• Back ground: 

• Central India: The tourist welcomed … the adivasi exiled 

In maintaining with nature-based tourism and ecotourism’s global trends, and with famous destinations attaining capacity, the government ofIndiais progressively launching fragile areas for the development of tourism. For tourism, a considerable overlap that is being suggested is present among the new areas and ancient conflict zones. It is being proclaimed by the government that conflicts will be decreased by the tourism’s introduction. But, the fact is that the situation is additionally worsen because the development of tourism frequently leaves the conflict’s root causes uncertainly and works against the sustainability’s principles. For development of tourism one region targeted is the central belt ofIndia, including the states of Chattisgarh, Orissa, Jharkhand, and Madhya Pradesh. All these states along with their abundant mineral resources, forest and water have been understanding number of cases of indigenous community’s marginalization through modern projects development.

The Indian government has initiated its ‘Incredible India’ movement in order to develop India as a destination for tourism’s  The movement showcases the Indian diversity and provides everything required by the tourist from deserts, royal treats to wellness, beaches, spiritual centers and wildlife to heritage trains. Additionally, by enlarging this, cruise tourism is identified as a thrust area. 

In this consideration, in order to chart out an action course, following committees have been created: 

• National Committee on cruise shipping: This committee has represented under chairman, MPT (Mumbai Port Trust) in order to expand the cruise tourism’s potential as well as to ascertain needs of infrastructure at recognized ports.
• National Committee under Director General of Tourism: This committee has been emerged in order to deal with issues related to market.
• Port–level Committees under personal chairmen with all the relevant service provider’s representatives: these committees are formed for resolving and addressing problems at the port level, and for monitoring the needs of tourists as well as cruise vessels.
• Standing Committee under Secretary, In-charge of Tourism of respective State Government with stakeholders: this committee is formed in order to monitor and increase necessary related services of tourists at the places of tourist’s interest.  

View Full Project Report of Role of government in developing Indian Tourism.

Development of Tourism and Tourist Destination in India and the Role Played By Government Introduction: 

Tourism is being buildup by the Indian government as a tool for social stability, alleviation and sustainable development. In fact, the socio-economic injustices and inequalities will be improved rarely by the tourism. While repealing, diluting, and changing regulations and policies initially in relation with the protection of basic human rights, environmental protection, and democratic as well as social goals, several governments have placed the requirements of investor because tourism turns out to be developed worldwide. This initially takes place as tourism has been enlarged in the structure of a ‘free market’ economic environment with least rule. Private profit has been placed by this above additional competing objectives such as economic and social justice. Towards tourism, the differences that appear might not be attributed directly; however in general they are underlying or simmering tensions and conflicts that the tourism provides to get to the front.        

Whenever the government does not succeed in regulating the tourism properly, military might be utilized to restrain community opposition and to secure the developments of tourism.  

InIndia, the two important environmental regulations that have been weakened by the improvements are EIA (Environmental Impact Assessment) and CRZ (Coastal Regulation Zone). However in several parts ofIndia, the community’s struggles and campaigns affected by means of tourism has required industry as well as policymakers to accept the impacts of irresponsible and uncontrolled development of tourism. 

On the other hand, this law has been ignored largely by several governments and its significant provisions have been failed to be implemented. As a substitute, they vested interest form tourism, and also from other divisions such as refineries, mining, and ports. Several other organizations have sought and succeeded hugely in getting rid of Notification of CRZ. Between the years 1994-2005, the notification of CRZ was amended about 21 times, and all the revisions damaged the provisions of law. It has been claimed by the industry of tourism that it was weakened in competing with other country’s beach hotels where there exists no such limitations. Even though these amendments were prepared in the mind about tourism industry interests, these were cancelled by the Indian Supreme Court in the year 1996. In coastal areas several communities, especially those based on the coastal ecology’s protection for their lives have been at front position in the fight against the CRZ’s violations by the industry of tourism.

• Aim: The major aim of this project is to study about the role of government in developing the Indian tourism. 

• Research Objectives: 

The most significant focus was to estimate the degree of development of Indian tourism market in order to assist further enlargement by the help of Indian government. 

In order to estimate the role of government in developing the tourism in India, the following requirements must be researched: 

• Effectiveness of government role in developing current strategic policies of tourism
• Differentiation Strategies
• The development of Indian tourism in global context
• Economic benefits of Indian tourism 

Research Questionnaire

Dear sir/madam,

I am a graduate student studying for the MBA qualification. As part of my studies, I am presently conducting a survey to find out the factors that are considered as important when taking the decision to travel to India. It will be much appreciated if you could be kind enough to complete this questionnaire. 

1) Have you travelled to India

1. Yes                              (   )
2. No                               (   )

2) If yes how often have you visited India in the last two years

1. Once                               (   )
2. Twice                             (   )
3. Three times                  (   )
4. Four times                    (   )
5. Five or more times      (   )

3) Please indicate the main motive for your trip

1. Business                      (   )
2. Health reasons           (   )
3. Holiday                        (   )
4. Humanitarian visit     (   )
5. Educational                 (   )

4  If you have to travel to India, how would any of the under listed affect your decision? Kindly rate on a scale of 1 to 5 where 1 = very unimportant to final decision, 2 = unimportant to final decision, 3 = have no effect on final decision, 4 = important to final decision and 5 = absolutely important to final decision 

		very  unimportantunimportant no effect important very  important
1	Price of ticket	1       2       3       4         5
2	Distance	1       2       3       4         5
3	Type of accommodation available	1       2       3       4         5
4	Reputation of India	1       2       3       4         5
5	Total cost of trip	1       2       3       4         5
6	Unique cultural tourist attractions	1       2       3       4         5
7	Variety of tourist attractions and activities	1       2       3       4         5
8	Security and safety	1       2       3       4         5
9	Advertising e.g. brochure, TV, posters	1       2       3       4         5
10	Exchange rate

Part B

Please kindly spend a few minutes to tell us about yourself by ticking one of boxes provided below that is appropriate to your answer:

5) I classify my sex as

Male     (     )

Female  (     )

6) My age group is between:

1                    18 – 25                                                      (     )

2                    26 – 35                                                      (     )

3                    36 – 45                                                      (     )

4                    46 – 55                                                      (     )

5                    55 and above                                             (     ) 

7) My academic qualification is

1      Post graduate/professional qual.                     (     )

 2   First degree                                                           (     )

3    Higher diploma                                                     (     )

 4   Advanced level GCE                                            (     )

5    Ordinary level GCE                                              (     )

8)  My employment status is

1                Full time employed                             (     )

2                Part time employed                            (     )

3                Retired                                                  (     )

4                Home maker                                        (     )

5                Unemployed/student                          (     )

9) My occupational category is

1                Craft / machine operators                    (     )

2                Clerical/ service/ sales                         (     )

3    Technician/associate professional                   (     )

4    Professional/ Manager                                      (     )

5    Top Executive/Self employed                         (     )

10) My income range would be between:

1                Up to £10,000pa                                   (     )

2                £11,000 – £20,000pa                          (     )

3                £21,000 – £30,000pa                          (     )

4                £31,000 – £50,000pa                          (     )

5                £51,000 – £ 70,000                              (     )

6                Above £71,000                                       (     )

11) Number of children under 18 living at home

1                0                                                          (     )

2                1                                                          (     )

3                2                                                          (     )

4                3                                                          (     )

5                4+                                                        (     )    

12) I would consider myself as

1          married                                               (     )

2          Single                                                  (     )

3          Divorced/separated                         (     )

4          Widowed                                            (     )

5          Living with partner                          (     )    

INTRODUCTION

In the previous chapter researcher performed analyzing the data gathered from respondents and also presented empirical findings. In this chapter researcher is going to present the conclusion that has been raised from the work done. In this chapter researcher is going to discuss about the factors that are highlighted in previous chapters and also explains how the objectives and aims are achieved through this research. Researcher discussed about some of the theories that are related to the thesis. These theories give researcher a detailed idea about how this consumer behavior in tourism deals with the thesis. 

CONCLUSION

Consumer behavior towards the tourism depends on various factors and the main aim of this project is focused on this aspects and a detailed evaluation is done against this key aspect to understand the consumer behavior towards choosing India as the tourism destination. The required primary source of information is gathered from the direct interviews conducted with the tourists in London and an empirical investigation is done towards their perception in making the key decisions while deciding upon the tourism destination. Almost 100 respondents are interviewed in this context and quantitative research methodology is selected to proceed with the research and the key findings from the interview process are also given in this research. An option based interview questionnaire is prepared in this context and escalated among the respondents involved in the research and the information gathered from them is used to conduct the research and conclude their perception towards Indian tourism and also to understand the key factors that affect their behavior while choosing India as their destination. The key factors that were considered to evaluate this research are the financial conditions, safety, source of advertisement, exchange rate, demographic attributes like age, sex and occupation, reputation of India, facilities in terms of accommodation and living conditions, ticket price, distance to the destination and purpose of visit and the corresponding findings are analyzed using the statistical analysis and Microsoft Excel is used as the required tool in this context and the key findings are as given below 

From the findings it is clear that, most of the tourists prefer India as the tourism destination to spend their holiday time and among these people think twice to choose India as the tourism place in terms of their financial position. Few aspects like tickets and total expenses to spend in India are considered while making their decision and from the findings it is clear that almost half of the respondents interviewed consider these aspects before visiting India. When the tourists are asked regarding the distance consideration, most of them replied that distance is not at all a factor when they are planning for a holiday trip and they always look for the hospitality and surviving conditions in India. Reputation of the country also plays an important role against the consumer behavior and it is proved from the findings as most of the tourists prefer India as the level of reputation in attracting the tourists is on the top level and also the accommodation provided in India is at corporate level.  Cultural attraction also plays a vital role in attracting the tourists from different countries and from the findings it is clear that all most all the respondents interviewed prefer India as the culture and the activities at the tourism spots are excellent in nature and thus it can be understood that culture plays an important role in estimating the consumer behavior towards tourism. Apart from these core aspects, the key issues like security and safety also plays an important role in estimating the consumer behavior towards tourism and from the analysis of the findings it is clear that, most of the tourists think a while about their safety as India is prone to frequent terrorist attacks and thus in aspects, India is losing ample customers against their tourism. Advertising the key media that were considered by the consumers in choosing the tourism destination and from the findings it is clear that, most of the customers are attracted towards India via the media like news papers and TV advertisements. From the overall analysis it is clear that consumer behavior against the tourism is mainly affected by the factors like safety, cost of trip and the cultural attractions at the tourism destination and when these aspects are related to India, it has provided the maximum to the tourists and need to improve and refine the policies against safety measures for the tourists in future. 

RECOMMENDATIONS:

In this research, researcher is recommending some factors that are to be improved in order to obtain data on consumer behaviour in tourism. This is done by researcher and considered from the empirical findings. 

