Category: MBA Seminar Topics

As the day to day increase in the airline industry and market, managing the changing the business environment and regulatory requirements has become the complex job and maintaining the airline industry has become critical. Airline industry should be able to adopt and move as per the changing business environment and if they can achieve this they can be considered as the market leaders in future. Airlines are commonly concentrating on few aspects like protecting themselves and maintaining their business value across the market and for this they are following many innovative frameworks.

There are few factors like de-regularization of air market that make the airline industry to focus on their competitors and achieve the benefits. In general year to year volatility in terms of capacity is being changed and it is always required to follow a suitable framework to achieve this and overcome the enterprise risks at an organization level. Enterprise Risk Management (ERM) can be used as the best tool to achieve this and airline can manage their risks effectively with the proper implementation of ERM.

                 In general ERM does not operate in isolation and can work independently to achieve the organization goals. On the top of ERM, ANP framework can be built where this can be used a decision making tool across the airline industry. ANP is a sophisticated software solution that can be applied to make high end decisions. Maintaining corporate sustainability is the key challenge across the airline industry to meet the competitors, manage risks and face the complex business environments. The Corporate sustainability model can be considered as an important framework that can be used by airline industry.

CSM can be used to maintain corporate sustainability in the terms of meeting the regular needs like financial, operational, social and economic goals of an organization. Aviation industry has decreased its concentration on the environmental factors while concentrating on the latest trends in the technology and gathering the passengers. In general the aviation noise and emission levels are high and the land usage to recover them is comparatively small and apart from this, airline industry is facing plenty of issues and few of them are listed below:

• Globalization and the recent trend of merging and acquisition is putting the airline industry under pressure.
• Instability of world economic conditions makes the airline industry to recheck their process and move towards a streamline approach.
• Accurate and sound decisions should be applied across the airline industry to meet the global competition and these decisions should be fast and focused on the global level problems.
• Maintaining the customer loyalty is the critical task for airline industry.

SCM model can be used to overcome these problems and maintain competitive advantage. Using this tool makes the airline employees to understand the day to day risks and utilize the opportunities and benefits and make the process to work in place. Active management of business risks can be identified and categorized with a proper solution to achieve the competitive advantage across the globe. 

MBA Assignment: 

Select a company of your choice. (You are allowed to select either SME or large scale organization. Based on the organization, you could be either be CEO or Head of Division), Analyze how leadership impact on the strategic objectives of the selected company. Literature should be used to justify the theoretical model of leadership. Suggest & Evaluate the leadership development program for the Company.

Task 01:-

Critically analyze the link between strategic management and leadership in the selected company. Critically analyze how leadership impact on meeting strategic objectives. Analyze the different leadership style with examples which impact on the strategic decision making. 

Task 02:-

Review a range of management and leadership theories and models, with the emphasis on current thinking.

Focus on three different theories to illustrate, understanding in the context of the selected organization. 

Task 03:-

Asses the current and future leadership requirements to meet the challenges of a specific situation. Illustrate how strategic manager/CEO could develop the future leaders in the organization.

You are writing a survey on business ethics that will appear as a series of articles for a business journal 

Task 1- article 1:-

Produce a discussion, illustrated with examples of some of the underpinning ethical ideas that apply to businesses in which you: 

• Explain deontological and teleological theories with reference to their philosophical antecedents
• COMPARE AND CONTRAST ABSOLUTE AND RELATIVE ETHICS 

Task 2: Article 2:-

Produce an account, illustrated with examples from the business context, in which you discuss the role of the company as moral agent

• Explain the need for organisations to deserve the public  interest and development of trusting relationships with a wide range of stakeholders.
• Evaluate the range of competing business objectives and limitations of short-termism 

Task 3: article 3:-

• Analyse the development of mechanisms within organisations for achieving employee involvement and empowerment.
• Describe the critical ethical assumptions/ values shown by a selected organisation relating to a current business issue.
• Recommend actions that an organisation might make in the light of the ethical analysis undertaken focusing particularly on business objectives and employer/employee relations.

