Tag: ANOVA

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A  Study on Social Media for Innovative Marketing Strategies

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing behavior and to study the future potential of social networks.

The training will be held in Hyderabad. Data were collected through interviews and schedules of respondents. The research hypothesis is based on factors such as commenting on photos, commenting on the status of others, chatting, uploading photos, playing games, watching videos, making friends, sending invitations, organizing events, using different apps/tools, and creating groups. upload videos, write messages, read alerts, comment, and support blogs and offers, as well as gambling and consumer marketing on social media.

The survey found that respondents were interested in organizing events, using various applications, creating groups, reading notes and commenting, bidding and competitions, and blogging. In addition, most respondents prefer social networking to chat, have fun and spend time, and so on. use to.

It is recommended that social networks be a useful tool for potential consumers to purchase products and services. Companies should try to use more of the right candidate to get the right position.

OBJECTIVES OF THE STUDY

  • To study the purpose of using social media networks
  • To study the interested activities of people in using social media networks
  • To find out the application of social media as a marketing tool.
  • To analyze the impact of social media on the purchasing behavior of consumers.

FINDINGS:

  • The majority of respondents have social media accounts and have been using them for more than three years.
  • Popular social networks are Facebook, Twitter, and Instagram and most of the respondents use more than one.
  • Most respondents prefer it for communication, entertainment, etc. use. and spend more than half an hour a day.
  • Many of them are interested in commenting on photos, writing messages, the status of others, chatting, uploading photos, and making friends on social networks.
  • Some of them are interested in playing games, uploading videos, watching videos, and sending invitations.
  • The minimum number of respondents showed interest in organizing events, using various guides/tools, creating groups, reading and commenting on notes, bidding and competitions, and blogging.
  • The maximum number of respondents are not interested in advertising on social networks, and only 12% of them bought goods/services through social networks.
  • In general, it is noted that the impact of social networks on respondents is high.

RECOMMENDATIONS:

  • Popular networking sites such as Facebook, Twitter, Instagram, and Google Plus share photos, share videos, chat with friends, etc. has a greater impact on people such features. They connect, share ideas, share messages, and so on. With friends. Therefore, social networking sites need to improve the quality of these opportunities so that more customers can take advantage of this opportunity.
  • Social networking sites should strengthen their privacy monitoring functions.
  • Recently, there was a complaint on Facebook that the privacy and security settings are changed every time. Such allegations and gossip violate personal interests. Therefore, you need to take maximum care to get customer satisfaction.
  • Advertising on social networks should be attractive.

Download A  Study on Social Media for Innovative Marketing Strategies MBA Marketing Project.

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A Study on Facebook Audience Insights MBA Digital Marketing Project

Title: A Study on Facebook Audience Insights MBA Digital Marketing Project

Purpose

  1. Learn how to use Facebook Audience Insights for market research.
  2. Identify the experiences of people using Facebook Insights for their business or Pages.

Restrictions

This study focuses on Facebook Audience Insights in social networks. Due to the limited time of the investigation, the researcher was unable to conduct the investigation on other social networks such as YouTube and Instagram. When it comes to research, one limitation that cannot be ignored is the research population. The sample size is limited for the research, so we cannot say that the result can be accurately applied to others.

Research Methodology

Basic information is collected by sending out an online questionnaire and contacting users from any Facebook audience who use it to promote your business or Page. Secondary research is carried out using articles and books that can be found on web resources. The theoretical part explains the main theories and opinions of various authors about Facebook ads.
Sample size – 70

Recommendation

Valuable feedback from respondents

  • Create a FB plan and do your research before you start advertising. It may seem easy and straightforward, but there are many ways to optimize it and get better results. Also, do a split test to see what works best for the results you’re trying to get.
  • Don’t worry about where the posts are, just understand that you will reach your customers and it doesn’t matter where they are, but if they see your ads.
  • Create and store multiple custom audiences through Facebook Audience Insights. Some of them prefer to do this than use the local audience tool inside the builder.
  • Experiment a bit before starting any major campaign. You can see how useful this can be if you have a larger organization, but that’s generally not a good thing. This can be useful if your goal is to learn about just one brand, but in most cases, it’s a pain for the user.
  • If you’re using Facebook Business Manager and Ads Manager, Facebook Audience Network is the only way to go. This saves all audiences and there is no other way to create ads without using this program.
  • Creating local or targeted ads using the Facebook Audience Network is great. This will allow you to create targeted content that will target your audience and increase your visibility, ultimately ensuring that your money is spent efficiently.
  • Take the time to research your network and observe the location. If your audience is very small, your ads may only show on third-party websites.
  • Try it on a limited budget. Do not use website clicks with this post; you will get more clicks. Don’t put too many actions on the average cost per click, because an apple cannot be compared to an apple.

