Literature review is the significant aspect in the research process because it is the only aspect that can be used to find the research data from published information sources. Different ideas and opinions of scholars can be considered and analyzed in a critical manner in order to fill the research gaps.
Literature review chapter of this research study includes the significant information on different aspects related to problem statement such as automobile industry, buying behavior of customers, Tata Nano and car marketing strategies.
The actual research problem is competition among automobile industries, identifying buying behavior of customers, Tata Nano effect etc. The different types of articles on Indian automobile industry, Tata Nano, buying behavior of customers along with the information on car marketing strategies to be followed in order to overcome the competition and become successful company in the market are taken into consideration and are analyzed critically in order to get final results.