MBA research project on AMT Coffee Ltd Company

Research sample size (If you interview and give questionnaires to 45 respondents, are these all the employee of the branch where you are working? If that’s the case, you can say you used a census of the entire population of employees in that particular branch.):

The actual number of employees or participants interviewed for collecting their opinions in order to obtain the primary source of data is called as the research sample size. Based on the research problem considered and also due to the issues raised due to time and money the research sample size will varying from one project top the other project. Generally sample size of a project can be decided using several sampling techniques, the systematic sampling, clustered sampling, random sampling and probability sampling are the commonly used sampling techniques (You need to rewrite this sub-chapter after you read about sampling. You need to understand the difference between probability and non- probability samples and decide what sample techniques are you using. 

For probability sampling you need to have at least 30 respondents. ) . The strategy for each and every sampling technique is different in deciding the sample size, the sample size in this research project is decided by using the random sampling approach. The subset of the participants in the semi structured interview is selected with a probability of non-zero and this done in the random sampling technique. In this particular research project the sample size considered is 45 participants.

Various levels of employees in the AMT COFFEE LTD Company that is clearly speaking operational manager, two area managers and three general managers are interviewed in order to gather important information from the management perspective. Three assistant managers and two supervisors from different departments are also included in the sample size.  Even the questioners are given to the front line employees irrespective to their designation, age, gender and experiences and these front line employees includes the cash handler, customer care representatives, stockers and cleaners.

The semi structured interviews conducted for the sample size are done based on the questioner  prepared for gathering the opinions of the employees which are very much necessary for obtaining the required information related to the research project that re-write, what do you mean, In an organization the implementation of the strategy and its success is varied from one level to the other. A strategy in an organization is useful in the medium level and top level but in the bottom level (Rewrite, what do you mean? Understanding strategy is not useful in the bottom level? I thought you were trying to prove otherwise. ) . The importance of the strategy will be reduced if it reaches to the bottom level of the organization.

Summary:

This chapter focuses on the actual research methodology used in the research project is described clearly. It is stated that the qualitative research methodology and quantitative research methodology are the two research methodologies that are generally used in the research projects and the qualitative research methodology is used across this research project in order evaluate the research problem considered. The research design is used in this project for understanding the reasons in an organization the implementation of the strategy and its success is varied from one level to the other.

A strategy in an organization is useful in the medium level and top level but in the bottom level. The importance of the strategy will be reduced if it reaches to the bottom level of the organization. Research designs are of two types of descriptive research design and other one is the correlation based research design .  The design used in this project is the case study approach and this approach is used to gather the related information required for the research project. In this project AMT COFFEE LTDis considered as the case study and the employees of this company are interviewed using a questioner prepared.

These semi structured interviews are conducted among the various levels of employees in a limited sample size considered; the sample size considered in this project is a total of 50 members . The primary source of data is collected from the semi structured interviews and the secondary source of data is collected from various theoretical sources and these are information gathered are analysed and compared in the further chapters to determine the accuracy of the collected information.

Related Projects

Leave a Reply

Your email address will not be published. Required fields are marked *