An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.

OBJECTIVES OF RESEARCH

1. Analysis of consumer behavior on online and offline purchases.
2. Conduct a comparative study of online and offline purchases.
3. Find out what people think about online shopping.

SCOPE OF THE STUDY:

• Therefore, this study “A Study of Consumer’s Online and Offline Shopping Behavior” will be useful for the online seller in creating a strategy to meet their needs by knowing the attitude and satisfaction level of the customers.
• Determine what factors affect the consumer’s online purchases.
• Find out which website features will motivate the user to buy the product from the online shopping website.

LIMITATION OF STUDY

• The results of the survey are based on the assumption that respondents have accurate information.
• Research is limited in time and cost.
• Respondents filled out the questionnaire by accident because they did not want to provide any information, which may affect the conclusion.

RECOMMENDATIONS

• Use a debit card instead of another payment method.
• Don’t buy from spam or phishing emails.
• Buy from a mobile device, not a computer.
• Compare product prices through price comparison sites.
• Buy electronic equipment and valuables from offline trading.
• Read the refund policy.
• Buy from trusted websites.

CONCLUSION

• The survey also showed a positive attitude and behavior of consumers who prefer traditional stores to online shopping.
• Online shopping has made consumers more efficient and effective in their purchasing behavior, taking business to a new level and forcing many to make the necessary adjustments and changes to reach new markets for informed consumers.
• Technology has made significant progress over the years to provide consumers with a better online shopping experience and will continue to do so for many years to come.
• With the rapid growth of products and brands, people thought that online stores would overtake in-store purchases.
• Research shows that changes in online shopping behavior are positive for reasons such as cash on delivery, discounts, schemes, and the quality of the products offered.
• Internet use, successful online shopping, rising living standards, the influence of friends, and attractive offers have influenced the decision to buy.
• The “Y” generation, aged 18-35, was mainly interested in purchasing electronic products online via smartphones.
• Consumer e-decision-making is primarily influenced by marketing influences, such as price, television, newspaper, and magazine ads, free samples, product quality, and brand image, which have the greatest impact on consumers’ desire to shop online.
• Electronic purchases of electronic products were less in demand, but more in demand by clothing consumers.
• several goods in the preferential zone are not delivered by trade sites, and with the development of technology, the preference for online shopping has increased.

Download the complete MBA marketing project report on AN ANALYSIS OF CONSUMER’S ONLINE AND OFFLINE SHOPPING BEHAVIOUR

Objectives of the study:

• Estimate public awareness and perception of public restrooms.
• Know the rate of use of public restrooms.
• Know the problems that people face to access a public bathroom.
• Know the level of satisfaction with the cleanliness of public restrooms.
• Study that public restrooms are designed and maintained to meet community expectations and that they are safe and attractive to use.
• Understand how the lack of toilets in public spaces affects people in India and also people who travel to India.
• Know if it is worth using public restrooms or not.

Scope of the study:

The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India.
We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents.
Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.

In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets.
In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.

Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.

Recommendations:

• The availability of public latrines can be increased and the government should ensure that latrines are located every 5-6 km.
• Effective campaigns to stigmatize public toilets.
• Explain the consequences of human use, sanitation, and unsanitary conditions.
• We believe that if the government provides more public toilets, people who are constantly unable to go to work and beg will be employed.
• Public toilets, especially if poorly maintained, can lead to the spread of certain diseases.
• In 2020, during the COVID-19 pandemic, COVID-19 became known to spread not only through respiratory droplets but also through aerosol particles that would remain dormant for some time.
• Public toilets have several access points: door locks, washbasins, and faucets, which need to be cleaned periodically. PHLUSH, a non-governmental organization, has published guidelines for the safe opening of public toilets. This includes, for example, “Installing hand hygiene stations in the bathrooms at the entrance and asking them to clean their hands before entering to prevent surface contamination.”
• We also recommend eliminating forced ventilation that spreads viruses and bacteria into the room.

