A Study on Consumer buying behaviour with reference to Amazon.in

RATIONALE OF THE STUDY: 

  • To study the consumer buying experience at Amazon.in in Hyderabad.
  • To identify opportunities and the interest of the buyers towards online retailing transactions at Amazon.in
  • To understand the offers and discounts provided by Amazon.in
  • To study the problems and dissatisfaction that may be experienced by the customers Amazon.in.

OBJECTIVES OF THE STUDY:

1. To study the consumer buying behaviour towards Amazon.in in Hyderabad

2. To know the factors that influences the Consumers to do purchasing from Amazon.in.

3. To find out the problems faced by young consumers in buying online retail products from Amazon.in.

4. To come out with suitable suggestions towards making online purchases at Amazon.in.

SCOPE OF THE STUDY:

The scope of the study is limited to the buying behaviour of consumers at Hyderabad who do online shopping from Amazon.in. The Main reason of the present study is to find out the online retailing experience of the consumers and their attitude and satisfaction levels. The study also focuses on factors that influence in doing online shopping at Amazon.in and the problems faced by them during placing the order and receiving the product.

RESEARCH METHODOLOGY:

a) RESEARCH DESIGN:

Both Descriptive and exploratory research will be used for this project study. The research of this study involves in both field survey& literature survey, to identify the scope & potential marketing challenges of purchasing from Amazon.in.

Nature of the Data: Primary & secondary data will be used in this project study

Primary data: The descriptive research will be conducted by using primary data which will be collected through the personal interviews using questionnaire as a data collection tool, to identify the scope of retail ecommerce business in India. The primary data is accurate & highly reliable in nature.

Field Study: Field study will be used to collect the primary data from the sample trough the interviews by using questionnaire as data collection tool.

Secondary data: The exploratory research will be conducted by using secondary data which will be collected from various published sources such as retail and e-commerce Journals such as International journal of electronic commerce, Indian Journal of retailing, Indian Journal of Marketing, E commerce magazines, Business Magazines Text books on Retail Management, E-commerce and websites on online retailing and Amazon.in.

b) SAMPLING DESIGN:

Sampling Frame: The Sampling frame will be taken from the population residing in urban Areas in Hyderabad.

Sample Size: The study will be conducted on a sample of 100 Consumers who are frequent buyers from Amazon.in from Hyderabad city.

Sample units: The sample units will be taken from among the 100 consumers residing in selected areas in Hyderabad. The Consumers who are making their online purchases from Amazon.in may be considered for the study.

Sampling Method: This study will be undertaken by using Convenience and Area sampling.

Data Analysis: Charts, tables and percentage analysis will be used for the study.

LIMITATIONS OF THE STUDY: 

  • The primary data will be collected only from online buyers. 
  • The survey will be conducted in only in Hyderabad city only. 
  • The data will be collected only from the urban consumers, who might be aware of the process of online transactions & have their own bank accounts.
  • The views and opinions of the respondents may change over the period of time.

DIRECTION FOR FURTHER RESEARCH: At present there is a lot of demand for online purchasing. The present study will focus on the purchasing behaviour towards Amazon.in and finding out suitable solutions to make purchasing more interesting and will be a torch bearer for future researchers and online retailing companies can benefit from such survey.

Focusing on the post-purchase experience is the next frontier for online retailers. Now, retailers are extending the customer hand-holding postpurchase with beautiful branded interfaces, delivery visibility, and personalized content. By streamlining customers’ paths to purchase and bringing them back directly into the loyalty loop, brands can convert one-time shoppers into lifelong brand advocates.

Comparative Study of Barista and Cafe Coffee Day MBA Project

The objective of the thesis is “To compare and study of Barista & Cafe Coffee Day, identify areas of excellence and areas needing improvement; and provide suggestions for such improvement”. The aim of this Thesis is to successfully compare two prominent service sector companies on a common platform, analyze their working and performance, and highlight what they are doing well while providing suggestions and recommendations for improvement.

Barista and Café Coffee Day were chosen because of their identical pattern of functioning and growth. They are one of the two major players in the national coffee café industry, and their customers consider both as interchangeable brands. This is why it is important to study how these brands differentiate themselves from each other and attempt to improve brand loyalty amongst their customers.

For the purpose of this study, I prepared research tools, questionnaires, to find out the relevant primary data pertaining to the functioning and working of both Barista and Café Coffee Day. The data was collected based on information provided by:

  • The management of the organization.
  • Customers visiting Barista and Café Coffee Day outlets.

Besides the primary data collected with the help of the questionnaire, I have also collected the relevant secondary data from various sources like magazines, books, and the Internet and newspapers. Based on the relevant primary and secondary data, a

Comparative analysis has been done so as to find out the areas of excellence and areas of improvement of both organizations.

The areas of excellence and improvement have been identified based on factual information, in light of which recommendations and suggestions have been provided for the overall improvement of the organizations in the future.

This Thesis was conducted in  2018 in Delhi, India; so the information is relative to this city.

Section One: The Coffee Café Industry.

Section one of the Thesis is a peek at the coffee café industry. It takes a look at how the industry has evolved through time, from its early beginnings in Europe, to its current form of a highly organized sector. It also details the structure of the industry, with its various components, in its current form. It finally deals with how this industry has grown in India, and what its current status is.

Section Two: A case study on Barista.

Section Two is a case study on the first organization being compared in this study, Barista. The case study looks at the overall working and performance of Barista, and the various aspects and functioning of its Marketing and Human Resource.

Section Three: A case study on Café Coffee Day.

Section Three is a case study on Café Coffee Day, the other organizations being compared in this study. This section deals with the overall operations of Café Coffee Day, and like the previous section, the functioning and aspects of its Marketing and Human Resource.

Section Four: Market Survey.

Section Four is the main comparative rating of both Barista and Café Coffee Day, based on a survey of customers visiting the outlets. The survey analyses how both are performing in the areas of Taste and Quality of Products, Value for Money, Delivery, People, Décor & Architecture, etc.

Section Five: Conclusion.

The last section of the Thesis identifies areas where both organizations are performing excellently, and areas where they need to improve. It also provides recommendations based on the finding of the market survey, and the case studies of both firms. This section will provide an overall perspective on the comparative study of both the firms.

