Category: MBA Projects

The International Airport Minneapolis-St. Paul is a main for center Delta airlines. Actually, a major fraction of whole flights and Delta and/or different code share followers are operated beyond MSP. This is significant in evaluating the impact local environment of this airline. “On fuel conservation Delta considered as a leader, containing enhanced fuel effectiveness with 35% while percentage of 2000 and 10 from 2005.” The airline is extensively reduced fuel use, by 1.4 billion some gallon fuel in 2008 as in 2000. Delta Airlines challenges to decrease its local impact by various strategies, as like aircraft retirement, fleet renewal and establishing new equipment’s of ground handling.

                 The policy that the Delta Airlines is attempting to decrease the impact the local environment is through fleet renewal and the retirement of aircraft. An example of this renewal is “changing 757 hub faction tanks to safely remove the requirement for a fuel of 1,000 pounds, 1 million an investment fuel gallons yearly” and “on 737s installing winglets, 767s increases fuel effectiveness by 3-4 %”.“Northwest Airlines also started flying 757-200 airliners reconfigured Boeing on a fewer of its European flights taking some passengers.” DC-10s were exchanges through the newer, additionally A330s fuel-efficient, that are normally utilized on transatlantic flights. “Trans-Atlantic Delta A330s take 25 new passengers than of a DC-10 however using 13,000 some fuel gallons per flight” 727-200s and DC-9s is also been changed with Airbus 320s and 319s, where “more capable of 25 percent”.

                         Using third policy is another equipment of ground handling. This having towbarless tractors “more than 7 million gallons fuel saving per annul”, motorless carts “gates location to transport fuel to the aircraft from the alternative hydrant system, approximately gallons of fuel saving 250,000 per annum also decreasing travel interruptions and making a secure work area.”, and also lighter cargo containers, “that can save more than gallons of fuel1.3 million per annum.”
Finally, Delta Airlines, a major provider to flights into and beyond an International Airport Minneapolis-St. Paul, will be a possible source of huge pollution. Though, the airline has been carried environmental actions seriously and asks for to decrease its environmental impact by multiple strategies, as like fleet renewal, equipment of newer ground handling and aircraft retirement.

ALLIANCES: AN ALTERNATIVE TO MERGERS 

• The development of airline alliances

                  As said by the professor Oum (1997), the primary international alliance was created among British Island Airways and Air Florida in the year 1986. On the path of London-Amsterdam, the originating traffic of US was fed towards the code-share flights of British Island by means of Air Florida. For international alliances of code sharing no strict approval was required by the US DOT during that time. But, on international alliances the US DOT in March 1988 has simplified its position representing that no approval will be provided to alliance unless and until the alliance brought advantages to the US, or else it was covered in a bilateral agreement, and until the code sharing rights of US carriers were also permitted in its markets by the foreign country. For instance, the antitrust immunity was granted for KLM as well as Northwest in November 1992 by the US DOT. In May 1996, antitrust immunity was granted to United States and Lufthansa.

          Results of the 1998 as well as 1995 studies of Boston Consulting Group regarding the Airline alliances durability were shown in the table given below. The most significant finding is that for each and every alliance category the success rate has increased substantially in the period 1995-98 over the previous three-year period 1992-95. 

	1992-92 (%)	1995-98 (%)
Overall alliances	38	68
Equity alliances	73	81
Non-equity alliances	26	62
Domestic alliances	65	93
Alliances within a continent	59	68
Intercontinental alliances	33	58

 Table: Percentage (%) of alliances having endured in a specified time.

 

• Alliance objective

         As said by Bissesseur (1996), based on two perspectives such as demand (marketing) and supply (production) the airline alliance’s objective can be analyzed. The objectives on the supply side are to improve efficiency as well as to reduce production. The main approach is to join definite operations of partner so as to improve the use of resources containing labor sharing, joint purchasing, facility sharing, and capacity rationalization and also it reduce the costs of unit production as shown in the table below. The objectives on the demand side include improving market power, accessing new markets and profiting from traffic feed. This method also consists of block-sharing, fare co-ordination, code-sharing, and franchising. 

		Strategy	Advantages
Objectives	Demand side	Code-sharing Block-spacing Franchising Fare co-ordination and schedule Co-ordination of FTP International hubbing Scope economies Density economies Power of market
	Supply side	Facility Sharing Labour sharing Rationalization of capacity Activities of non-core Mutual purchasing Integration economy Scope economy

The radical adjustments as well as effective risk management’s implementation is influenced with the introduction of the latest security provisions along with consumer uncertainty, aircraft costs, escalating fuel costs and static labor in case of airline business. At the time of integrating new business, operations and process this business climate should be taken into consideration for knowing how to balance the opportunity and risk. It is risky and costly to mismanage the risk and also not possible to prevent all risks. Hence effective risk management is only an effective solution for these cases.