Conclusion

Facebook Audience Insights provides access to valuable demographic and behavioral information that allows you to learn more about your audience and potential audience using the information they provide to Facebook. Using this information to not only target your advertising campaigns more effectively but also to build personas and communicate content marketing ideas, should be an important part of ensuring your strategy is informative. As a result, we can show our products or services to more relevant people and make them easier to lead and sell.
While there is no single way to conduct market research and determine if there is a real need for your product, Facebook Audience Insights, and Ads Manager are useful for their unique demographics or user behavior focus.

Download A Study on Facebook Audience Insights MBA Digital Marketing Project

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A Study on Small Business in Cloud Technology with reference to IT Industry

STATEMENT OF PROBLEM

Cloud technology can bring long-distance businesses to large global markets and improve their prospects. Contribute to a more commercially secure business environment; identify and raise awareness of security, regulatory, and legal considerations related to cloud computing adoption; and increase the confidence of small businesses in the use of cloud computing in particular, and the digital economy in general

Objectives of the project:

Project studies address these objectives:

1. Internationalization of small businesses in the era of cloud services.
2. Know the benefits of cloud technology for small businesses
3. Identify criminal, regulatory, and legal risks to small businesses caused by cloud computing.

Conclusions:

Based on the discussion of the answers received by the companies surveyed, it can be concluded as follows:

  • It can be concluded that companies are not very aware of the use of cloud computing, but some of them do use local and branded ERP. The concept of cloud computing is new to India and has not received momentum till now
  • Company Cloud servers are in different locations, data privacy and security are considered major threats for both types of manufacturing industries.
  • Legal action on data leaks by host companies and their uninterrupted access is a gray area for cloud steers to address.
  • Manufacturing companies have accepted that cloud applications are cheaper than ERP installed on construction sites and that the quality of service steers the cloud is considered superior. Surprisingly, SSI has interpreted that the implementation of IT-Solutions increases costs.
  • The majority of mid-scale industries voted in favor of Clousteer-IT improving overall business performance and enriching the bottom line, while small-scale industry respondents opposed this revolutionary step.

Download the A Study on Small Business in Cloud Technology with reference to IT Industry MBA IT Project Report.

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A Study on Pricing Strategies and Its Impact on Customer Purchase

Customer preference is an important element for all businesses in most industries. The retail industry has several types of preferences depending on the product. This study was conducted to get a better understanding of the preferences and satisfaction levels of Chennai silks. Chennai Silks branch gives a variety of collections, varieties, brands, etc., people only predict the success or failure of my project.
After a thorough review of the related literature, a questionnaire was developed to determine customer preferences and satisfaction levels. The questionnaire was distributed to customers inside the showroom and around the Hosur area.
Statistical tools, including percentages, chi-squares, and ANOVA analysis, are used to identify customer preferences and satisfaction levels. Based on the analysis and interpretation, conclusions for this research are formulated.

OBJECTIVES OF THE STUDY

Primary objectives:

Analyze pricing strategies and factors that affect customer preferences when buying.

Secondary objectives:

  • Determine customer buying behavior.
  • Define customer expectations.
  • Analyze advertising and promotional activities.
  • Monitor overall customer satisfaction.

SCOPE OF THE STUDY

  • To calculate the proposed objectives, the questionnaire is designed for people
  • The scope of this project is up to the customer’s preferred study of Chennai silks, such as varieties, collections, quality, brands, services.
  • The scope of research is limited in Hosur and surroundings.