A Study of Fundamental Analysis on Selected Stocks Project

NEED OF STUDY:

Fundamental value or intrinsic value is very important in doing an investment. The intrinsic value of the stock does not refer to market value but refers to the natural value of the stock. Through fundamental analysis, we can arrive at the fundamental value of the stock which enhances the understanding of different stock to investors. Fundamental value or intrinsic value is the actual value of the stock which can be derived from fundamental analysis and this value is very important at the time of investment to take a rational decision in investing in a stock. Fundamental analysis of stock also brings in elements like discounting, future projected projects are discounted in relation to the time value of money to find out the actual value of the stock. While investing in different stocks clear analysis is a need, without clear and rational analysis decision making will become very complex, to make it more easy and accurate fundamental analysis can be used.

STATEMENT OF THE PROBLEM:

Investment is a major decision in an organization because it involves financial input and there is a certain return expected out of it. investment should give a return which is good and satisfy the expectation of the investor. The Stock meeting the expectations of the investor depends on the investment pattern the investor is using. There are multiple stocks to analyze before taking an investment decision, this analyzing process is tedious and needs a lot of standards and proven expertise and if this proven technique is not used accordingly can be misleading can lead the investor to invest in a non-performing stock. Fundamental analysis brings out the true value of a stock when used procedurally that is the intrinsic value of the stock to support the investment decision of the investor rationally. Stocks are very complex to understand and they are highly fluctuating depending on the market, to analyze them and compare them to come to decision for investment is challenging and needs a lot of expertise.

OBJECTIVES OF THE STUDY

  1. To know how fundamental analysis tools are used to predict the future behavior of the stocks
  2. To analyze the performance of selected stocks.
  3. To determine economic value added and market value added.
  4. To offer suggestions based on the analysis of the study.

SCOPE OF THE STUDY

The study is totally dependent on the data collected from the secondary sources. The study is totally dependent on the accuracy of the data collected from the secondary sources, the study will give the investors in detail analysis of the stock.

SAMPLE SIZE

BANKING SECTOR IT SECTOR FMCG SECTOR
CANARA INFOSYS ITC
HDFC WIPRO DABUR INDIA LIMITED
AXIS ORACLE HUL
SBI MPHASIS BRITANNIA
ICICI HCL AMUL

CHAPTER SCHEME 

Chapter 1 – INTRODUCTION

This part of the study gives a picture about the introduction of the topic.

Chapter 2 – REVIEW OF LITERATURE AND RESEARCH DESIGN

This part of the study contains the view of old literature on the topic and the research methodology adopted.

Chapter 3 – PROFILE OF SELECTED ORGANISATION AND        RESPONDENTS

This figure outs the type of organization and its transaction.

Chapter 4 – DATA ANALYSIS AND INTERPRETATION

It includes the calculation and interpretation of the data.

Chapter 5 – FINDINGS, CONCLUSIONS, AND RECOMMENDATIONS

This describe about the findings and conclusions about the topic and the recommendation for the study.

Employer Branding through Recruitment & Selection

Objectives of the Study: 

  • To study the effectiveness of employer branding in creating employee value proposition.
  • The strategies of Employers to build Brand through Recruitment and Selection.
  • To analyze the perspective of the ex-employees, current employees and prospective employees towards a Software Company.
  • To identify the factors that increase job satisfaction of the employees.
  • To analyze the factors that make the organization a good brand.
  • To provide suggestions and recommendations to enhance the quality of the employer brand.

Scope of Study

  • The study was conducted with reference to the ex-employees, current employees and prospective employees of a Software Company.
  • The study will act as a catalyst for the organization to make itself a distinguished brand as an employer.
  • The study covers almost all the factors that an organization should consider to establish itself as the “Best Employer”.
  • The purpose of the study is to understand the preferences of the employees so that the organization will be able to raise its “external customer satisfaction” through “internal customer satisfaction”.

Limitations of the study

  • The findings are substantially based on the information given by the respondents and in most cases, subjective bias cannot be totally ruled out.
  • This report is purely applicable only to the company in which the project was carried out.
  • The opinions of the employees are likely to change in the future as there may be changes in the provision of welfare measures due to the economic conditions.
  • Only certain variables that the researcher found to be critical are considered for the study.

Questionnaire

    1. Name of the Respondent?
    2. Age of the Respondent?
    3. Qualification of the Respondent?
    4. Existing Employee: Yes No
    5. Came for Interview: Yes No
    6. How do you know about this company
    7. Are you happy with the company Recruitment process?
    8. How do you feel about the interview panel?
    9. Did the Internal meet your expectations?
    10. Are you happy with the salary what you offered from the company?
    11. Did this company Managing fulfill the commitments which are given to you at the time of interview?
    12. How do you come to know about openings in this company?
    13. Do you want to refer more friends to this company?
    14. Did you have the right Designations to this company?
    15. What should be the company’s main source of this company?
    16. Do you think this company spends too much in term of time and cost for the recruitment process?
    17. How do you think about Recruitment and selection procedure in your company?
    18. Does the selection process at this company bring in the right candidate for the right job?
    19. What should be the best recruitment sources according to your preference?
    20. Did you fully know about the company policies before joined this company?
    21. Current Challenges of HR in the Organization
    22. Future challenges of HR in the Organization
    23. Influence of Human Resources in the organization
    24. Methods of recruitment in the organization
    25. Different sources of Recruitment in the Organization
    26. The company preferred forms of attracting the candidates
    27. Different factors considered during the Recruitment
    28. Satisfaction levels of Organizational Infrastructure
    29. Satisfaction towards the information provided during recruitment
    30. Channels through which candidates were informed if selected
    31. Satisfaction towards the feedback given to the applicants

A Study on Employee Safety and Welfare Measures Project Synopsis

SYNOPSIS

Wellbeing and Welfare is the principle sympathy toward the representatives. Minor ignores may likewise bring about irreversible risks. Consequently, the breakdowns in everyday exercises ought to be checked in each capacity. A domain ought to be made with the end goal that the representatives work courageously, concentrating on their work as opposed to wellbeing issues.

