Objectives of the study:

• Estimate public awareness and perception of public restrooms.
• Know the rate of use of public restrooms.
• Know the problems that people face to access a public bathroom.
• Know the level of satisfaction with the cleanliness of public restrooms.
• Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
• Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
• Know if it is worth using public restrooms or not.

Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India.
We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents.
Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets.
In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.

Recommendations:

• The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
• Effective campaigns to stigmatize public toilets.
• Explain the consequences of human use, sanitation, and unsanitary conditions.
• We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
• Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
• In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
• Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
• We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

• The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
• The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
• Some respondents were reluctant to respond.
• Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
• Research is limited by the COVID-19 pandemic.

Conclusion:

The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

ABSTRACT

The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.

Hypothesis:

Null  Hypotheses:  There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.

OBJECTIVES OF THE STUDY:

• To study the consumer preference towards Vanish washing powder
• To understand the pricing strategies of Vanish washing powder.
• To know the factors that influence buying Vanish washing powder
• To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder

 SCOPE OF THE STUDY:

The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  

RESEARCH METHODOLOGY

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.

 DATA COLLECTION:

1. Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

2. Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.

DATA ANALYSIS:

The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.

 LIMITATIONS OF THE STUDY:

• The Study is limited to vanish Washing Powder only.
• The Study is limited to Hyderabad City
• The study is limited to 100 respondents.
• The views and opinions of the respondents may change later.

Abstract

How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.

Main Objective of this Research

1. To develop a framework to exploit the new technologies in marketing and globalization for medium-size firms in the pharmaceutical industry.
2. To highlight to the top and senior management how to benefit from new technology.
3. To disseminate the view that the use of traditional brick and mortar models with new technologies can create better results in terms of globalization.
4. To establish the need for HCM to achieve a competitive advantage in marketing.
5. To highlight the various tools and technologies available for marketing. the products of medium-scale firms in the pharmaceutical industry in India.

 Other Objectives of the Research

1. To evaluate and design a suitable framework of digital marketing for the globalization of Indian pharmaceutical companies
2. To establish and highlight why the integration of traditional models and digital marketing is important for the success of the company
3. Evaluate the various digital marketing tools such as the use of smartphones, social media, blogs, and websites with traditional marketing tools how they have to be integrated to maximize the performance of the company’s marketing efforts.
4. To evaluate and understand the importance of a balance in the use of traditional and digital marketing to achieve a competitive advantage for the firm
5. To establish the need for a globalization strategy for the survival and growth of the small firms

 Scope and Limitations of the Research

Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.

The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.

Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well. 

Objectives of the Study:

• To identify whether advertising on Tobacco and Alcohol to be or not be.
• How advertising of Alcohol and Tobacco tending youth to get addicted.
• Regulations and guide lines from government side and Income generation perspective.
• How Alcohol and tobacco directly or indirectly effecting the health of the public especially youth and impact on society.
• Contribution of advertising in increasing the contribution of consumption of alcohol and tobacco products.

Need of the Study:

There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc.., Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc.., has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.

Scope of the Study:

The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly.
Statement Problem

Limitations of the Study:

• The respondents Includes different age groups, Agencies, educational backgrounds, economic levels which gives different opininons of few questions.
• Sample size is limited to 200 respondents of Chennai Region.
• The research is confined to a certain part of Chennai City.
• Time is one more constraint and the energy levels pertaining to temperature of Chennai city.

Conclusion:

Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.

Suggestions

• Reducing or controlling the adverse effects of alochol or the tobacco is the collective of all the individuals of society, it may be with in the family, Parents, NGOs, Media, Governments etc.,
• The Governments has to work transperantly and honestly on controls.
• The celebrities have to work on Promotion of effects ofAlcohol or Tobacco rathet than promoting their consumption.
• The existing regulations and guidelines are enough only to some extent but they are not enough.
• Few States like Gujarath could manage to develop even after having Ban on surrogative products and it had happened only because of Industrialization etc.,
• The other States and the central governments have to work on strategies on generating revenues apart from tobacco and alcohol related products.

Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.