This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.
Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.
Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.
Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.
Secondary information is obtained from various websites, research websites, research articles, and literature reviews.
Selection methods are descriptive statistics and persuasive selection.
Sample size 150.
Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.
And the objectives are
- Know the consumer’s attitude and perception of electric vehicles for mobility.
- Study current consumer expectations regarding electric vehicles.
- This project is designed to meet the stated objectives.
Findings of the research are
- Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
- Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
- Many people still think that the technology to build electric cars will be available in the next five years.
- Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
- Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
- Many people still do not worry about the environment
can be concluded by
- If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
- More battery autonomy is required, so companies need to improve car battery autonomy.
- Power stations will be installed at each gas station.
- Companies should focus on advertising and publicizing electric vehicles.
- Consumers have a positive attitude towards Electric Vehicles.
- Mid-priced cars attract more.
Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.
Data Analysis:
Recommendations
- If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
- Battery life is longer, so companies need to improve car battery life.
- Power stations will be installed at each gas station.
- Companies should focus on advertising and publicizing electric vehicles.
- Consumers have a positive attitude towards electric cars.
- Mid-priced cars attract more.
- Cars need more power and comfort, and manufacturers need to think about this.
- The company should conduct a campaign to promote electric vehicles.
Conclusion
Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles.
But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.
- Electric Vehicles will be a new trend in the automotive industry.
- Over the last 10 years, we have seen many Electric Vehicles on the road.
- People are ready to experience.
- Cost, battery life and power plants can be key factors.
- Consumers have a positive view of Electric Vehicles.
Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility