ANALYSIS AND FINDINGS

INTRODUCTION:

Chapter four amused a comprehensive conversation on the study methodology, which would be implemented in the experiential element of this research. The consequences, which were attained from the allocated feedback forms, would be demonstrated as well as construed in this section.

                                     The outcome of the feedback forms would be demonstrated as well as construed on a series of question source as well as the codes, which were distributed to the diverse responses, would as well be explicated. On some position, the outcome would be demonstrated in tables design as well as convoyed through charts, to emphasize the major results. The conversation of every query as well as code will contain explanatory investigation of rate of recurrence. Statistical methods, which were recognized in Chapter four, would as well be implemented, where pertinent. The reason of the argument would be to illustrate assumptions through the information, which were accessed through the feedback forms.

                                        The conversation on the demonstration as well as the construal of the outcomes would be accomplished with a review of the chief results of this research. Nonetheless, the replies speed would be initially computed, to decide the amount of participants, who concerned in this research as well as whose information can be examined.

CATEGORIZING THE THEMES

                                                           In this, researcher process data through analysing and presenting in graphical forms. Finally researcher discuss about the finding from response from each question. These efforts are put together by collecting data through questionnaires and observations. 

EVALUATION OF FINDINGS

                                                       Evaluation is nothing but valuation or assessment which is carried by the researcher after collecting data and analysed. After analysing the information collected from the respondents the researcher precedes his study by measuring the values and plotting graphs and tables. After these the researcher starts assessing the findings. In this section, the researcher evaluates these findings in correlation with the theoretical framework discussed in the literature review.

 

CATEGORIZING THE THEMES

                                                           In this, researcher process data through analysing and presenting in graphical forms. Finally researcher discuss about the finding from response from each question. These efforts are put together by collecting data through questionnaires and observations.  

EVALUATION OF FINDINGS

                                                       Evaluation is nothing but valuation or assessment which is carried by the researcher after collecting data and analysed. After analysing the information collected from the respondents the researcher precedes his study by measuring the values and plotting graphs and tables. After these the researcher starts assessing the findings. In this section, the researcher evaluates these findings in correlation with the theoretical framework discussed in the literature review.

DATA ANALYSIS AND FINDINGS:

FEEDBACK RATE:

There are no answer fault was explained in Chapter four as a probable breakdown in accessing the data from the participants in the model (Webb J R, 1992).

The investigator implemented most of the approaches, which were suggested in chapter four. In spite of the approaches, which were exercised, though, some feedback forms were still not accomplished by the participants. (Crask M, 1995) An explanation of the reply rate is represented in below table: 

RATE OF RESPONSE:

Number of questionnaires taken to Heathrow Airport, London 100
Number of responses from Heathrow Airport customers and travellers 54
Number of responses which are returned and not responded by the respondents 46
Number of questionnaires taken to London Bridge 100
Number of responses carried from London Bridge 32
Number of responses which are returned and not responded by the respondents 68
Number of questionnaires carried to West Minister     150
Number of responses to the questionnaire 50
Number of responses which are returned and not responded by the respondents 100
Number of questionnaires carried to Oxford Circus 50
Number of responses that are not responded are 36
Number of responses for the questionnaires sent 14
Total Number of questionnaires sent  to the respondents 450
Total number of questionnaires which are not responded by the respondents are 300
Total number of responses taken into consideration after deducting the incomplete and multi response questionnaires 150

The accuracy as well as dependability of the outcome

Previous to the statement on the information, on a question-by-question source, the accuracy as well as dependability of the outcomes would be explained. The intent is to generate the accurate framework, in which the outcomes would be documented as well as construed. 

Accuracy of the outcomes

Tull and Hawkins exposed so as to there are 3 fundamental strategies to accurate evaluation, that is to say content accuracy, standard-associated accuracy as well as assemble accuracy. Content accuracy indicates to the formative of symbolize the contents in the computing device. (Hawkins D I, 2001) Gilbert and Churchill suggested that by content accuracy the focal point must be on the sufficiency with which the area of the attributes is detained through the compute. (Gilbert A. Churchil, 2004)

The final draw near to accurate evaluation requires create accuracy, which indicates to the perceptive of the connotation of the attained dimension.

