and communicate content marketing ideas, should be an important part of ensuring your strategy is informative. As a result, we can show our products or services to more relevant people and make them easier to lead and sell.
While there is no single way to conduct market research and determine if there is a real need for your product, Facebook Audience Insights, and Ads Manager are useful for their unique demographics or user behavior focus.

Download A Study on Facebook Audience Insights MBA Digital Marketing Project

A Study on Pricing Strategies and Its Impact on Customer Purchase

Customer preference is an important element for all businesses in most industries. The retail industry has several types of preferences depending on the product. This study was conducted to get a better understanding of the preferences and satisfaction levels of Chennai silks. Chennai Silks branch gives a variety of collections, varieties, brands, etc., people only predict the success or failure of my project.
After a thorough review of the related literature, a questionnaire was developed to determine customer preferences and satisfaction levels. The questionnaire was distributed to customers inside the showroom and around the Hosur area.
Statistical tools, including percentages, chi-squares, and ANOVA analysis, are used to identify customer preferences and satisfaction levels. Based on the analysis and interpretation, conclusions for this research are formulated.


Primary objectives:

Analyze pricing strategies and factors that affect customer preferences when buying.

Secondary objectives:

  • Determine customer buying behavior.
  • Define customer expectations.
  • Analyze advertising and promotional activities.
  • Monitor overall customer satisfaction.


  • To calculate the proposed objectives, the questionnaire is designed for people
  • The scope of this project is up to the customer’s preferred study of Chennai silks, such as varieties, collections, quality, brands, services.
  • The scope of research is limited in Hosur and surroundings.


  • Many respondents are not willing to fill out the questionnaire and few are in a hurry.
  • Another problem that I faced is that people are hesitant to give information about their views freely.
  • Surveys are conducted only in Hosur, so results may vary in other parts of the city.
  • Sample size is limited to 300.


A survey of people has been conducted to find out the preferences of Chennai silks. It is observed that all the people prefer to buy Chennai silk than others. It is concluded that most people prefer Chennai silks for its quality, service, and atmosphere. Some people tend to like to shop with varieties, brands, etc.
Therefore, it can be concluded from the collected facts that most people refer to buying large packages of clothing of their choice, and sometimes some opt for small packages with the family.

Download the A Study on Pricing Strategies and Its Impact on Customer Purchase MBA Marketing project report