For implementing the effective risk management the effort level placed is considerable and there is no similarity in between two solutions of the effective risk management. Different structures, financial resources, cultures, objectives, strategies and risk appetites are comprised in the companies. The greatly influenced efforts regarding the corporate sustainability are the air transportation and airline industry’s sustainability nature as well as objectives.  In accordance with the characteristics in a process of implementation, the model CSM has been improved and developed.  For this reason a basic process model is presented by the CSM model.

To airline industry, the effective risk management model of the Protiviti is provided as a best sample model. To understand and implement the CSM model, this model is considered to be useful. In order to assist the management of airline to go away from traditional risk management towards the holistic risk management, this Protiviti model is designed. The uncertainties occurring across the financial and physical assets are managed through traditional risk management. Since the risk management managerial approach and its system objective is to protect, enhance and create the enterprise value the risk is observed to be opportunity when compared with effective risk management and CSM. In strategy of the company and above the organization the risk management is embedded and managed through this approach.          

To implement the corporate sustainability management, the industry of airline is one of the complex and dynamic industries. One of the fastest growing airlines of the world also experiences the major challenges as well as new risks with respect to the survey of Oliver Wyman are given below:

• Issues of post-merger integration
• Increased competition
• Probable market liberalization and regulatory changes and
• Changes in fuel prices

                   An approach of comprehensive and analytic intensive is utilized by the OW for determining and down selecting the key internal as well as external risks that are being experienced by the main Asian airlines. In accordance with the corporate sustainability fundamentals, related efforts, sustainable development and requirement, a new model can be formed. A continual improvement is enabled in decision making if the series of steps included in the process of CSM are undertaken in sequence. In every processes step the consultation as well as communication is reflected. In the process of risk management, monitoring and reviewing is considered to be an important and integral step . The steps are:

• Internal as well as external airline business environment analysis includes for corporate sustainability management the resource allocation.
• Corporate based strategy as well as relevant infrastructure’s establishment includes human based sources, technological and human based sources.
• CSM committee and function establishment includes assigning responsibilities and roles along with information, feedback systems and data flow’s establishment.
• Prioritization, analyzing and identifying and mapping the sustainability basing the risks into the economic, social and environmental risk categories.
• For good risk response decision making includes mitigate, assume, transfer or avoidance to each risk.
• The corporate sustainability based system’s continuity is presented for new as well as changed risks.

The new model’s sub components and its cyclic nature are described by the below process steps:

Step 1-

• Corporate objectives and goals of airlines.
• The internal and external pressures determination over the airlines.
• Airline’s management systems, information systems and internal audit structure analysis.
• Culture, common language and infrastructure of airline to risk management and corporate sustainability.
• Stakeholder relations such as stakeholder identification, outreach, marketing and media relations analysis.
• Airline resource determination and its allocation.
• Business strategy of airline and their relationship with the corporate sustainability’s determination.
• Corporate appetite and tolerances of airline’s determination.
• In accordance with corporate sustainability, airlines corporate procedures and policies review.
• To corporate sustainability, triple bottom line’s establishment (Oliver Wyman, 2007).
• Using the present managerial applications, functions and approaches supporting the sustainability.

Step 2-

• Organizational sustainability strategy’s definition and integrating through strategic planning.
• For sustainability high corporate level, risk perceptions and sustainable development awareness institution.
• Risk management guidelines, reports and best practices determination.
• A general risk terminology and language is developed.
• Abilities and capabilities of organization institution.
• Development and research.
• System staffing, design and funding.
• Regarding the fundamentals training and education.
• Risk profile of corporate sustainability’s institution (T. Hikmet Karakoc, 2008).

Step 3-

• ERM function’s establishment.
• In organization committee the ERM’s place.
• Roles as well as responsibilities assignment.
• CSM philosophy’s establishment.
• Suitable CSMIS’s establishment.
• Reporting line and format’s establishment.
• CSM and its associated system’s updation and enhancement.
• The effective, well-timed data flow, feedback reporting and line measurements are offered (Ljubljana, 2008).

Step 4-

• Best management, guidelines, sustainability, surveys, risk management framework and sustainable development’s analysis as well as reviewing.
• Analysis tools, models and method’s identification.
• For the risks assess, prioritize and identify.
• Key risks and capabilities analysis.
• Strategies as well as design capabilities institution.
• Respective to triple bottom line risks classification.