The intention of the pre-test stage was to calculate the accuracy of the feedback form, keeping in mind the strategies to accurate evaluation, which was explained. It was determined so as to the content accuracy strategy will be utilized, since the goal of the pre-testing was to decide whether the participants construe the queries properly as well as whether data on the aspects influencing buying manners can be confined sufficiently. Questionnaires the pre-testing was as well as rectifications were done to guarantee so as to an accurate feedback form was utilized in the survey. Later than the historical review was organized as well as the investigative methodology was intended in Chapter three, a prospective feedback form was prepared. The feedback form was circulated to participants with attributes. 

Besides the accuracy of the feedback form, the dependability of the outcomes was the next apprehension, which required concentration.

Dependability of the consequences

Gilbert and Churchill pass on to dependability when the resemblance of outputs, which are furnished through autonomous, however parallel, events of the similar point. The assessments of the dependability of any computing device, thus, pass on to formative the quantity of the difference in rates, consequences of discrepancy in extent. (Gilbert A. Churchil, 2004)

Tull and Hawkins reveal that there are 4 diverse functional strategies to approximate dependability, specifically test retest dependability, substitute-types dependability, and interior- assessment dependability as well as scorer dependability.  (Hawkins D I, 2001)

Outcome of the feedback form on a question-by-question format

The Researcher would statement the outcome of the feedback form by employing tables, which would represent the rate of recurrence of allocation for every variable of concern. Complete (simple counts) as well as comparative (percentage) words were employed to exhibit the usual rate of the values captured in the sample. All four hundred fifty participants did not reply some questions, as was anticipated from them. Researcher hands one hundred fifty questionnaires after eliminating unfilled and partially filled questionnaires. The outcome on few of the queries would, as a result, be demonstrated, depends on the quantity of replies obtained as well as would be for that reason construed. The statement of the outcome on a question-by-question source would start by question number one to twelve, which was intended to obtain the demographic data through the participants.

PART A: 

I classify my sex as?

Sex Frequency Percentage
Male 84 56%
Female 66 44%

 In this research the researcher collected the following data from both male and female. In this the ratio of response for the questionnaire is calculated for both male responses and female response. In the following research the researcher got response from 84 (56%) male and 66 (44%) female.  This gives us that male shown very much interest when compared to the ratio of female. 

FINDING

The major finding is that the majority of the respondents (56%) are male tourist. 

My age group is between

Age Group Frequency Percentage
18-25 25 16%
26-35 64 43%
36-45 47 31%
46-55 10 7%
56 and above 4 3%

 From the above graph researcher has taken data from different age groups and to calculate the response ratio based on the factor of age. The questionnaire is submitted to several age group respondents. With the data available from above statistics 25 (16%) respondents are of 18-25 age and the response from the age 26-35 is high which is 64 (43%) and the data of 47 (31%) are of 36-45 age group and 10 (7%) are in-between age of 46-55 and 4 (3%) are of 56 and above. This gives researcher an idea that the age of 26-35 people are keen to visit India and this age is completely on business and tourism purpose.      

FINDING

The major findings is that the majority of the respondents (43%) who were in the process of tourism are belongs to the age group of 26 – 35. 

My Qualification?

Qualification Frequency Percentage
Post Graduation 37 25%
First Degree 82 54%
Higher Diploma 15 10%
Advanced Level GCE 16 11%
Ordinary Level GCE 0 0%

 From the graph obtained using the data gathered from respondents by the researcher is regarding their educational attainment and qualification. In this 37 (25%) responses from the respondents are with Post graduation qualification and 82 (54%) are with their first degree and 15 (10%) are with higher diploma and 16 (11%) are of advanced level GCE. This data gives that the ratios of post graduation and first degree are huge when compared to other qualification which states that the people with high qualification are visiting to India in business and tourism purpose.    

