Category: MBA Projects

The study was conducted to analyze the use of mobile advertising in consumer behavior when purchasing goods and services. The study aims to analyze the impact of various factors affecting the satisfaction of mobile users’ SMS and to understand the importance of SMS as an advertising channel/tool. It is designed to study how companies treat their customers through advertising on mobile phones and to study consumer behavior towards advertising on mobile phones.

The study examines whether mobile advertising can be an effective means of advertising to customers in Dubai. A key ingredient in this study is consumer perception of mobile advertising. Emerging applications and dynamic developments in social networks provide great opportunities for future research.

The main purpose of this study was to find out the interest of Dubai mobile customers in mobile advertising. Research helps companies understand how to reach their customers and sell their products and services through mobile advertising. It helps you take care of sending SMS, and covers all aspects with good content, as well as product features, ease of use, and benefits.

This study is of an exploratory and descriptive nature. The sample size was 100 consumers, including young students, businessmen, and professionals who use mobile phones. The questionnaire was used as the primary source for collecting the initial data. Preliminary data and interviews were conducted. Additional information was collected from journals and reference articles as a secondary source of information. The convenient selection method is used as a tool to collect the necessary information from the population.
International and national articles, publications, and books were obtained as additional sources to gain conceptual knowledge identify gaps in research, and deepen understanding. The data were analyzed using tables and graphs and statistical tools such as Chi squares.

The results show that SMS Marketing has been around for several years and has recently become one of the most sought-after marketing tools. Like the rapid change in advertising media, the use of mobile phones for marketing has increased. Companies are looking for services that need to be economical and economical.

Companies doing business in Dubai need to use digital marketing services to promote their business and increase sales, so you need to think about it and start today. If companies do not invent new advertising methods, sooner or later companies will stop working. Businesses have to choose mobile advertising in Dubai today. There are many advertising options to make a profit, but the quality has deteriorated due to a large number of advertising agencies, so if a business is looking for a reputable company to conduct a marketing campaign, it will help reach the right customer at the right time.

OBJECTIVES OF THE STUDY:

• To study the application of Mobile advertising in the marketing of goods and services.
• To study the Cost-effectiveness of sending Bulk SMS
• To study the impact of mobile advertising on consumer behavior focused on purchasing activity.
• To understand the significance of mobile phone advertising as a Promotional Channel/Tool.
• To analyze the impact of various factors influencing SMS on mobile user satisfaction.

CONCLUSION:

The present study was undertaken with the objective of analyzing the impact of Mobile advertising on consumers. The study aims to analyze the impact of various factors influencing SMS on mobile user satisfaction and to understand the significance of SMS as a promotional channel/Tool. It is intended to study how companies are approaching their customer through Mobile advertisements and to study consumer behavior towards the Mobile advertisement.

The study is done in Dubai. The data were collected through personal interviews as well as the schedules of the respondents. The Hypothesis of the study was framed based on the factors like the creation of awareness, and interest, informing or persuading the customers, sharing communication, updating of offers, and brand recall. Chi-square analysis is used to analyze the data given by respondents and also to test the hypothesis.

From the study, it is found that most of the respondents are subscribed to the services like job alerts, education tips, examination alerts, and current affairs. Also, it is found that Mobile ads are not able to create interest and persuade customers and do not suit personal needs. Further, few respondents use Mobile advertisements as a reference to buy the products and most of the respondents do not believe in Mobile advertisements.

It is suggested to the company make Mobile ads more creative and attractive to draw the attention of the receivers and the message should contain useful information instead of junk information. Further, promotional messages should be sent to the target customers and innovative measures should be adopted to increase the conservation ratio of the receivers. These suggestions will definitely help the companies to fill the gap that is created between customers and companies.

Download MBA Project on A  Study on Application of Advertising through Mobile Phone Framework among Various Types of Goods and Services

This MBA marketing project was done to study the impact of social networks on the marketing process. The study aims to study the activities of consumers interested in the use of social networks and the purpose of using social networks. Its purpose is to analyze the impact of advertising on social networks on consumer purchasing behavior and to study the future potential of social networks.

The training will be held in Hyderabad. Data were collected through interviews and schedules of respondents. The research hypothesis is based on factors such as commenting on photos, commenting on the status of others, chatting, uploading photos, playing games, watching videos, making friends, sending invitations, organizing events, using different apps/tools, and creating groups. upload videos, write messages, read alerts, comment, and support blogs and offers, as well as gambling and consumer marketing on social media.

The survey found that respondents were interested in organizing events, using various applications, creating groups, reading notes and commenting, bidding and competitions, and blogging. In addition, most respondents prefer social networking to chat, have fun and spend time, and so on. use to.

It is recommended that social networks be a useful tool for potential consumers to purchase products and services. Companies should try to use more of the right candidate to get the right position.

OBJECTIVES OF THE STUDY

• To study the purpose of using social media networks
• To study the interested activities of people in using social media networks
• To find out the application of social media as a marketing tool.
• To analyze the impact of social media on the purchasing behavior of consumers.