Some of the recommendations that are underpinned by the researcher in this research are

1)      Emerging the New technologies

2)      Changing Demographic Profiles

3)      Conservation demands

EMERGING NEW TECHNOLOGIES:

The internet and alternative access devices will continue to increase the number of electronic collections between customers and the tourism industry and this new technology will continue to provide an environment for creating relationships, allowing consumers to access information more efficiently, conducting transactions, and interacting electronically with business and suppliers.

CHANGING DEMOGRAPHIC PROFILES:

The changing demographic profiles of internet users over the last decade suggest that the evolving internet  and related systems will ultimately adopted by the large majority of travelling public and, therefore the internet will be considered the primary source for traveling information.

CONSERVATION DEMANDS:

The demand of travelers, in particular the purchase process they use, will continue to evolve as consumers of travel; products and gain more experience and confidence in product purchasing over the internet importantly conservations among the travelers ( through travel clubs, virtual communities , etc.) will continue to grow and will increasingly be mediated through internet technologies. 

SUMMARY

In conclusion this chapter has linked the findings with the set objectives, analysed some factors that affects consumer behaviour in tourism and also discuss about the outcomes that are achieved by processing this study. In this researcher also highlighted some benefits and problems that play major role in consumer behaviour in tourism. Moreover, this research completely satisfied the research aims and objectives by giving specific reasoning and answering for research questions. This research make hold of tourism in India and also associates with data on consumer behaviour. Results are fairly encouraging and actions should be taken to improve as consumer behaviour shows major impact on tourism.

ANALYSIS AND FINDINGS

INTRODUCTION:

Chapter four amused a comprehensive conversation on the study methodology, which would be implemented in the experiential element of this research. The consequences, which were attained from the allocated feedback forms, would be demonstrated as well as construed in this section.

                                     The outcome of the feedback forms would be demonstrated as well as construed on a series of question source as well as the codes, which were distributed to the diverse responses, would as well be explicated. On some position, the outcome would be demonstrated in tables design as well as convoyed through charts, to emphasize the major results. The conversation of every query as well as code will contain explanatory investigation of rate of recurrence. Statistical methods, which were recognized in Chapter four, would as well be implemented, where pertinent. The reason of the argument would be to illustrate assumptions through the information, which were accessed through the feedback forms.

                                        The conversation on the demonstration as well as the construal of the outcomes would be accomplished with a review of the chief results of this research. Nonetheless, the replies speed would be initially computed, to decide the amount of participants, who concerned in this research as well as whose information can be examined.

CATEGORIZING THE THEMES

                                                           In this, researcher process data through analysing and presenting in graphical forms. Finally researcher discuss about the finding from response from each question. These efforts are put together by collecting data through questionnaires and observations. 

EVALUATION OF FINDINGS

                                                       Evaluation is nothing but valuation or assessment which is carried by the researcher after collecting data and analysed. After analysing the information collected from the respondents the researcher precedes his study by measuring the values and plotting graphs and tables. After these the researcher starts assessing the findings. In this section, the researcher evaluates these findings in correlation with the theoretical framework discussed in the literature review.

 

CATEGORIZING THE THEMES

                                                           In this, researcher process data through analysing and presenting in graphical forms. Finally researcher discuss about the finding from response from each question. These efforts are put together by collecting data through questionnaires and observations.  

EVALUATION OF FINDINGS

                                                       Evaluation is nothing but valuation or assessment which is carried by the researcher after collecting data and analysed. After analysing the information collected from the respondents the researcher precedes his study by measuring the values and plotting graphs and tables. After these the researcher starts assessing the findings. In this section, the researcher evaluates these findings in correlation with the theoretical framework discussed in the literature review.

DATA ANALYSIS AND FINDINGS:

FEEDBACK RATE:

There are no answer fault was explained in Chapter four as a probable breakdown in accessing the data from the participants in the model (Webb J R, 1992).

The investigator implemented most of the approaches, which were suggested in chapter four. In spite of the approaches, which were exercised, though, some feedback forms were still not accomplished by the participants. (Crask M, 1995) An explanation of the reply rate is represented in below table: 

RATE OF RESPONSE:

Number of questionnaires taken to Heathrow Airport, London	100
Number of responses from Heathrow Airport customers and travellers	54
Number of responses which are returned and not responded by the respondents	46
Number of questionnaires taken to London Bridge	100
Number of responses carried from London Bridge	32
Number of responses which are returned and not responded by the respondents	68
Number of questionnaires carried to West Minister	150
Number of responses to the questionnaire	50
Number of responses which are returned and not responded by the respondents	100
Number of questionnaires carried to Oxford Circus	50
Number of responses that are not responded are	36
Number of responses for the questionnaires sent	14
Total Number of questionnaires sent  to the respondents	450
Total number of questionnaires which are not responded by the respondents are	300
Total number of responses taken into consideration after deducting the incomplete and multi response questionnaires	150

The accuracy as well as dependability of the outcome

Previous to the statement on the information, on a question-by-question source, the accuracy as well as dependability of the outcomes would be explained. The intent is to generate the accurate framework, in which the outcomes would be documented as well as construed. 

Accuracy of the outcomes

Tull and Hawkins exposed so as to there are 3 fundamental strategies to accurate evaluation, that is to say content accuracy, standard-associated accuracy as well as assemble accuracy. Content accuracy indicates to the formative of symbolize the contents in the computing device. (Hawkins D I, 2001) Gilbert and Churchill suggested that by content accuracy the focal point must be on the sufficiency with which the area of the attributes is detained through the compute. (Gilbert A. Churchil, 2004)

The final draw near to accurate evaluation requires create accuracy, which indicates to the perceptive of the connotation of the attained dimension.