FINDING:

Major finding is that majority of the respondents (54%) who filled the questionnaires were completed post graduation or professional degree. 

Status of employment?

Employment Status Frequency Percentage
Full-time Employed 25 17%
Part-time Employed 83 55%
Retired 16 11%
Home Maker 12 8%
Unemployed/Student 14 9%

From the data available and collected by researcher is about the status of employment to the respondents. This graph explains that the fulltime employed respondents are about 25 (17%) and 83 (55%) are of part time employed and the retired ratio is about 16 (11%) and the homemakers are of 12 (8) and the status of unemployment deals with 14 (9%). This gives us to identify that the art time employed respondents are visiting India in business and tourism rather than full time employed.

FINDING

The major finding is that, the majority of the respondents (55%) who participated in this research were engaged in Part time employment. 

Occupational Category?

Occupation Frequency Percentage
Craft/Machine Operator 0 0%
Clerical/Service/Sales 18 12%
Technical/Associate Managers 74 50%
Professional/Manager 33 22%
Top Executive/Self Employed 25 16%

 The above graph gives data on respondent’s occupational category. In this out of 150 respondent’s researcher haven’t find craft and machine operator in survey and has 18 (12%) of clerical/services/sales respondents and 74 (50%) of technical/associate professional occupational respondents and 33 (22%) and the remaining respondents of 25 (16%) are of top executive/self employed. This data explains that the respondents in technical and associate professional occupations are visiting India on business purpose and tourism.   

FINDING:

The major finding is that, the majority of the respondents (50%) who participated in this research were belongs to clerical/sales/services.

 Income Range?

Range of Income Frequency Percentage
Up to £10,000 pa 3 2%
£11,000 – £20,000pa 74 50%
£21,000 – £30,000pa 45 30%
£31,000 – £50,000pa 18 12%
£51,000 – £70,000pa 10 6%
Above £71,000 0 0%

 The income range gives researcher to find the respondents behaviour on tourism. The above figure gives data on different income ranges of respondents. In this 3 (2%) of them having their salary range of £10,000 pa and 74 (50%) having income range in between £11,000 to £20,000 pa and 45 (30%) have income range of £21,000 to £30,000 pa and 18 (12%) getting income of £31,000 to £50,000 pa and 10 (6%) getting income of £51,000 to £70,000 and researcher haven’t find respondents of income over £71,000 pa. the above graph results researcher that the respondents of income range £11,000 to £20,000 pa are very keen to visit Tourist laces. 

FINDING:

The major finding is that 50% of the respondents were receiving an income up to £10,000pa.

 Under 18 living at Home?

No of Under 18 children at home Frequency Percentage
0 27 18%
1 67 45%
2 33 22%
3 23 15%
4+ 0 0%

Figure above gives data about the number of children under 18 living at home of the respondent. In this researcher splits the data into 5 parts in which 27 (18%) of them said that they had no children in their home and 67 (45%) said that they have one children under 18 in their home and 33 (22%) respondents said that they have two children under 18 in their home and 23 (15%) responded that they have three under 18 children’s in their home and no one responded over the children four and above four. 

 FINDINGS:

The major finding is that the majority of the respondents (45%) were having one child who is under the age of eighteen.

 Marital status?

Current Marital Status Frequency Percentage
Married 112 74%
Single 33 22%
Divorced/Separated 0 0%
Widowed 5 4%
Living with Partner 0 0%

 In questionnaire the respondent’s consideration gives data about the travel with or without their family and also gives whether the respondent is visiting for business or holiday purpose. From the obtained data the researcher conclude that 112 (74%) of the respondents are married and 33 (22%) are single and 5 (4%) are widowed.  

FINDINGS:

The major finding is that the majority of the tourists, operators (74%) were married.

PART B:

 How often have you visited India in the last two years?

