Supply Chain Management – Customer Management


Electronic Commerce has revolutionised consumer’s shopping behaviour as well as business models for firms and enterprises. Discuss the different forms of business-to-consumer (B2C) e-commerce and critically analyse its impacts on firm’s logistics and supply chain strategies, focusing on a specific firm or industry.


  • 1500 words maximum, approx. 5 pages exclusive of references
  • 1.5 or double spacing, Times New Roman, 12
  • Titles in bold
  • References required, bibliography optional

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