Customer Experience on Mid-Size Cars MBA Project

OBJECTIVES

  • To know the customer feeling about the attributes like color, comfort, space inside, fuel efficiency, reliability, in their product.
  • To know which attribute performance is what in a particular product.
  • To do comparative analysis of four similar products from four different brands.
  • To know which brand reached the customer expectation in  mid Size cars.

LIMITATIONSCustomer Experience on Mid-Size Cars MBA Project

  • The Customer Experience on Mid-Size Cars MBA Project study was restricted to Hyderabad
  • The information given by different companies respondents may be biased

–    Due to time matter total data could not be collected for this total project

FINDING AND SUGGESTIONS

  • The most upper middle class family prefer to mid size cars.
  • In my finding Maruti brand Zen is best at delivering customer satisfaction but it has to improve on space inside. 
  • The next best brand is Tata first it has to improve on looks, reliability and then comfort.
  • The next best brand is Hyundai it has to improve on comfort, looks and space inside.
  • The next best brand is ford it has to improve in dealer ship, looks, comfort and reliability.

Download Customer Experience on Mid-Size Cars MBA Project

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