Number of Visits Frequency Percentage
Once 87 58%
Twice 42 28%
Three tines 21 14%
Four times 0 0%
Five or more times 0 0%

 Analysis:

From the above graph about number of visits to India by respondents replicate researcher to explain the data. With the response of 150 respondents 87 (58%) of respondents visited India once and 42 (28%) visited Twice and 21 (14%) visited thrice and for visiting India for four times and five times there is no response. This statistics gives researcher about the visit to India is not regular or seasonal the percentage shows that the visit to India once is high compared other data.  

 FINDING:

The major finding is that is that the majority of the respondents (58%) were first time visitors.

 Please indicate the main motive for your trip?

Motive for trip Frequency Percentage
Business 72 48%
Health Reasons 0 0%
Holiday 78 52%
Humanitarian Visit 0 0%
Educational 0 0%

 Figure 2 gives data and statistics according to the respondent’s motive for trip. In this figure the respondents responded the reason of their visit to India. The statistics gives us that 72 (48%) of the respondents said that they visit on Business purpose and some respondents said that 78 (52%) of them visited on Holiday purpose. No respondent made comment on Health reasons visit, Humanitarian visit, and Educational visit. 

 The decision was made to use a questionnaire for the data collection for this project due to the sensitivity of the information being obtained.  It is important for the respondents to be open and honest in their responses. The use of the questionnaire provides the project owner with the ability to test the views and attitudes of the respondents. The questionnaire was designed to allow the collection of specific information about the participants to conduct statistical analysis, e.g. age, gender, and social status.

FINDINGS

The major finding is that the majority of the respondents (52%) were visiting India to spend their holidays. It demonstrates that India is the favourite destination for tourist to spend their free time.

 Affect of ticket price in your decision?

Price of Ticket Frequency Percentage
Very Unimportant 60 40%
Unimportant 70 46%
No Effect 0 0%
Important 0 0%
Very Important 20 14%

 This figure 3 gives data about response of participants about the effect of ticket price in visit to india. Out of 150 respondents 60 (40%) of respondents said that ticket price doesn’t effect and it is very unimportant and 70 (46%) respond that price of ticket is unimportant and some respondents have no response on No effect and Important and 20 (14%) of respondents said that the price of ticket is very important. 

 FINDINGS

The major finding is that majority of the respondents (46%) are making their final decision to choose tourist destination on the basis of price of ticket.

 Distance affects your decision?

Distance Frequency Percentage
Very Unimportant 40 28%
Unimportant 72 48%
No Effect 0 0%
Important 31 20%
Very Important 7 4%

 Figure above gives us the distance that affects the respondent’s decision. With the obtained data 40 (28%) of respondents respond to the very unimportant affect on their decision and 72 (48%) respond to unimportant and no one said that the distance has no effect on their visit and 31 (20%) said it is important to their visit and only 7(4%) said it was very important. 

FINDINGS

The major finding is that majority of the respondents (48%) said that distance does not matter to choose their trip.   

 Accommodation Types affect your decision?

Types of Accommodation Frequency Percentage
Very Unimportant 10 7%
Unimportant 16 10%
No Effect 0 0%
Important 50 34%
Very Important 74 49%

 In the above graph researcher gather data on type of accommodation available for their visit in India. In this 10 (7%) respondents said that accommodation type is not important for their visit and 16 (10%) respond that it is unimportant for them and no one said that it doesn’t affect their accommodation type and 50 (34%) said that it is very important on their visit and 74 (49%) said that it is very important to their visit to India.

FINDINGS

The major finding is that majority of the respondents (49%) are making their final decision to choose tourist destination on the basis of type of accommodation available at tourists destinations in India.

Reputation of India affects decision?

Reputation of India Frequency Percentage
Very Unimportant 30 20%
Unimportant 54 36%
No Effect 0 0%
Important 23 15%
Very Important 43 29%

 

From the above graph the researcher collected data for the reputation of India. In this data 30 (20%) respond that reputation is very unimportant for their visit and 54 (36%) said that it is unimportant for their visit and no one respond for reputation of India has no effect and 23 (15%) said that it is important to take reputation into their consideration to visit India and 43 (29%) respond that it is very important to take reputation of India into consideration.

