Category: MBA Seminar Topics

Marketing Strategy and Relationship marketing also plays an important role across the education marketing and in this context most of the private academic institutes in India are adopting this strategy and when one of the marketing head was asked regarding this, he replied like, “Relationship marketing is the traditional way of marketing and it works fine with education marketing as it doesn’t involve direct communication and even there are few students who join out institutions based on reference”.

From this statement it is clear that, relationship marketing is widely adopted across the private academic institutes in India and in this context most of the students join their institutes based on reference from their seniors or friends and thus the private academic institutes can gain more admissions and maintain a long term relation with the existing and previous students.

When the same question was asked to one of the marketing head he replied that, “Relationship marketing is the best strategy as it helps to maintain a good relation with the customers all the time and as per my opinion we got more number of students with reference from the seniors”. From this statement it is clear that, most of the private academic institutes in India are adopting the relationship marketing to gain the admissions as they can maintain a long term relation with the students rather than adopting the latest marketing strategies. 

Relationship marketing and word of mouth marketing comes as a single term in most of the cases and in this context when one of the marketing head was asked regarding the role of word of mouth across the education marketing, he replied that, “Word of mouth has a significant role across gaining more admissions and we have lot of admissions with reference from other students who has seen our quality in past”. From this statement it is clear that, word of mouth marketing is the most successful strategy across education marketing and when the previous students are really satisfied with the quality of education offered by the academic institutions they will automatically refer more students and thus the institutions can gain more admissions without any external marketing strategies.

When this question was asked to one of the marketing head he replied that, “We have number of students who came to our institution only because of word of mouth and we try ourselves a lot to retain this popularity for the long time”. From this MBA Project Report statement it is clear that when the institutions can maintain the quality of service for a long time then can retain the required popularity from which the word of mouth publicity can happen and thus they can gain more admissions in this context.

Apart from the traditional way of marketing there are many latest marketing features across and the key among them are internet marketing and online marketing and most of the academic institutions are adopting these strategies these days. When one of the marketing manager was asked regarding this, he replied, “Internet has a significant role across the education marketing and we are creating our own portals and blogs to attract more number of students using social media as well”. From this statement it is clear that, academic institutions are using all the possible internet marketing strategies like creating the blogs and using the social media to get in touch with the students all the time.

When the same question was asked to one of the marketing head he replied that, “Internet has the direct role towards gaining more number of admissions and also most of the students these days are attracted towards internet and we find it is the right place to market ourselves”. From this statement it is clear most of the institutions are adopting the recent internet marketing strategies to attract the students and also internet is playing a direct role across their marketing strategies.  Thus most of the collages are adopting a mix of the traditional and latest marketing strategies to attract the students and also meet the competition across the market.

Educational fares and camps are the most common marketing strategy to promote the private academic institutions across India and when one of the marketing heads was asked regarding this he replied like “We generally conduct the campaigns across the counseling centers and regarding the educational fares we make our students to participate in different national level events and thus promote ourselves”.

From this statement it is clear that, most of the private educational institutes get a chance to promote themselves at the counseling centers and they guide the students in different aspects and gain the required admissions and also regarding the promotional activities most of the private academic institutions in India make their students to participate at different nation level competitions and promote themselves among different collages against their participation at the events.

When the same question was asked to the other marketing head he replied that, “We use to conduct the campaigns every year at the educational fares and technical symposiums and promote ourselves using the latest strategies all the time”. From this statement it is clear that conducting technical meets and making a separate stage for different collage students will also promote the brand value of the academic institutes and this is the latest strategy being followed by different private academic institutes in India. 

As discussed in the previous section, most of the Indian private academic institutes are following both the traditional and latest marketing strategies to attract the students and when one of the marketing head was asked regarding this, he replied that, “When it comes to private academic institutes both the mix of traditional and latest marketing strategies would work fine, but when they are compared traditional approaches are still in existence in India as most of the students are used to them”.