Step 5-

• Risk mapping and selection for agreeable responses of risk.

Step 6-

• Constant monitoring and review function’s institution for managing the system efficiency as well as workable level in developed conditions.
• Continuity offered for CS based system of ERM and its development.
• For new as well as developing risks and its sources the CSM process has to restart on loop.

As the day to day increase in the airline industry and market, managing the changing the business environment and regulatory requirements has become the complex job and maintaining the airline industry has become critical. Airline industry should be able to adopt and move as per the changing business environment and if they can achieve this they can be considered as the market leaders in future. Airlines are commonly concentrating on few aspects like protecting themselves and maintaining their business value across the market and for this they are following many innovative frameworks.

There are few factors like de-regularization of air market that make the airline industry to focus on their competitors and achieve the benefits. In general year to year volatility in terms of capacity is being changed and it is always required to follow a suitable framework to achieve this and overcome the enterprise risks at an organization level. Enterprise Risk Management (ERM) can be used as the best tool to achieve this and airline can manage their risks effectively with the proper implementation of ERM.

                 In general ERM does not operate in isolation and can work independently to achieve the organization goals. On the top of ERM, ANP framework can be built where this can be used a decision making tool across the airline industry. ANP is a sophisticated software solution that can be applied to make high end decisions. Maintaining corporate sustainability is the key challenge across the airline industry to meet the competitors, manage risks and face the complex business environments. The Corporate sustainability model can be considered as an important framework that can be used by airline industry.

CSM can be used to maintain corporate sustainability in the terms of meeting the regular needs like financial, operational, social and economic goals of an organization. Aviation industry has decreased its concentration on the environmental factors while concentrating on the latest trends in the technology and gathering the passengers. In general the aviation noise and emission levels are high and the land usage to recover them is comparatively small and apart from this, airline industry is facing plenty of issues and few of them are listed below:

• Globalization and the recent trend of merging and acquisition is putting the airline industry under pressure.
• Instability of world economic conditions makes the airline industry to recheck their process and move towards a streamline approach.
• Accurate and sound decisions should be applied across the airline industry to meet the global competition and these decisions should be fast and focused on the global level problems.
• Maintaining the customer loyalty is the critical task for airline industry.

SCM model can be used to overcome these problems and maintain competitive advantage. Using this tool makes the airline employees to understand the day to day risks and utilize the opportunities and benefits and make the process to work in place. Active management of business risks can be identified and categorized with a proper solution to achieve the competitive advantage across the globe. 

MBA Assignment: 

Select a company of your choice. (You are allowed to select either SME or large scale organization. Based on the organization, you could be either be CEO or Head of Division), Analyze how leadership impact on the strategic objectives of the selected company. Literature should be used to justify the theoretical model of leadership. Suggest & Evaluate the leadership development program for the Company.

Task 01:-

Critically analyze the link between strategic management and leadership in the selected company. Critically analyze how leadership impact on meeting strategic objectives. Analyze the different leadership style with examples which impact on the strategic decision making. 

Task 02:-

Review a range of management and leadership theories and models, with the emphasis on current thinking.

Focus on three different theories to illustrate, understanding in the context of the selected organization. 

Task 03:-

Asses the current and future leadership requirements to meet the challenges of a specific situation. Illustrate how strategic manager/CEO could develop the future leaders in the organization.

You are writing a survey on business ethics that will appear as a series of articles for a business journal 

Task 1- article 1:-

Produce a discussion, illustrated with examples of some of the underpinning ethical ideas that apply to businesses in which you: 

• Explain deontological and teleological theories with reference to their philosophical antecedents
• COMPARE AND CONTRAST ABSOLUTE AND RELATIVE ETHICS 

Task 2: Article 2:-

Produce an account, illustrated with examples from the business context, in which you discuss the role of the company as moral agent

• Explain the need for organisations to deserve the public  interest and development of trusting relationships with a wide range of stakeholders.
• Evaluate the range of competing business objectives and limitations of short-termism 

Task 3: article 3:-

• Analyse the development of mechanisms within organisations for achieving employee involvement and empowerment.
• Describe the critical ethical assumptions/ values shown by a selected organisation relating to a current business issue.
• Recommend actions that an organisation might make in the light of the ethical analysis undertaken focusing particularly on business objectives and employer/employee relations.

Changes in Business environment

It is very much needed to understand the business changes in the market environment. Here the obtained information is very much expensive for the decision making process. Some specific information would be provided due to the adequate power management which is done by organizational investors. Here the competitive advantages will be managed effectively in the business environment. 