The intention of the pre-test stage was to calculate the accuracy of the feedback form, keeping in mind the strategies to accurate evaluation, which was explained. It was determined so as to the content accuracy strategy will be utilized, since the goal of the pre-testing was to decide whether the participants construe the queries properly as well as whether data on the aspects influencing buying manners can be confined sufficiently. Questionnaires the pre-testing was as well as rectifications were done to guarantee so as to an accurate feedback form was utilized in the survey. Later than the historical review was organized as well as the investigative methodology was intended in Chapter three, a prospective feedback form was prepared. The feedback form was circulated to participants with attributes. 

Besides the accuracy of the feedback form, the dependability of the outcomes was the next apprehension, which required concentration.

Dependability of the consequences

Gilbert and Churchill pass on to dependability when the resemblance of outputs, which are furnished through autonomous, however parallel, events of the similar point. The assessments of the dependability of any computing device, thus, pass on to formative the quantity of the difference in rates, consequences of discrepancy in extent. (Gilbert A. Churchil, 2004)

Tull and Hawkins reveal that there are 4 diverse functional strategies to approximate dependability, specifically test retest dependability, substitute-types dependability, and interior- assessment dependability as well as scorer dependability.  (Hawkins D I, 2001)

Outcome of the feedback form on a question-by-question format

The Researcher would statement the outcome of the feedback form by employing tables, which would represent the rate of recurrence of allocation for every variable of concern. Complete (simple counts) as well as comparative (percentage) words were employed to exhibit the usual rate of the values captured in the sample. All four hundred fifty participants did not reply some questions, as was anticipated from them. Researcher hands one hundred fifty questionnaires after eliminating unfilled and partially filled questionnaires. The outcome on few of the queries would, as a result, be demonstrated, depends on the quantity of replies obtained as well as would be for that reason construed. The statement of the outcome on a question-by-question source would start by question number one to twelve, which was intended to obtain the demographic data through the participants.

PART A: 

I classify my sex as?

Sex	Frequency	Percentage
Male	84	56%
Female	66	44%

 In this research the researcher collected the following data from both male and female. In this the ratio of response for the questionnaire is calculated for both male responses and female response. In the following research the researcher got response from 84 (56%) male and 66 (44%) female.  This gives us that male shown very much interest when compared to the ratio of female. 

FINDING

The major finding is that the majority of the respondents (56%) are male tourist. 

My age group is between

Age Group	Frequency	Percentage
18-25	25	16%
26-35	64	43%
36-45	47	31%
46-55	10	7%
56 and above	4	3%

 From the above graph researcher has taken data from different age groups and to calculate the response ratio based on the factor of age. The questionnaire is submitted to several age group respondents. With the data available from above statistics 25 (16%) respondents are of 18-25 age and the response from the age 26-35 is high which is 64 (43%) and the data of 47 (31%) are of 36-45 age group and 10 (7%) are in-between age of 46-55 and 4 (3%) are of 56 and above. This gives researcher an idea that the age of 26-35 people are keen to visit India and this age is completely on business and tourism purpose.      

FINDING

The major findings is that the majority of the respondents (43%) who were in the process of tourism are belongs to the age group of 26 – 35. 

My Qualification?

Qualification	Frequency	Percentage
Post Graduation	37	25%
First Degree	82	54%
Higher Diploma	15	10%
Advanced Level GCE	16	11%
Ordinary Level GCE	0	0%

 From the graph obtained using the data gathered from respondents by the researcher is regarding their educational attainment and qualification. In this 37 (25%) responses from the respondents are with Post graduation qualification and 82 (54%) are with their first degree and 15 (10%) are with higher diploma and 16 (11%) are of advanced level GCE. This data gives that the ratios of post graduation and first degree are huge when compared to other qualification which states that the people with high qualification are visiting to India in business and tourism purpose.    

FINDING:

Major finding is that majority of the respondents (54%) who filled the questionnaires were completed post graduation or professional degree. 

Status of employment?

Employment Status	Frequency	Percentage
Full-time Employed	25	17%
Part-time Employed	83	55%
Retired	16	11%
Home Maker	12	8%
Unemployed/Student	14	9%

From the data available and collected by researcher is about the status of employment to the respondents. This graph explains that the fulltime employed respondents are about 25 (17%) and 83 (55%) are of part time employed and the retired ratio is about 16 (11%) and the homemakers are of 12 (8) and the status of unemployment deals with 14 (9%). This gives us to identify that the art time employed respondents are visiting India in business and tourism rather than full time employed.

FINDING

The major finding is that, the majority of the respondents (55%) who participated in this research were engaged in Part time employment. 

Occupational Category?

Occupation	Frequency	Percentage
Craft/Machine Operator	0	0%
Clerical/Service/Sales	18	12%
Technical/Associate Managers	74	50%
Professional/Manager	33	22%
Top Executive/Self Employed	25	16%

 The above graph gives data on respondent’s occupational category. In this out of 150 respondent’s researcher haven’t find craft and machine operator in survey and has 18 (12%) of clerical/services/sales respondents and 74 (50%) of technical/associate professional occupational respondents and 33 (22%) and the remaining respondents of 25 (16%) are of top executive/self employed. This data explains that the respondents in technical and associate professional occupations are visiting India on business purpose and tourism.   

FINDING:

The major finding is that, the majority of the respondents (50%) who participated in this research were belongs to clerical/sales/services.

 Income Range?