From this statement it is clear that, traditional marketing strategies like advertisements are the best approach followed by most of the academic institutes in India as most of the students are attracted towards this and when the technology is considered Indian academic institutes need to improve in some areas in this context. When the same question was asked to one of the marketing head he replied like, “The scope to apply the recent marketing strategies like online marketing is now a day’s being increased and most of the time we prefer the traditional way to gain the attention of the students as the core business value of Indian academic institutes rotates around this”.

From this statement it is clear that, most of the academic institutes in India prefer the traditional methods of marketing and when it comes to the latest marketing strategies like online marketing only few collages are adopting this practice and they are expecting that it would become the major marketing strategy later. 

Research methodology followed in this MBA Project research to gather the primary source of information is given in the previous chapter and this chapter holds the key research findings from the interview with Marketing managers and Administrative officers from two engineering academic institutions from India as mentioned in the case study section. Based on the interview with the key respondents involved in this research, their opinions and views against the questions asked in the questionnaire are categorized into different sections and their answers are elaborated and presented in this chapter and they are as given below 

Findings from interview with marketing managers 

Marketing managers are interviewed with respect to understand the role of marketing strategies across education marketing and the level of involvement of these strategies to gain the admissions. Different marketing strategies implemented across their institutions and their impact on the competitive advantages is also discussed in detail manner based on the interview findings from the marketing heads and they are presented in this section. A detailed discussion is made with respect to the traditional and latest marketing strategies being implemented by the institutions and they are given as below 

Current marketing strategies 

When one of the marketing head was asked regarding the current marketing strategies, he replied like, “We follow all the traditional marketing strategies like paper advertisements, advertisements in all popular portals and issuing broaches to the students at all the important places”. From this statement it indicates traditional marketing approaches are still in place across the private academic institution in India and the most common among them are advertisements across local news papers and national news papers and also distributing the brochures to the students at different collages and counseling centers.

When on the marketing head was asked the same question he replied like, “The most common marketing strategy we implement is to gather the student database from different junior collages and advertise to those students using latest methods like emails and mobile SMS”. From this statement it is clear that even some collages are following the latest trends in marketing like gathering the student database from different sources and escalating the key information related to the collages to the students using the electronic media and email communication. Thus from these statements from the opinion of marketing heads from both the collages it is clear that the current marketing strategies they are implementing include both the mix of tradition and technology and when they are compared most of the collages are opting for the traditional marketing strategies than the technical ones. 

In general any marketing strategy include both the direct and indirect marketing strategy and when the marketing heads were asked which is the best one in this context, one of the marketing managers replied that, “Direct marketing has small role to play across the education as we can’t reach the students directly in most of the cases and this indirect marketing is best as per my opinion”. From this reply it can be analyzed that when it comes to the case of direct and indirect marketing, most of the private academic institutions can’t reach the students directly and thus they always prefer the indirect marketing strategies and thus in this context indirect marketing has the significant to play across the education marketing.

When the same question was asked to the other marketing head, he replied like “As there are more number of collages across India we can’t reach students directly and to meet the core competition we always adopt the indirect marketing strategies like advertisements most of the time”.  From this statement it is clear when there are more academic institutions it is always better to depend on the indirect marketing strategies rather than going for direct marketing as the level of competition is more across the direct marketing strategies. Thus from these replies it is clear that indirect marketing is the best marketing strategy followed by most of the private academic institutions in India. 

Research methodology followed in this research to gather the primary source of information is given in the previous chapter and this chapter holds the key research findings from the interview with Marketing managers and Administrative officers from two engineering academic institutions from India as mentioned in the case study section. Based on the interview with the key respondents involved in this research, their opinions and views against the questions asked in the questionnaire are categorized into different sections and their answers are elaborated and presented in this chapter and they are as given below 

Findings from interview with marketing managers 

Marketing managers are interviewed with respect to understand the role of marketing strategies across education marketing and the level of involvement of these strategies to gain the admissions. Different marketing strategies implemented across their institutions and their impact on the competitive advantages is also discussed in detail manner based on the interview findings from the marketing heads and they are presented in this section. A detailed discussion is made with respect to the traditional and latest marketing strategies being implemented by the institutions and they are given as below 

