Tag: ANOVA

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A study on Equity Analysis with reference to Selected IT Companies

 STATEMENT OF THE PROBLEM:  

The study covers all the information related to the Equities it also covers the risk and returns in IT industry. The study is confined only one Sector i.e IT industry and the entire study is based upon their Stock prices for a period of last two years. The present study attempts to analyze the risk and return in the IT industry in the current scenario and attempts to give a well understanding to the investors regarding the investment in this industry.

 OBJECTIVES OF THE STUDY

  • To observe the rate of fluctuations in equity share prices of IT industry.
  • To determine the amount of risk & returns involved in the securities of IT industry.
  • To observe the degree of volatility in IT industry.
  • To understand the price fluctuations & the factors influencing the fluctuations of IT industry. 

SCOPE OF THE STUDY:

The Scope of the study confines to the risk and return analysis and price fluctuations in respect of the equity share prices of the major IT companies traded in the stock exchange for a one year period. The study aims to find out the factors influencing prices of the IT stocks.

Conclusion

The Study on Risk and Return Analysis of equity shares in IT industries was undertaken with an objective of getting an insight into the concept of investments, the risks and the returns involved. The study aims to determine the risk involved in the investments and the factors affecting the risk. The other objectives of the study are to observe the rate of fluctuations and the degree of volatility of the selected industries.

The study is confined to the IT sector and analyzed four companies – TCS, WIPRO, HCL INFOSYSTEMS and INFOSYS. The data of the only one sector – TCS, WIPRO, HCL INFOSYSTEMS and INFOSYS are collected. 

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A Case Study of Operational issues in Retail Outlets

Retail Outlet is an retail store which has complete package of items which every house needs. Right from groceries to to electronics, cloths etc., all are available in this store. For case study I have taken few operational issues which were addressed in this assignment. MIS i.e., management information system shall be considered as dash board of all transactions which is a report. Its analytics driven reports which enables management to take right decisions at right time. Based on level of understanding, requirements, deep study, minute detailing etc., The MIS module can be customized and developed if necessary.

When it comes to Retail Outlet there are  so many analytical reports can be generated which shall enable good decision making few of the are like performance based incentives leads to employee motivation and increase in sales, Individual store performance leads to develop competitive environments with in Retail Outlet stores again leads to increase in sales, watch on new products or trends in market in line with high moving and slow moving products/ items store wise to take shall lead to taking strategic decisions which shall again enable increase in sales.

Increase in sales increase in revenues which increases profitability when organization is in profits it leads to expansions and diversifications. Hence this MIS plays vital role in decision making and therefore all cycles mentioned store wise shall be integrated store wise so that analytical reports can be generated for taking strategic decisions by the management of Retail Outlet.

Below mentioned are the competencies observed in Retail Outlets controlling Systems which were observed:

  1. Store manager was held responsible for all activities of the store.
  2. Dedicated audit team who does surprise visits to stores and audit.
  3. Multiple levels of controls and audits of financials as well as materials and products.
  4. Job allocation and well-defined operations process.
  5. The maximum sales volume happens through electronic payments mode
  6. Not technologically but through other means of communication all 30 stores are connected to each other.
  7. Store manager is getting completely occupied with administrative role and he could not focus on growth of sales, increasing customer base, customer satisfaction etc., strategic roles.
  8. Getting manpower on part time basis as and when required and their payment which is an hourly based required petty cash where as maximum sales happen through electronic payments hence managing this is becoming herculean task for store manager.
  9. The Surprise auditors strength is less and the turnaround time for surprise visit to individual store is happening at 3 months once which is less where usually it should be minimum monthly once.
  10. Manual maintenance of records and the documents.
  11. Defining exact job roles and allocating the same and the strategies like job rotation, succession planning etc., are not observed.
  12. Four step manual process of controls is again a bottle neck or the pain point for decision making and ensuring transparent transactions and record keeping.

 As the automated system is not available in Retail Outlet retail outlets there are many chances of integrity issues like difference in materials, cash, products, sales etc., the chances of employees involvement in fraudulent shall be more and the main reasons could be work pressure or due to an opportunity, or  by mistake  (Carries Minnich, 2017).

