Category: MBA Projects

According to the views of (RNCOS-2006) Indian automobile industry is an open market for many companies. This article explains the production, sales and export growth of Indian automobile industry and specified the information on opportunities offered by Indian automobile Industry to foreign car companies. The porter’s five forces of Indian automobile industry are illustrated, that gives a clear idea on current status of automobile industry of India. Automobile industry is the most competitive industry in the World, in which many changes and sudden circumstances takes place in the market. Information on these changes that happens in automobile market of India is described.

This article explained the information on role players of automobile industry. Significant information on car marketing strategies in order to improve sales of cars is included in this article. The future work development is required to this article in order to get information on detailed analysis of automobile industry of India.

 This article is related to automobile industry of India and information on Indian automobile industry which is related to actual research topic and for this reason this article information is used in the research process.

After reviewing this article, researcher concludes that there are different types of automobile role players in Indian automobile industry and it is playing vital role in the economical standard of the country. 

According to the report of Mapsofindia (2010), Indians buy cars regularly, which are allowing the automobile companies to establish new cars with efficient features in order to attract the customers. This report specified that there are many top automobile companies in India like Tata Motors, Hindustan Motor Ltd, Ashoke Leyland, Maruthi Suzuki India Ltd and Bajaj Auto, which are leading Indian automobile industry. The deep overview and competitive advantages of these companies and their cars are explained in detail within this report. According to this report, there are many top automobile companies in India that are offering wide range of automobile services to Indian customers.

This report even revealed the SWOT- strengths, weaknesses, opportunities and threats of Indian automobile industry. The future enhancements are required to this report in order to include information on some other important automobile companies in India. The information based on automobile industry is considered from this report and summarized according to research requirement.

The actual research problem is that automobile industry is facing tough competition in the market place. In order to specify the information on popular automobile companies the information from this particular article is taken into consideration.

After analyzing this article, researcher concludes that automobile industry includes wide range of companies that are serving automobile customers with wide range of cars and car models. 

Literature review is the significant aspect in the research process because it is the only aspect that can be used to find the research data from published information sources. Different ideas and opinions of scholars can be considered and analyzed in a critical manner in order to fill the research gaps.

Literature review chapter of this research study includes the significant information on different aspects related to problem statement such as automobile industry, buying behavior of customers, Tata Nano and car marketing strategies.

The actual research problem is competition among automobile industries, identifying buying behavior of customers, Tata Nano effect etc. The different types of articles on Indian automobile industry, Tata Nano, buying behavior of customers along with the information on car marketing strategies to be followed in order to overcome the competition and become successful company in the market are taken into consideration and are analyzed critically in order to get final results. 

The explicit assumptions of this research study are that, this study may finally identify the entire problems faced by Indian automobile companies, especially Tata Nano.

This study suggests marketing strategies and methods to be followed by automobile companies to identify the buying behavior of the customers and to improve their car sales. But the specified strategies may be considered or rejected by Tata Company because it is having many alternate resources to identify and overcome their internal and external problems. Researcher is assuming and expecting that if this research study reaches Tata and other automobile companies of India they will consider the final opinions and views specified and suggested by the researcher. 

Implicit assumptions 

The hidden and implicit assumptions of the researcher is that this research study may be accepted by Indian automobile companies and widely used by them to overcome the problems faced by them.

The hidden assumption is that researcher is expected good feedback to the suggested study from the readers and finally expecting the feedback that this particular research study is much more useful to automobile companies. 

The actual hypothesis of this study is to identify the problems that take place in Indian Automobile Companies by taking Tata Nano as example. This study identifies the different problems that take place in auto industry and among the total problems, buying behavior is considered as the significant problem that is allowing the auto companies to face failures in the marketplace. This study gives a basic idea on buying behavior on India customers, especially when they buy cars.

The purpose of this study is to analyze the buying behavior of a customer in Indian Automobile market and to examine different marketing strategies that are used in the Indian car market in order to satisfy the changing preferences of the customers. The main reason for selecting this particular topic because Automobile industries in India (Tata) are facing problem in understanding the changing buying behaviors of a customer and making mistakes in applying proper marketing strategies to their products, which ultimately will effect the Automobile industries in India. In this research researcher would like to gather more information on the automobile industry and analyze the different buying behaviors of the customers as well as to analyze the strategies required to be successful in the automobile market.

