OBJECTIVES:

–    To compare efficiency and quality of the service providers.
–    To measure the market share of major service providers among student community.

METHODOLOGY OF STUDY:

–    Data is collected from the primary and secondary sources.
–    Primary Source:
A well structured questionnaire is prepared to know the respondents opinion.
–    Secondary Source:
Different web sites, company reports, research companies reports (McKinsey, PWC, etc…).

LIMITATIONS:

–    The responses may vary from one subscriber to another. The responses given may be biased and depend upon the age and experience.

–    Data collected cannot be asserted to be free from errors, as the sample size is small
–    In spite of taking all the necessary measures there is a chance in occurrence of minor errors due to the lack of experience on the part of researcherANALYSIS OF CUSTOMERS USING GLOBAL SYSTEM FOR MOBILE COMMUNICATIONS (GSM)

Out of 200 respondents who participated in the study 72 are using Air Tel, 79 are using Vodafone, 31 are using Idea and 18 are using Cell one.

The main criteria of selecting the service provider is the network and the friend circle if many uses in their friend circle people are going to that service provider. Especially the students where the study is conducted they are opting for a particular service provider because many uses in their friend circle.
The packages are playing vital role in choosing a particular service. In this area packages offered by Vodafone are comparatively better than the other service providers that’s the reason market share of Vodafone is more than the others. The network of Vodafone is poor in rural areas they have to improve the network if they want to increase their subscriber base. The customer care of Vodafone is good.
The network and packages of Air Tel is good so, it occupies the second place in the market share of student community. The majority subscribers of Air Tel are business people the packages and services are more beneficial to them. If Air Tel wants to increase their subscriber base they have to give more attracting packages. The customer care of Air Tel is good.

Idea occupies third place in the market share of student community. The network and packages are average. The customer care of Idea is poor.

Cell one occupies fourth place in the market share of student community.
The network of Cell one is excellent in every part of India but the packages and the customer care of Cell one is very poor.

Primary source:

A well structured questionnaire is prepared to know the respondents opinion about the service of their service provider.

Secondary Source:

Different web sites, company reports, research company’s reports (McKinsey, PWC, etc…).
The sample size taken for study is 200.
Though the figures show Air Tel has major share in market, the study of On Analysis of Customers Using Global System for Mobile Communications (GSM) in Hyderabad has shown that among student community to which the study is conducted Vodafone has larger share than Air Tel. Reasons like Packages offered by Vodafone are attracting students, which makes it a have a larger share. Services and network of Air Tel is good compare to the other players in the market but it is VODAFONE which offers better packages.

Download Final Year MBA Project Report On Analysis of Customers Using Global System for Mobile Communications (GSM) in Hyderabad.