Employee Job Satisfaction A Study at ICICI Prudential Life Insurance Co Ltd


The main objective of this Employee Job Satisfaction A Study MBA HR Project at ICICI Prudential Life Insurance Co Ltd is to describe the various expectations that determine the satisfaction level of employee.

To identify the factors concerning employee job satisfaction and to analyze and interpret the collected data.


  1. Due to the constraint of time and resources, the study was conducted in ICICI Prudential Life Insurance Co. Ltd and the results of the study cannot be generalized.
  2. The accuracy of the analysis and conclusion drawn entirely depends upon the reliability of the information provided by the employees.
  3. Sincere efforts were made to cover maximum departments of the employees, but the study may not fully reflect the entire opinion of the employees.
  4. In the fast moving/changing employee’s behavior, many new and better things may emerge in the near future, which cannot be a safeguard in this report.
  5. Confidential matters restricted to an in-depth study.


  • 78% of employees are receiving regular job performance feedback in the organization, remaining 22% of employees specified that the organization needs to take regular job performance feedback.
  • 80% of the employees said that they are satisfied with the employee welfare programmes
  • 80% of employees felt that they are treated fairly by the superiors as well as by the organization members
  • 74% of respondents satisfied with the employee policies at the company remaining 6% are neutral and 20% of respondents are dissatisfied.
  • 62% of respondents are satisfied with the salary structure, 18% of respondents are extremely satisfied, 7% of the respondents are neutral, 13% of the respondents are dissatisfied that the company offers a salary structure.
  • 50% of respondents said good about the safety and health standard of the company.
  • 55% of respondents are giving very important towards the recognition and 35% of respondents are giving importance remaining 10% respondents are neutral towards the recognition.
  • 20% of the respondents are highly satisfied with their position in the company and 30% of respondents are satisfied 10% are neither or nor 40% of respondents are dissatisfied with their position.
  • 62% of the respondents satisfied with the vision & values of management, 18% of the respondents are highly satisfied.
  • 28% of the respondents felt relaxed, 58% are felt normal, and remaining 14% of the respondents felt the work is burdened for them.
  • 80% of respondents give more importance to training & development provided by the company,10% are neutral, 10% of respondents have not given importance.
  • 72% of the respondents have expressed satisfaction towards existing career plan & growth opportunities in ICICI Prudential Life Insurance.
  • 65% of employees are receiving cooperation from all other departments remaining 35% of employees are not receiving cooperation from all other departments.
  • 40% of respondents are satisfied with the company’s quality management system.
  • 71% of the respondents are satisfied with the reward system which is provided by the company.
  • 80% of the employees agree the organization environment is suitable for developing their self-esteem
  • 63% of respondents are satisfied with the appraisal system of the company, 27% of respondents are dissatisfied, 10% of respondents are neutral.
  • 65% of respondents felt duty timings schedule is convenient remaining 35% of respondents felt duty timings schedule is inconvenient.


  • The organization should try to maintain the same level of satisfaction among employees through better recognition & reward system mechanism.
  • The organization may further try to create a healthy competitive environment through its Programs like employee meeting.
  • An organization may go for facilitating the security for the employees and create awareness about the safety measures provided by the company.
  • For improving the employee’s problem-solving abilities company HR Manager has to take training sessions through the Case study Methods.
  • The company has to provide some better packages like Target achieve incentives, Cash Awards.
    The company has to give the salaries through their performances and provide better positions to best workers.
  • Mainly company has to decentralize the authority to make decisions for better growth and Provide all above-mentioned benefits to the employees.

Marketing plan to expand services in a private hospital and to be the provider of choice in the region

Marketing plan to expand services in a private hospital and to be the provider of choice in the region.-Analytical Business report Format-5000 words excluding references.

The assignment is to construct an initial marketing plan, in the capacity of a newly created role of a marketing manager in a private healthcare organisation. The marketing manager reports to the director responsible for organisational strategy, who herself has been recently appointed from a private healthcare provider.

The plan will review the current situation for the organisation, with special regard for the provider role the organisation plays and then specify the services that will be included in the scope of the marketing plan for submission to the board. The organisation has current deficit and you have been tasked to generate additional income for the organisation, meanwhile other parts of the organisation are managing to cost cutting exercises.