Current marketing strategies 

When one of the marketing head was asked regarding the current marketing strategies, he replied like, “We follow all the traditional marketing strategies like paper advertisements, advertisements in all popular portals and issuing broaches to the students at all the important places”. From this statement it indicates traditional marketing approaches are still in place across the private academic institution in India and the most common among them are advertisements across local news papers and national news papers and also distributing the brochures to the students at different collages and counseling centers. When on the marketing head was asked the same question he replied like, “The most common marketing strategy we implement is to gather the student database from different junior collages and advertise to those students using latest methods like emails and mobile SMS”. From this statement it is clear that even some collages are following the latest trends in marketing like gathering the student database from different sources and escalating the key information related to the collages to the students using the electronic media and email communication. Thus from these statements from the opinion of marketing heads from both the collages it is clear that the current marketing strategies they are implementing include both the mix of tradition and technology and when they are compared most of the collages are opting for the traditional marketing strategies than the technical ones. 

However, there is no MBA Project study conforming this relationship and the contribution effects of each strategy in a college setting. The discoveries resulting from this study will have a significant impact to marketing in private academic institutions. Therefore this Examining the Marketing Strategies study will contribute to the academic fields of marketing. This Educational Institutions study will also impact the field of marketing in a positive way because it will create a new insight regarding the effects of implementation of different marketing strategies in private academic institutions settings in India. Following are the actual aims, objective and research questions identified in this research 

Aims, Objectives and Research questions 

Aim: To evaluate the role of segmentation marketing, positioning marketing and marketing mix across the Indian private academic institutions enrollments. 

Following are the research objectives 

• To critically review the current marketing strategies implemented across the higher education and evaluate the key limitations among them
• To understand the role of market segmentation, market positioning and market mix in fetching up the desired levels of enrolments across two Indian private academic institutions.
• To do a qualitative research methodology and evaluate the findings using the questionnaire and gather the primary source of information from the administrative officers and marketing heads of ANURAG institute of science and technology and SHADAN college of engineering in India
• To analyze the findings and understand the core aims and objective of this research
• To conclude the role of the identified factors against the student enrolments and make few recommendations 

Research questions 

Following are the main research questions identified for this Examining the Marketing Strategies research 

• What is the role of traditional and latest marketing strategies across enrolments in private academic institutions?
• What is the role of market segmentation against the enrolments across private academic institutions in India?
• What is the role of market positioning against student enrolments in Indian private academic institutions? 

Thesis Educational Institutions organization 

Chapter 1: This chapter discusses the main project background and the key problem identified across the research 

Chapter 2: A detailed level of critical analysis is done against the higher education marketing and key driving factors in discussed in this chapter. 

Chapter 3: The actual research methodology adopted in this research is given in this chapter 

Chapter 4: The key findings from the interview process are given in this chapter 

Chapter 5: A detailed analysis is done from the findings and the research questions identified are answered in this chapter

Chapter 6: Conclusion to the work done and few recommendations are made in this chapter

Higher education marketing has a significant role these days and most of the private academic institutions are adopting lot of latest and traditional marketing strategies to gain the enrolments and achieve the competitive advantage.

The main aim of this Examining the Marketing Strategies for Two Private Academic Institutions in India MBA project is to evaluate the role of market segmentation, market positioning and market mix against the student enrolments across two private academic institutions in India. A qualitative research methodology is adopted to proceed with this research and two engineering collages are considered as the case study and they are ANURAG Science and Technology center and SHADHAN engineering collage.

The key respondents considered in this research are the administrative officers and the marketing heads from both the collages and the key size is 4 and a separate questionnaire is prepared for both the respondents and the key findings are analyzed to answer the research questions identified at the introduction chapter. A semi structured interview is conducted with the respondents and the main intention in gathering the required primary information is to evaluate the role of marketing segmentation, market positioning and the market mix against the student enrolments at their institutions and also the key marketing strategies they are using are evaluated against the latest and the traditional marketing strategies.

