The above statistics report revealed that among the total number of the respondents participated in the research process, 90% of them are male participants and the rest 10% are female participants. Finally, male participation is high when compared with female participation.
Age Specification of the participants
From the above statistical report it is clear that, among the total number of the participants participated in the research survey process, the age group ranges as above. Among the total participants, 30% of the participants are aged between 25-30, other 30% of the participants are aged between 30-35 and finally 40% of the participants are aged between 35-45 years. Finally, around 35-40 aged participants percentage is high when compared with the others.
What type of impact does globalization process is shown on buying behavior of Indian automobile industry?
For the above question, 30% of the participants indicated that globalization process has shown major impact on the automobile companies, 50% of the other participants indicated that globalization process has shown negative impact on Indian automobile industry and finally 20% of the other participants stated that they cannot specify their answer for this question. Finally, around half of the participants stated that globalization process has impacted automobile companies of India.
Why Indian automobile companies are facing challenges in the international markets?
For the above question, 40% of the participants answered that globalization process is the major reason for the problems within automobile industry of India, alternately other 40% of the participants answered that competition among the companies is the major reason for the problems within auto industry and finally 20% of the participants stated that both globalization as well as competition are the reasons for the problems. Finally, all the participants supported both aspects equally.
What is the buying behavior of consumers when they purchase cars?
For the above question, 20% of the participants answered that buying behavior of the customers allows them to buy the products, 20% of the participants stated that the changing behavior of the customers will allow them not to buy the products and finally 60% of the participants stated that customers will always think that they should make the decisions to buy the products later. Finally, maximum percentage of the participants stated that customers will think a lot while buying the products.
How do the companies assess the buying behavior of customers towards their company cars?
For the above question, 60% of the participants answered that companies will asses the buying behavior of customers by identifying the wants and needs of the customers and alternately 40% of the participants stated that they asses the buying behavior of the customers by reviewing their feedbacks. Finally maximum numbers of the participants are specifying that companies will asses the buying behavior of the customers by fulfilling their wants and needs.
Why are companies facing failures in identifying the buying behavior of the customers?
For the above question, 30% of the participants answered that automobile companies are facing failures in the market because they are lacking in identifying the actual wants and needs of the customers, 30% of the participants answered that companies are facing failures because they are facing failures in fulfilling the wants and needs of the customers and finally 40% of the participants stated that both aspects are the major reasons for the failure of automobile companies in the market.
How to identify and analyze the buying behavior of customers and what type of strategies should they follow in order to satisfy the buying preferences of customers?
For the above question, 30% of the participants answered that they will analyze the buying behavior of the customers by using marketing strategies, 30% of the participants stated that they will use customer relationship strategies and finally 40% of the participants stated that they will be both strategies in order to analyze the buying behavior of the customers. Finally, maximum percentage of participants stated that they will use both marketing as well as customer relationship strategies.
Does the Tata NANO car change the history of automobile industry? What type of impact does Nano showed on automobile companies?
For the above question, 30% of the participants answered that Tata Nano car has changed the history of automobile industry of India, 40% of the participants stated that Tata Nano does not changed that history of auto industry of India and finally 30% of the participants stated that they cannot specify their views on this particular question. Majority of the participants stated that Nano does not effected auto industry of India.