The Engel, Blackwell, Miniard (EBM) consumer model provides an explanation of the consumer decision making model through a flow of sequential activities, that includes need recognition, search for information, information processing, pre-purchase alternative evaluation, purchase, consumption and divestment
This The Engel, Blackwell, Miniard consumer model developed by using the Software & Hardware technologies.
This The Engel, Blackwell, Miniard consumer model comes under MBA Dissertations Categories.