FINDING

The major finding is that majority of the respondents (36%) are making their final decision to choose tourist destination slightly on the basis of reputation on India at tourists destinations.

Cost of total trip affects your decision?

Total Trip cost Frequency Percentage
Very Unimportant 23 15%
Unimportant 17 11%
No Effect 0 0%
Important 30 20%
Very Important 80 54%

 In the above figure researcher plot graph according to data collected on cost of their trip. With the available data researcher explained that out of 150 responses 23 (15%) said that cost of their trip is unimportant and that doesn’t make their decision to change or affect and 17 (11%) respond that it is unimportant and no one respond for no effect of their decision and 30 (20%) given response on cost of their trip is important and 80 (54%) respond on cost of trip is very important on their decision.

FINDING

The major finding is that majority of the respondents (54%) are making their final decision to choose tourist destination slightly on the basis of cost of trip to make.

 Cultural tourist attractions affect your decision?

Cultural unique tourist attractions Frequency Percentage
Very Unimportant 8 5%
Unimportant 9 6%
No Effect 0 0%
Important 31 20%
Very Important 102 69%

 The above figure gives data on unique cultural tourist attraction. With the available data the unique cultural tourist attraction is very unimportant for their visit to India which is 8 (5%) and 9 (6%) respond it is unimportant for their visit and 31 (20%) given response on importance of visit and 102 (69%) said that it is very important for them. 

FINDING

The major finding is that majority of the respondents (69%) are making their final decision to choose tourist destination on the basis of unique cultural tourist attractions at tourists destinations.

 Varieties of Tourist attractions affect your decision?

Variety of Tourist Attractions Frequency Percentage
Very Unimportant 10 6%
Unimportant 9 5%
No Effect 3 2%
Important 12 7%
Very Important 116 80%

 This is important consideration in research questionnaire that respondents are very much excited to say that India is a land of great nature and ancient buildings. In this few responders 10 (6%) respond on variety of tourist attraction is very unimportant in their visit to India and 9 (5%) respond it is unimportant aspect for them and 3 (2%) said it has no effect and 12 (7%) said it is important for their visit and 116 (80%) said that it is very important to consider variety of tourist attraction make their visit to India. 

FINDING

The major finding is that majority of the respondents (80%) are making their final decision to choose tourist destination on the basis of variety of tourist attractions and activities at tourists destinations.

 Security and Safety affects your decision?

Safety and Security Frequency Percentage
Very Unimportant 2 1%
Unimportant 3 2%
No Effect 5 4%
Important 10 7%
Very Important 130 87%

 Security and safety are the major factor which is sure to take into consideration. With this available data researcher calculated the ratio of its importance. In this only 2 (1%) said that it is very unimportant and 3 (2%) said it as unimportant and 5 (4%) said it has no effect on their decision and 10 (7%) this is important for their visit and 130 (87%) said that it is very important consideration for their visit to India.

FINDING

The major finding is that majority of the respondents (87%) are making their final decision to choose tourist destination on the basis of security and safety at tourists destinations.

 Advertising affects your decision?

Advertising Frequency Percentage
Very Unimportant 9 5%
Unimportant 22 14%
No Effect 0 0%
Important 31 20%
Very Important 88 61%

 From the above graph researcher said that advertising plays profitable role for tourism in India. This is supported by taking the data into consideration that 9 (5%) respond that it is very unimportant for their trip and 22 (14%) said that it is unimportant for them and 31 (20%) said it is important for their travel and 88 (61%) respondents or participants said it is very important factor for their visit to India. 

 FINDING

The major finding is that majority of the respondents (61%) are making their final decision to choose tourist destination on the basis of advertising e.g. brochure, TV, posters about tourists destinations.

 Exchange rate affects your decision?

