Advertising, generally speaking, is the promotion of goods, services, companies, and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion.
Need for implementation:
Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication. From the newspaper, magazines, posters, neon and fluorescent signboards, billboards to the commercial on TV, laser shows to inflated high-rise figures and objects, advertising has come a long way.
The work is formidable as it spearheads a process intended to attract, modify, change and influences public opinion. There are still other ways of advertising. There are window displays, display on telephone directories, transit sign on buses, lamp posters, banners, etc. Advertising through the electronic media has been perhaps the most popular medium. Advertising, as an effective medium, uses a variety of techniques to create effective advertisements.
A basic appeal is at the heart of advertising.
An advertising agency is one of the most important components of the advertising industry. It has played a significant role in the development of modern advertising. The advertising agency has evolved to provide the specialized knowledge, skills, and experience needed to produce effective advertising campaigns. It provides a quality range of service greater than any single advertiser could afford or would need to employ.
An advertising agency is a firm that specializes in the creation, design, and placement of advertisements, and in the planning and execution of promotional campaigns for products and services of their clients. In today’s world which is fast moving & dynamic, people’s wants, need and desires are changing; it’s very important to know them and give them what they want.
This is the main objective of advertising where ad agency plays the major role in market research, making of creative, launching it in the market, taking the feedback of consumer and making any product famous and acceptable among consumers. Ad agencies are playing an important role in shaping present and future of not just selected brand but of the entire company.
There is no one sure-fire way to advertise your product or service. It is important to explore the various advertising media and select those which will most effectively convey your message to your customers in a cost-efficient manner. Lastly, remember that advertising is always an investment in the future of your business.