A  Study on Social Media for Innovative Marketing Strategies

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing behavior and to study the future potential of social networks.

The training will be held in Hyderabad. Data were collected through interviews and schedules of respondents. The research hypothesis is based on factors such as commenting on photos, commenting on the status of others, chatting, uploading photos, playing games, watching videos, making friends, sending invitations, organizing events, using different apps/tools, and creating groups. upload videos, write messages, read alerts, comment, and support blogs and offers, as well as gambling and consumer marketing on social media.

The survey found that respondents were interested in organizing events, using various applications, creating groups, reading notes and commenting, bidding and competitions, and blogging. In addition, most respondents prefer social networking to chat, have fun and spend time, and so on. use to.

It is recommended that social networks be a useful tool for potential consumers to purchase products and services. Companies should try to use more of the right candidate to get the right position.

OBJECTIVES OF THE STUDY

  • To study the purpose of using social media networks
  • To study the interested activities of people in using social media networks
  • To find out the application of social media as a marketing tool.
  • To analyze the impact of social media on the purchasing behavior of consumers.

FINDINGS:

  • The majority of respondents have social media accounts and have been using them for more than three years.
  • Popular social networks are Facebook, Twitter, and Instagram and most of the respondents use more than one.
  • Most respondents prefer it for communication, entertainment, etc. use. and spend more than half an hour a day.
  • Many of them are interested in commenting on photos, writing messages, the status of others, chatting, uploading photos, and making friends on social networks.
  • Some of them are interested in playing games, uploading videos, watching videos, and sending invitations.
  • The minimum number of respondents showed interest in organizing events, using various guides/tools, creating groups, reading and commenting on notes, bidding and competitions, and blogging.
  • The maximum number of respondents are not interested in advertising on social networks, and only 12% of them bought goods/services through social networks.
  • In general, it is noted that the impact of social networks on respondents is high.

RECOMMENDATIONS:

  • Popular networking sites such as Facebook, Twitter, Instagram, and Google Plus share photos, share videos, chat with friends, etc. has a greater impact on people such features. They connect, share ideas, share messages, and so on. With friends. Therefore, social networking sites need to improve the quality of these opportunities so that more customers can take advantage of this opportunity.
  • Social networking sites should strengthen their privacy monitoring functions.
  • Recently, there was a complaint on Facebook that the privacy and security settings are changed every time. Such allegations and gossip violate personal interests. Therefore, you need to take maximum care to get customer satisfaction.
  • Advertising on social networks should be attractive.

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