Category: MBA Seminar Topics

Ann Rodriguez and Chris Page (2004), stated that Toyota and Honda are competing themselves with high standards in the Indian automobile market. Even though there are many other competitors in the marketplace Toyota and Honda, Tata and Maruthi are the major competitors in Indian auto industry.

Toyota and Honda are offering very classic vehicles to the customers over the World. This article explained the comparison of sales of hybrid vehicles of Toyota and Honda Companies. This article even explained the differences between marketing processes of these two companies. The significant information on current status and future opportunities of these two automobile companies is explained clearly. Especially the competitor analysis on marketing process of Toyota and Honda are explained clearly in this article.

Finally this article concludes that every company has its own identity and importance among the customers and the market. The products, services and sales vary from company to company but the major goal of every company is to satisfy the customers and get competitive advantages among the competitors.

Future work is required in order to explain the actual competitive standards of these companies in automobile market. This article is related to some companies of automobile industry and for this particular reason it is considered for the research process. 

This article reveals the significant information on introduction and history of Nano car along with the information on unique offerings of Tata Motors. According to this article, at the time when Nano entered Indian roads booking were too high and customer should at least wait for two to three months in order to get Nano car after booking process, but continuously the demand of Nano car increased through which Tata Motors manufactured many Nano cars and are directly selling them to the customers.

In order to promote and improve the sales of Nano car, Tata Motors used one test drive offer by which customer can take Nano for 15days and then if they are satisfied with the services then only they can purchase the car. This aspect shows the efficiency of Tata Motors in understanding and satisfying the wants and needs of the customers. According to this report Tata Motors is taking various steps in satisfying all wants and needs of customers.

The market share of Nano car is even explained clearly in this article and Tata Motors chairperson is considering Maruthi Suzuki as the major competitor for Nano car and revealed that sales of Maruthi Company are down after the entry of Nano car.

Finally this article concludes that Tata Nano is one of the best competitors of many automobile companies in India. Future work should be carried out in order to explain the SWOT of Nano car.

Article is related to Nano car, which is the example company, considered in the research process which initiated the researcher to consider this article information in the research process. 

This IJCA (2011) report includes different author opinions on marketing strategies that can be used to sale cars in the market. Ford Motors Company is taken as example within this article that clearly explains the background and history of Ford Motors. According to this article, Ford Motors is one of the famous auto companies in Indian market, which is giving tough competition to many other companies in the marketplace.

The information on types of Ford cars is explained clearly along with the information on car marketing strategies. Marketing plans and marketing strategies are same for all the companies but the difference takes place in the implementation process. According to the author’s information marketing strategies can be widely used in national and international markets in order to satisfy the customer wants and needs and to get competitive advantages among the competitors.

Future work should be carried out to this article in order to explain the appropriate car marketing strategies. Automobile sector is the significant topic in the research process.

This article is related to one of the automobile company related to Indian automobile industry that clearly explains the marketing strategies to be followed by the companies in order to improve their sales. For this reason this article information is used in the research process

According to views of Tino Toskala (2005) marketing is a significant aspect that plays a vital role in the success of specific product or company. Marketing strategies are the only aspects that regularly give new customers to the companies. In general, there are different types of marketing strategies that can be used to market the products but among the total strategies author selected five best strategies such as to give promotional offers and benefits to the customers, managing competitor analysis, advertisements in new locations, using media resources for advertisements and finally finding new place for advertisements.

All these strategies allow the customers to understand the product of the company that even creates product awareness among the customers. Advertisements play key role in attracting the customers towards the specific product and for this specific reason companies should use appropriate marketing strategies that satisfies the customers and gives competitive benefits.

Future work is required to this article in order to explain the information on other significant strategies related to car marketing process.

This article includes the significant information on marketing strategies that can be used by the companies to market their products and for this reason this article is used in as the information source in the research process. 

Mayank (2009) revealed different types of marketing strategies that can be used to market Nano Car. The significant information on online marketing, social media marketing, online advertisements and offline marketing are explained in detail. According to this article online marketing is playing key role in marketing the products of company especially in the case of cars. Nowadays, Internet is playing vital role in human life and most of the human beings are depending on Internet for different purposes. At this particular situation Internet marketing has become vital to the companies.

In general, there are different sources for online marketing such as website advertisements and social media marketing by using social media networking sites like Facebook, Orkut, Twitter and YouTube etc which are used regularly by individuals. Along with online marketing process, alternately Nano is even using some offline marketing process in order to reach target customers. The different offline marketing resources such as awareness programs, and media advertisement like television adds promotional offers etc. Finally this article concludes that online and offline-marketing strategies can be used to improve the sales of Nano.

 Future work is required to this article in order to explain the information marketing strategies to Tata Nano.

This article is considered in the research process because it includes the significant information on buying behavior of the customers which is the main research problem. In order to identify the problems related to buying behavior of customers this article information is used in the research process. 

This article contains different author views and opinions on buying behaviour patterns of customers and many authors argued that the behaviour of customers change according to their own mindset. According to this report companies should identify the actual preferences of the customers and must offer the products and services according to their preferences that give product satisfaction to the customers. Many authors expressed their opinions that companies should offer right product in right time in right location by which customers will not try to change their behavior to buy that particular product.