Usually this is termed as fraud triangle which consists of Opportunity, Pressure and the Rationalization are the components involved in fraud triangle. There are external factors and the Internal factors are also involved in this such as Management behaviour type, emotional, financial, etc., which are pertaining to employees working in particular organization especially Retail Outlet in this case.

Data base is the brain of the system and based on database only the major decision-making reports gets generated. Data comes from various resources but the access to data shall be structures with controls and maintain logs and documentation of the same is the key. The centralised database shall consist of data of all 30 stores which can be made available or accessible to HO and the top management and there shall be decentralized database management system which shall be part of centralised database shall be made available to respective store manager to add or access data.

The Retail Outlet has got strong controls with six strengths but they are not sufficient compared to Increasing business needs and requirements, hence there is a need for implementation of Integrated technological solution which shall enable management to address issues of Integration, Data Visualizations, report generations etc., and ensuring transparent transactions with all statutory and legal compliance. The decision making is the key and that shall happen only if there is an proper technological solution in place.

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Strategic Information System For Business & Enterprise – A Case Study of Retail Apparel Store

Executive Summary

 This case study is about XYZ Store which is retail apparel having 30 Stores. The major focus group is young ladies’ fashion and they have stores around the world.  The existing process of sale is controlled, or transaction check is happening at 4 stages i.e., Sales Associate, Billing Accountant, Finance controller, and Store Manager. The study in this case gives an insight into the implementation of technology and how it enables organizations, especially Retail Apparel Store in this case to grow their operations which indirectly increases their profitability.

The study is been done systematically with contemporary evaluation and analysis of existing systems of Retail Apparel Stores which Includes Six strengths of Retail Apparel Stores with respect to their controlling systems, accounting systems, Sales transactions, The systems of the existing calculations, etc., there are challenges which were observed particularly Integrity issues. There were differences observed in terms of money as well as in terms of items.

At the time of the global count, the difference in stock is observed and at the time of quarterly financial audits, the difference in cash is observed. There may be several reasons for fraud and a few reasons may be pressure from work, personal issues, etc., Usually, the retail organizations’ work is on sale per square feet which excludes public areas, carpet areas, etc., and even brand sales Versus retail space allocated for that particular brand. There were a few analyses pertaining to the centralization & De centralization of Databases of the Retail Apparel Store which were given in this report.

Six Strengths of Retail Apparel Store Controlling Systems

Below mentioned are the competencies observed in Retail Apparel Store controlling Systems which were observed:

  1. The store manager was held responsible for all activities of the store.
  2. Dedicated audit team who does surprise visits to stores and audits.
  3. Multiple levels of controls and audits of financials as well as materials and products.
  4. Job allocation and well-defined operations process.
  5. The maximum sales volume happens through the electronic payments mode
  6. Not technologically but through other means of communication, all 30 stores are connected to each other.

Concerns Retail Apparel Store has overcome by Incorporating competency in controlling Sales Transactions

  1. The store manager is getting completely occupied with the administrative role and he could not focus on the growth of sales, increasing customer base, customer satisfaction, etc., strategic roles.
  2. Getting manpower on a part-time basis as and when required and their payment which is hourly based required petty cash whereas maximum sales happen through electronic payments hence managing this is becoming a herculean task for the store manager.
  3. The Surprise auditor’s strength is less and the turnaround time for surprise visits to individual stores is happening at 3 months once which is less when usually it should be a minimum of monthly once.
  4. Manual maintenance of records and documents.
  5. Defining exact job roles and allocating the same and the strategies like job rotation, succession planning, etc., are not observed.
  6. Four steps manual process of controls is again a bottleneck or the pain point for decision-making and ensuring transparent transactions and record keeping.

 Situational Pressure Vs Fraud

As the automated system is not available in Apparel Store retail outlets there are many chances of integrity issues like differences in materials, cash, products, and sales, etc., the chances of employees’ involvement in fraudulent shall and the main reasons could be work pressure or due to an opportunity, or by mistake  (Carries Minnich, 2017).

Usually, this is termed the fraud triangle which consists of Opportunity, Pressure, and Rationalization are the components involved in fraud triangle. There are external factors and Internal factors also involved in this such as Management behavior type, emotional, financial, etc., which pertain to employees working in a particular organization especially Retail Apparel Store in this case.

Centralized Vs Distributed Database Management System

The database is the brain of the system and based on the database only the major decision-making reports get generated. Data comes from various resources but the access to data shall be structured with controls and maintaining logs and documentation of the same is the key.

The centralized database shall consist of data from all 30 stores which can be made available or accessible to HO and the top management and there shall be a decentralized database management system that shall be part of the centralized database and shall be made available to the respective store manager to add or access data.

Conclusion

The Retail Apparel Store has got strong controls with six strengths but they are not sufficient compared to Increasing business needs and requirements, hence there is a need for the implementation of an Integrated technological solution that shall enable management to address issues of Integration, Data Visualizations, report generations, etc., and ensuring transparent transactions with all statutory and legal compliance. The decision making is the key and that shall happen only if there is a proper technological solution in place.

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Business Analysis Report of Health Medical Insurance Company

Evaluation of company analysis is deals with financial performance and the status of the selected company by analyzing the stare prices, assets, liabilities etc., which shall enable investors to take decision on investing in shares of the particular company. In this Study the Health Medical Insurance Company is the organization which has been taken for evaluation and analysis of the company. 2018-19, 2019-20 & 2020-21 financial statements and stock movement in share market is been considered for analysis in this assignment.

Objectives of the Study:

  • To understand the concept of Company analysis with respect to financials.
  • To Analyze the Financial position of Health Medical Insurance Company.
  • To do data analysis & Interpretation which shall enable investors to take decision on investing opportunities.

Need of the Study:

Now a days the Investments in companies through stock markets has become prominent and individuals are investing their hard owned in stock markets and there are many cases of break even, loss gain etc., as the share market prices are not stable, and they fluctuate hence this type of analysis helps investors to take better decisions at the time of Investments. Hence there is need for this type of company evaluation and analysis.

Scope of the study:

The scope of the study is confined to Health Medical Insurance Company and there is no comparative study with any other company. The data from 31st December 2018 to 31st December 2021 is been taken for analysis. The financial and non financial data taken from their website and the scope was limited as the capital budgeting, expansion or diversifications, budget allocations after 31st December 2021 is not in the scope. The scope is all about financial and company related data available on website and other resources.

 Evaluation Methodology: 

Primary Data: The primary data is been collected from the company website, articles and journals etc., which are relevant for the study.

Secondary Data: The secondary data is been collected from Australian stock exchange and through other sources which are essential for data analysis and interpretation.

Review of Literature: There are multiple aspects involved in this study, they are financial and accounting concepts like ratio analysis, Share price fluctuations, WACC calculation, Capital structure, etc., and the other side evaluation techniques, Company profile, analyzing the data etc., needs conceptual knowledge and in literature review all concepts which shall help in finalizing the study were covered in this chapter.

Data Analysis & Interpretation: The Financial data of Health Medical Insurance Company is been analyzed by using accounting principles and the formulas which shall enable to do findings and the same shall lead to recommendations and conclusion and the same is been done under this chapter.

Findings: After data analysis there will be few points which outcomes of the analysis are Included in this chapter.

Recommendations: After identifying gaps or the findings, proposing the recommendations based on analysis and findings are covered in this chapter

Conclusion: This chapter contains a small brief about the study and its outcome and whether it is a right decision to invest in Health Medical Insurance Company or not and the current position of Health Medical Insurance Company and future scope of Health Medical Insurance Company are covered in this chapter.

Limitations:

In websites and financial statements which they publish are only consolidated ones where as detailed transactions of cash flows, funds flows, fixed assets and their values, variable assets and their values cannot be studied in detail to have further better understanding of the financial position of the Health Medical Insurance Company.

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Product Life Cycle Management System (PLC) Research Paper

Introduction:

Every product will have a life cycle which is called PLC and maintaining the life cycle using technology in a systematic process is called a Product Life Cycle Management System (PLC). Every product shall have an expiry date. Any product management, right from the introduction to disposal is called PLC. It helps companies to increase profitability by selling products within expiry dates. If companies don’t have systematic expiry dates process management of their products leads to having a huge quantity of stocks without a sale and for disposal which is a loss for any organization.