Welfare measures ought to be received by the associations in an approach to take most extreme care of the representative and its family, on the off chance that anything happens. Association ought to make an endeavor to make its partners mindful of all the related issues. This thus will enhance the representative profitability and effectiveness. Hierarchical concentrate on worker security can accommodate higher assurance and profitability in the working environment. This is because of the observation that the organization genuinely thinks about the wellbeing and prosperity of its representatives, consequently making a feeling of pride for the association. Expanded profitability as it connects to wellbeing and resolve is a troublesome metric to gauge, however ground breaking associations understand that it does exist and can in this way legitimize the expenses of their security programs when contrasted with the efficiency benefits that they give.

As opposed to measuring profitability as it identifies with wellbeing, the circuitous expenses of representative wounds are significantly more quantifiable. For instance, a passing or extreme harm at work site can close down a venture for expanded timeframes while it is under scrutiny, and lost time meets lost cash. Also, there is the cost of lost profitability of the influenced representative, expanded protection premiums, cost of supplanting the harmed specialist, cost of preparing the new laborer and potential fines. These expenses can be severe to the point that they may make it hard to run a gainful association. The previously mentioned focuses remain as inspiration elements to attempt the present review. Likewise suitable targets are confined and contemplated utilizing essential and auxiliary information.

This paper highlights the welfare measures taken in the Concrete company, the representatives’ fulfillment level, and to recognize the general nature of work life of the representatives. The Data accumulation was done through calendar. Now and again individual meeting was required at the season of topping off of survey. To examine, the gathered information we utilized basic rate investigation, one way ANOVA and Chi-Square test. Diverse diagrams and charts were attracted to decipher the gathered information.

Topic chosen for the study

My topic for study is “A study on employee safety and welfare measures provided at Concrete company”.

Worker welfare implies anything accomplished for the solace and change of the representatives far beyond the wages paid which is not a need of the business. The essential motivation behind representative welfare is to advance the life of workers and keep them glad. Representatives invest at any rate a large portion of their energy at work or getting to it, or abandoning it. They realize that they add to the association when they are sensibly free from stress and they feel that when they are stuck in an unfortunate situation/issues, they are expected to get something once again from the association. Individuals are qualified for be dealt with as full people with individual needs, trusts and tensions.

I found it interesting to check what measures Concrete company takes to ensure their employee safety and welfare. Hence, I opted for this topic.

Need For the Study

Security and Welfare is the fundamental sympathy toward the representatives in any association. Minor dismisses may likewise bring about irreversible perils. Henceforth, the glitches in everyday exercises ought to be checked in each capacity. A situation ought to be made with the end goal that the representatives work bravely, concentrating on their work instead of wellbeing issues. Welfare measures ought to be received by the associations in an approach to take most extreme care of the representative and its family, in the event that anything happens. Association ought to make an endeavor to make its partners mindful of all the related issues. This thusly will enhance the representative profitability and proficiency. Authoritative concentrate on representative wellbeing can accommodate higher spirit and efficiency in the work environment. This is because of the discernment that the organization really thinks about the wellbeing and prosperity of its representatives, in this manner making a feeling of pride for the association. Expanded profitability as it associates to wellbeing and confidence is a troublesome metric to quantify, however ground breaking associations understand that it does exist and can in this way legitimize the expenses of their security programs when contrasted with the efficiency benefits that they give. As opposed to measuring efficiency as it identifies with wellbeing, the aberrant expenses of worker wounds are considerably more quantifiable. For instance, a passing or extreme damage at work site can close down a venture for expanded timeframes while it is under scrutiny, and lost time measures up to lost cash. Furthermore, there is the cost of lost efficiency of the influenced representative, expanded protection premiums, cost of supplanting the harmed laborer, cost of preparing the new specialist and potential fines. These expenses can be severe to the point that they may make it hard to run a gainful association. The previously mentioned focuses remain as inspiration components to attempt the present review. In like manner fitting goals are encircled and considered utilizing essential and optional information.

Additionally, to realize that whether welfare offices assume a vital part on the working of representatives. Representatives assume a critical part in the mechanical generation of the nation. Subsequently, associations need to secure the participation of workers so as to expand the generation and to acquire higher benefits. The participation of representatives is conceivable just when they are completely happy with their manager and the working conditions at work. Previously, industrialists and the businesses trusted that their lone obligation towards their workers was to pay them agreeable wages and compensations. 

Objectives of the Study

  1. To comprehend the consciousness of wellbeing and welfare offices among the workers gave by the association.
  2. To discover the use of welfare offices by the workers
  1. To discover the level of fulfilment of workers concerning work welfare offices.

Scope of the Study

This survey arrangements to find the satisfaction of the delegates, whether the association is giving basic prosperity, security and welfare measures in Concrete company. The degree of the present audit named” Employee Safety and Welfare Measures” is restricted to Concrete company.

Methodology

Research is customary discourse suggests a request of learning. It can be portrayed as consistent and orderly output for related information on a specific errand. Infact, research is a specialty of coherent examination. The moved learner is registry of back and forth movement English which sets out the significance of research as a careful examination or demand especially through output for new sure nesses in ones pined for branch of data.

Explore philosophy is an approach to efficiently take care of an examination issue. It might be comprehended as a study of contemplating how research is done logically. In research it is the duty of the analysts to uncover the exploration choices and to assess them before they are actualized. The scientist has indicated plainly and definitely, what choices is and why the choice is made, so others can assess it.

Research Design

An exploration configuration is the course of action of conditions for gathering and investigation of information in a way that expects to join pertinence to the examination reason with economy in methodology. The analyst has embraced an unmistakable kind of research, It portrays the qualities of populace or presentation of respond in due order regarding the inquiries like where, when and how identifying with a specific field. The review will exhibit the situation as it exists. This kind of study for the most part knows the past and to anticipate what’s to come. 

Data Collection Method

While managing any genuine issue, clearly information are insufficient and henceforth it gets to be distinctly important to gather information that are proper. Contingent on the wellsprings of data accessible information can be delegated Primary information, Secondary information. Information was gathered specifically from the respondents through polls, individual meetings and exchanges with authorities and supervisor at Concrete company. The reactions of the representatives towards laborer “wellbeing and welfare” measures in the association is examined utilizing fitting factual instruments which can be found in Levin and Rubin (2000). 

Sample Size

The sample size for the study is 100 employees in Concrete company. 

Limitations of the study

The review has the accompanying confinements. Representatives were hard in a rush in perspective of the occupation requests, and thorough work routines. Thus, the scientist needs to induce them for saving time for reacting to the polls and meetings. When he found that the respondents were not ready to invest satisfactory energy for the reason, he needed to demand them to dispense time after the move timing indeed, building up affinity with the respondents represented an issue at first.

A Study on Six Sigma Training Program with Reference to Selected IT Companies in Hyderabad

OBJECTIVES OF THE STUDY

  1. To study the impact of six sigma training program on service quality.
  2. To determine the satisfaction levels of the employees on the training program process using six sigma provided to them.
  3. To study the gaps in employees effectiveness before and after the six sigma training sessions conducted by the company.
  4. To find out measures to improve the quality of six sigma training program to be conducted on future employees.

Six sigma processes in the organization involves a lot of planning and efforts in order to be effective. Moreover, it includes huge costs. In order to know whether the six sigma program has met its objectives or not, the management needs to calculate its effectiveness. 

SCOPE OF THE STUDY

The study focuses on how the six sigma programs are being conducted in the organization and what is their effectiveness in improving the service quality.

The study being conducted on the six sigma methods followed by an organization, the scope is limited to one organization and its employees. The study collects the responses of the employees in the IT Companies at Hyderabad regarding their perceptions, satisfaction levels and impact on them.

The study focuses on the following factors in order to bring out the effectiveness of Six sigma.

  1. Frequency of the Six sigma programs
  2. Duration of the programs
  3. Selection criteria
  4. Feed back
  5. Objectives of the programs
  6. Support to the trainees
  7. Confidence level of trainees
  8. Relevancy of programs to individual needs
  9. trainer’s theoretical knowledge
  10. Level of freedom to the trainee

HYPOTHESIS:

Hypothesis 1:

Null hypothesis: There is no effectiveness of the training program using six sigma conducted by the company.

Alternative Hypothesis: There is a effectiveness of the training program using six sigma conducted by the company.

Hypothesis 2:

Null hypothesis: There is no significance impact of six sigma training program on the service quality.

Alternative hypothesis: There is a significance impact of six sigma training program on the service quality

Hypothesis 3:

Null hypothesis: There is no significance satisfaction levels of the employee on the training program using six sigma provided to them.

Alternative hypothesis:  There is a significance satisfaction levels of the employee on the training program using six sigma provided to them.

Hypothesis 4:

Null hypothesis: There is no significance whether employees are aware about their responsibilities and authorities in training program on six sigma or not.

Alternative hypothesis: There is a significance whether employees are aware about their responsibilities and authorities in training program on six sigma or not.

Sampling Design:

Sampling involves the procedures that use a small number of units of population to make conclusion regarding the whole population. The sampling design to be followed in this study is as follows.

  1. Sample frame: The sampling frame IT from among the employees working in IT Companies.
  2. Sample units: The employees working in IT Companies form part of the sample units.
  3. Sampling method: The simple random sampling method used to select the respondents
  4. Sample size: The sample size is limited to 100 employees working at IT Companies. 

The following companies IT taken as sample

The 20 The staff working in HR department of five selected IT companies such as TCS, Infosys, Tech Mahindra, IBM and Wipro form part of the Sampling units.

Data collection

The study is based mainly on primary data.

  • Primary data sources:

Primary data IT collected through the issue of questionnaire to the employees working at IT Companies.

  • Secondary Sources:

Secondary data is the data that collect from the historical/existing sources of data as databases, journals such as Articles, Journals, Magazines and Quality Management Text books, articles, research reports, websites related to six sigma and employees training methods.

Data Analysis: The data analysis IT done using suitable tables, charts, graphs, percentages and other suitable tools.

LIMITATIONS OF THE STUDY

  1. The study was done on  five  selected IT companies in Hyderabad
  2. The study is  limited for a period of one month
  3. The views and opinions of the respondents may change over the period of time
  4. The approach to six sigma training program may vary from company to company

DIRECTIONS FOR FURTHER RESEARCH:

The study can be further extended by including all the factors which are directly or indirectly affect the Six sigma. The company wants employees to be efficient in their approach in dealing with the customers. This study is a torch bearer for the upcoming  management students academicians and companies to know the application of six sigma in training programs undertaken by the company. This research has further scope in dealing with quality control programs on human resources of the company.

CHAPTER IV

DATA ANALYSIS AND INTERPRETATION

 How long have you been working in the current organization?

  1. Less than 6months
  2. 6-12months
  3. 1-2yrs
  4. 2-5yrs
  5. Above 5yrs

INTERPRETATION: From the above graph, we can notice that 28 respondents has been working in between 1 – 2 years, 26 respondents in between 2 – 5 years, 19 respondents above 5 years, 15 respondents 6 – 12 months and the remaining 12 respondents are less than 6 months.

How times has your organization  undergone six sigma as of now?

  1. Once
  2. 2 to 5 times
  3. 5 to 10 times
  4. More than 10 times

INTERPRETATION: From the above graph, we can notice that 46 respondents has undergone Six sigma in between 5 – 10 times, 25 respondents attended in between 2 – 5 times, 15 respondents attended only one time and 14 respondents attended more than 10 times.

What is the frequency of the Six sigma programs in your organization?

  1. Frequent
  2. Regular
  3. Occasional
  4. Rare
  5. Never

INTERPRETATION: From the above graph, 44 respondents as occasionally, 32 respondents as rarely, 16 respondents are regular, 6 respondents as frequently while 2 respondents that they never had a Six sigma programs in their organization.

Have you undergone any Six sigma in the last year?

  1. Yes
  2. No

INTERPRETATION: Among 100% respondents, 88% of the employees had undergone Six sigma in the last year 12 respondents are not undergone.

What is the duration of the Six sigma you have undergone?