Your challenge is to produce an initial marketing plan for a range of services you have defined.

It should include:

1. Executive summary
2. Background
2.1. Summary of preconditions and assumptions.
2.2 Defined objectives
2.3 Defined budget
2.4 Past performance against plan
2.5 Resource allocation cascade
3. Analysis
3.1. Corporate vision, corporate strategy
3.2. Internal market research
3.3. SWOT analysis
3.4. External market research
3.4.1. Demography
3.4.2 Target market and target customer
3.4.3 Customer segmentation
3.4.4. Reasons for diversion of referrals to other providers
3.4.5. External market competition
3.4.6. Risk analysis for the option of NOT introducing promotion to the expansion of services
3.5. Analytical Tools
3.5.1. STEEPLE
3.5.2. Analysis using Boston matrix (Boston consulting group)
3.6. Growth Strategy
3.7. Resource allocation cascade for the marketing
3.8. Performance analysis
3.9. Forecasting
3.10. Return On Investments
3.11. Risks
3.12. Contingencies
4. Marketing strategy
4.1. Major programmes
4.2. Measures of success
5. Conclusions-marketing execution / call to action.
6. References

Traditional Vs Modern Marketing MBA Project


Online marketing is one of the fastest growing phenomenal in the business world in every country, be it developed or developing country. Though this phenomenon in developed countries are deeply woven in the market it is slowly catching up with the developing market as well and at a very rapid speed. This study will focus on the growth of online marketing in India (Hyderabad). India is a developing country and Hyderabad is one major city in India. Cities are more open and business activities are higher in cities compared to towns and villages in India. Hyderabad is one such city where business is thriving and spreading. The study is a research work that will measure the growth of online marketing and if how much it has overtaken the market and the perception and attitudes that the people of this city has developed towards the online marketing and to measure the impacts that it has on the physical marketing process and on businesses as well. The physical marketing process has been dominating the Indian market for years. Companies would advertise excessively on television, radio, billboards, fairs and exhibitions all over India, but things are slowly changing in India as the internet is growing and people are getting educated and learning about the internet and its use. This study will focus on the factors that influence and impact a consumer’s perception and attitude towards the online market.


Online marketing is the art and science of selling the products or services using the digital networks such as Internet (Ward 2012). Online world is a huge source of marketing, which was not much recognized when it was first introduced. Now it has become an integral part of everybody’s lives. Internet is very easily accessible and hence marketers feel there is huge potential for marketing their products on the Internet. In India the trend of online marketing is new and has started gaining importance from the year 2006-2007. Indian citizens are used to physical marketing since several decades, which include print media advertising, electronic media advertising, hoardings, pamphlets etc. (PRLog 2012). People used to know about any product only after it was published in the newspaper or if when it was advertised on the television. Almost all the products such as televisions, computers, furniture etc. were physically marketed. Even till today many customers buy airline tickets through an agent rather than knowing the offers and buying them online. Though physical marketing is expensive and it needs lot of human resources the marketers used to prefer it, as there was no other option available for them back then. Since the past few years there is a new trend arising in India, which is the online marketing. Online marketing, which includes the E-commerce, online advertising, search engine marketing, email marketing, social media marketing and article marketing etc. (Ward 2012) is slowly becoming a major source of marketing in India. The main reason for this is the development of Internet facilities in the country, which was very poor earlier. The target is to find out whether it is the online marketing or the physical marketing that is influencing people in India the most in the recent scenario. The level of impact, along with the advantages that the businesses would have due to its positive impact will also be studied. The city of Hyderabad is the preferred location in this context.

Why choose this topic?

Online marketing, as said earlier is a new phenomenon in India, previously there existed only physical marketing and people dint know what online marketing was. But now the trend is changing, Internet usage in the country is increasing. The literacy rate in India was very less and people earlier hardly knew how to use a computer, but in the recent times literacy rate is increasing and even children are taught how to use a computer in school. With this development children are educating their parents and others about the products marketed online.