Range of Income	Frequency	Percentage
Up to £10,000 pa	3	2%
£11,000 – £20,000pa	74	50%
£21,000 – £30,000pa	45	30%
£31,000 – £50,000pa	18	12%
£51,000 – £70,000pa	10	6%
Above £71,000	0	0%

 The income range gives researcher to find the respondents behaviour on tourism. The above figure gives data on different income ranges of respondents. In this 3 (2%) of them having their salary range of £10,000 pa and 74 (50%) having income range in between £11,000 to £20,000 pa and 45 (30%) have income range of £21,000 to £30,000 pa and 18 (12%) getting income of £31,000 to £50,000 pa and 10 (6%) getting income of £51,000 to £70,000 and researcher haven’t find respondents of income over £71,000 pa. the above graph results researcher that the respondents of income range £11,000 to £20,000 pa are very keen to visit Tourist laces. 

FINDING:

The major finding is that 50% of the respondents were receiving an income up to £10,000pa.

 Under 18 living at Home?

No of Under 18 children at home	Frequency	Percentage
0	27	18%
1	67	45%
2	33	22%
3	23	15%
4+	0	0%

Figure above gives data about the number of children under 18 living at home of the respondent. In this researcher splits the data into 5 parts in which 27 (18%) of them said that they had no children in their home and 67 (45%) said that they have one children under 18 in their home and 33 (22%) respondents said that they have two children under 18 in their home and 23 (15%) responded that they have three under 18 children’s in their home and no one responded over the children four and above four. 

 FINDINGS:

The major finding is that the majority of the respondents (45%) were having one child who is under the age of eighteen.

 Marital status?

Current Marital Status	Frequency	Percentage
Married	112	74%
Single	33	22%
Divorced/Separated	0	0%
Widowed	5	4%
Living with Partner	0	0%

 In questionnaire the respondent’s consideration gives data about the travel with or without their family and also gives whether the respondent is visiting for business or holiday purpose. From the obtained data the researcher conclude that 112 (74%) of the respondents are married and 33 (22%) are single and 5 (4%) are widowed.  

FINDINGS:

The major finding is that the majority of the tourists, operators (74%) were married.

PART B:

 How often have you visited India in the last two years?

Number of Visits	Frequency	Percentage
Once	87	58%
Twice	42	28%
Three tines	21	14%
Four times	0	0%
Five or more times	0	0%

 Analysis:

From the above graph about number of visits to India by respondents replicate researcher to explain the data. With the response of 150 respondents 87 (58%) of respondents visited India once and 42 (28%) visited Twice and 21 (14%) visited thrice and for visiting India for four times and five times there is no response. This statistics gives researcher about the visit to India is not regular or seasonal the percentage shows that the visit to India once is high compared other data.  

 FINDING:

The major finding is that is that the majority of the respondents (58%) were first time visitors.

 Please indicate the main motive for your trip?

Motive for trip	Frequency	Percentage
Business	72	48%
Health Reasons	0	0%
Holiday	78	52%
Humanitarian Visit	0	0%
Educational	0	0%

 Figure 2 gives data and statistics according to the respondent’s motive for trip. In this figure the respondents responded the reason of their visit to India. The statistics gives us that 72 (48%) of the respondents said that they visit on Business purpose and some respondents said that 78 (52%) of them visited on Holiday purpose. No respondent made comment on Health reasons visit, Humanitarian visit, and Educational visit. 

 The decision was made to use a questionnaire for the data collection for this project due to the sensitivity of the information being obtained.  It is important for the respondents to be open and honest in their responses. The use of the questionnaire provides the project owner with the ability to test the views and attitudes of the respondents. The questionnaire was designed to allow the collection of specific information about the participants to conduct statistical analysis, e.g. age, gender, and social status.

FINDINGS

The major finding is that the majority of the respondents (52%) were visiting India to spend their holidays. It demonstrates that India is the favourite destination for tourist to spend their free time.

 Affect of ticket price in your decision?

Price of Ticket	Frequency	Percentage
Very Unimportant	60	40%
Unimportant	70	46%
No Effect	0	0%
Important	0	0%
Very Important	20	14%

 This figure 3 gives data about response of participants about the effect of ticket price in visit to india. Out of 150 respondents 60 (40%) of respondents said that ticket price doesn’t effect and it is very unimportant and 70 (46%) respond that price of ticket is unimportant and some respondents have no response on No effect and Important and 20 (14%) of respondents said that the price of ticket is very important. 

 FINDINGS

The major finding is that majority of the respondents (46%) are making their final decision to choose tourist destination on the basis of price of ticket.

 Distance affects your decision?

Distance	Frequency	Percentage
Very Unimportant	40	28%
Unimportant	72	48%
No Effect	0	0%
Important	31	20%
Very Important	7	4%

 Figure above gives us the distance that affects the respondent’s decision. With the obtained data 40 (28%) of respondents respond to the very unimportant affect on their decision and 72 (48%) respond to unimportant and no one said that the distance has no effect on their visit and 31 (20%) said it is important to their visit and only 7(4%) said it was very important. 

FINDINGS

The major finding is that majority of the respondents (48%) said that distance does not matter to choose their trip.   

 Accommodation Types affect your decision?

Types of Accommodation	Frequency	Percentage
Very Unimportant	10	7%
Unimportant	16	10%
No Effect	0	0%
Important	50	34%
Very Important	74	49%

 In the above graph researcher gather data on type of accommodation available for their visit in India. In this 10 (7%) respondents said that accommodation type is not important for their visit and 16 (10%) respond that it is unimportant for them and no one said that it doesn’t affect their accommodation type and 50 (34%) said that it is very important on their visit and 74 (49%) said that it is very important to their visit to India.