  1. A week
  2. A month
  3. 1-3 months
  4. 3-6 months
  5. More than 6 months

INTERPRETATION: From the above graph, we can notice that 46 respondents has undergone Six sigma for 1 – 3 months, 22 respondents for 3 – 6 months, 14 respondents for a month, 10 respondents for more than 6 months and the remaining 8 respondents for a week.

What types of Six sigma have you undergone till now?

  1. On the job Six sigma
  2. Off the job Six sigma
  3. Both

INTERPRETATION: According to the pie chart, it is observed that 49% has gone for off the job Six sigma and 16% has undergone on the job Six sigma while 25% has taken both the Six sigma.

What is your level of satisfaction with the duration of Six sigma programs?

  1. Highly satisfied
  2. Satisfied
  3. Neither satisfied nor dissatisfied
  4. Not satisfied
  5. Not at all satisfied

INTERPRETATION: Majority of the respondents are positive towards the duration of the Six sigma programs. 36 employees are satisfied with the duration of Six sigma programs and 23 employees are highly satisfied. 15 employees are neither satisfied nor dissatisfied and remaining 26 employees are not satisfied with the same.

What is the selection criterion for Six sigma?

  1. By the department
  2. By the superior
  3. By the company
  4. Don’t know

INTERPRETATION: According to the graph, 42 respondents has chosen the selection criteria for Six sigma by the department, 25  respondents  by the superior, 21 respondents by the company and the remaining 12 respondents don’t know about the selection criterion for Six sigma.

Do you get trained periodically in six sigma methods on quality ?

  1. Yes
  2. No

INTERPRETATION: From the above chart, it is observed that 68% of the respondents will not train regularly while only 32% IT given Six sigma regularly.

Are you aware about the Six sigma objective which is being selected?

  1. Yes
  2. No

INTERPRETATION: According to the pie chart, 73% of the respondents are aware of the Six sigma objective while 27% of the respondents are not aware of the Six sigma objective.

Is your feedback on Six sigma modules considered by the management?

  1. Yes
  2. To some extent
  3. No
  4. Not aware of

INTERPRETATION: According to the pie graph, only 38% of the feedback on Six sigma module has been considered by the management, 34% to some extent. The remaining 28% feedback has put-off.

Does Six sigma help you in improving skills and tactics for effective execution of job?

  1. Yes
  2. To some extent
  3. No

INTERPRETATION: Six sigma is a systematic development of the knowledge, skills and attitudes required by employees to perform adequately on a given task or job. According to the graph, only 68% of the respondents are benefited through the Six sigma program, 26% of the respondents to some extent. The remaining 6% did not gain any skills through the Six sigma program.

What is the support you receive from your immediate reporting officer in the form of feedback while implementing Six sigma inputs?

  1. Good
  2. Moderate
  3. Poor
  4. No support at all 

INTERPRETATION: According to the graph, 46 respondents received good support from immediate reporting officer, 36 respondents get moderate support. The remaining 18 respondents did not receive any support for the immediate reporting officer.

How much does Six sigma help in your knowledge development?

  1. Greatly
  2. To some extent
  3. A little bit
  4. Not at all

INTERPRETATION: According to the survey, the Six sigma and development program is productive only for 100 respondents in which 24 respondents feel greatly and 42 respondents to some extent. A little bit of knowledge was gained by 26 respondents and for the remaining 8 respondents it is waste of time and worth.

What is your confidence level to face any higher responsibility after the Six sigma?

  1. Highly confident
  2. Confident
  3. Some confident
  4. Less confident
  5. No change in confidence level

INTERPRETATION: According to the graph, the Six sigma helped for 81 respondents to face any higher responsibility person in the organization. 10 respondents are somewhat confident and for remaining 9 respondents the level of confidence is same as before the Six sigma.

Your opinion about the relevancy of course syllabus (or Six sigma topics)

  1. Much relevant
  2. Relevant
  3. A little bit relevant
  4. Not at all relevant
  5. Can’t say

INTERPRETATION: According to the graph, 21 respondents are much relevant, 35 respondents are relevant, 29 respondents are a little bit relevant with the Six sigma topics. For remaining 15 respondents the course syllabus/Six sigma topics are irrelevant.

What are the facilities provided during Six sigma?

a.LCD

b.OHP

  1. Books
  2. Audio
  3. Any other

INTERPRETATION: According to the graph, 15 respondents are trained with LCD, 13 respondents with Audio,12 respondents with OHP, 5 respondents with books and the remaining 55 respondents with other facilities.

What is your level of satisfaction on the facilities provided during Six sigma?

  1. Highly satisfied
  2. satisfied
  3. Neither satisfied nor dissatisfied
  4. Not satisfied
  5. Not at all satisfied

INTERPRETATION: According to the graph, 39 are highly satisfied and 30 are satisfied with the facilities provided during the Six sigma. Only 13 respondents are dissatisfied with the facilities provided during the Six sigma. The remaining 18 respondents showed a neutral response

How is the trainer’s theoretical knowledge?

  1. Excellent
  2. Fair
  3. Good
  4. Satisfactory
  5. Poor

INTERPRETATION: From the above graph, it is noticed that except 3 respondents the remaining respondents are satisfied with the theoretical knowledge of the trainer’s.

Are you satisfied with the relevant examples during Six sigma?

  1. Highly satisfied
  2. Satisfied
  3. Neither satisfied nor dissatisfied
  4. Not satisfied
  5. Not at all satisfied

INTERPRETATION: Half of the respondents are satisfied with the relevant examples used during the Six sigma period while 17 are dissatisfied with the relevant examples used during the Six sigma period. The remaining 28 respondents showed a neutral response.

How did you feel about the freedom given to you in expressing and clarifying doubts?

  1. Fair
  2. Good
  3. Satisfactory
  4. Not satisfactory
  5. No freedom at all

INTERPRETATION: According to the graph, 38 respondents feel satisfied, 29 respondents feel good and 18 respondents feel as fair with the freedom given in expressing and clarifying the doubts by the trainer. The remaining 15 feel that they have not given enough freedom to express and to clarify.

What is your level of satisfaction of the reading material provided to you during the Six sigma period?

