There are two main research approaches namely inductive and deductive. Any of these approaches are used depending on the nature of the research problem. An inductive approach attempts to probe the research problem by gathering ideas and meanings about an aspect from the people concerned or the participants. These ideas are collated, analyzed and presented as findings to provide plausible solutions to the research problem. A deductive approach attempts to deal the research problem by formulating a hypothesis and testing this hypothesis with quantitative techniques.
In this dissertation, an inductive approach is followed as the nature of the problem demands gathering in-depth information about improving the communication abilities of international students working as service employees in Sainsbury and the insights of the customers about their satisfaction with the communication style of the international students.