FINDINGS

The major finding is that majority of the respondents (49%) are making their final decision to choose tourist destination on the basis of type of accommodation available at tourists destinations in India.

Reputation of India affects decision?

Reputation of India	Frequency	Percentage
Very Unimportant	30	20%
Unimportant	54	36%
No Effect	0	0%
Important	23	15%
Very Important	43	29%

 

From the above graph the researcher collected data for the reputation of India. In this data 30 (20%) respond that reputation is very unimportant for their visit and 54 (36%) said that it is unimportant for their visit and no one respond for reputation of India has no effect and 23 (15%) said that it is important to take reputation into their consideration to visit India and 43 (29%) respond that it is very important to take reputation of India into consideration.

FINDING

The major finding is that majority of the respondents (36%) are making their final decision to choose tourist destination slightly on the basis of reputation on India at tourists destinations.

Cost of total trip affects your decision?

Total Trip cost	Frequency	Percentage
Very Unimportant	23	15%
Unimportant	17	11%
No Effect	0	0%
Important	30	20%
Very Important	80	54%

 In the above figure researcher plot graph according to data collected on cost of their trip. With the available data researcher explained that out of 150 responses 23 (15%) said that cost of their trip is unimportant and that doesn’t make their decision to change or affect and 17 (11%) respond that it is unimportant and no one respond for no effect of their decision and 30 (20%) given response on cost of their trip is important and 80 (54%) respond on cost of trip is very important on their decision.

FINDING

The major finding is that majority of the respondents (54%) are making their final decision to choose tourist destination slightly on the basis of cost of trip to make.

 Cultural tourist attractions affect your decision?

Cultural unique tourist attractions	Frequency	Percentage
Very Unimportant	8	5%
Unimportant	9	6%
No Effect	0	0%
Important	31	20%
Very Important	102	69%

 The above figure gives data on unique cultural tourist attraction. With the available data the unique cultural tourist attraction is very unimportant for their visit to India which is 8 (5%) and 9 (6%) respond it is unimportant for their visit and 31 (20%) given response on importance of visit and 102 (69%) said that it is very important for them. 

FINDING

The major finding is that majority of the respondents (69%) are making their final decision to choose tourist destination on the basis of unique cultural tourist attractions at tourists destinations.

 Varieties of Tourist attractions affect your decision?

Variety of Tourist Attractions	Frequency	Percentage
Very Unimportant	10	6%
Unimportant	9	5%
No Effect	3	2%
Important	12	7%
Very Important	116	80%

 This is important consideration in research questionnaire that respondents are very much excited to say that India is a land of great nature and ancient buildings. In this few responders 10 (6%) respond on variety of tourist attraction is very unimportant in their visit to India and 9 (5%) respond it is unimportant aspect for them and 3 (2%) said it has no effect and 12 (7%) said it is important for their visit and 116 (80%) said that it is very important to consider variety of tourist attraction make their visit to India. 

FINDING

The major finding is that majority of the respondents (80%) are making their final decision to choose tourist destination on the basis of variety of tourist attractions and activities at tourists destinations.

 Security and Safety affects your decision?

Safety and Security	Frequency	Percentage
Very Unimportant	2	1%
Unimportant	3	2%
No Effect	5	4%
Important	10	7%
Very Important	130	87%

 Security and safety are the major factor which is sure to take into consideration. With this available data researcher calculated the ratio of its importance. In this only 2 (1%) said that it is very unimportant and 3 (2%) said it as unimportant and 5 (4%) said it has no effect on their decision and 10 (7%) this is important for their visit and 130 (87%) said that it is very important consideration for their visit to India.

FINDING

The major finding is that majority of the respondents (87%) are making their final decision to choose tourist destination on the basis of security and safety at tourists destinations.

 Advertising affects your decision?

Advertising	Frequency	Percentage
Very Unimportant	9	5%
Unimportant	22	14%
No Effect	0	0%
Important	31	20%
Very Important	88	61%

 From the above graph researcher said that advertising plays profitable role for tourism in India. This is supported by taking the data into consideration that 9 (5%) respond that it is very unimportant for their trip and 22 (14%) said that it is unimportant for them and 31 (20%) said it is important for their travel and 88 (61%) respondents or participants said it is very important factor for their visit to India. 

 FINDING

The major finding is that majority of the respondents (61%) are making their final decision to choose tourist destination on the basis of advertising e.g. brochure, TV, posters about tourists destinations.

 Exchange rate affects your decision?

Exchange rate	Frequency	Percentage
Very Unimportant	12	8%
Unimportant	18	12%
No Effect	25	16%
Important	63	43%
Very Important	32	21%

 This exchange rate is the important factor that deals with tourist trip and expenses. With the available data researcher explains that 12 (8%) respond on this exchange rate which is very unimportant for them and 18 (12%) respond that this is unimportant for their trip and there is high response on no effect which it is not taken into consideration which is 25 (16%) and 63 (43%) said that this is important for their trip and 32 (21%) said that it is very important factor for their trip.

FINDING 

The major finding is that majority of the respondents (43%) are making their final decision to choose tourist destination on the basis of exchange rate of tourists destinations.