FINDINGS:

• The majority of respondents have social media accounts and have been using them for more than three years.
• Popular social networks are Facebook, Twitter, and Instagram and most of the respondents use more than one.
• Most respondents prefer it for communication, entertainment, etc. use. and spend more than half an hour a day.
• Many of them are interested in commenting on photos, writing messages, the status of others, chatting, uploading photos, and making friends on social networks.
• Some of them are interested in playing games, uploading videos, watching videos, and sending invitations.
• The minimum number of respondents showed interest in organizing events, using various guides/tools, creating groups, reading and commenting on notes, bidding and competitions, and blogging.
• The maximum number of respondents are not interested in advertising on social networks, and only 12% of them bought goods/services through social networks.
• In general, it is noted that the impact of social networks on respondents is high.

RECOMMENDATIONS:

• Popular networking sites such as Facebook, Twitter, Instagram, and Google Plus share photos, share videos, chat with friends, etc. has a greater impact on people such features. They connect, share ideas, share messages, and so on. With friends. Therefore, social networking sites need to improve the quality of these opportunities so that more customers can take advantage of this opportunity.
• Social networking sites should strengthen their privacy monitoring functions.
• Recently, there was a complaint on Facebook that the privacy and security settings are changed every time. Such allegations and gossip violate personal interests. Therefore, you need to take maximum care to get customer satisfaction.
• Advertising on social networks should be attractive.

Download A  Study on Social Media for Innovative Marketing Strategies MBA Marketing Project.

Title: A Study on Facebook Audience Insights MBA Digital Marketing Project

Purpose

1. Learn how to use Facebook Audience Insights for market research.
2. Identify the experiences of people using Facebook Insights for their business or Pages.

Restrictions

This study focuses on Facebook Audience Insights in social networks. Due to the limited time of the investigation, the researcher was unable to conduct the investigation on other social networks such as YouTube and Instagram. When it comes to research, one limitation that cannot be ignored is the research population. The sample size is limited for the research, so we cannot say that the result can be accurately applied to others.

Research Methodology

Basic information is collected by sending out an online questionnaire and contacting users from any Facebook audience who use it to promote your business or Page. Secondary research is carried out using articles and books that can be found on web resources. The theoretical part explains the main theories and opinions of various authors about Facebook ads.
Sample size – 70

Recommendation

Valuable feedback from respondents

• Create a FB plan and do your research before you start advertising. It may seem easy and straightforward, but there are many ways to optimize it and get better results. Also, do a split test to see what works best for the results you’re trying to get.
• Don’t worry about where the posts are, just understand that you will reach your customers and it doesn’t matter where they are, but if they see your ads.
• Create and store multiple custom audiences through Facebook Audience Insights. Some of them prefer to do this than use the local audience tool inside the builder.
• Experiment a bit before starting any major campaign. You can see how useful this can be if you have a larger organization, but that’s generally not a good thing. This can be useful if your goal is to learn about just one brand, but in most cases, it’s a pain for the user.
• If you’re using Facebook Business Manager and Ads Manager, Facebook Audience Network is the only way to go. This saves all audiences and there is no other way to create ads without using this program.
• Creating local or targeted ads using the Facebook Audience Network is great. This will allow you to create targeted content that will target your audience and increase your visibility, ultimately ensuring that your money is spent efficiently.
• Take the time to research your network and observe the location. If your audience is very small, your ads may only show on third-party websites.
• Try it on a limited budget. Do not use website clicks with this post; you will get more clicks. Don’t put too many actions on the average cost per click, because an apple cannot be compared to an apple.

Conclusion

Facebook Audience Insights provides access to valuable demographic and behavioral information that allows you to learn more about your audience and potential audience using the information they provide to Facebook. Using this information to not only target your advertising campaigns more effectively but also to build personas and communicate content marketing ideas, should be an important part of ensuring your strategy is informative. As a result, we can show our products or services to more relevant people and make them easier to lead and sell.
While there is no single way to conduct market research and determine if there is a real need for your product, Facebook Audience Insights, and Ads Manager are useful for their unique demographics or user behavior focus.

Download A Study on Facebook Audience Insights MBA Digital Marketing Project

Title of the Project: Brand Building of Heinz Tomato Ketchup in organized sector of India

Statement of the problem:

Heinz ketchup brand couldn’t be established in Indian ketchup market. After being in segment for last 16 year it covers very small portion of market size. Customers are less aware of the brand as a result customer base is also very small; Brand positioning is not effective, availability is limited which are the hinders to develop the brand

Objectives of the study:

This project is to find the market limitations of HTK, market opportunity, consumer base expansion & way to establish the goodwill among the customers.

• This Project is to find the market limitations of HTK,

• Market opportunities, consumer based expansions and the way to establish the goodwill among the customers.

• To identify the consumer needs.