LIMITATIONS OF THE STUDY

  • Many respondents are not willing to fill out the questionnaire and few are in a hurry.
  • Another problem that I faced is that people are hesitant to give information about their views freely.
  • Surveys are conducted only in Hosur, so results may vary in other parts of the city.
  • Sample size is limited to 300.

CONCLUSION

A survey of people has been conducted to find out the preferences of Chennai silks. It is observed that all the people prefer to buy Chennai silk than others. It is concluded that most people prefer Chennai silks for its quality, service, and atmosphere. Some people tend to like to shop with varieties, brands, etc.
Therefore, it can be concluded from the collected facts that most people refer to buying large packages of clothing of their choice, and sometimes some opt for small packages with the family.

Download the A Study on Pricing Strategies and Its Impact on Customer Purchase MBA Marketing project report

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Brand Building of Heinz Tomato Ketchup in organized sector of India

Title of the Project: Brand Building of Heinz Tomato Ketchup in organized sector of India

Statement of the problem:

Heinz ketchup brand couldn’t be established in Indian ketchup market. After being in segment for last 16 year it covers very small portion of market size. Customers are less aware of the brand as a result customer base is also very small; Brand positioning is not effective, availability is limited which are the hinders to develop the brand

Objectives of the study:

This project is to find the market limitations of HTK, market opportunity, consumer base expansion & way to establish the goodwill among the customers.

  • This Project is to find the market limitations of HTK,

  • Market opportunities, consumer based expansions and the way to establish the goodwill among the customers.

  • To identify the consumer needs.

  • To know the brand image HTK

  • To measure the brand image towards HTK

  • To know the consumer attitude and demand towards the brand HTK

Explanation of the Method:

Basic methodology of primary data. Sample survey on consumers. Sample size will be minimum 50

Questionnaire (10 to 15 questions)

1. Name
2. Age
3. Contact No
4. Gender
5. Which part of India you belongs to
6. What kind of ketchup user you are
7. How the following factors influence your purchase decision making
8. Which Brand do you use
9. How familier you are with Heinz Kethcup Brand
10. Do you use Heinz Ketchup
11. Rate your overall satisfaction with Heinz Tomato Ketchup
12. How much you are aware of Heinz 100% natural feature
13. Have you ever noticed Heinz Ketchup Advertisement campaign
14. How effective the Advertisement campaign on the following parameter
15. Please specify your level of satisfaction of Heinz Ketchup on following parameters
16. Do you believe Heinz offers 100% Natural Ketchup
17. Are you ready to pay premium for 100% natural Ketchup
18. Would you try Heinz Ketchup

Chaptalization Scheme:

1. Heinz Tomato Ketchup overview
2. Ketchup market overview- Market size 1000 Cr
3. Major Brands in Product category
4. Market segmentation
5. HTK market share & opportunities
6. Marketing &Trade marketing
7. Distribution Expansion
8. Brand Positioning
9. Consumer Development
10. SWOT analysis
11. Brand Building
12. Data Analysis & Interpretation
13. Findings, Suggestions & Conclusion

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Brand Auditing of Maruti in the Segment of Hatch Back Cars

The present study is aimed at understanding the Brand audit and preference towards Maruti Swift and Wagon R. The study is conducted to know brand preference for Maruti Swift and Wagon R. Both Descriptive and Exploratory Research has been used. This research is Descriptive in Nature partly because a well-structured questionnaire is used by taking the sample from  100 respondents for collecting primary data and  Exploratory by collecting secondary data using books, journals and other text material.

As the other competitors are entering the market with variant models with stylish designs and colors. There is the scope and potential for Maruti Swift and Wagon R to capture each segment with the majority of share by studying the behavior of the consumers at regular intervals with utmost perfection and coming up with solutions that enhance customer loyalty and satisfaction. It is suggested to the company to improve the sales of the product by increasing the brand image. It is also suggested that to improve the design, advertisements, and features of the product. Further, it is suggested to Maruti Swift and Wagon R come out with better promotional strategies in order to gain a considerable market share.

OBJECTIVES OF THE STUDY:

  • To study the brand preference towards Maruti Swift Cars.
  • To Study the brand preference towards Maruti Wagon R Cars.
  • To do a comparative study between the branding strategies and performance of Maruti Swift and Wagon R cars based on brand auditing.
  • To know the factors that influence in buying the Maruti swift and wagon R Cars.
  • To come out with suitable suggestions that may help in improving the brand preference of both the brands.

