Issues in the case
- Sustainability in the market
- Pending permissions
- Business Models
- Routes and frequencies
- Turnaround
Objective:
- Communicate to the market in the almost apt manner
- Sustainability in the airlines segment which is already highly competitive
- Answers for questions:
- Launch the service through a brand ambassador.
- Promoting the business through events and also special events for a social cause
- Communication strategy through Electronic media like T.V & F M and print media in the form of ads in news papers
Alternatives:
- Tie up with leading airlines
- Selecting a Brand ambassador
- Increasing the seating capacity in existing aircraft’s
- Customer relationship
- Special packages to corporate
- Maintaining correct timings
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