  1. Highly satisfied
  2. satisfied
  3. Neither satisfied nor dissatisfied
  4. Not satisfied
  5. Not at all satisfied

INTERPRETATION: Among the respondents, 45 respondents are not satisfied with the reading material provided during the Six sigma period only 25 respondents are satisfied with the reading material. The remaining 30 respondents showed a neutral response.

According to you, what is the level of effectiveness of Six sigma conducted in your organization?

  1. Highly effective
  2. Highly ineffective

INTERPRETATION: According to the graph, 16 respondents feel highly effective, 32 respondents feel moderately effective, 24 respondents feel neutral, 17 respondents feel as less effective and 11 respondents are not all effective regarding the Six sigma program conducted in the organization.

FINDINGS, SUGGESTIONS & CONCLUSION:

 FINDINGS

  1. About 53 % of respondents are very much satisfied with duration of the training program 15 employees are neither satisfied nor dissatisfied and remaining 26 employees are dissatisfied with duration consensus.
  2. According to the survey, 42% respondents has chosen the selection criteria for Six sigma by the department, 25 respondents  by the superior, 21 respondents by the company and the remaining 12 respondents don’t know about the selection criterion for Six sigma
  3. out of 100 respondents, majority of employees do not train regularly while only 32% IT given Six sigma regularly
  4. Six sigma is a systematic development of the knowledge, skills and attitudes required by employees to perform adequately on a given task or job. According to the graph, only 68% of the respondents are benefited through the Six sigma program, 26% of the respondents to some extent. The remaining 6% did not gain any skills through the Six sigma program
  5. out of 100 respondents, 82% of respondents extend their good support in reporting to their immediate officer. The remaining 18 respondents did not receive any support for the immediate reporting officer.
  6. about 64% of respondents feel that development program is productive  . A little bit of knowledge was gained by 26 respondents and for the remaining 8 respondents it is waste of time and worth.
  7. As per the survey, the Six sigma helped for 81 respondents to face any higher responsibility person in the organization. 10 respondents are somewhat confident and for remaining 9 respondents the level of confidence is same as before the Six sigma.
  8. majority of respondents are satisfied with the facilities provided during the Six sigma. Only 13 respondents are dissatisfied with the facilities provided during the Six sigma. The remaining 18 respondents showed a neutral responds.
  9. 48 respondents take effective stand towards poll, 24 respondents feel neutral, 17 respondents feel as less effective and 11 respondents are not all effective regarding the Six sigma program conducted in the organization.
  10. 15 respondents are trained with LCD, 13 respondents with Audio,12 respondents with OHP, 5 respondents with books and the remaining 55 respondents with other facilities.

 SUGGESTIONS

  1. organization need to use number of measurement and approaches to establish current performance.
  2. organization need to use appropriately a number of basic analysis tools and techniques to establish the root cause of a problem.
  3. Understand key lean concepts and tools, when and how to apply them to drive improvements
  4. Recognize the difference in approach and techniques for incremental and redesign improvement strategies and know how to decide on the correct approach.
  5. Establish ongoing process controls and process governance structures
  6. Decisions in my department are made with the input from people who IT affected by the decision
  7. By this study we can suggest to use Value Stream Mapping to show the linkage between merits and worth in training
  8. There can be projects like creating self-learning and evaluation modules for the employees
  9. It is recommended that the whole population of trainers in the department undergo a survey tackling on issues of morale and how they feel things can change for the better

CONCLUSION

A study on employee training using six sigma approach at IT Companies.  It comprises of a dynamic and enthusiastic team determined to accomplish the vision of the companies long term and short term goals.

An organization needs to frame its policies in a way that they are accepted by its internal customers and  there by achieve higher turn productivity.

Employee training program at different levels in the organization depends upon the experience of the employee considering there feedback at various levels  in the organization six sigma helps us in achieving  required standards for the organization in short period.

Therefore, employee training program using six sigma is of much essence in an organization and it has considerable impact on the performance and the top management should also take care of various measures and strategies to enhance the employee training program.

Employee Safety and Welfare Measures Questionnaire

Questionnaire for employee safety and welfare measures:

The Student is doing final year M.B.A .as a part in fact of his research activity .“The student is doing a groundwork and had taken a study on employee safety and welfare measures in an organization”.

Note: please tick mark the option you feel is most appropriate as per the following.

Mark your experience with the company employee safety and welfare measures?

1. Gender:

Male:
Female:

2. Educational qualification:

Hsc:
Sslc:
Diploma:
Graduate:

3. WORK EXPERIENCE:

BELOW 1 YEAR
1-2 YEARS
2-4 YEARS
4 YEARS AND ABOVE

Section: 2

1. From how long you are functioning with this Organization?

a. 0-5 Years
b. 5-10 Years
c. 10 to 15 Years
d. Over 15 Years

2. How do you rate the Working Environment of the Organization?

a. Exceptionally Satisfactory
b. Agreeable
c. Averagely Satisfactory
d. Dissatisfactory
e. Exceptionally Dissatisfactory

3. How do you rate the health advantages gave by the Organization to the workers and their families?

a. Exceedingly Satisfactory
b. Tasteful
c. Normal
d. Dissatisfactory
e. Profoundly Dissatisfactory

4. Does the organization give maternity leave to Female Employees?

a. Yes
b. No

5. How do you rate the working Hours of the Organization?

a. Very Satisfactory
b. Acceptable
c. Normal d. Dissatisfactory
e. Very Dissatisfactory

6. How do you rate the sitting course of action of the Organization?

a. Exceedingly Satisfactory
b. Tasteful
c. Normal
d. Dissatisfactory
e. Exceedingly Dissatisfactory

7. How do you rate the Conveyance Allowance offered by the Organization?

a. Very Satisfactory
b. Acceptable
c. Normal d. Dissatisfactory
e. Very Dissatisfactory

8. Rate the Overtime stipend offered by the Organization?

a. Very Satisfactory
b. Acceptable
c. Normal d. Dissatisfactory
e. Very Dissatisfactory

9. How do you rate leave approach of the Organization?

a. Exceptionally Satisfactory
b. Palatable
c. Normal
d. Dissatisfactory
e. Exceptionally Dissatisfactory

10. Do you get customary additions?

a. Yes
b. No

11. does the Organization offers an adequate number of toilets?

a. Yes
b. No

12. Rate the bottle administrations gave by the association.

a. Profoundly Satisfactory
b. Attractive
c. Normal
d. Dissatisfactory
e. Profoundly Dissatisfactory

13. Rate the Restroom and lounge office to the representatives?

a. Profoundly Satisfactory
b. Attractive
c. Normal
d. Dissatisfactory
e. Profoundly Dissatisfactory

14. Does working in the association give you a sentiment security?

a. Yes
b. No

15. Does the organization take wellbeing measures for representative security?

a. Yes
b. No

16. Do you think worker welfare exercises of the Organization give a sentiment security and enhance your execution?

a. Yes
b. No

17. Rate the general fulfillment with representative welfare exercises of the Organization?

a. Exceedingly Satisfactory
b. Agreeable
c. Normal
d. Dissatisfactory
e. Exceedingly Dissatisfactory

Employee Job Satisfaction A Study at ICICI Prudential Life Insurance Co Ltd

OBJECTIVES

The main objective of this Employee Job Satisfaction A Study MBA HR Project at ICICI Prudential Life Insurance Co Ltd is to describe the various expectations that determine the satisfaction level of employee.

To identify the factors concerning employee job satisfaction and to analyze and interpret the collected data.

LIMITATIONS

  1. Due to the constraint of time and resources, the study was conducted in ICICI Prudential Life Insurance Co. Ltd and the results of the study cannot be generalized.
  2. The accuracy of the analysis and conclusion drawn entirely depends upon the reliability of the information provided by the employees.
  3. Sincere efforts were made to cover maximum departments of the employees, but the study may not fully reflect the entire opinion of the employees.
  4. In the fast moving/changing employee’s behavior, many new and better things may emerge in the near future, which cannot be a safeguard in this report.
  5. Confidential matters restricted to an in-depth study.

FINDINGS

  • 78% of employees are receiving regular job performance feedback in the organization, remaining 22% of employees specified that the organization needs to take regular job performance feedback.
  • 80% of the employees said that they are satisfied with the employee welfare programmes
  • 80% of employees felt that they are treated fairly by the superiors as well as by the organization members
  • 74% of respondents satisfied with the employee policies at the company remaining 6% are neutral and 20% of respondents are dissatisfied.
  • 62% of respondents are satisfied with the salary structure, 18% of respondents are extremely satisfied, 7% of the respondents are neutral, 13% of the respondents are dissatisfied that the company offers a salary structure.
  • 50% of respondents said good about the safety and health standard of the company.
  • 55% of respondents are giving very important towards the recognition and 35% of respondents are giving importance remaining 10% respondents are neutral towards the recognition.
  • 20% of the respondents are highly satisfied with their position in the company and 30% of respondents are satisfied 10% are neither or nor 40% of respondents are dissatisfied with their position.
  • 62% of the respondents satisfied with the vision & values of management, 18% of the respondents are highly satisfied.
  • 28% of the respondents felt relaxed, 58% are felt normal, and remaining 14% of the respondents felt the work is burdened for them.
  • 80% of respondents give more importance to training & development provided by the company,10% are neutral, 10% of respondents have not given importance.
  • 72% of the respondents have expressed satisfaction towards existing career plan & growth opportunities in ICICI Prudential Life Insurance.
  • 65% of employees are receiving cooperation from all other departments remaining 35% of employees are not receiving cooperation from all other departments.
  • 40% of respondents are satisfied with the company’s quality management system.
  • 71% of the respondents are satisfied with the reward system which is provided by the company.
  • 80% of the employees agree the organization environment is suitable for developing their self-esteem
  • 63% of respondents are satisfied with the appraisal system of the company, 27% of respondents are dissatisfied, 10% of respondents are neutral.
  • 65% of respondents felt duty timings schedule is convenient remaining 35% of respondents felt duty timings schedule is inconvenient.

SUGGESTIONS

  • The organization should try to maintain the same level of satisfaction among employees through better recognition & reward system mechanism.
  • The organization may further try to create a healthy competitive environment through its Programs like employee meeting.
  • An organization may go for facilitating the security for the employees and create awareness about the safety measures provided by the company.
  • For improving the employee’s problem-solving abilities company HR Manager has to take training sessions through the Case study Methods.
  • The company has to provide some better packages like Target achieve incentives, Cash Awards.
    The company has to give the salaries through their performances and provide better positions to best workers.
  • Mainly company has to decentralize the authority to make decisions for better growth and Provide all above-mentioned benefits to the employees.

Marketing plan to expand services in a private hospital and to be the provider of choice in the region

Marketing plan to expand services in a private hospital and to be the provider of choice in the region.-Analytical Business report Format-5000 words excluding references.

The assignment is to construct an initial marketing plan, in the capacity of a newly created role of a marketing manager in a private healthcare organisation. The marketing manager reports to the director responsible for organisational strategy, who herself has been recently appointed from a private healthcare provider.

The plan will review the current situation for the organisation, with special regard for the provider role the organisation plays and then specify the services that will be included in the scope of the marketing plan for submission to the board. The organisation has current deficit and you have been tasked to generate additional income for the organisation, meanwhile other parts of the organisation are managing to cost cutting exercises.

Your challenge is to produce an initial marketing plan for a range of services you have defined.