Changes in Business environment

It is very much needed to understand the business changes in the market environment. Here the obtained information is very much expensive for the decision making process. Some specific information would be provided due to the adequate power management which is done by organizational investors. Here the competitive advantages will be managed effectively in the business environment. 

Smart systems 

The smart system is a system which collects some solutions to the two main challenges that are typically faced by the present business. The smart system can easily affect the success that is followed two features such as follows. These are as follows. 

1. The marketing of the business could be done effectively.
2. Introduction of new leaders yields the automatically molding to new kind of clients. Here the automatically molding is yields the advantage of lifetime of a client. 

Based on the above two considerations a business can be well measured that whether it meet the requirements or not? And also check that the company is adopting new technologies which are typical to lead the long term success. 

The following is the detailed description of smart systems and how they are providing the benefits from the smart systems. Smart system is a system which will combine the efficient marketing strategies that are with advanced brand technologies that are existed for one or two years. Here this kind of system typically provides ultimate opportunities for effectively using the technologies. These technologies are rapidly used and expanded. 

Using these smart systems lead creation, intelligent data, responds are automated. This automation could be done efficiently by using these smart systems. Here the responders will respond from different multiple formats. This would combine the efficient online and offline marketing regarding the products of organizations which uses advanced technologies in smart systems.  

1. Smart marketing 

The process of smart marketing would provide various benefits that combine multiple internet marketing approaches. These strategies include following 

• The online data distribution scale upwards and downwards as videos and pod casts are indexed within a certain period of time which provides the ranking search strategies with the efficient use of strategies.
• Here integration would be done with the use of online and offline strategies.
• Integration is done on follow-up system
• Here the social media data is shared between the traffic data in a viral way.
• Links between systems will create the search engines, and that will develop the ranking structure and traffic data 

1. Smart Response Technology 

Here the automation will yields the captured data with the efficient use of integration systems which are having rapid nature. 

• Capture 

Here capturing would be done on the following 

• Electronic mail
• Lead capture page
• Mobile phone via sms
• Business cards from the applications of iphone.
• Forms in web 

• Extract data 

1)    Here the extraction would be done from web address and a client’s website. Sometimes this extraction would be from social media documents.

2)    Extraction from web forms and researches would be done on the available reports of web forms. 

Respond 

Here the responds will come from the voice mail messages. Sometimes the responses would be come from the email conversations and SMS conversations.

Follow-up 

• Here the broadcasting would be done through the SMS text. It also sends the services directly to the client’s mobile devices.
• Voicemail broadcasts
• Tele seminars
• Audio and video responses through the electronic mail broadcasts.

Strategic Scoreboard 

The scoreboard of strategy is being intended to represent itself as a pragmatic and flexible tool that helps out the companies to deal the difficulty or maintaining of effective oversight on the strategy. The board particularly considers the non-executive officers those are independent in oversight of a company. The board assists strategic choice for a transformational change that puts in the position of strategy and its progress making it to start the action and produce efficient results. 

The scoreboard indeed helps out in the identification of the decision points that considers the timing about the options of strategy, also considers the implementation of milestones, the strategic risks and mitigation of them. The team that involves is called as management team which is expected for giving an adequate description of activity that is undertaken, covers the last relevant information which is helpful further. 

Strategic Position:         

In today’s environment competition is more which do not scan the one-off exercise considering the strategic plan or the review of the cycle. The options of an strategic plan consists of the modification of the scope and directions of a firm. 

Strategic options: 

          The strategic options are to be made aware by the board that is related to the company. The detailed strategic plan is not involved in the options but the scope of it is considered. The board is made useful by knowing the strategic options that are present in the company at that time are not under the consideration of anyone. 

Strategic Implementation: 

          The board is too made aware about all the breakpoints of a strategy. As each break point considers the decisions such as delay, abort and accelerate. This board is to implement the highlighted things of a company to be made happen. 