MAJOR FINDINGS:

                             A quantity of major results can be originated through the study as well as were emphasized all the way through this chapter. The principle of section 4.5 is to combine these major outcomes to outline the major conclusions of this research. The outcomes will be utilized to deal with the aim and objectives, prepared in chapter 1. The major results from chapter four would thus, here be scheduled as follows:

1. The major finding is that is that the majority of the respondents (58%) were first time visitors.
2. The major finding is that the majority of the respondents (52%) were visiting India to spend their holidays. It demonstrates that India is the favourite destination for tourist to spend their free time.
3. The major finding is that majority of the respondents (46%) are making their final decision to choose tourist destination on the basis of price of ticket.
4. The major finding is that majority of the respondents (48%) said that distance does not matter to choose their trip.
5. The major finding is that majority of the respondents (49%) are making their final decision to choose tourist destination on the basis of type of accommodation available at tourists destinations in India.
6. The major finding is that majority of the respondents (36%) are making their final decision to choose tourist destination slightly on the basis of reputation on India at tourists destinations.
7. The major finding is that majority of the respondents (54%) are making their final decision to choose tourist destination slightly on the basis of cost of trip to make.
8. The major finding is that majority of the respondents (69%) are making their final decision to choose tourist destination on the basis of unique cultural tourist attractions at tourists destinations.
9. The major finding is that majority of the respondents (80%) are making their final decision to choose tourist destination on the basis of variety of tourist attractions and activities at tourists destinations.
10. The major finding is that majority of the respondents (87%) are making their final decision to choose tourist destination on the basis of security and safety at tourists destinations.
11. The major finding is that majority of the respondents (61%) are making their final decision to choose tourist destination on the basis of advertising e.g. brochure, TV, posters about tourists destinations.
12. The major finding is that majority of the respondents (43%) are making their final decision to choose tourist destination on the basis of exchange rate of tourists destinations.
13. The major finding is that the majority of the respondents (56%) are male tourist.
14. The major findings is that the majority of the respondents (43%) who were in the process of tourism are belongs to the age group of 26 – 35.
15. Major finding is that majority of the respondents (54%) who filled the questionnaires were completed post-graduation or professional degree.
16. The major finding is that, the majority of the respondents (55%) who participated in this research were engaged in Part time employment.
17. The major finding is that, the majority of the respondents (50%) who participated in this research were belongs to clerical/sales/services.
18. The major finding is that 50% of the respondents were receiving an income up to £10,000pa.
19. The major finding is that the majority of the respondents (45%) were having one child who is under the age of eighteen.
20. The major finding is that the majority of the tourists, operators (74%) were married. 

SUMMARY:

                        In this chapter the outputs of study are demonstrated. Results were documented all the way through the conversation, which in the last part prepared the major results though the experimental research-level of this research.

                            The last chapter will terminate this study though giving conclusions as well as construal of the results and suggestions. The suggestions would contain proposals for prospect study, in the structure of diverse proposition with reference to the Indian tourism and consumer behaviour. The suggestions would be founded on the historical re-examine as well as the major conclusions documented through the experimental study-stage of the research. Besides given that the suggestions, the restrictions of this research would be given as well, to wind up the ultimate study documentation.

STRENGTHS

The strengths achieved by the researcher in this research are ease of collecting data and availability of people in chosen places. Moreover the researcher was able to collect the data through primary data collection method by distributing questionnaire to respondents. The respondents responded well by taking time and reached more than the author expectations. They responded without saying no because they are interested to know about their behaviour of consuming products and services in tourism and also with great interest and affect their life on a daily basis. Researcher further avoids flaws in questionnaire by managing again and again and by keeping more effort on designing the questionnaire. 

WEAKNESSES

Data gathering through secondary research is not that much easier because there is lack of data in books and journals on consumer behaviour in tourism. It is really challenging for the researcher to gather data for the same specific purpose of the study. Finally and more importantly, the validity and reliability of the source of information, especially the secondary data, can undermine the success of this study.

As said by Kumar that the validity and reliability of data varies from source to source. He said that data gathering through a particular book is better than data gathering from most personal diaries. In this study sampling is also one major limitation that researcher has taken only few questionnaires which is usually prone to bias and the size selected, if the researcher chosen bigger, would have brought more significant results. Because of time and financial constraints, the researcher could not have done better.

SUMMARY

This section explains the research methods that are taken by the researcher in order to complete the research under taken. This section gives deep insight of what methods and techniques that are used by the researcher. The intention of the methodology explanation in this section was to make a outline, which would guide the experimental element of the study to be carried out. The levels in the study development, which composed the foundation of the conversation in this section, were explained.

The literature evaluation assisted to boost the considerate of definite study notions, which would be implemented. The investigator would take advantage of primary as well as secondary information. It was decided that information gathering would be by the exercise of feedback forms, which would be posted to the participants. The populace, which would be investigated, would be in consumer behaviour that are obtainable by some targeted groups such as tour travellers and arrives from both national and international. Several dimension scales would be used in the feedback form to gather the information.

The research would take advantage of explanatory figures as well as rate of recurrence of allocation would, as a result, be the major method applied to examine the information, which would be gathered through the feedback forms. The rate of recurrence of allocation would present in complete (easy calculation) or virtual requisites (fractions) how frequently the diverse values of the attributes are integrated in the study model. The rate of recurrence of allocation, consequently, shows how well-liked definite standards of the attributes are. Easier dimensions, namely the mean, median as well as correlation coefficient, would too be applied, to assist in the last terminations to be done. No proposition would be examined as well as in profundity arithmetical evaluation is, consequently, not looked-for.

Explanatory data analysis methods

Schlegelmilch disclose that the beginning tip in explanatory evaluation is the frequency allocation for every attribute of attention. The rate of recurrence would demonstrate in complete (easy calculation) or virtual requisites (fractions) how frequently the diverse values of the attributes are integrated in the study model. The rate of recurrence of allocation, consequently, shows how well-liked definite standards of the attributes are. They recognized some factors, though, which should be considered relating to frequencies.