From the key findings it is clear that across Indian private academic institutions the role of traditional marketing strategies is more when compared to the latest marketing strategies like internet marketing and online marketing strategies. When the market segmentation is considered the main strategy being used by most of the Indian private academic institutions is that they are categorizing the complete market based on the level of courses they are offering and also they are using the interest of the students towards the subject level aspects as the main input to segment the market.

As per the findings it is clear that, market positioning is not playing a great role across the marketing strategies and fetching up the student enrolments when compared to the market segmentation and in future they can concentrate on these aspects to gain more enrolments. 

 Questioner to Marketing Managers

1. What are the special offers in your hospital regarding Knee replacement surgeries? 

2. Who do you considers as your primary competitors? 

3. Do you have medical tourists in your hospital for knee replacement surgeries? 

4. What is the average number of patients opt towards the knee replacement surgeries? 

5. What special equipment you use to make these surgeries successful? 

6. How to attract the foreign patients towards your hospitals? 

7. How do you promote the medical tourism of your hospital with respect to knee replacement surgeries? 

8. What the common countries you target to attract the foreign patients? 

9. How do you compare yourself with others while attracting the foreign patients? 

10. What are the prices you offer for the services provided at your hospital? 

11. What better promotional strategies can be followed in future to attract more patients towards your hospital?

Medical tourism is the most commonly surfed word across the internet world and it has wide impact on the medical and business environment ofIndia.Indiais considered as the best place to launch for the medical tourism andIndiahas many hospitals with sophisticated equipment and well qualified doctors to handle the medical tourism patients.

The main aim of this MBA in Health care Management ( Hospital Administration ) Specialization and Medical Tourism project is to investigate and critically review the medical tourism impact with knee replacement treatment in Hyderabad and to precede with this research two famous hospitals like Apollo and Yashodha and the marketing managers of these hospitals are interviewed with the help of questioners and they are given in the appendix section. From the findings it is clear that promotional strategies followed by both these hospitals are really excellent and the actual findings are given in the later section of this project. 

As the main aim of this Medical Tourism project is to evaluate the promotional strategies followed by different hospitals at Hyderabad regarding the Knee replacement surgeries, primary source of information is gathered in the form of semi structured interviews and the corresponding questioner is given in the appendix section. From the basic findings it is clear that most of the foreign patients are attracted towards India due to many factors like cost and quality of service available at India and even the qualification of Indian doctors is at the top most level.

To proceed with this research case study is considered as the main research design methodology and Apollo and Yashodha hospitals in Hyderabad are considered as the case study in this project and the corresponding marketing managers are interviewed with respect to his. From the information gathered from them, it is clear that many promotional and marketing strategies are implemented by both the hospitals.

Internet marketing and sending the presentations to the international conferences are the primary promotional strategies implemented by these hospitals. Well qualified doctors are available at both the hospitals and even support a wide range of medical tourism patients and sophisticated facilities are provided by both the hospitals with respect to the knee replacement surgeries. 

 A Study on Financial Statement Analysis (Ratio Analysis) Of Hetero Drugs Ltd (Project submitted in partial fulfillment for the award of the Degree of Master of Business Administration by Osmania University).

Submitted by

Ravi Kumar

Hall ticket No. XXXX 

Under the Guidance of

D. Vamshi Krishna

Associate Professor 

ST. FRANCIS P.G. COLLEGE

(Affiliated to Osmania University)

Gagillapur (V), Qutubullapur (Mandal), R.R.Dist.

2008-2010

DECLARATION

I hereby declare that this project report titled A STUDY ON “FNANCIAL STATEMENTSANALYSIS (RATIO ANALYSIS)” OF HETERO DRUGS LTD. submitted by me to the Department of MBA, O.U., Hyderabad.

Name and Address of the Student                                                     Signature of the Student

 

ABSTRACT

I had done my project in Hetero Drugs Ltd. The untiring efforts of the Chairman saw Hetero develop processes for several products at relatively low cost, thus making it possible for several life savings drugs to be available at affordable prices.