The 4P’s Market strategy: 

• Product: 

          The top priority is taken by the product in the mix of a market as it is to be innovative if to attract the users making them to buy them at a stretch. 

• Price: 

It is considered as an outstanding factor and also interesting tool in the market whenever a product fails in the market after its release. People think to use the money very thoughtfully such that there is no wastage. When expensive prices hung out there low price strategies come into action. 

• Place: 

The element placing plays an important role now-a-days in the market as it affects the complete strategy as if the window shoppers are not satisfied then they would move to the shop nearer to them directly. 

• Promotion: 

This completely deals about the approach of a product in the market. As people’s attention is to be drawn to that product for purchasing it as a result coupon, lucky draw and discount such kind of selling strategies are bought forward. 

Channel management in Wal-mart 

A business is defined as the combination of profits and loss. Wal-mart is such an organization which is focused on a particular area to get desired outcomes. Here the concept of brand equity will be transferred from one to another business. Wal-mart keeps all its profits into various banking sectors. 

• Motivation 

Here the motivation is much required for outsourcing. Wal-mart has its own consideration for adopting the techniques for outsourcing. Small companies are facing huge competition in market than the big organizations. 

Wal-mart has a huge power. It has wide range of purchases than suppliers. There are various sources for power such as Reward power. This power include medium members for reinforce the other performance. 

• Segmentation 

Market segmentation is an adoption process which is very much used for selecting the marketing strategies. Through the marketing segments an organization like a company can achieve development in marketing desires. But according to some theories marketing segmentation is not an appropriate strategy for organization development. The process of market segmentation contains selective strategies which are very helpful in organization development. 

An organization adopts these segmentation strategies which provide higher value products to the customers. The organization creates various market e environments such as monopolistic and oligopolistic markets. Segmentation is a procedure which includes several categories such as segment reorganization, selective strategies which targets the market segments. The following are the descriptions of above categories. 

Segment identification 

This is the first kind of segmentation in market analysis. There is no procedure for selecting the segment variables. The segment variables are the creative variables in the segmentation process. 

• Segmentation variables 

In 1990 a researcher called Wilkie classify the segmentation variables into 3 classifications. They are as follows: 

• Personnel characteristics
• Benefits sought
• Behavioral measures 

• Personnel characteristics 

Here the segmentation process will be as follows. Here the set of characteristics which are very much used to describe the individual segments. There are two segmentation tools such as demographic and psycho demographics are become popular tools in the process of segmentation. Serving segmentation stems are not considered as segmentation variable groups. 

• Geodemographics 

There are various models which are conceptually based on the expectations. Here the groups of clusters are recognized based on the census data and geographical information. Households are sharing income and lifestyles which are in similar manner. A cluster can be defined as a well rounded picture that can include media researches and purchasing strategies. There are various purchasing strategies that are involved in the segmentation session. 

• Psychographics 

This is the second stage .of the process of segmentation. In the phase of psychographic division, consumers are effectively divided in to various categories of segmentation based on the concept of values and lifestyles of consumers in the society. The psychographic studies range from profiling lifestyles to the management of psychographic elements. Here the segmentation variables are divided into three categories such as product attributes, psychological attributes and lifestyle attributes 

• Benefits sought 

This is the second group of variables that are very much used to classify the consumers which include related benefits. These benefits are much used to complete the nature based on the specific demand. The demand will be for products and also services. 

• Behavioral measures 

This is the third category of segmentation variables include usage and real behavior of the purchasing patterns. 

• Segmentation techniques 

There is various segmentation variables that are pre selected and also the corresponding data will be gathered from the process of statistical method. Physically the use of cluster analysis is effectively utilized by the segmentation strategies. 

• Segment evaluation 

This is the second stage of segmentation that includes evaluation of various segments. Here the outcomes of the segment evaluation and also highlight the various strategies of segment evaluation. 