Limitations of the study:

No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:

• The survey should not be considered complex, as it is possible to contact a limited number of respondents due to time constraints.
• The goals and objectives of the study, as well as the questions to be explained to the respondents, and their answers, may be one-sided.
• Some respondents were reluctant to respond.
• Only a limited sample size is considered for the study, and the conclusions drawn from it may not reflect the general population.
• Research is limited by the COVID-19 pandemic.

Conclusion:

The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.

Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.

This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.

Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.

Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.

Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.

Secondary information is obtained from various websites, research websites, research articles, and literature reviews.

Selection methods are descriptive statistics and persuasive selection.
Sample size 150.

Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.

And the objectives are

• Know the consumer’s attitude and perception of electric vehicles for mobility.
• Study current consumer expectations regarding electric vehicles.
• This project is designed to meet the stated objectives.

Findings of the research are

• Cost can be an important factor, as most consumers are willing to pay between Rs 5,000 and Rs 15,000, while only a few are willing to pay more.
• Battery charging time is the biggest concern. Consumers are willing to wait 2-6 hours for a full charge and fewer consumers can wait 8 hours.
• Many people still think that the technology to build electric cars will be available in the next five years.
• Electric Vehicles companies need to advertise their cars, so everyone knows about the product.
• Most respondents are ready to buy as soon as possible and will be ready to do so in the next five years.
• Many people still do not worry about the environment

can be concluded by

• If the price of Electric Vehicles is between Rs 5,000 and Rs 15,000, we will see more sales, so a cheaper price will be offered.
• More battery autonomy is required, so companies need to improve car battery autonomy.
• Power stations will be installed at each gas station.
• Companies should focus on advertising and publicizing electric vehicles.
• Consumers have a positive attitude towards Electric Vehicles.
• Mid-priced cars attract more.

Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.

Data Analysis:

Recommendations

1. If the Electric Vehicles price is between Rs 5-15 lakhs, we can see more sales, so a lower price is recommended.
2. Battery life is longer, so companies need to improve car battery life.
3. Power stations will be installed at each gas station.
4. Companies should focus on advertising and publicizing electric vehicles.
5. Consumers have a positive attitude towards electric cars.
6. Mid-priced cars attract more.
7. Cars need more power and comfort, and manufacturers need to think about this.
8. The company should conduct a campaign to promote electric vehicles.

Conclusion

Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles.
But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.

• Electric Vehicles will be a new trend in the automotive industry.
• Over the last 10 years, we have seen many Electric Vehicles on the road.
• People are ready to experience.
• Cost, battery life and power plants can be key factors.
• Consumers have a positive view of Electric Vehicles.

Download the complete MBA Marketing project report on Consumer Attitude towards Electric Vehicles as an Alternative for Mobility

ABSTRACT

The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of  Vanish Washing Powder and suggestions to improve the market share.

The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.

The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.                                             

It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.

Hypothesis:

Null  Hypotheses:  There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.

Alternative Hypotheses:  There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.

OBJECTIVES OF THE STUDY:

• To study the consumer preference towards Vanish washing powder
• To understand the pricing strategies of Vanish washing powder.
• To know the factors that influence buying Vanish washing powder
• To come out with suitable measures that help in improving Brand loyalty and satisfaction towards Vanish washing powder

 SCOPE OF THE STUDY:

The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the  Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the  Consumer’s choice of choosing a brand based on quality and benefits.  

RESEARCH METHODOLOGY

Sampling Procedure:

 The Sampling Procedure used is Area Sampling.

Sampling Unit:

All the users of Vanish washing powder form part of the Sampling units.

Sampling Frame:

The population for the study consists of consumers buying Vanish washing powder.

Sampling Size:

The Sample Size is limited to 100 respondents.

 DATA COLLECTION:

1. Primary Data:

The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.

2. Secondary Data:

The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.

DATA ANALYSIS:

The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.

 LIMITATIONS OF THE STUDY:

• The Study is limited to vanish Washing Powder only.
• The Study is limited to Hyderabad City
• The study is limited to 100 respondents.
• The views and opinions of the respondents may change later.