SCOPE OF THE STUDY:

The study focuses on the brand auditing of hatch back cars with a special focus on the Maruti Swift and Wagon R cars. The scope of the study is limited to the brand performance and preference of both brands. The study relies both on primary and secondary information related to the topic under study. The marketing variables will be considered understudy while studying brand auditing. The period of 45 days will be considered for the study.

RESEARCH METHODOLOGY:

Research Design:

  • The Research Design used in this Research is Descriptive and Exploratory Research.
  • This research is Descriptive in Nature partly because a well-structured questionnaire is used for collecting detailed research using a Questionnaire.
  • It is also exploratory as preliminary level research is to be conducted using Secondary data on the subject in hand.

 SAMPLE DESIGN:

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Units:

All the consumers who have purchased Maruti Swift and Wagon R  form part of the Sampling units.

Sampling Frame:

The population for the study consists of Maruti Swift and Wagon R owners which were collected from the visiting Customers and the staff working in the showrooms.

Sampling Size:

The Sample Size taken for the study is 100 separately for  Maruti Swift and Wagon R.

 DATA COLLECTION SOURCES:

Primary Data:

The primary data was collected by Conducting Survey about the Consumer buying preference for Maruti Swift with the help of a structured Questionnaire in such a way that it was easily understood by the respondents.

The following is the list of dealers in Hyderabad from which data has been extracted:

Secondary Data:

The data was collected from various websites, the company’s literature, the Journal of Marketing, Automobile magazines, Articles from Business Newspapers like the Economic Times, Business Line, and other publications related to the subject under study. 

DATA ANALYSIS:

The Data analysis was done by using various data tools such as cross-tables, Charts, Graphs, and Percentages.

The study is aimed at finding out the consumer’s opinion towards Maruti Swift and Wagon R. The study would reveal the intensity of the gap between the company’s deliverance and the consumer’s expectation. The revelation of the study would keep the company informed about the consumer’s Buying Behaviour towards the four-wheeler segment and try to come up with solutions to the problems faced during purchasing and post-purchasing of Maruti Swift and Wagon R.

LIMITATIONS OF THE STUDY

  • The Research was conducted in Hyderabad City only.
  • The study is limited to Wagon R and Maruti Swift.
  • The sample size was limited to 100 respondents.
  • The views and purpose of respondents may change.
  • The Duration of the project is limited to approximately 45 days.
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A Study of Cash Flow Analysis of Pharma Companies in India

The present study examines the Cash flow analysis of Pharma Companies during the period of 5 years. Financial ratios are applied in measuring the Cash flow performance and statistical as well as econometric techniques are employed in order to assess the behavior of the selected ratios. The study is done using the Balance sheet, Profit and loss account, and other financial information of the Pharmaceutical sector.

The analytical tools used for the study are ratio analysis and ANOVA for the five Pharmaceutical Companies. The financial information obtained was analyzed using the appropriate techniques and it was found that the Cash flow analysis level decreased in the year 2019 to compare the past years. The reason behind this is decreasing in inventories, sundry debtors, cash, and bank balance. The company liquidity ratio is more than the ideal ratio which shows that the company has no liquidity problem. The current Ratio was increasing and decreased from the year 2016-2020 the ratio was equal to the ideal ratio in the current year which shows the liquidity position of the company’s goods. Ideally, the quick ratio should be 1:1.

SCOPE OF THE STUDY:

In general, analysis of Cash flow analysis trends, the relationship of Cash flow analysis to sales, liquidity of Cash flow analysis, analysis of the management of components of Cash flow analysis, and the management of Cash flow analysis and working capital finance of five Pharma Companies in five years from 2016 to 2020.

OBJECTIVES OF THE STUDY:

To study the Cash flow analysis of the Pharma Companies.
To study the Current assets to total assets of the Companies.
To Analyze the Quick ratios of the Pharma Companies.
To analyze the Current  assets  and  sales Position  of the Companies
To provide suitable suggestions to improve the Cash flow position in the Company.

 METHODOLOGY:

The study is undertaken to study the analysis of Cash flow analysis and working capital requirements of Selected Pharma Companies such as Dr. Reddy’s, Cipla, Aurbindo Pharma, Sun Pharma, and Ranbaxy for Five years.

PLAN OF ANALYSIS:

The data is analyzed from the Financial statements of the Five selected Pharma Companies using  Ratio and ANOVA.

LIMITATIONS OF THE STUDY:

The secondary data was collected from the Pharmaceutical sector
The Study is limited to the Cash requirements of Pharma Companies

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Studying the effective use of SAP-SRM Tool in Automobile Companies in Hyderabad

STATEMENT OF THE PROBLEM:

The purpose of the study is to know the effective use of the SAP-Supplier Relationship Management module which draws on the wider knowledge and procurement skills that are being used in Automobile Companies. The study will also help in consolidating the vital procurement activities of the SAP Supplier Relationship Management module by procurement managers, functional experts, and key users within the  Procurement and demand management departments of the Client which will help.

The Study is undertaken to find out the effective use and application of the SAP-SRM Tool in Automobile Companies. The study will also throw light on understanding e-procurement problems and measures taken to implement SAP-SRM Tool effectively.

 Objectives of the study:

  • To study the use of  SAP-SRM Tool in Automobile Companies.
  • To assess the SAP-SRM Tool software tools used by  Automobile Companies in Hyderabad.
  • To find the problems in E-procurement activities in Automobile Companies.
  • To know the effectiveness of   SAP-SRM Tool in solving E-procurement problems in Hyderabad.

SCOPE OF THE STUDY:

The study focuses on studying the effective use of the SAP-SRM Tool in Automobile Companies in  Hyderabad. The study will help in studying the problems associated with developing, Managing, and applying of SAP-SRM Tool.

RESEARCH METHODOLOGY:

 1) Research Design: 

  • Sampling frame: 
  • Sample size: 
  • Sampling Method: 
  • Sample Units: The staff working in the Procurement department of five selected Automobile Companies such as Nissan, TATA Motors, Mahindra & Mahindra, Toyota & Hyundai will form part of the Sampling units.

DATA COLLECTION METHODS:

  1. Primary data: Under Descriptive research design primary data was collected using a well-structured questionnaire that contains questions satisfying the objective of the Study. For this study Questionnaire was prepared.
  2. Secondary data: Under Exploratory Research, Secondary Data was collected from Journals, Textbooks, Websites, and Newspapers Articles will form part of the secondary data.

 DATA ANALYSIS:

Data collected from 100 respondents were analyzed through Tables, charts, and graphs and by using a suitable scale. 

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Consumer Attitude towards Online Retailing in Hyderabad

MOTIVE OF THE STUDY:

  • To Study the Consumer attitude towards online retailing in Hyderabad.
  •  To identify opportunities and the interest of young urban Consumers towards online retailing transactions for their daily needs.
  • To identify the potential challenges faced by online retailers in Hyderabad.
  • To develop an effective and efficient strategy for addressing the problems of Online retailing. 

OBJECTIVES OF THE STUDY:

  1. To study the consumer preference towards e-retailing in Hyderabad
  2. To know the factors that influence young urban Consumers to do e-retailing
  3. To find out the problems faced by young consumers in purchasing online retail products.
  4. To come out with suitable solutions for making e-retailing an effective tool for buyers

 SCOPE OF THE STUDY:

At present, there is a lot of demand for online purchasing. The present study will focus on the purchasing behavior towards e-retailing and finding out suitable solutions to make purchasing more interesting and was a torch bearer for future researchers and e-retailing companies can benefit from the such survey. The scope of the study is limited to the young urban Consumers who do a lot of e-retailing and are restricted to Hyderabad city only by surveying 100 respondents. 

CONCLUSION

The present study was undertaken with the objective of studying the buying behavior of customers online and determining the factors influencing their buying behavior. The study aims to find out the significance of e-retailing in the current scenario and the resulting change in purchase behavior. It also brings out the major factors that make customers prefer e-retailing to traditional shopping.