• Targeting through mixing of market 

This is the third stage of the process of segmentation. Here the operations are done through the market mixing process. But the possible outcomes are target oriented and make the segmentation successful. 

Transactional marketing 

Transactional marketing is a concept of market which gathers the various market mixing elements within a functional area. Here the main objective of this is to prolong the benefit range that is received from each and every transaction. Here the future considerations are avoided completely. But this concept is mainly discussed about functional components and methodologies of the process of value delivery. 

This concept mainly deals with the transition or relationship between the relationship marketing and transactional marketing. The main objective of this relationship marketing is to mould the new consumers into the regular phase consumers of that particular organization.

Corporate Strategy: 

The corporate level considers the formulation responsibilities of primary strategy that includes the business sets definition which forms the overall profile of all organizations that consists of strategic alliances, decisions took on acquisitions and joint ventures by selecting the tactics of growth and diversification which manages the capabilities and corporate resources.  The decisions that are related to corporate-level are typical to handle at some high levels in an organization by the chief executive officer or the board of directors though the individual’s receive the input from the other level managers while considering the corporate strategy. 

The description of a corporation strategy can be given as the responsibilities to be undertaken by the board or top management of an organization performance financially. The levels of strategies are all financially oriented which considers shareholders such as primary stakeholders those who participate in the corporate strategy process. The complete focus of the corporate strategy is on the macro environment that considers the technological and economic components.  The field of corporate finance has a total of three questions which are considered as fundamental. The three questions are as follows: 

• How the valuation of real assets could be done?
• What capital structure should a firm maintain?
• What should be the dividend policy of firm?

The business firms allow flexibility in the rapid change of a firm. Innovation deals with the new values creation in an extra ordinary way. A successful organization deals with the creativity that considers the employees contribution also.

Models of Strategic Planning

There are many models that are useful in the process of strategic planning in the economic, finance and management fields. The objectives of a market are developed by the marketers but are not integrated with the theories that are general in a firm. 

• Neoclassical Model:

          This is used for the maximizing of profits of a firm in a classic mode. Output is considered as the main concern of a firm owner. This singular model has shown weaknesses while approaching it in many years. Let us consider a example where the levels of risk are varying on the decisions made for investment by the managers which leads to failure in profitability maximum. 

• Market Value Model:

Considering the present market conditions the maximization of the value of firm is considered. The shareholder values the management goal’s centerpiece in maximizing the firm. 

• Agency Cost Model:

The existence of contractual relationship among the stakeholders and managers has been assumed under this model. Stockholders make the managers to perform well all the time is assumed in this model. And also constant monitoring is to be maintained by the stockholders. 

• Behavioral Model:

Various groups are added up to form a firm and it odds other goals for the firms is been accepted by the behavioral model. The profits are being maximized hardly as because of the wide conflicting goals that are being produced by the firm participants. 

• Resource Dependence Model: 

Resource dependence model is as similar as behavior model which accepts many conflicting groups of an organization. The emphasis is being laid by considering the need of extracting the resources of stakeholders. The reconciliation of conflicting goals is performed so that the demands and expectations of all stakeholders are to be met in the plan of strategic.

Principle of strategic marketing management 

Wal-Mart Case Study 

• Introduction: 

          The effectiveness of operation and strategy are not distinguished exactly which leads to problem’s root. The management tools and techniques, time based competition, partnering, bench marking of total quality management, outsourcing, change in management, re-engineering were resulted from the productivity, speed and quality teams. The strategy management is considered as the secret of success by any of the company. The survival of a company becomes problematic without proper planning and strategy which is been decided based on many theories and many major corporate companies are thankful to the proper strategic planning. Many industries are also introducing new outlets in the retail industry. 

Entry of Wal-Mart into Retail Industry: 

          The sustainability of a strategic decision is considered by many organizations that differentiate them from their competitors. The decisions can be changed to strategic if and only if there is the presence of innovation and having the advantage of sustainability in the results which was given by Porter. Porter also stated that the operational effectiveness and strategy combination is much essential to obtain superior performance and is the main goal of any organization. 