The online marketing these days is personally influencing me. It has developed to a stage where earlier I used to purchase any useful product if I find its commercial attractive or by the word of mouth, but now before buying any particular product I tend to read the review of that particular product online. Earlier I used to purchase a product in the store for how much ever it was priced, but now since e commerce is developing in the country I tend to compare the price in store and online and will purchase the cheaper one. I realized this change and understood that online marketing up to some extent is influencing me. So I felt it would be interesting to know how online marketing is influencing other people along with me and what are its impacts and how would it be advantageous to various businesses in the city.


Is online marketing in India, in the recent times dominating to influence the customers more than the traditional marketing? And how?

Sub research questions:

  • Is the impact of online marketing on the people high?
  • What are the attitudes and perceptions of people towards online marketing and physical marketing?
  • Which kind of marketing do people consider that they are influenced by the most?
  • Do the high impact of online marketing show positive vibes to businesses?


To develop an insight on people’s perception towards the online marketing and its impacts on people and the businesses with the help of literature and methodology, this would help the marketers to understand which way of marketing is better in the city.

Scope of the study

This study will focus on online and physical marketing, since online marketing spread is phenomenal and it is still growing everyday as more and more firms are going online and concentrating on their online marketing. This study will measure the difference between the online and traditional marketing styles. This study focus will be on the Hyderabad market a city in south of India. The focus is to find out whether it is the online marketing or the physical marketing that is influencing people in India the most in the recent scenario. The level of impact, along with the advantages that the businesses would have due to its positive impact will also be studied.

Rationale of the study

Online marketing is a widely spread, every organization small or big is somehow or the other connected to the internet, whereas physical marketing is sinking lower and lower every day. Before the internet physical marketing was very common, though physical marketing does still continue in some parts of the world. This study has been conducted on the Hyderabad market a city located in south India. There are much evidence that physical marketing is still prevalent in this part of the world, though it is losing much ground here as well. Online marketing is cheaper compared to physical market and that is another reason for online marketing to be more preferred above physical marketing.

Structure of the Dissertation

This dissertation consists of five chapters. Chapters are arranged so that readers can understand the objective of the research and how the research is developed. Chapter one is the introductory chapter, it provides the general information of TQM and TQM in the hospitality industry. It also explains why the author is interested in the research topic; therefore, it outlines the research questions as well as the aims and objectives of this dissertation.

Chapter two deals with the review of related literature; it is to study the published work that other researchers have done in order to find the knowledge related to the research questions. The purpose is to define the ‘gap’ of knowledge.

Chapter three describes the research method. This chapter presents the research design of this dissertation which includes the justification of the research methods, objective and the design for the data collection.

Chapter four is the result and analysis. This chapter analyzes the data and provides the summary of the research result. The main objective is to combine the existing knowledge with new findings to form new knowledge.

Chapter five is the conclusion and recommendations. This chapter concludes the new knowledge and its benefits. This chapter also recommends the benefits to hotel engineers and general managers. For the shortages in the research, recommendations are included for future investigations.

Micro Finance MBA Project


  • To study about the micro finance industry.
  • To identify importance micro finance industry.
  • To find the relative importance of microfinance industry for poverty.
  • To get insight knowledge about microfinance industry.
  • To identify the working procedure of the world& domestic microfinance industry practices .


  • Micro Finance Study includes an introduction to microfinance industry, in India with specific to measure the helping of microfinance.
  • The study also includes the understanding of how the “microfinance industry” market are operated in India.
  • The study mainly focuses on Indian microfinance industry, its history, and Latest Developments in the country in microfinance industry very fast.
  • The study also keeps a bird’s eye view on global microfinance industry
  • The study vastly covered the aspects of microfinance industry, clearing, and settlement by companies.


To know the fluctuations of microfinance industry in India, get an overview of microfinance industry, regulatory framework, the government need to change the regulatory framework about microfinance, To know the relationship between Risks – Return. To know the clearing and settlement of various microfinance companies. An institution that grants loans of very small amounts to poor clients can be financially viable, without having to call on donations or grants after a start-up period.


  • The data sources used for the study are secondary. So, it may lack accuracy.
  • The data was collected from Hyderabad only.
  • The time taken for the study is limited.
  • Recommendation of study is only personal optional.
  • Hence judgment may not be considered as ultimate and standard solutions.