Smart systems 

The smart system is a system which collects some solutions to the two main challenges that are typically faced by the present business. The smart system can easily affect the success that is followed two features such as follows. These are as follows. 

1. The marketing of the business could be done effectively.
2. Introduction of new leaders yields the automatically molding to new kind of clients. Here the automatically molding is yields the advantage of lifetime of a client. 

Based on the above two considerations a business can be well measured that whether it meet the requirements or not? And also check that the company is adopting new technologies which are typical to lead the long term success. 

The following is the detailed description of smart systems and how they are providing the benefits from the smart systems. Smart system is a system which will combine the efficient marketing strategies that are with advanced brand technologies that are existed for one or two years. Here this kind of system typically provides ultimate opportunities for effectively using the technologies. These technologies are rapidly used and expanded. 

Using these smart systems lead creation, intelligent data, responds are automated. This automation could be done efficiently by using these smart systems. Here the responders will respond from different multiple formats. This would combine the efficient online and offline marketing regarding the products of organizations which uses advanced technologies in smart systems.  

1. Smart marketing 

The process of smart marketing would provide various benefits that combine multiple internet marketing approaches. These strategies include following 

• The online data distribution scale upwards and downwards as videos and pod casts are indexed within a certain period of time which provides the ranking search strategies with the efficient use of strategies.
• Here integration would be done with the use of online and offline strategies.
• Integration is done on follow-up system
• Here the social media data is shared between the traffic data in a viral way.
• Links between systems will create the search engines, and that will develop the ranking structure and traffic data 

1. Smart Response Technology 

Here the automation will yields the captured data with the efficient use of integration systems which are having rapid nature. 

• Capture 

Here capturing would be done on the following 

• Electronic mail
• Lead capture page
• Mobile phone via sms
• Business cards from the applications of iphone.
• Forms in web 

• Extract data 

1)    Here the extraction would be done from web address and a client’s website. Sometimes this extraction would be from social media documents.

2)    Extraction from web forms and researches would be done on the available reports of web forms. 

Respond 

Here the responds will come from the voice mail messages. Sometimes the responses would be come from the email conversations and SMS conversations.

Follow-up 

• Here the broadcasting would be done through the SMS text. It also sends the services directly to the client’s mobile devices.
• Voicemail broadcasts
• Tele seminars
• Audio and video responses through the electronic mail broadcasts.

Strategic Scoreboard 

The scoreboard of strategy is being intended to represent itself as a pragmatic and flexible tool that helps out the companies to deal the difficulty or maintaining of effective oversight on the strategy. The board particularly considers the non-executive officers those are independent in oversight of a company. The board assists strategic choice for a transformational change that puts in the position of strategy and its progress making it to start the action and produce efficient results. 

The scoreboard indeed helps out in the identification of the decision points that considers the timing about the options of strategy, also considers the implementation of milestones, the strategic risks and mitigation of them. The team that involves is called as management team which is expected for giving an adequate description of activity that is undertaken, covers the last relevant information which is helpful further. 

Strategic Position:         

In today’s environment competition is more which do not scan the one-off exercise considering the strategic plan or the review of the cycle. The options of an strategic plan consists of the modification of the scope and directions of a firm. 

Strategic options: 

          The strategic options are to be made aware by the board that is related to the company. The detailed strategic plan is not involved in the options but the scope of it is considered. The board is made useful by knowing the strategic options that are present in the company at that time are not under the consideration of anyone. 

Strategic Implementation: 

          The board is too made aware about all the breakpoints of a strategy. As each break point considers the decisions such as delay, abort and accelerate. This board is to implement the highlighted things of a company to be made happen. 

The 4P’s Market strategy: 

• Product: 

          The top priority is taken by the product in the mix of a market as it is to be innovative if to attract the users making them to buy them at a stretch. 

• Price: 

It is considered as an outstanding factor and also interesting tool in the market whenever a product fails in the market after its release. People think to use the money very thoughtfully such that there is no wastage. When expensive prices hung out there low price strategies come into action. 

• Place: 

The element placing plays an important role now-a-days in the market as it affects the complete strategy as if the window shoppers are not satisfied then they would move to the shop nearer to them directly. 

• Promotion: 

This completely deals about the approach of a product in the market. As people’s attention is to be drawn to that product for purchasing it as a result coupon, lucky draw and discount such kind of selling strategies are bought forward. 

Channel management in Wal-mart 

A business is defined as the combination of profits and loss. Wal-mart is such an organization which is focused on a particular area to get desired outcomes. Here the concept of brand equity will be transferred from one to another business. Wal-mart keeps all its profits into various banking sectors. 