This article explains the importance of B2B marketing process to the companies by specifying different examples of car companies. This article even explains the buying patters of B2B customers and their behaviour towards company products. The characteristics of B2B markets and their demand nature are illustrated within this article. The purchasing policies of B2B customers, decision-making process of B2B customers and commitment of B2B customers are identified clearly.

Finally this article concludes that if companies are successful in identifying the buying behavior of the customers then they can be the successful company in the marketplace. Future work is required to this article in order to explain the actual significant aspects on buying behavior of the customers.

This article is taken into consideration because buying behavior of the customers is the significant aspect in the entire research process.

 How Understanding Customer Buying Behavior Helps Businesses

Murali Kishore (2010) explained his own opinions on buying behavior of customers in this article. When customers buy products or goods they change according to their preference, which will be impacted with different reasons. This changing behavior will allow the customers to change their decisions towards buying the products. The decisions taken by the customer will show the major impact on product success or failure. The research studies on car buying behavior of customers proved that if companies are successful in identifying the buying behavior of customers then they can successfully sale their cars and get profit. This article explains the importance of buying behavior of customers to the companies in making their products successful. The information on tracking buying behavior of customer along with influencing factors of customer buying behavior is explained. The preferences of the customers will not remain stable and they change continuously and if companies act and perform according to customer preferences then that particular company can be successful in the marketplace.

Future work is required in order to fill the research gaps by including more information on buying behaviour of customers. 

The information on customer buying behavior is taken into consideration from this article.

Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy

Constantin Sasu (2011) considered different author views in order to give clear idea on consumer behavior of customers buying cars. According to his views in order to design or innovate the product companies should first identify the customer needs. But consumer behavior changes continuously by which the buying pattern of customers even change. This article includes the information on significant ideas related to consumer behavior towards company products. According to this article product is the specific aspect that builds relation between customers and companies and if consumers face problems with those products then it impacts the reputation of the company. There are three types of factors that influence car buying behavior of customers such as instrumental, emotional as well as economical. The product features and company offers even impact and change the buying behavior of the customers. Generally automobile market is offering wide range of cars to the customers that are allowing them to make their own choices to buy specific car.

Finally this article concludes that companies should offer efficient products to the customers to grab their interest towards their particular company products. Future work is required to explain more influencing factors of customers and even to fill the research gaps on previous literature search. This article is related to consumer behavior of cars which is one of the significant aspect in problem statement of the research and for this reason this article is included in the research process. 

According to the report of Skirec (2010), Indian automobile industry has high market potential and this article explains the passenger car industry of India market and it plays a key role in developing the economic standards of the country.

The factor analysis process of buying behavior of customers is described within this report along with the information on factors that influence the buying behavior of customers. According to this article, there are different reasons that impact buying behavior of customers willing to buy the car such as educational qualification, family income, personal income and life style etc.

This article proposes different suggestions to the companies in order to identify the buying behavior of the customers. The advertisements will show major impact on buying behavior of customers especially companies should use appropriate advertising strategies in order to attract the customers. Finally this study suggests that if customers are attracted to the car of particular company then they will be ready to buy them without changing their behavior.

Future improvement work is required to the article in order to explain the impact of marketing aspects on consumer behavior that insists them to buy or reject specific product of the company.

 According to this article world consists of different communities of people and in the same way each individual has their own behavior and preferences. According to this article, many research studies are carried out in order to explain the buying behavior of customer but still there are many implications to those studies. Human beings are the types of creatures who cannot understand their own mindset. Human mind change according to their behavior and human behavior can be controlled only by mind. Especially when individuals purchase any item their behavior changes continuously and they always look for alternate options and compare the current product with competitor products. This article explained the theoretical background and conceptual framework to understand changing behavior of consumers. According to this article male and females have individual buying behavior and they change according to their mindset.

Finally this article reveals that companies should identify buying behavior of customers in order to satisfy their requirements and get profits and benefits. The future work is required in order to explain the actual buying behavior patterns of consumers while buying cars.

This article includes information on buying behavior of customers, which is the significant aspect in the entire research process because the actual research problem is to identify the buying behavior of the customers.

Consumer Behavior

 Every consumer needs some product according to his or her preference for different purposes. According to this article the buying behavior of customers is entirely based on social and cultural background of the customer. Companies are facing many problems in identifying likes and dislikes of the customers. This article gives the detailed information on consumer behavior and different aspects involved in consumer behavior process. This article even revealed the information on marketing strategies to be followed by the companies in order to identify the actual wants and needs of the customers. According to the information specified in this article the market analysis process includes 4C policies such as consumer, conditions, competitor and companies. Finally this article concludes that consumers are the persons who change their buying behavior according to the type of product and company.

Future work is required to this article in order to explain the detailed information on changing behavior of the customers.

This particular article is taken into because this article explained the clear factors on consumer buying behavior of the customers when they buy cars which are the main aspect in the entire research process.