It should include:

1. Executive summary
2. Background
2.1. Summary of preconditions and assumptions.
2.2 Defined objectives
2.3 Defined budget
2.4 Past performance against plan
2.5 Resource allocation cascade
3. Analysis
3.1. Corporate vision, corporate strategy
3.2. Internal market research
3.3. SWOT analysis
3.4. External market research
3.4.1. Demography
3.4.2 Target market and target customer
3.4.3 Customer segmentation
3.4.4. Reasons for diversion of referrals to other providers
3.4.5. External market competition
3.4.6. Risk analysis for the option of NOT introducing promotion to the expansion of services
3.5. Analytical Tools
3.5.1. STEEPLE
3.5.2. Analysis using Boston matrix (Boston consulting group)
3.6. Growth Strategy
3.7. Resource allocation cascade for the marketing
3.8. Performance analysis
3.9. Forecasting
3.10. Return On Investments
3.11. Risks
3.12. Contingencies
4. Marketing strategy
4.1. Major programmes
4.2. Measures of success
5. Conclusions-marketing execution / call to action.
6. References

Traditional Vs Modern Marketing MBA Project

Abstract

Online marketing is one of the fastest growing phenomenal in the business world in every country, be it developed or developing country. Though this phenomenon in developed countries are deeply woven in the market it is slowly catching up with the developing market as well and at a very rapid speed. This study will focus on the growth of online marketing in India (Hyderabad). India is a developing country and Hyderabad is one major city in India. Cities are more open and business activities are higher in cities compared to towns and villages in India. Hyderabad is one such city where business is thriving and spreading. The study is a research work that will measure the growth of online marketing and if how much it has overtaken the market and the perception and attitudes that the people of this city has developed towards the online marketing and to measure the impacts that it has on the physical marketing process and on businesses as well. The physical marketing process has been dominating the Indian market for years. Companies would advertise excessively on television, radio, billboards, fairs and exhibitions all over India, but things are slowly changing in India as the internet is growing and people are getting educated and learning about the internet and its use. This study will focus on the factors that influence and impact a consumer’s perception and attitude towards the online market.

INTRODUCTION

Online marketing is the art and science of selling the products or services using the digital networks such as Internet (Ward 2012). Online world is a huge source of marketing, which was not much recognized when it was first introduced. Now it has become an integral part of everybody’s lives. Internet is very easily accessible and hence marketers feel there is huge potential for marketing their products on the Internet. In India the trend of online marketing is new and has started gaining importance from the year 2006-2007. Indian citizens are used to physical marketing since several decades, which include print media advertising, electronic media advertising, hoardings, pamphlets etc. (PRLog 2012). People used to know about any product only after it was published in the newspaper or if when it was advertised on the television. Almost all the products such as televisions, computers, furniture etc. were physically marketed. Even till today many customers buy airline tickets through an agent rather than knowing the offers and buying them online. Though physical marketing is expensive and it needs lot of human resources the marketers used to prefer it, as there was no other option available for them back then. Since the past few years there is a new trend arising in India, which is the online marketing. Online marketing, which includes the E-commerce, online advertising, search engine marketing, email marketing, social media marketing and article marketing etc. (Ward 2012) is slowly becoming a major source of marketing in India. The main reason for this is the development of Internet facilities in the country, which was very poor earlier. The target is to find out whether it is the online marketing or the physical marketing that is influencing people in India the most in the recent scenario. The level of impact, along with the advantages that the businesses would have due to its positive impact will also be studied. The city of Hyderabad is the preferred location in this context.

Why choose this topic?

Online marketing, as said earlier is a new phenomenon in India, previously there existed only physical marketing and people dint know what online marketing was. But now the trend is changing, Internet usage in the country is increasing. The literacy rate in India was very less and people earlier hardly knew how to use a computer, but in the recent times literacy rate is increasing and even children are taught how to use a computer in school. With this development children are educating their parents and others about the products marketed online.

The online marketing these days is personally influencing me. It has developed to a stage where earlier I used to purchase any useful product if I find its commercial attractive or by the word of mouth, but now before buying any particular product I tend to read the review of that particular product online. Earlier I used to purchase a product in the store for how much ever it was priced, but now since e commerce is developing in the country I tend to compare the price in store and online and will purchase the cheaper one. I realized this change and understood that online marketing up to some extent is influencing me. So I felt it would be interesting to know how online marketing is influencing other people along with me and what are its impacts and how would it be advantageous to various businesses in the city.

RESEARCH QUESTION

Is online marketing in India, in the recent times dominating to influence the customers more than the traditional marketing? And how?

Sub research questions:

  • Is the impact of online marketing on the people high?
  • What are the attitudes and perceptions of people towards online marketing and physical marketing?
  • Which kind of marketing do people consider that they are influenced by the most?
  • Do the high impact of online marketing show positive vibes to businesses?

Aim:

To develop an insight on people’s perception towards the online marketing and its impacts on people and the businesses with the help of literature and methodology, this would help the marketers to understand which way of marketing is better in the city.

Scope of the study

This study will focus on online and physical marketing, since online marketing spread is phenomenal and it is still growing everyday as more and more firms are going online and concentrating on their online marketing. This study will measure the difference between the online and traditional marketing styles. This study focus will be on the Hyderabad market a city in south of India. The focus is to find out whether it is the online marketing or the physical marketing that is influencing people in India the most in the recent scenario. The level of impact, along with the advantages that the businesses would have due to its positive impact will also be studied.

Rationale of the study

Online marketing is a widely spread, every organization small or big is somehow or the other connected to the internet, whereas physical marketing is sinking lower and lower every day. Before the internet physical marketing was very common, though physical marketing does still continue in some parts of the world. This study has been conducted on the Hyderabad market a city located in south India. There are much evidence that physical marketing is still prevalent in this part of the world, though it is losing much ground here as well. Online marketing is cheaper compared to physical market and that is another reason for online marketing to be more preferred above physical marketing.

Structure of the Dissertation

This dissertation consists of five chapters. Chapters are arranged so that readers can understand the objective of the research and how the research is developed. Chapter one is the introductory chapter, it provides the general information of TQM and TQM in the hospitality industry. It also explains why the author is interested in the research topic; therefore, it outlines the research questions as well as the aims and objectives of this dissertation.

Chapter two deals with the review of related literature; it is to study the published work that other researchers have done in order to find the knowledge related to the research questions. The purpose is to define the ‘gap’ of knowledge.

Chapter three describes the research method. This chapter presents the research design of this dissertation which includes the justification of the research methods, objective and the design for the data collection.

Chapter four is the result and analysis. This chapter analyzes the data and provides the summary of the research result. The main objective is to combine the existing knowledge with new findings to form new knowledge.

Chapter five is the conclusion and recommendations. This chapter concludes the new knowledge and its benefits. This chapter also recommends the benefits to hotel engineers and general managers. For the shortages in the research, recommendations are included for future investigations.