Category: MBA Seminar Topics

This article is the report of Tata Motors specifying the impact of Tata Nano car on automobile industry. According to this report, Tata Nano has shown major impact on different automobile companies and allowed those companies to think strategically as Tata Motors to reach target customers. In the first year, sales of NANO are two high and many low-income customers purchased NANO car in the place of two wheelers. In simple words NANO replaced Maruthi 800 and became major competitor for many other car companies in the automobile market. The best example is that many companies are offering NANO car as incentives and benefits to their employees. The low price of NANO attracted many customers and allowed them to buy a car and fulfill their dream. The maintenance of NANO car is even less according to low budget of customers. According to this article no other car company in the world is offering a car with one lakh rupees which can be considered as the major competitive benefit to Tata Motors. Even though there are many other cars in the markets with good features, most of the people prefer NANO as the car because of its low price. Even though there are some negative remarks on reviews of NANO car, Tata Motors considered them as suggestions and established Tata Nano 2012 Car with previous customer feedback.

Future work is required in order to explain the success of Tata Nano 2012 Car.

The article is related to Nano car, which is the example car company considered for the research process in order to analyze the information on Tata Nano impact on Indian automobile industry. 

According to the report of Wharton.com (2009) Nano has entered the Indian roads as a small wonder and it is considered as the word’s number one cheapest car. This article revealed the information on Tata Nano Car introduction by specifying its features etc. The information on Tata Motors agreements with financial companies is explained. This article explained the price of Nano Car in US $ as 2,400 to US$3,600 based on the model selected which is exactly one lakh Indian rupees. Tata Motors is even offering loan and finance facility to the customers that show the actual intention of Tata Motors to fulfill the car needs of low income customers. Tata Motors is having many competitors in the market and to get competitive advantages chairperson of Tata tried to reach normal customers and established a plan to introduce Nano as the cheapest car in the World. The technology used in Nano car is illustrated within this article.

The future work is required in order to explain the customer feedback of Nano car to suggest those reviews to Tata Motors.

The information on Tata Motors and Tata Nano is considered and analyzed from this article to fulfill research requirements and to give a clear idea on Tata Nano current status in Indian automobile market. 

According to the report of Srmuniv.in (2010), Nano is the cheapest car in the World manufactured by Tata Motors India, which is one of the biggest automobile companies in India. This article explained the information on the situation analysis of Tata Nano car that reveals the current situation of Nano in automobile market. The market summary of Nano is explained that gives a clear idea on target market and positioning of Nano car in the automobile market of India.

The competitor review and distribution review along with SWOT analysis strengths, weaknesses, opportunities and threats of Nano are illustrated. The different types of marketing mix strategies of Tata Nano are considered product strategy, product review, comforts, fuel efficiencies, safety requirements, branding and pricing strategies of Nano are described in this article. The different promotional strategies to be followed by Nano in order to get good competitive advantages are elucidated.

Finally, the detailed information on marketing campaign of Nano is explained but a future work should be carried out to this article in order to explain the Indian market of Nano.

Tata Nano car is the example company taken into account in the research process in order to explain the current status of Tata Nano Company in Indian automobile industry. For this particular reason this article information is included in the research process. 

According to the report of Tata Company, NANO entered the Indian roads in the year 2009 and it is the cheapest car in the world replacing Maruthi 800. This article was an introduction to Tata NANO car and its features with detailed information on making of NANO. According to this article, buying a car is the major dream for many people in India, especially for middle income and rural people.

Even though two wheelers are widely used in India, people are still looking to buy car according to their budget. Ratan Tata owner of Tata Motors specified his views on NANO that it is the only car that has fulfilled the dream of individuals to buy a car with general income. Tata NANO price is one lakh Indian rupees which is equal to that of two wheeler price.

The establishment of NANO can be considered as the competitive strategy of Tata Motors in order to attract customers of all ends. The detailed information on facts and figures of Tata NANO is explained in detail and according to TATA report NANO is “the people’s car”.

The significant information available on Tata NANO is explained clearly but still this article should be improved with new information on review of Tata NANO customers.

Tata NANO is taken as an example in the research process and for this specific reason this article is used in the research and analyzed according to the research requirements. 

The report submitted by PCTI (2011) includes significant information on overview of Tata NANO car along with its features, benefits etc. This article includes the significant information on conception and design of NANO car, expectations of customers on NANO introduction, modular design, pricing strategy and release date etc. On the other hand, this article even explained the impact on NANO car on Indian economy along with opinions of different analysts on Tata NANO car. This article includes a table that contains detailed information on entire features of Tata NANO car and their specifications. This article even explained the information on reviews of different communities of people who has used Nano cars previously. The actual failures and problems of Tata NANO car are explained clearly. Finally this article includes the information on major competitors of NANO car such as Bajaj Auto and some other electric cars.

The future work is required in order to explain more reviews on NANO car in order to identify whether NANO is a useful car or not.

 NANO car is taken as example in the research process and information on NANO is considered from this article. 

The report of (FICCI-2007) specified the overview of automotive industry of India and explained the added advantages of automobile industry in India. According to this article India has high potential of automobile industry, which contributes 4%GDP in Indian economy. Indian automobile industry offers different types of automobiles such as cars, scooters, bikes, busses, trucks, jeeps, tractors and all types of two wheelers, three wheelers as well as four wheelers.

