In Dell Company, the key applications such as the roles, efficiency and integration are analyzed. For increasing the access by the public and for the both in-bound and out-bound managers, the Dell’s integrated management system is formed in the layered management model. This is used for manage the products by organize and plan the required aspects. This is for, at lower cost increasing the manageability and interoperability and at different levels of structure getting the more efficient decision making. So it is named as the UMA (Unified Manageability Architecture).
There are three layers in the Dell’s hierarchy. Namely: first one is operational, second one is tactical, and the last one is strategic level.
At the operational level the Dell’s system is also called as the “platform management”. This consist the all configurations, monitoring, and all diagnostics. For doing the quick help for the customer queries, this level is more depend on the TPS. This gives the more accurate and quick response for the queries of the customer. Because there is a great emphasize on the marketing and sales function. For that department, the TPS application system has Sales Order Information System (Sales Management), Market research, and pricing system (for pricing promotion and new products).
For the life bring the new products and services by the DSS, there is a unique core competence through the competitive knowledge in production. The DSS uses the sophisticated modeling tools it gathers the data through the user control inputs and outputs. Because the DSS does not directly involve in the professional programming it is just support the decision making. The MIS application uses the high volume for the present and the past data. These are processed by using the simple model. The output is generally in the form of summary reports such as company’s annual report. This is done with the help of structured and unstructured decisions.
At the strategic level, the Dell system is also called as “Enterprise Systems Management”. For the strategic level managers this is divided into the longer term planning. This longer term includes resource management and business management. In this the CRM helps with data analysis tools and the advanced data consolidation. This is might be in the form of summarized or detailed when interacting with the ESS. At the same time the CRM is also work simultaneously with the DWS and Enterprise Resource Planning (ERP) systems.
The keyboard-to-server type of sales process is initiated by the customer. The dell’s customers could choose their system’s configuration from the thousands of software and hardware combinations. Generally the user friendly systems are selected which gives the updates and delivery dates. At the tactical level, from the operational level of TPS receives the data by the accounts department. The financial credit charge details are verified and sent the information to the TPS. This is because the order conformation with the customer and delivered it with in five working days.
Data is sent to the manufacturing department, order might be in the form of printout then starts manufacturing. After manufacturing it will be checked and sent it to the packaging department then to the distribution and logistics department. The agile supplier has the data getting from the TPS purchase order and according to that those will be sent to the customers next day.
At the strategic level, for the over all company, gathering the information from the various departments and different systems for help, support, forecast, and plan the future. There are three guide lines; these are the key for success in Dell.
Now a day’s among its IS, Dell produced its modified leagile supply chain (lean-agile hybrid) although benefiting from the Mason-Jones model metrics of the four key business. The Dell contains mainly the lead-time, cost, availability and quality using this model proposed by Christopher. The importance of changes of these key metrics is remember and requires by the Dell. The changes is made accordingly with the especially time when the winner of new market appears. Dell is also satisfies the below equation which is express in a business in the terms of value delivery
Total value = Quality * Service level / Costs * Lead-time
The success of the leagile supply chain is mention by the two decoupling points such as information and material proposed by Christopher. In the supply chain, upstream information is possible and this information is lie according to this author. In addition, it is the future point whenever penetrates the real actual demand using the TPS theory. The importance of IS shows by this theory and it permits the right information or data to develop into correct format accessible to the correct department of the correct level of the management and shows the how to improve the company overall performance.
The various companies try the integrated system approach of Dell to copy. Without any luck, the Dell Company tried to changes the distribution channels from direct to indirect way. The Dell includes the set of systems. Therefore, this is the main reason beyond to capital benefit. The system is like integrated information system. This system serves and supports the process of custom configuration and gives the responsive ability to the customers.