My topic is Financial Statements Analysis by using Ratio Analysis technique. I was analyzed the 5 years financial statements with the help of various types of ratios. I analyzed company position from the point of liquidity, profitability, solvency and efficiency. I used many tables and graphs for analysis and interpretation. This provided me with great opportunity to learn about the practical field. I tried to act in a very professional way during my internship at Hetero Drugs Ltd. During my project I was able to develop good relation with every employee I had work with.

I feel that the overall project helped me a lot to learn about the research strategies in general. I learned how to make better use of databases for analysis and interpretation. I learned how to analyze and evaluate the performance of a company by using ratio analysis technique.

ACKNOWLEDGEMENT 

            I would like to express my gratitude to my project internal guide Mr. D. Vamshi Krishna Associate Professor, St. Francis P.G. College, Gagillapur (v), Qutubullapur, Hyderabad.

            I express my sincere gratitude to all authorities permitting me to undertake recent study.  In particularly I express my deep gratitude to who have whole heartedly co-operated me in collecting the data from there records.

            My sincere thanks to H.O.D and  Principal, St. Fransis P.G. College for his kind attention and valuable suggestions throughout the course.

            Finally graceful thanks of my project guide for giving complete guidance in completing my project successfully.

Place :Hyderabad

Date  :

Findings on Working Capital Management:

• The liquidity or shot term solvency position has been analyzed by calculating current ratio, quick ratio and cash ratio.
• The company’s current ratio for all the years is good. It is above the ideal ratio (2:1).
• The company’s quick ratio is also good and with in the expectations. It is as per ideal ratio (1:1)
• The ideal cash ratio is 0.5:1. But here the company ratio is less than the required. The company should increase cash balances.
• The long term solvency position has been evaluated by calculation of debt equity ratio and proprietary ratio.
• In the case of debt equity ratio, even though there is no any rule of thumb or ideal ratio, the acceptable limit for this ratio is between 50 to 55%. 
• A high fixed assets turnover ratio indicates better utilization of the firms fixed assets. In some years it is more than 5 and some years it is less than 5. The company should maintain more than 5 always.
• Higher the total assets turnover ratio greater is the ability of the firm to utilize the investments in the business. It should be as more as possible.
• There is no standard norm for gross profit ratio and it may vary from business to business but the gross profit should be adequate to cover the operating administrative and office expenses, selling and distribution expenses) and to provide for fixed charges, dividends and accumulation of reserves. The company’s gross profit is increasing year by year.
• The operating ratio, expresses the relationship between expenses increased for running the business, and the resultant net sales. A low operating ratio is an indication of operating efficiency of the business. 

Suggestions on MBA Finance Project Report:

From the above my Management of Working Capital & Expense Analysis and interpretation the liquidity position of the company is satisfactory.  But the following suggestions are born as per my perception and my internal faculty guidance and company middle level authority do so, are as follows,

• Regarding the cash and bank balances of the current assets, it is observed that an optimum level of cash was not maintained in the company. The company should maintained always minimum levels of cash balances in future for meeting the working capital requirements.
• The company should take steps to reduce the debt equity ratio as per the requirements.
• The company should maintain high proprietary ratio as higher the ratio or the share of the shareholders in the total capital of the company better is the long-term solvency position of the company.
• The company’s gross profit position is increasing year by year. It should increased some more by increasing sales and reducing cost.
• The company is maintaining same levels of inventory for the period under study. 

Conclusion:

As the Working capital analysis study completed with a feeling of satisfaction leaving behind. The company can achieve great or success in terms of increase in sales and profitability and continuity of growth and build stronger equity than ever.

      The company should utilize the operating activities, investing activities and financial activities in pharmacy industry properly to get benefit from the customers and government satisfaction. So that they can discharge current some of its creditors are current liabilities and avoid payment of interest. The company should use the full benefits available for pharmacy industry and should increase its efficiency.