Indian automobile industry includes nearly 500 huge firms as well as 1000 small scare registered firms that are offering automobile services to the customers. India is having huge benefits because of managing automobile industries as its major sector and it is getting many technological benefits, cost and manpower advantages etc.

The Auto Ancillary Industry is the world famous R&D test center in India for automobile verifications that can be considered as one of the competitive advantage to Indian automobile industry. According to the World automobile statistics, India is the fast growing market sector for cars in the year 2004 and it is the second largest two wheeler market sector in the world and third largest three wheeler dealer in the world. According to this statistics India is the fourth largest market, which is having high tractor sales in the world.

Research work is required in order to specify the detailed statistics on these aspects that reveals the standard of Indian automobile industry in the world.

The information and statistics on Indian automobile industry is included in this article, which can be considered as the most significant aspect in the entire research process. 

According to the report of KPM (2010) Indian automobile industry is a developed industry that is having high opportunities when we compare among the others industries. Indian market is an open door for many opportunities and it is having wide range of employment opportunities. Because of presence of  a higher population the work prospects are also high which is allowing Indian customers to depend on vehicles to manage their daily activities. These reasons lead to huge demand for automobile vehicles in India and for this reason many automobile companies are offering wide range of vehicles according to customer preferences. This article even explained the significant information on automobile sector of India and even specified the information on growth and development of Indian automobile industry. The information on short term and long term sectors of Indian automobile industries are explained clearly.

The future work is required in order to give a clear idea on developmental factors that lead to development of Indian auto industry.

The significant information on Indian automobile industry is described in this article, which is significant aspect for research process. 

This report United Nations Industrial Development Organization (2003) includes different author opinions on value chain of global automobile industry and among them the significant aspect is that, it includes the information on global automobile industry. The automobile industry has changed the World technology and it has dominated the other industries by leading the Industrial World.

This article even explains the sales forecast of automobile companies of different countries that gives overall figure on global automobile industry sales. The information on different types of regional markets in global auto industry is described.

The value chain process of automobile industry is explained which reveals that auto industry includes wide range of companies in it that plays vital role in economic standards of world.

Future work is required to this article in order to explain the detailed value chain process of global automobile industry.

 The information on global automobile industry is included in this article and which is more important for the research process. 

Vikas Sehgal (2009) acknowledged their different views and opinions on Indian automobile industry and specified that automobile industry is the major and significant economical source for Indian economy. Indian automobile industry is serving customers with two-wheeler and four wheeler services and offering different varieties of commercial and personal vehicles.

This article explains the comparison and economic ladder of Indian automobile companies and their cars by making use of statistical approaches. According to author views, this article explains the open opportunities offered to the automobile companies in Indian market.

Indian market is even popular for its challenges and many companies will face tough challenges in order to succeed in Indian market. According to this article, automobile companies are offering different varieties of cars with different features in order to get competitive advantages among competitors.

The information specified in this article should be developed further in order to give a clear idea on the actual competition and factors among Indian automobile companies.

The significant information on open opportunities offered in automobile industry is explained in this article which is the significant information related to research problem. 

Sontosh Mohan Dev (2006) stated that automobile industry is the most competitive industry with wide range of competitors, which needs appropriate competitive strategies to be followed in order to succeed in this market. The mission and vision plans of the specific companies will play key role in running the company successfully. Especially mission plan is more important for companies in order to manage competitiveness.

This article even specified the information on evolution of Indian automobile Industry by specifying its history and past stories. The information on overview of Indian automobile industry and the role of automotive mission plan in company success is explained in this article.

The future work should be carried out in order to specify more significant information on automotive mission plan for the automobile companies.

This article includes information on evolution and overview of automobile industry along with mission plan, which is more important for research process.

According to Research and Market report (2010), Indian automobile industry has a bright history and the first car in India came into the roads in the year 1898 and liberalization and globalization policies has shown major impact on Indian auto industry which lead to drastic changes in automobile industry of India.

According to this article, automobile industry is playing vital role in economical sector and employment sector, which is offering wide range of employment opportunities to the individuals. Competition is the major problem in automobile industry and especially Indian auto industry is facing tough competition with global companies in global markets and local markets.

India is a place with different communities of people with wide range of cultures and preferences. While comparing Indian auto industry with global auto industry India still needs to make many developments in order to compete themselves with major global competitors.

Future work should be performed in order to specify the comparison of Indian auto market with global auto market.

This article consists of significant information on competitive challenges faced by Indian auto industry which is the important aspect related to problem statement of research process and for this reason this article is used for research process. 

Badri Narayanan G. Pankaj Vashisht (2008) specified his views and opinions on Indian auto industry and automobile imports and export trade. This article even explained the information on organized and unorganized sector of Indian auto industry and specified the information on sales and price indices of Indian automobiles.

The global comparison of automobile sector is explained along with the market structure and competitiveness and Indian automobile market. The supply chain and transportation process of automobile companies of Indian companies is explained along with different strategies to be followed to become successful automobile company in the market.

This article even explained the information on filed survey conducted among Indian automobile companies. There is a future requirement of explaining the competitive levels and strategies of Indian market.

Competition is one of the important aspects in the research process and it is one of the major research problems in this research process. This article is considered for research process because it includes the information on competitiveness of Indian automobile industry.