The study is done in Hyderabad. The first-hand information required for the study was collected through the questionnaires which were distributed to the respondents and taken back. The entire study is based on the hypothesis that functional factors, psychological factors, and content factors have a significant relationship with the buying behavior of online customers. Charts and tables were used to analyze the data given by respondents and also to test the hypothesis.

From the study, it is found that the above-mentioned factors are significantly associated with online buying behavior. It was also found that the factors like ordering the product, paying off it online and the post-purchase services have much influence on buying behavior. Apart from these factors, the product features and the promotional offers influence the consumers a lot.

It is suggested to online sellers increase the accessibility of the products and boosts the confidence of the customers in making online transactions. Consumers are still afraid of transaction problems and the misuse of their personal details. Online sellers should put more concentration on these factors in order to increase customer traffic. Only then, they can be able to grow and compete effectively.

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Impact of Integrated Inventory Management Strategies on the Effectiveness of Business Performance

SCOPE OF THE STUDY:

The scope of study is divided into two different aspects, firstly the geographical scope and second is the conceptual scope. The geographical scope of the study confines to the Inventory Management mechanisms in Hyderabad business environment and conceptually it confines to the Integrated Inventory Management and their impact on Vendor satisfaction.  Geographical scope further confines to Pharmaceutical Companies in Hyderabad.

OBJECTIVES   OF THE STUDY:

The main research objectives are defined as under:

  • To understand the impact of Integrated Inventory Management strategies on the effectiveness of Business performance with special reference to Pharmaceutical Companies
  • To assess the impact of Integrated Inventory Management on the satisfaction levels of Vendors of Engineering items in   Pharmaceutical Companies
  • To explore the concepts and practices associated to Inventory Management at Pharmaceutical Companies.
  • To understand the relevance of theoretical aspects to practical implementation in improvising the productivity in an organization with regard to Inventory Management.

HYPOTHESES:

Hypothesis 1:

Null Hypothesis H0: inventory Management has a direct implication to business organizations in enhancing their operational efficiency

Alternative Hypothesis H1: inventory Management has no implication to business organizations in enhancing their operational efficiency

Here, null hypothesis is accepted.

All the variables show a significance association with overall satisfaction with Inventory management strategy and its impact on Business performance. Hence we can conclude that there is a direct implication of inventory Management on the business organization in enhancing its operational efficiency. 

Research Question

On the basis of the research objectives developed above, the main research question of this research study is developed. The research question is drafted as to what extent the Integrated Inventory Management has been supportive to enhance the operational efficiency of business organisation. The research study also seeks to provide answers to the following sub-research questions:

This research question is well defined and useful to provide a clear, direct path to the research work in order to achieve its aim and objectives in the most successful way.

Research Hypothesis

In this context, the main hypothesis for the following research study is defined and developed as under:

Null Hypothesis H0:  Integrated Inventory Management has a direct implication to business organizations in enhancing their operational efficiency

Alternative Hypothesis H1: Integrated Inventory Management has no implication to business organizations in enhancing their operational efficiency 

DATA COLLECTION

Primary Data: The primary data is collected from among the staff working in Inventory Management divisions at Pharmaceutical Companies Hyderabad with the help of questionnaire using 5 point Likert scale.

Secondary Data: The secondary data is collected from selected texts and Journals.

RESEARCH DESIGN:

 The Research design used for this study is partly descriptive in nature using secondary data and partly Exploratory in the form of primary data.

SAMPLE DESIGN:

a) Sampling Technique

Random Sampling technique and Area sampling was used for collecting data related to Integrated Inventory Management from   among the staff working in logistics and procurement division of engineering instruments in Pharmaceutical Companies.

b) Sample Size: Sample size is limited to 100 from among the employees working in Pharmaceutical Companies

c) Sample units: The staff involved in Inventory Management activities of Pharmaceutical Companies form part of the sample units.

 The staff working in Procurement department of five selected Pharmaceutical Companies such as Dr Reddy’s Lab, Mylan Pharma,Hetero Drugs, Aurbindo Pharma & MNS Laboratories Pvt Ltd  formed part of the Sampling units.

d) Sampling frame: The sampling frame is taken from Hyderabad based Pharmaceutical Companies Company.