A rate of recurrence cannot be unconstructive, as a value could not be come across zero times. The amount of the complete frequencies should be identical to the amount of interpretations as well as the amount of the comparative frequencies should be identical to a 100%. The final feature indicates to the information that rate of recurrence columns could be written for whichever variable, beyond of the phase of dimension, which would be utilized.

The next feature is that the user of rate of recurrence allocation would get certain benefits, specifically which potential flaws could be noticed as well as the place of inaccuracy could as well effortlessly resolute. The possibility of mistaken conclusions could, consequently, be decreased.

Because of the investigative sort of the research, rate of recurrence allocations would, consequently, be utilized to explain the information consequential from the feedback form. The rate of recurrence allocations would give an outline depiction of the model in words of the various variables.

Entity answers to the queries in the feedback form would not give adequate data for conclusions to be written. The cross tabulations, which would be made, would help with the writing of conclusions, other than that more easier dimensions would as well be utilized to create the ultimate evaluation as well as conclusions. The easy dimensions, which would be utilized, lead to the following:

• The median

The median would be computed to decide the integer at else lower which 50% of the participants would take place (Stuart, Alan , 1962). Dillon stated the median as the integer that is accurately intermediate among the maximum as well as minimum integer. 

• The mean

The mean would be computed to decide the standard integer of a variable (Madden T J, 1993). The mode, median as well as mean, which would be computed, might have the similar integers; however the rate of recurrence of allocations might vary. Dimensions of distribution would, so, be computed to decide the variation, which may happen in the statistics (Creswell, 2003).

• The standard deviation

The computations, which would be utilized to decide the variation, are known as standard variation. The lesser the standard deviation, the interpretations would group in the region of the mean as well as therefore small changeability between the answers would be present as well as vice versa. Additional evaluation would be made to decide the connection between the variables. The evaluation would be made through the following dimension:

• The correlation coefficient

It would be computed to decide the connection among 2 variables, which were affirmed in the feedback form. A constructive correlation coefficient would point out that, if 1 variable augments, an augment of the further variable would go after. A destructive correlation coefficient would refer a association in the contrary way as well as a correlation coefficient of zero would point out no connections in any way. Correlation coefficient of Spearman would be implemented in this research. 

Above discussed statistical procedures are calculated using Microsoft excel tool and this tool can be used to analysis the statistical results based on the procedures as discussed above and the results can be analyzed against the aims and objectives of this research.

Editing and coding:

(Stuart and Alan, 1962) indicate to editing as the evaluating of information gathered, to guarantee that all the questions contain suitable replies. Distinctive errors, which could be recognized by editing, are: more than 1 reply chosen, if merely 1 reply is permitted to a query; hoping a question.

If the participant has ticked 2 responses to the similar closed-ended query, the investigator would disregard the respond. Nevertheless, the worry is that merely some participants might reply the query. On the basis significance of the query, the entire query might be ignored; else fresh groups might be formed, to integrate the replies provided, which drop outer the array of alternatives given. Once the raw information has been edited, the information would be coded.

Coding indicate to the categorization of answers into groups. The responses to the closed-ended query would be divided, as per their series of look, such as the primary response to the query would be coded one, the next response 2 as well as 4th. The responses to the unrestricted queries would be coded as per the kinds of responses provided. Every comparable kind of responses would be divided into 1 group. Tables would be assembled, as per how many participants have selected a definite response to the pertinent query. 

DATA ANALYSIS:

Analysing collected data is the major step in research methodology. This is nothing but testing or examining the data which is collected from the respondents. In data analysis the data is either in numeric form or in non-numeric form. If the data is in numeric form then researcher easily analyse data by taking frequencies and percentages for the obtained data and if the data is in non-numeric form the research can perform operation based on individual participant’s experiences. All the data is gathered using the questionnaire prepared and the key findings are analyzed using the Microsoft Excel tool and is as given in the next chapter.

In this the researcher speeds process by choosing a sample of questionnaires from the gathered data and proceed through measuring the scores and percentages or ranges for each and every question. After calculating the scores and frequencies researcher starts work by plotting graphs and tables which make observers to find the data in short form. After plotting graph and figuring the tables for every question researcher starts explaining the findings what is observed as a response from the respondents and discuss on higher percentage and lower percentage. 

DATA COLLECTION METHODS:

Data gathering is a word exercised to explain a course of arranging as well as gathering information – for instance as element of a method development else comparable task. The reason of information gathering is to get data to maintain on evidence, to create judgments concerning significant subjects, to go by data on to others. First and foremost, data is gathered to present data concerning an exact subject.

Information gathering frequently happens at the beginning of the project, as well as is frequently standardized during an information compilation map which over and over again encloses the subsequent commotion.  

1. Pre compilation action – concur objectives, target information, descriptions, techniques
2. compilation – information gathering
3. Current Conclusions – typically contains various types of categorization scrutiny as well as/or demonstration. 

Previous to some information gathering, pre compilation action is the largely vital ladder in the development. It is frequently found out also belatedly that the worth of their discussion data is inexpensive as a result of deprived example of equally queries as well as informer moreover meagre draw out methods. Later than pre compilation doings is entirely concluded, information compilation in the area, whether by conferencing else other techniques, could be taken place in a prearranged, methodical as well as logical method. 

An official information compilation method is essential as it guarantees that information collected is equally distinct as well as precise along with that successive conclusions depended on opinions personified in the results are legitimate. The practice furnishes equally a foundation from which to calculate from as well as in definite instances a goal on what to progress.