          Wal-Mart opened up many other stores that functioned successfully where the other company stores were a failure and were filed bankruptcy. The strategic decisions were made based on the five forces model of Porter. Wal-Mart was constantly getting hold of the other small retail shops for its expansion but always giving a stiff competition to others like Tesco, Target. Still Wal-Mart remained as a World’s biggest retail industry. 

Key Components of Wal-Mart Business Model: 

            The economical revenue of Wal-Mart in the retailing industry is $244.52 billion leading in the world’s corporation. The Wal-Mart chain key components are those that offer the cheap prices than those of competitors including the infrastructure that represent a pleasure environment to work. Many visits are made by the company managements for managing its human resources.  The compensation of a manger links to the store’s profit that is operated by him. 

Wal-Mart Strategy:    

          The retailing industry in America is being dominated by Wal-Mart because of the number of factors that are mysterious and its effectiveness lasts long making the rivals not let to know the details of its weaknesses. The domination of retail market is maintained by Wal-Mart using the strategic decisions to formulate by expanding its growth at US, widespread name. The satisfaction of customer related to its brand name and branching its new retail shops in the market. 

Assignment – Strategic Marketing Management 

Task 1-

Examine the principle of strategic marketing management

(a)    Select an organization to use to provide case study information or as an example when completing this assignment where this is indicated or appropriate. This organization may be in any business or the private sector or any company. You need to discuss the role strategic marketing plays in your organization of your choice.

 (b)   Are there any theory, models, principles and/or practices that could be practically applied to develop strategic marketing planning- if so state one of these.

(c)    Describe and critically evaluate how strategic marketing influences the achievement of corporate strategy.

Task 2-

Understand the tools used to develop a strategic marketing strategy

(a)   Describe and critically evaluate a tool of three tools, techniques and/or models that could be used to analyze when developing a marketing plan for the company of your choice.

(b)   Examine how segmentation, targeting and positioning could be used for the company of your choice.

(c)     Examine the importance of relationship marketing and how it could be implemented for the company.

Task 3-

Evaluate how to use strategic marketing techniques for the organization

(a)    Identify appropriate strategic options available for the company to grow its business and examine how it could be used for the company.

(b)   Develop appropriate marketing mix strategies for the organization and examine how it relates to strategy.

Task 4-

Explore the recent changes in the general and marketing environment for the organization you have selected

(a)      Examine recent changes in the current business climate. Identify the strengths and weaknesses of current marketing strategy of the organization to address the above issues.

(b)     Propose strategic marketing responses to key emerging themes.

 

Introduction of company

The company called Nestle is very popular company which leads the nutrition. This company mainly deals with the concepts such as health and wellness. It has a wide range of popularity over world wide. It has 456 factories which are established over 84 nations.

Nestle is a company which will work for public and consist 250000 shareholders over world wide. It plays leader role among remaining companies. It leads some particular product categories such as coffee, water, milk, ice cream, chocolate, and drinks. It also plays the co-leader position while dealing with huge pet care with various advanced features.

It specifies various objectives in order to maintain the shareholders values and bearable investment and economic growth of the organization. It has concentrated on the future organic improvement and huge efficiency environment.

History of Nestle

Nestle is a company which is profited by merging of small organizations. In the duration of 1860’s Henri Nestle who is the innovator and made many researches on the mixtures and combinations of milk, fleet, sugar. Later each year company of Nestle had formed and continuously growing over world wide. In 1867, his approach saved many born infants.

In 1866, two researchers fromAmericacalled Charles and page found the concepts of milk organization. Then it worked out on it and launched that company which mainly deals with condensed milk products. In 1875 it introduces the milk chocolate. This product is experimented and found by the neighbor of Henri. After this the neighbor called peter became most popular chocolate maker over the world. Peter established a company after he got popularity. Then later he joined his company in Nestle Company.