If we see apparel, accessories, etc., usually companies sell products with discounts and offer if their products are going to expire in the near dates. There are products that cannot be sold using discounts and offers and a few of them are medicines etc., where companies have to dispose of the expired medicines is a process defined by the pollution control board etc.,

The entire product management cycle consists of five important steps they Stage of product development, the Stage of Introduction of the product to the market, the stage of growth which can also be called sales, the Stage of maturity, and the final stage id decline or disposal. Every product and service will have all these five steps irrespective of the company size and volume. It is not mandatory to follow these five steps exactly where based on products and companies’ strategies they can also be further divided into smaller steps.

Objectives of the study:

  • The understanding of the concept of PLC.
  • The process of PLC management system.
  • How PLC helps organizations to increase their profits or to control losses.
  • How technology is incorporated in PLC.
  • The practical applicability of PLC and analysis.

 Scope of the Study:

The scope of the study is to understand the concept of PLC and it can be designed using technology with well-defined systems and processes. The examples of a few real-time companies and their case studies shall also be studied, and the findings and the conclusions shall be derived, and the scope is limited to study using books, articles, journals, and case studies.

Need of the Study:

The success of any organization depends on the performance and sales of its products or services. There are many areas where organizations operate and one of the important and crucial areas is managing the product life cycle. Unless companies have the data pertaining to the expiry dates of their products with alarming pop-up mechanisms etc., companies will not have any clue and finally, products shall remain expired before sales within timelines, if the pop-up mechanism is there then the companies can sell their products with various strategies like offers, discounts, etc. if the product expiry dates are coming close. Hence there is a huge need for studying this concept called PLC management system.

Limitations

Every study shall have limitations and the limitations in this research are:

  1. Time is one major constraint
  2. The availability of data where in case of studies there may be many aspects that might have been included in that particular case study.
  3. Working on Applicability in industry type could not be done

Research Methodology

Denscombe (2007) cited that a social analyst can make use of a variety of surveys to perform this. While carried out, however, the alternatives have the tendency to rotate around the philosophy of qualitative and quantitative research the primary data and the secondary data were collected through books, journals, articles, and other internet sources and the same is applied by talking case studies of different companies and finally the findings and recommendations along with conclusion were given. The future scope of further research is also given in the conclusion chapter. This research is qualitative research.

Conclusion

Except in product development, stage rest of the stages the price, promotion, distribution, sales, market share, competition, etc., plays an important role. Companies can sustain themselves only if they follow the technology-driven product life cycle. The key components of PLC are Strategic goals and competitive analysis of Product, price, Promotion, Logistics, and Distribution at all stages of PLC which are product development, Introduction, growth, Maturity, and decline. Their PLC management should be done using technology which shall enhance quality in strategy at all levels of the PLC.

There should be a separate standard operating procedure and policies which should have guiding principles and which shall help companies to develop and execute PLC to have sustainability, consistent growth, and increase in profitability. There are so many organizations that were there in our childhood but do not exist now. The products which are there in our childhood are not there now. Landline phones are rarely seen, and the big and remote TV is not there now, which clearly shows that every organization should have well-defined PLC in place.

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Product Data Management System Research Paper

Product Data Management (PDM) is the requirement that has come up based on product life cycle management, various numbers of products, variants, and the complexity of managing the data in a systematic order. There are various standards that certify the quality of the PDM systems and a few of them are ISO 13584, STEP, IEC 6130, etc., The PDM has become the need of the hour for organizations. Small-scale companies might not require the PDM system, but medium and large-scale industries definitely require the PDM system.

The retail and apparel companies and the companies who manufacture more variant products should have the PDM system to track and trace the sales and the status of their products. Usually, companies engage third-party companies to take audit their product and the global count is the concept that happens every six months. This study gives the concept and the overview along with the strategies which help organizations to set up their PDM systems based on their requirements.

Objectives of the Study:

  • A deep understanding of the concept of PDM
  • Analyzing different models of PDM
  • To analyze the various Components of PDM
  • To understand the various Phases of PDM
  • To analyze how PDM helps organizations
  • To know the frameworks and the bodies which certify the standards of PDM

Scope of the Study:

The scope of the study is related to PDM and its design and implementation in manufacturing industries. The theoretical concepts along with the case studies of manufacturing industries is been covered. There are cases where organizations struggled because of not having well-defined PDM systems and policies and there are companies who have transformed and restructured their policies where the special emphasis has been given on PDM and they came to success track with these systems and the scope of this study covers all aspects of PDM.

Need of the Study:

The competition in every business is increasing and companies have to sustain in this competitive environment there is a need for companies to manufacture various different types of companies and managing the data of the products is important to have track of the products and hence there is a need of PDM system and that is the reason and need for study on Product Data Management (PDM) System and that is why this topic is been selected for the research study.

Limitations:

Every research shall have limitations for this study the major limitation is the practical approach. Time is one more constraint. The live study in companies who manufactures more types of products in bulk quantities. The study could have been done in a pharmaceutical company that manufactures more types of drugs for every drug the data sheets are different and there are expiry dates that vary from product to product how do pharmaceutical manufacturing companies manage their product data, what are the systems which they have designed and how does it work for them, are there any chances to make them much more competitive, etc., are the areas which shall have been made this study much more productive one.

Research Methodology:

Every study or research has to follow a systematic approach, which is called methodology. The research methodology which is been adopted in this study is qualitative research. The primary and secondary data is been collected from sources like the internet, books, articles, and journals. There are few case studies and data collected from people working in different organizations and the data collected is verbally noted and it is not been recorded or documented as the data collected is not structural and not formal. The collected data is been analyzed and based on which findings and conclusions are derived.

Conclusion & future Scope:

There are many types of Product Data Management software, technologies, tools, and solutions available in the market but integrated solutions like SAP, Oracle, etc., are preferred as the data pertaining to a company and individual product are used by different departments for different purposes and the data should be available in customizable formats to generate analytics and metrics, etc.,

There is a concept called STEP which describes the standards and the quality of the PDM system. The key components of STEP are Language Expression, Classification of entities, the alignment of attributes to objects, Arrays and relations between data sets, Data Representation, Data Visualization, Integration of data sources and resources, etc., There are certifications available for PDM for quality standards and they are IEC 6130, ISO 13584, etc., Data security and the access control are very important and crucial elements in PDM. Technology is evolving at a faster phase and it is helping organizations to grow it is the organization’s tactic to adopt and update to new technologies to have sustainability and growth as the competition is very high.

Designing and maintaining product data in multiple languages which suits the respective country is also very important this concept is called localization and many companies are maintaining data only in English language but it is very important to maintain a website, product details, etc., in all countries languages where they have their business operations and this strategy does not cost more but the security is the concern, If companies adopt this and secure this shall definitely yield very good results. Product data management is only one part where this part plays a very important role in product manufacturing techniques and processes as well as in maintaining product life cycle.

There is a lot of scope for future study as the PDM varies from organization to organization and even from industry segment to industry segment. Every industry has its own work flows and data flows and it is necessary for an individual organization to have its own technology and product-related data management.

The markets are evolving, more and more new products are getting introduced to the market, and competition between products and organizations is increasing hence the scope for further study of PDM has a larger scope. It’s not only Product development but along with PDM, there are also concepts like Product life cycle management, Design for manufacturing techniques, and the process which are an integral part of PDM all these are interrelated, and the scope in huge for future study.

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Study on Implementation of TQM in a Company with reference to Medplus

OBJECTIVES OF THE STUDY:

The main objectives of this study are:

  • To find the degree of TQM implemented in MedPlus.
  • To study on the efforts of MedPlus which implies to meet customer satisfaction
  • To find out the factors influencing the commitment of quality in MedPlus.
  • To learn about quality department staffs participation for a successful TQM in MedPlus.

PROBLEM STATEMENT:

Total Quality Management is the process designed to focus external/internal customer expectation preventing problems building, commitment to quality in the workforce and promoting to open decision making. . Here in this project some things to think about when it comes to how total quality management can affect MedPlus.

METHODOLOGY TO BE USED:

The research design of the present study is a case study design of MedPlus using qualitative data. The use of a case study design was deemed suitable as it is the type of analysis most appropriate when little research has been done on a topic. MedPlus case will therefore be compared to the proposed TQM implementation framework to determine its appropriateness.

Universe and survey population:

The universe is the total number of employees working in MedPlus. This cross-sectional data can be collected from few Quality management department staffs using a questionnaire. Results of this technique might show greater percent of variance in implementing TQM by following the principles of TQM.

These principles include continuous improvement, teamwork, training, top management commitment and customer focus. As per study are taken the continuous improvement is the most significant factor in explaining variance in implementing TQM principles but the most implemented principle is customer focus, and the least implemented is continuous improvement.

Data collection:

Data will be collected from MedPlus, which were purposely chosen to represent the health sector. A convenient sampling technique can be used to collect data from staffs in the selected company. Self-administered questionnaires developed by the researcher can be used to collect data from the employee’s and items that measured the extent of implementing various principles of TQM. 

The conclusion or outcome of these questionnaires will help to develop a research design that can be foolproof.

Data Analysis:

Statistical Package for Social Sciences (SPSS) can be used for data analysis. These are the data that are the output from the targeted respondents or the staffs which form percentages or frequencies for sample description. Other tools might be used to determine the extent of TQM implementation.

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New Business Model for Diamond Jewelry Segment

Executive Summary

This society is diversified in all aspects. The Income levels of the people of India is been increasing which is enabling to increase in the buying capacity. The tastes and preferences are changing. The maximum individuals especially the women of India spend most of their money on shopping whereas the major spending goes into buying Jewelry.

The money spent on buying Jewelry can be treated in two ways and is social status and the second one is an investment. There are so many players who are in this business. This industry is been recording consistent growth of 5% every year. The government of India has identified the future boom for this segment and they have come up with wide range of initiatives like tax exemptions, liberalization of taxes etc., As foreign direct Investment has opened doors for the foreign players to invest their money in India.

There are different types of business models that came into the picture. Earlier there was only a traditional way of business where they will have fixed customers and Even the traditional customers if they have any function they prefer the only vendor whom they know but now a days the tastes and preferences are changing and traditional these traditional players could not cope up with changing environments. Now the trend is the retail business.

There are national and International players who are into this business. Every company has got its own business strategy, business plans, and models. In this study, I have gone through the various business models which are being adopted by various companies and there are a few players who are not coping with the change and they are getting into losses. In this study, I have proposed a  new business model which will help the existing players to cope with this and even it will help the new entrants of business people who want to enter into this diamond Jewelry business.

Introduction

India once is called the golden bird where we used to have a tremendous wealth of diamonds and Jewelers. India was a land for precious gems, diamonds, etc., world’s famous Kohinoor diamond was also born in India. Nowadays diamond jewelry has become fashionable and it is being considered a Prestige symbol and status signature. This trend is seen across the globe in almost all parts of the world. The increase in GDP and the Income levels of population of has created an urge to spend money towards luxury and the major contribution is from investing on diamond jewelry.

The economy of India has created a wide range of markets for diamond jewelry which leads to competition. There are so many national and international players who came into the business in India with huge Investments, new designs, and Models with sophisticated research & Development teams. The brand ambassadors of this segment are being paid huge.

This business in India is being done in two ways first is the old and traditional way where they have fixed customers and they do it in a disciplined way on a small scale where as when it comes the second model is a modern way where they educate customers on how to check the quality of the diamond etc., they invest huge amount of ambiance, quality staff, research, and development, etc., where they have to reap returns in this heavy competitive environment. There is an upcoming trend that is recording 5% consistent growth is the online purchasing of diamond jewelry. 

The rationale of the Study:

The way of doing business in the diamond jewelry segment is dynamic in nature in current business competition and the environment. Diamond jewelry is one of the segments which is playing important role in the Indian economy by contributing 7% of India’s GDP. The government of India has identified this segment as fastest growing segment in India and it has liberalized regulations in Imports and exports. We believe or not there are more than 500000 diamond jewelry players are there in India.