Even though, there are many automobile companies in the market, all industries have their own significance and preferences because of the type of services offered by them. By using this research process the researcher wishes to provide detailed information on the overview of the automobile industry and the buying behavior of customers when purchasing vehicles and also different aspects of the car marketing along with the overview of the Tata Nano car. 

Research Questions and Objectives 

1. What type of impact does globalization process is shown on buying behavior of Indian automobile industry?
2. Why Indian automobile companies especially Tata facing challenges in the international markets?
3. What is the buying behavior of consumers when they purchase cars?
4. How do the companies assess the buying behavior of customers towards their company cars?
5. Why are companies facing failures in identifying the buying behavior of the customers?
6. How to identify and analyze the buying behavior of customers and what type of strategies should they follow in order to satisfy the buying preferences of customers?
7. Does the Tata NANO car change the history of automobile industry? What type of impact does Nano showed on automobile companies?
8. What are the competitive advantages of Tata Nano car when compared with its competitors?
9. What type of marketing strategies should the automobile companies follow in order to market their cars and to get succeed in the automobile market?
10. What type of marketing strategies should Tata Nano follow in order to improve their sales?

One major problem in the automobile industry is the changing buying behavior of the customers. Each and every customer will have their own preferences but they change according to their mindset, and because of this changing behavior the automobile companies are unable to identify the requisite needs of the customers. Because of the existence of more car companies in the market, customers prefer companies that offer new features and designs of high-end models with good quality in performance as well as safety at a low cost price. The main research problem is to identify the buying behavior of Nano customers. The detailed information on Indian automobile industry will be considered and analyzed to identify the problems faced by Indian auto companies in marketing their car products.

It’s apparent that nowadays the fuel cost is increasing regularly which is a major problem faced by every person in the world. Also because of the heavy usage of fuel cars, there is the existence of huge environmental pollution. Because of these problems costumers are thinking twice about fuel efficiency when they buy a car, thus the automobile industry is facing a huge problem in designing a fuel-efficient car to overcome the competition with other companies.   Along with fuel efficiency features the customers are even giving priority to safety, styles and comfort-based services. The automobile companies are facing many problems with the changing buying behavior of the consumers.

Even though most of the cars have good features they often rejected them because of poor fuel efficiency. In order to overcome these problems automobile companies are offering the fuel-efficient cars, which emit less carbon dioxide and are made of the CNG, LPG as well as the biogases.

The other major problem is maintenance of the services according to the changing behavior of the customers.  The customers are the people who will always compare the services and products of one company with the others and prefer only one single company. In order to attract the customers towards their company’s products, most of the automobile companies are offering new cars with good features and fewer prices with good financing plans.

To overcome all these problems and to be one of the best automobile companies among the competitors the automobile companies should follow some specific strategies related to the market, which will be explained in detail in this study. 

In this competitive world automobiles have become an important part of daily transportation, and the computation between different automobile industry’s lead to the high level innovations in automobiles in order to reach the needs of the people. Indian car market growth is considered to be the second fastest growth globally according to an article published in Times Of India.

The automobile industry is the type of business, which includes the process of production of self-powered vehicles like cars, trucks and the agricultural vehicles as well as business vehicles. The automobile industry is considered as one of the top industries in India, which is having higher purchase percentage when compared with the other industries. Conventionally according to business standards most of the customers prefer to use their own vehicles and this interest has led to the rapid increase in the sales of cars, (Global Auto Commercial Vehicles, 2011).

There are other specific reasons for the rapid increase in car sales i.e. pollution; most of the individuals are suffering with pollution-based diseases, because of this they are showing interest in buying cars instead of two wheeler vehicles. Every individual is giving importance to their health and for this specific reason they prefer to use cars which reduce their suffering from pollution based diseases. 

Automobile industry is a type of industry, which will include different types of designs, manufacturing methods, marketing strategies and the sales of vehicles. Because of the huge customer interest in the cars and motor vehicles the automobile industry has gained more importance in the market and it is facing heavy competition. Customers are very important to any type of business and especially in the automobile industry (Adam, Dunn & Hall, 2005).

Companies are facing many problems in understanding the changing behavior of the customers. This research will provide the detailed information on the consumer behavior while buying a car in India, like in which aspects the customers are concentrating more.

For example whether they are concentrating on fuel efficiency of the car or whether they are looking at the cost of the car or they are looking for the luxury and good-looking cars etc. To explain these aspects in this research, researcher is using the Tata Nano car that is the world’s cheapest car as an example along with its success stories, threats and problems.