OBJECTIVES
- To know the customer feeling about the attributes like color, comfort, space inside, fuel efficiency, reliability, in their product.
- To know which attribute performance is what in a particular product.
- To do comparative analysis of four similar products from four different brands.
- To know which brand reached the customer expectation in mid Size cars.
LIMITATIONS
- The Customer Experience on Mid-Size Cars MBA Project study was restricted to Hyderabad
- The information given by different companies respondents may be biased
– Due to time matter total data could not be collected for this total project
FINDING AND SUGGESTIONS
- The most upper middle class family prefer to mid size cars.
- In my finding Maruti brand Zen is best at delivering customer satisfaction but it has to improve on space inside.
- The next best brand is Tata first it has to improve on looks, reliability and then comfort.
- The next best brand is Hyundai it has to improve on comfort, looks and space inside.
- The next best brand is ford it has to improve in dealer ship, looks, comfort and reliability.
Download Customer Experience on Mid-Size Cars MBA Project