The gross exports of Diamonds and gems from India to different parts of the world are worth US$ 3.23 Billion. It is been estimated that there will be consistent growth of 16% per Annum consistently till 2022 in India. In spite of having available resources except for quality human resources, there are few players who are getting into losses and there are players who are game changers who work on strategies and they are being successful. Keeping in mind the facts and figures of the diamond jewelry market in India, I have chosen the topic: Business Plan for Diamond Jewelry. This has to help and it should be like a ready reckoner for new entrants as well as for the players who could not cope with the competition.

Objectives of the Study:

  • The major objective of the study is to identify, analyze and plan a competent business model which suits the Indian market
  • The Business Model should help traditional diamond jewelry businessmen to compete with the corporate brands
  • This Business Model has to help and it should be like a guide for new companies who want to step into the diamond jewelry business.
  • The Business model should be competent where it has to consider the fluctuations of the markets, season and un season with respect to different parts of India, customer buying behaviors of a particular location, changing customer preferences, etc.,
  • The key attributes which make the diamond jewelry business success

Scope of the Study:

The Scope of the Study is in India. The study consists of considering the existing models of business which are being adopted by corporates, traditional business men and the upcoming and successful retailers, online vendors, etc., The functional scope consists of considering almost all aspects of the business.

For retail business the scope covers the ambience, designs, models, staff, amenities, discounts, prices, events, etc., for online model it covers technical aspects and for traditional diamond jewelry business segment the current model which they are doing and the identification of gaps. The scope is huge as the objective is to prepare a competent business model which has to suit maximum number of entrants who are there in this business and who want to enter into this business.

Methodology:

The Methodology consists of Qualitative and Quantitative methods. The first one is a questionnaire-based model where the responses will be collected from the customers who buy diamond jewelry. This is a quantitative technique that I would be using in the project. The Qualitative technique is to observe the current business plans and the models of existing players.

The primary data will be collected from the different organizations that are in this business. The data will be collected from Corporates, senior leaders of the corporates, the traditional businessmen who are in diamond jewelry business. I’ll collect the data in a sequential way with a predefined questions which will be shared in final draft as it is tend to change from company to company and from person to person.

There will be additions and deletions in this set of questionnaires. The objective here is to understand exactly the mode of operations, business strategy existing and future etc., There is another set of questionnaire where the responses will be collected from the customers who buy diamond jewelry through various modes or at various stores or at various defined places or locations.

The secondary data will be collected through data analytics and statistics. The data will be collected from magazines, books, journals, and our academic concepts, etc., the secondary data mainly focuses on the strategies, theoretical knowledge, facts, and figures of the market and its analysis, etc.,

The Data Analysis part will be done by using statistical tools, and percentage methods for questionnaires from customers, and the final business plan will be derived based on responses collected from the business heads and representatives of different organizations and they will be compiled in line with the secondary data and finally, the business model or the Business Plan will be derived. This will be derived from the findings and conclusion as a part of the result of the Study.

Expected outcome:

The expected outcome is a Diamond Jewelry business model which is competent and which has to suit the Indian market which is domestic. In this project, I will not consider exports. This Model will be focusing on the domestic market which is a plan which has to help retailers, and traditional businessmen and coping up with online sales which is an alternative.

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A Study on Excessive use of Social Media contribute to addictive behaviors or Mental health issues

Scope of the Study:

The study relates to the effect of negative aspects of social media’s contribution to human behavior especially the contribution towards addiction and mental health issues in the youth population. The study scope is confined to smartphone users as well as social networking sites and the users of this social media network.

Statement Problem:

This study was carried out based on the statistics of the agencies and the councils etc., There are even positive attributes of social media that can be used for promotion, knowledge sharing, etc., but the impact is majorly on the negative side of social media. When we compare the advantages and disadvantages of social media it is an equal proportionate of both but the challenge here is how to have control over social media access and how to utilize these social media for our benefit without spoiling our health etc.,

Data Analysis & Interpretation:

SWOT Analysis:

Strengths:

  • Social media can really help in many ways if we use them in a correct way like knowledge sharing for students, blood donation for the needy in health care, recruitment or job opportunities for unemployed youth, promotion the creative works or the content or the product, etc.,
  • Social networking sites of almost all types have come in mobile applications as all smartphone users can access them easily as the tariff of the telecom is also getting cheaper.