The world war affects the milk products a lot. Particularly it affects the Nestle products when it has got the new publicity and demand for their products. The cause for this disaster is nestle company made many contracts with government. So it got more loss at the end of world war. In 1921, first time the Nestle Company got loss. It records that as a first loss at the end of First World War. At the end of war the people begin to use fresh milk except the condensed and milk by powder.

In the year 1930, Brazilian coffee organization begins dapples. After 8 years this nestle company introduces a new product which has got unexpected demand for that product. The name of the product is Nescafe. Then the company got the instant success

After 1974, due to the increments in oil prices and decrements in industrialized nations, the economy of the company had decreased.

Goals of nestle

Vision:

The vision of Nestle Company is to meet the desires and wants of the consumers each and everyday by efficient implementation of marketing and selling the products with high and efficient quality.

Mission

The mission of the company Nestle is to provide good quality food for the people which ensure good health of consumers.

Business objectives:

ü  To make and market the products in such a way that the quality of products should satisfy the consumers, employees and shareholders.

ü  Sustain the position on which the people kept trust and belief on the various brands of its products.

ü  The main objective is that the effective management of employees and provides a wonderful work environment.

SWOT analysis:

Strengths

Strengths include several factors such as parent support, Brand strength and product innovation. This company performs well over worldwide. So it has got huge popularity for products. This company launched its branches in 6 continents. So that it can be known as the global company. It offers local products also with good quality.

Weaknesses

Exports: The Nestle Company exports are at Rs.2571 m. this could be verified at the end of 2003. But these major product as coffee has exported toRussia due to the volatile market inRussia. This factor often hit the overall efficiency of the company.

Supply chain

Nestle company has a huge and difficult supply chain. But the management of this supply chain can be affected by the factor of traceability.

Apart from the above reasons there are also few weaknesses such as scientific and unaware of products.

Opportunities

Product offers:

The Nestle Company provides services such as expansion of more no of brands. It also introduces new brands with high quality.

Global hub:

India Nestle became the export Hub among remaining countries. The reason to make the Indian Nestle is that less manufacturing cost of Nestle products. Moreover the other health based products have got more popularity.

Threats

Competition:

This Nestle Company had faced so immeasurable competition which is mainly from specific organized and unorganized parts.

Sectored woes:

If there is an increment in various considerations such as fuel, raw materials, then this company does not increase the burden on consumers. This company has global wide competitors as it is an international company.

SHRM at Nestle

Nestle is a human company which provides products with good quality world wide. This is the international company as it is facing global competitors.

Spirit f Nestle:

“Making huge capitals in people” is the key to success of this company. The company derives that the people are the key drivers for their company to make profits. Particularly NestleIndia provides a dynamic professional work environment to the employees. So this company provides a good place to work for employees.

Corporate level strategies

• The company is a long-term stable.
• The business could be incremented based on the human values and rules.
• Growth level is possible through the innovation and renovation.

Competitive advantage

• International reach
• Research and development
• Product range

Training

Here the training program will be conducted in each and every department at Nestle. The training is always related to the professional life.

Nestle provide the following services,

• It conducts apprenticeship programs.
• Local training sessions are also conducted regarding technical and communication

Pay structure

The payment package will be always based on the individual performance and efficiency. If the person is in position of team leader, then the pay scale will be based on the successful achievements done.

Recruitment services

Nestle can be taken as a bench mark at recruitment services globally. Recruitment process follows the business needs.

Rewards and employee relations team

This contains two sub teams for especially business and operational remits. The sub-team of employee relations and to business HR business rules provides services at procedures and policies of company.

Employee relations

The commitment level of Nestlé’s employees is very high because the Nestle provides a very good healthy environment for working to the employees. So their commitment is so high.

For a multinational company, if there is less than 5% of employee turnover then it is considered as the very low for that company.

In case of grievance, Nestle open a culture for encouraging the people, giving the upward communication and redressed.