• To know the brand image HTK

• To measure the brand image towards HTK

• To know the consumer attitude and demand towards the brand HTK

Explanation of the Method:

Basic methodology of primary data. Sample survey on consumers. Sample size will be minimum 50

Questionnaire (10 to 15 questions)

1. Name
2. Age
3. Contact No
4. Gender
5. Which part of India you belongs to
6. What kind of ketchup user you are
7. How the following factors influence your purchase decision making
8. Which Brand do you use
9. How familier you are with Heinz Kethcup Brand
10. Do you use Heinz Ketchup
11. Rate your overall satisfaction with Heinz Tomato Ketchup
12. How much you are aware of Heinz 100% natural feature
13. Have you ever noticed Heinz Ketchup Advertisement campaign
14. How effective the Advertisement campaign on the following parameter
15. Please specify your level of satisfaction of Heinz Ketchup on following parameters
16. Do you believe Heinz offers 100% Natural Ketchup
17. Are you ready to pay premium for 100% natural Ketchup
18. Would you try Heinz Ketchup

Chaptalization Scheme:

1. Heinz Tomato Ketchup overview
2. Ketchup market overview- Market size 1000 Cr
3. Major Brands in Product category
4. Market segmentation
5. HTK market share & opportunities
6. Marketing &Trade marketing
7. Distribution Expansion
8. Brand Positioning
9. Consumer Development
10. SWOT analysis
11. Brand Building
12. Data Analysis & Interpretation
13. Findings, Suggestions & Conclusion

The present study is aimed at understanding the Brand audit and preference towards Maruti Swift and Wagon R. The study is conducted to know brand preference for Maruti Swift and Wagon R. Both Descriptive and Exploratory Research has been used. This research is Descriptive in Nature partly because a well-structured questionnaire is used by taking the sample from  100 respondents for collecting primary data and  Exploratory by collecting secondary data using books, journals and other text material.

As the other competitors are entering the market with variant models with stylish designs and colors. There is the scope and potential for Maruti Swift and Wagon R to capture each segment with the majority of share by studying the behavior of the consumers at regular intervals with utmost perfection and coming up with solutions that enhance customer loyalty and satisfaction. It is suggested to the company to improve the sales of the product by increasing the brand image. It is also suggested that to improve the design, advertisements, and features of the product. Further, it is suggested to Maruti Swift and Wagon R come out with better promotional strategies in order to gain a considerable market share.

OBJECTIVES OF THE STUDY:

• To study the brand preference towards Maruti Swift Cars.
• To Study the brand preference towards Maruti Wagon R Cars.
• To do a comparative study between the branding strategies and performance of Maruti Swift and Wagon R cars based on brand auditing.
• To know the factors that influence in buying the Maruti swift and wagon R Cars.
• To come out with suitable suggestions that may help in improving the brand preference of both the brands.

SCOPE OF THE STUDY:

The study focuses on the brand auditing of hatch back cars with a special focus on the Maruti Swift and Wagon R cars. The scope of the study is limited to the brand performance and preference of both brands. The study relies both on primary and secondary information related to the topic under study. The marketing variables will be considered understudy while studying brand auditing. The period of 45 days will be considered for the study.

RESEARCH METHODOLOGY:

Research Design:

• The Research Design used in this Research is Descriptive and Exploratory Research.
• This research is Descriptive in Nature partly because a well-structured questionnaire is used for collecting detailed research using a Questionnaire.
• It is also exploratory as preliminary level research is to be conducted using Secondary data on the subject in hand.

 SAMPLE DESIGN:

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Units:

All the consumers who have purchased Maruti Swift and Wagon R  form part of the Sampling units.

Sampling Frame:

The population for the study consists of Maruti Swift and Wagon R owners which were collected from the visiting Customers and the staff working in the showrooms.

Sampling Size:

The Sample Size taken for the study is 100 separately for  Maruti Swift and Wagon R.

 DATA COLLECTION SOURCES:

Primary Data:

The primary data was collected by Conducting Survey about the Consumer buying preference for Maruti Swift with the help of a structured Questionnaire in such a way that it was easily understood by the respondents.

The following is the list of dealers in Hyderabad from which data has been extracted:

Secondary Data:

The data was collected from various websites, the company’s literature, the Journal of Marketing, Automobile magazines, Articles from Business Newspapers like the Economic Times, Business Line, and other publications related to the subject under study. 

DATA ANALYSIS:

The Data analysis was done by using various data tools such as cross-tables, Charts, Graphs, and Percentages.

The study is aimed at finding out the consumer’s opinion towards Maruti Swift and Wagon R. The study would reveal the intensity of the gap between the company’s deliverance and the consumer’s expectation. The revelation of the study would keep the company informed about the consumer’s Buying Behaviour towards the four-wheeler segment and try to come up with solutions to the problems faced during purchasing and post-purchasing of Maruti Swift and Wagon R.

LIMITATIONS OF THE STUDY

• The Research was conducted in Hyderabad City only.
• The study is limited to Wagon R and Maruti Swift.
• The sample size was limited to 100 respondents.
• The views and purpose of respondents may change.
• The Duration of the project is limited to approximately 45 days.