Weakness:

  • People often feel anxiety
  • Skipping the food timings and actively getting involved

Opportunities:

  • The relationship building as they can search and meet many people
  • Classification of the subject of interests
  • They can keep in touch with relatives, friends, etc.,

Threats:

  • Losing family and personal relationships
  • Causing Mental ill health
  • They are getting addicted to SNS where the first thing they do after waking up in the morning is check for the messages in SNS which is not at all a good sign and late sleep disorders etc.

Findings:


Some facts out of our Primary research:

  • Almost 94% use Social networking sites, and the remaining 6% of youth don’t use them due to a lack of knowledge about them and include youth including rural areas.
  • Most of these 94% of people spend at least an hour to four hours on SNS which include Whatsapp.
  • 50% of youth do Online Gambling
  • 90% think that overuse may lead to addiction.
  • 60% feel that addiction affects mental behavior starting with anxiety.
  • The frequency of usage of SNS on average is 3 – 4 Hours/day by an addicted person.
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Project Report on Marketing Strategy for Launching Technical Writing Company

The market entry strategy of any new companies or products encompasses marketing services that are put together when a product is entering into a consumer market. These services can be delivered separately depending on the consumers’ or customers’ needs and stage in the globalization process. By using the proven market entry strategy framework assess whether companies should enter a market or not, why, and how?

Today customers we will look at how could be affected by the threat of new entrants in the market and how can use barriers to entry to deter new competitors. This is one of the forces in Michael Porter’s Five Forces model of industry analysis.

Any indication that a market is growing, under-served or predominantly profitable will generate interest from an industrialist who believes that there is money to be made from the market. Where the existing business is making good profits, an entrepreneur will see this as an opportunity too good to miss. So before ordering Porsche and move house to a ten bedroom mansion, we need to think what these signs of success are saying to the competitors.

Objectives of research

  • To study about the market entry strategies for technical writing and publications
  • To investigate potential target markets in India.
  • To analyze which types of people exactly needed for the new business.
  • To investigate competition among local companies and marketers

Need of the Study:

This Project is meant for Identifying the Potential of technical Publication Market in India and mapping the Marketing Strategy for Running or launching the Technical Publications Company in India. 

Problem Statement:

As we explore this topic in more details, it would be interesting to know what experienced technical writing professionals in the Indian industry think about the Indian market, when equipped with the necessary information about the Indian outsourcing market as was discussed earlier in this study. As it is an outsourced Business form from US, UK and European continent there will always be a fluctuation which needs to be considered while proposing a Marketing Strategy.

Conclusion:

The empirical data and analysis have shown an understandable market strategy for a new company to enter into India it may the foreign player starting business in Indian an Indian starting technical writing or publishing company in India . (The project is about a startup to be launched in India. It is not about a foreign company setting up a new company in India.) It is clear that technical writing companies are highly interested to enter the market where there is market demand and presently,  increasing human resource and technical efficiency light has a potential demand in developing countries.

To enter the market, technical writing companies prefer to get the govt. support, better business infrastructure, like if the company is started in IT special economic zone the company will get free infrastructure like power, transportation etc., along with service tax exemptions etc., and they can even get the quality human resporces. better market opportunity and customer demand of their product. Product price, labour cost, potential business partner and market demand are the key strategic objectives what technical writing companies should focus on.

Joint venturelike getting tie up with the established foreign technical writing companies where they can give works continuously as they will have the good client base is the most popular and safest entry mode when company wants to enter into developing market. To monitor the distribution channel and transaction cost should be done before entering into developing country. It is always best to know the market as much as possible and find out how major players conduct their business so that technical writing companies can take the competitive advantages after entering into the market. Finally, market evaluation is very important for technical writing companies to know what mistakes they have done so that in future company cannot make that mistake again.

The result of this research has discussed new theories and important knowledge which can be used by companies to choose the right market entry strategy and to reduce the risk in the future. However, our project is not the end of this study. We would call it as just the beginning of the further studies which should be done to establish the emerging theories and minimize the gap.