In the Nestle Human Resource Policy document, there is a brief illustration in that document the importance is given to the work/life balance.

By the HR department of the Nestle, conducting the ‘Nestle Family’ annual events, in this the families of the employees are invited.

Employees’ safety is the important one for the company. This is according to the Nestle policy on health and safety at work.

CHANGE MANAGEMENT

• For the last 140 years, the Nestle creates the ever changing external environment without lose of fundamental beliefs and core values since its inception is at 1866. This Nestle follows the gradual changes policy instead of taking the changes of drastic and risky. Because of the following the above things, the company will be sustainable and profitable growth.
• The Nestle, in order to enterprise this to global it implements the ERP in June 2000, for doing of this Nestle SA signed, for this make a contract with SAP of $200 millions and for installing the ERP system at additional $80. 

Rewards and incentives

There is an award for the people who are achieving their targets with in the time. This is called as “Passion to Win” awards.

The employees who are working in that company for a long time, for that there is an award called as “Long-Service” award.

The “Nestle Idea Award” is for the people who are coming with the new ideas and innovating thinking and the persons should have ability to implement those ideas. 

There are some principles to follow in the rewards applied by the Nestle. 

Reward principles:

Performance Driven – Based on the performance, the level of reward will be there.  

Competitive – there is a competitive reward package for the employees.

Inclusive – this is considering the valuable contribution of every employee in giving the rewards, not only considering the senior managers.

Flexible – in this allowing the persons to tailor the reward on when ever possible. 

BENEFITS:

These benefits are for all employees. Those are:

• Granting the leave, which is may be personal or medical. These are fixed in number per year.
• There is an assistance scheme for the education of children
• Provident fund
• Retirement Gratuity Scheme
• Group Insurance & Accidental Insurance scheme
• Conveyance reimbursements
• Residential Accommodation
• Monthly health check ups & free consultation for self & family etc. 

Talent management and International HR 

The talent management and International HR team, this is mainly focus on the employees who are having the more potential in their carriers and who are having the ability to become the leaders of the Nestle in the future. This program supports the employees and sends them to the international assignments for the career development to the Nestles international head quarters which are inVevey,Switzerland or any other.

Learning and development

Learning and Development team this program is involved in the development of the cutting edge interventions and ‘Lead2Win’ programs. This team is covering the functional development programs from manufacturing to the supply in the business process.

Learning and development at Nestle means that continuous improvement, creativity, innovation. The continuous development leads to the creativity and the innovation. This is involved in two stages:

1. The professional development experts created the strategies of core skills development. These are adopted in business area with the help of HR business partners and business directors.
2. Next is for online. In that training will given to the employees.

Differentiation

To support the differentiation strategy, Nestle has to follow some HR strategies.

• They favour the long term performance measure.
• They train the employees and keep them with latest innovations.
• To promote creativity, Nestles pay structure, rewards & incentives are designed.
• The persons, who bring the new ideas, will recruit.
• In the career development process of the employees, they provide the path. 

Impact of Recession on Nestle

 In this phase it face a tribulation in terms of shipment growth and the volume of goods

Reasons behind the strong survival of Nestle even during the Recession:

• Innovation and renovation of its brands and products
• Capitalize on a wide variety of market conditions
• The company is survived because of its defensive qualities as well as its strong growth credentials. 

HR strategies followed by Nestle 

To meet the demand from the market and changing economic environment, Nestle has innovated its HR strategies and they are listed below 

Strategy implemented for Communication: A perfect and well planned communication strategy is always required for any organization to meet the customer requirements. Nestle has implemented a point to point communication strategy, where each and every employee at every level of management is well communicated by their corresponding supervisors regarding the changing conditions and organizational behaviors. 

Training and Development:  Nestle has implemented several levels of training and development programs to educate their staff regarding the latest innovation process implemented by the organization and organizational changes. Feedbacks and surveys are prepared by the top level management to meet the expectations of the employees and satisfy the organization goals.