Final Year MBA Project Report
“A Study on Dealers Perception towards Asbestos Cement Sheets MBA Project ” with special reference of Visaka Industries Limited.
Visaka is being quality brand with a good brand image in the asbestos industry now; it is facing more competition from different brands of asbestos in the market of Twin cities. So, a research has been done to know perception of dealers.
OBJECTIVES FO THE STATEMENT:
– To Study business operation by players involved.
– To elicit opinion about sales in future from trade people.
– To fine out the media to promote through dealers.
– To find out which companies promotional activities and services are good.
– To fine out customer feedback an asbestos sheets consumption.
SCOPE OF STUDY:
The Scope of study pervades the data collected from the dealers of different cement brands. The study is mainly, which might help shutdown Visaka Industries to know the pulse of the customer and the competitive techniques used by theirs players.
The study reveals the size of the market of asbestos cement sheets in Twin cities, which will be helpful for the company to expand its market and increase its sales in different areas of the city.
(a) Sampling Technique:
The technique is used in the study is Simple Random sampling procedure.
(b) Sample Unit:
In the study of research has been done towards the dealers of different brands of Asbestos cement sheets in Twin cities.
(c) Sample Size:
Sample size 100 Dealers belonging to different areas of Twin cities was drawn.
SOURCE OF DATA:
(a) Primary Data:
Primary Data was directly collected from the dealers of different brands of Asbestos cement sheets in Twin cities with the help of a structured Questionnaire.
(b) Secondary Data:
Secondary Data was collected from the company Profile, company broaches.
TOOLS FOR ANALYSIS:
The collected data is furnished in the form of purposeful tables. The tabulated data is further analyzed with the help of percentage.
Bar diagrams and pie charts are constructed for quick and easy understanding of data.
LIMITATION OF THE STUDY:
The study has got certain limitations of which a few are listed below
1. The Study is under taken only in twin cities.So the information does not resembles the overall market potential.
2. Is the availability of respondents are less the survey has been done on 100 dealers.
3. There may be an error due to market fluctuation.
In spite of all these limitations the project can definitely be helpful for asbestos cement sheets in deciding about the areas of twin cities in which it can setup its outlets.
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