Customer Relationship Management in Ing Vysya Life Insurance MBA Project

 FINDINGS

1. Most of the respondents of Idea prefer post-paid service than to pre paid 

2. Most of the respondents came to know about idea through friends / relatives. 

3. Nearly 50 percent of respondents are attracted towards Idea’s widest coverage  and the remaining 50 percent towards other features. 

4. Most of the respondents need improvement in service 

5. More respondents prefer sports person to film star as brand ambassador 

6.55% respondents are ready to subscribe the lifelong plan

SUGGESTIONS

1.    Customers want the company to take feedback regarding services and inform the about new tariff  plan charges 

2.    Idea should change pulse rate from 1 minute to 15 seconds 

3.    Customers want more improvement in service. 

4.    “Idea Cellular” should give more advertisement through Television and should place more hoarding and billboards. 

Newspapers and should pace more hoarding and billboards. 

5.    Idea must make clear the conditions applicable with lifelong Incoming plan. 

6.    Idea should give extra talk time and reduce rental charges. 

7.    Call clarity should be improved. 

8.    Customers have suggested for customized recharge facility 

9.    Many customers have suggested of free SMS service and free outgoing calls within the CUG. 

10.    The package design is not communicative and eye catching, so package designs and colour has to blend harmoniously to make the package communicative. 

11.    Network should be expanded to rural areas also. 

12.    Idea must improve their personnel selling and direct contacting to provide customers full knowledge about their products.

The method of this Customer Relationship Management in Ing Vysya Life Insurance MBA Project Case study is based on present market research.

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