Meaning and Definition


Two broad research methodologies can be used to answer any research question. They are- Experimental research and Nonexperimental research. In experimental research, there is control over the extraneous variables and manipulation of at least one variable by the investigator. In Non-experimental research, there is no intervention beyond that needed for the purposes of measurement.

Tools for Analysis

Sample Design

50 members dealing with microfinance industry

Portfolio Project IS/IT Case Study

The portfolio project for ISM 6026 is to develop a case study (similar to what we have been doing in class) and critique the case. The portfolio project will consist of two parts: part one is the case study narrative itself; part two is your analysis of the facts of the case.

Approximate length should be about 4000-5000 words (e.g., about 16-20 typed pages) for the case study narrative itself (e.g., Part I of your project). This length is exclusive of the title page, tables of contents, any reference pages, and transcripts of interviews. The case study must be a thorough and rigorous study of the use (or lack thereof) of information systems in an organization.

Your first step in developing the narrative description of your case project is to select your target organization and secure their cooperation. I suggest you offer to provide the organization a copy of your case study analysis and critique as an incentive to allowing you access to the organization: rather like getting a semester consultant for the price of their time. Your target organization should be of sufficient size (i.e., number of employees and dollar volume) that justifies a case study analysis of their information system/technology activities.

Hint: that means your cousin’s one person, home mailing operation is not a satisfactory target organization; nor should you personally be anything other than a passive participant in the case study activities. If you choose an organization with which you are, or were, affiliated, then you may not have been a participant in the decision processes involved in your case study. Further, you must provide sufficient data from your interviews and your references to justify the material in your case study. That means you cannot just make up the details of the case based solely, or even significantly, based on your own recollections.

Second, you must begin to reconstruct the scenario of the organization and its actions. This means searching for information on the organization and the competitive environment in which it operates. For example, if you are writing on the introduction of a new customer relationship management system for a brokerage firm, you would need background material on CRM, SEC constraints, customer demands, and desires, etc.

Third, you must conduct interviews with all the relevant personnel in the organization. I would expect that to include a minimum of three people. You want to make sure that your description of the organization and its environment, problems, opportunities, and actions is accurate and not just the biased impressions of one or two individuals.

An attachment to your case study write up should be the interviewquestions (structured or unstructured) you asked each person in the organization and a transcript of their responses. This transcript may be edited for brevity, but should include all relevant responses.

When you are finished with your fact finding, data digging, and interviewing, you should write a narrative description of the information you collected (e.g., Part I of your portfolio project). Remember, this is 16-20 pages in length, not including title page and table of contents. You might use the following as a very rough general guideline for some of the sections you could include in your case narrative. Pick the writing style manual with which you are most comfortable. Opening Paragraph: emphatically state the situation and any problems. Background/Context for the firm; the case participants; the industry Situational description.

portfolio project /issue narrative – this should be the majority (> 60%) of Part I Conclusion including any questions The narrative should succinctly but completely (avoid unnecessary detail) describe the organizational environment (e.g., the context), the personnel involved, the policies and procedures involved, and the actions performed (this assumes there is some question or controversy involved) and the reasoning for same. The case study narrative portion of your project should be similar in length, content, and detail to the case studies used in class.

For the second part (so indicated clearly and distinctly by headings and in your table of contents) of your portfolio project after you have completed your case study narrative, you should analyze and critique the situation and any decisions involved in the systems project described in part one of your project.

The length should be similar to the length of the other case analyses you have written for this course. Remember, this case study should show the knowledge you gained through this course and others you have taken, plus any relevant experiential knowledge. You should make sure to ground your analysis in the material from the course (e.g., the textbook, readings, lectures, etc.) This project is worth 40% of your grade in this course. Please put the effort into the case that is reflective of that fact and shows what you have learned.

Should it be necessary to return your portfolio project for corrections of any type, there will be a 15% reduction in your portfolio project grade. This applies for each time your project is returned. However, your grade will be recorded as an “I” until such time as you complete your portfolio project. The MBA program has a requirement that the minimum grade allowed for a portfolio project is a 70 for the student to graduate. See the ISM 6026 portfolio project grading rubric for more details as to the expected grading items.