Exchange rate Frequency Percentage
Very Unimportant 12 8%
Unimportant 18 12%
No Effect 25 16%
Important 63 43%
Very Important 32 21%

 This exchange rate is the important factor that deals with tourist trip and expenses. With the available data researcher explains that 12 (8%) respond on this exchange rate which is very unimportant for them and 18 (12%) respond that this is unimportant for their trip and there is high response on no effect which it is not taken into consideration which is 25 (16%) and 63 (43%) said that this is important for their trip and 32 (21%) said that it is very important factor for their trip.

FINDING 

The major finding is that majority of the respondents (43%) are making their final decision to choose tourist destination on the basis of exchange rate of tourists destinations.

MAJOR FINDINGS:

                             A quantity of major results can be originated through the study as well as were emphasized all the way through this chapter. The principle of section 4.5 is to combine these major outcomes to outline the major conclusions of this research. The outcomes will be utilized to deal with the aim and objectives, prepared in chapter 1. The major results from chapter four would thus, here be scheduled as follows:

  1. The major finding is that is that the majority of the respondents (58%) were first time visitors.
  2. The major finding is that the majority of the respondents (52%) were visiting India to spend their holidays. It demonstrates that India is the favourite destination for tourist to spend their free time.
  3. The major finding is that majority of the respondents (46%) are making their final decision to choose tourist destination on the basis of price of ticket.
  4. The major finding is that majority of the respondents (48%) said that distance does not matter to choose their trip.
  5. The major finding is that majority of the respondents (49%) are making their final decision to choose tourist destination on the basis of type of accommodation available at tourists destinations in India.
  6. The major finding is that majority of the respondents (36%) are making their final decision to choose tourist destination slightly on the basis of reputation on India at tourists destinations.
  7. The major finding is that majority of the respondents (54%) are making their final decision to choose tourist destination slightly on the basis of cost of trip to make.
  8. The major finding is that majority of the respondents (69%) are making their final decision to choose tourist destination on the basis of unique cultural tourist attractions at tourists destinations.
  9. The major finding is that majority of the respondents (80%) are making their final decision to choose tourist destination on the basis of variety of tourist attractions and activities at tourists destinations.
  10. The major finding is that majority of the respondents (87%) are making their final decision to choose tourist destination on the basis of security and safety at tourists destinations.
  11. The major finding is that majority of the respondents (61%) are making their final decision to choose tourist destination on the basis of advertising e.g. brochure, TV, posters about tourists destinations.
  12. The major finding is that majority of the respondents (43%) are making their final decision to choose tourist destination on the basis of exchange rate of tourists destinations.
  13. The major finding is that the majority of the respondents (56%) are male tourist.
  14. The major findings is that the majority of the respondents (43%) who were in the process of tourism are belongs to the age group of 26 – 35.
  15. Major finding is that majority of the respondents (54%) who filled the questionnaires were completed post-graduation or professional degree.
  16. The major finding is that, the majority of the respondents (55%) who participated in this research were engaged in Part time employment.
  17. The major finding is that, the majority of the respondents (50%) who participated in this research were belongs to clerical/sales/services.
  18. The major finding is that 50% of the respondents were receiving an income up to £10,000pa.
  19. The major finding is that the majority of the respondents (45%) were having one child who is under the age of eighteen.
  20. The major finding is that the majority of the tourists, operators (74%) were married. 

SUMMARY:

                        In this chapter the outputs of study are demonstrated. Results were documented all the way through the conversation, which in the last part prepared the major results though the experimental research-level of this research.

                            The last chapter will terminate this study though giving conclusions as well as construal of the results and suggestions. The suggestions would contain proposals for prospect study, in the structure of diverse proposition with reference to the Indian tourism and consumer behaviour. The suggestions would be founded on the historical re-examine as well as the major conclusions documented through the experimental study-stage of the research. Besides given that the suggestions, the restrictions of this research would be given as well, to wind up the ultimate study documentation.