• Motivation 

Here the motivation is much required for outsourcing. Wal-mart has its own consideration for adopting the techniques for outsourcing. Small companies are facing huge competition in market than the big organizations. 

Wal-mart has a huge power. It has wide range of purchases than suppliers. There are various sources for power such as Reward power. This power include medium members for reinforce the other performance. 

• Segmentation 

Market segmentation is an adoption process which is very much used for selecting the marketing strategies. Through the marketing segments an organization like a company can achieve development in marketing desires. But according to some theories marketing segmentation is not an appropriate strategy for organization development. The process of market segmentation contains selective strategies which are very helpful in organization development. 

An organization adopts these segmentation strategies which provide higher value products to the customers. The organization creates various market e environments such as monopolistic and oligopolistic markets. Segmentation is a procedure which includes several categories such as segment reorganization, selective strategies which targets the market segments. The following are the descriptions of above categories. 

Segment identification 

This is the first kind of segmentation in market analysis. There is no procedure for selecting the segment variables. The segment variables are the creative variables in the segmentation process. 

• Segmentation variables 

In 1990 a researcher called Wilkie classify the segmentation variables into 3 classifications. They are as follows: 

• Personnel characteristics
• Benefits sought
• Behavioral measures 

• Personnel characteristics 

Here the segmentation process will be as follows. Here the set of characteristics which are very much used to describe the individual segments. There are two segmentation tools such as demographic and psycho demographics are become popular tools in the process of segmentation. Serving segmentation stems are not considered as segmentation variable groups. 

• Geodemographics 

There are various models which are conceptually based on the expectations. Here the groups of clusters are recognized based on the census data and geographical information. Households are sharing income and lifestyles which are in similar manner. A cluster can be defined as a well rounded picture that can include media researches and purchasing strategies. There are various purchasing strategies that are involved in the segmentation session. 

• Psychographics 

This is the second stage .of the process of segmentation. In the phase of psychographic division, consumers are effectively divided in to various categories of segmentation based on the concept of values and lifestyles of consumers in the society. The psychographic studies range from profiling lifestyles to the management of psychographic elements. Here the segmentation variables are divided into three categories such as product attributes, psychological attributes and lifestyle attributes 

• Benefits sought 

This is the second group of variables that are very much used to classify the consumers which include related benefits. These benefits are much used to complete the nature based on the specific demand. The demand will be for products and also services. 

• Behavioral measures 

This is the third category of segmentation variables include usage and real behavior of the purchasing patterns. 

• Segmentation techniques 

There is various segmentation variables that are pre selected and also the corresponding data will be gathered from the process of statistical method. Physically the use of cluster analysis is effectively utilized by the segmentation strategies. 

• Segment evaluation 

This is the second stage of segmentation that includes evaluation of various segments. Here the outcomes of the segment evaluation and also highlight the various strategies of segment evaluation. 

• Targeting through mixing of market 

This is the third stage of the process of segmentation. Here the operations are done through the market mixing process. But the possible outcomes are target oriented and make the segmentation successful. 

Transactional marketing 

Transactional marketing is a concept of market which gathers the various market mixing elements within a functional area. Here the main objective of this is to prolong the benefit range that is received from each and every transaction. Here the future considerations are avoided completely. But this concept is mainly discussed about functional components and methodologies of the process of value delivery. 

This concept mainly deals with the transition or relationship between the relationship marketing and transactional marketing. The main objective of this relationship marketing is to mould the new consumers into the regular phase consumers of that particular organization.

Corporate Strategy: 

The corporate level considers the formulation responsibilities of primary strategy that includes the business sets definition which forms the overall profile of all organizations that consists of strategic alliances, decisions took on acquisitions and joint ventures by selecting the tactics of growth and diversification which manages the capabilities and corporate resources.  The decisions that are related to corporate-level are typical to handle at some high levels in an organization by the chief executive officer or the board of directors though the individual’s receive the input from the other level managers while considering the corporate strategy. 

The description of a corporation strategy can be given as the responsibilities to be undertaken by the board or top management of an organization performance financially. The levels of strategies are all financially oriented which considers shareholders such as primary stakeholders those who participate in the corporate strategy process. The complete focus of the corporate strategy is on the macro environment that considers the technological and economic components.  The field of corporate finance has a total of three questions which are considered as fundamental. The three questions are as follows: 

• How the valuation of real assets could be done?
• What capital structure should a firm maintain?
• What should be the dividend policy of firm?

The business firms allow flexibility in the rapid change of a firm. Innovation deals with the new values creation in an extra ordinary way. A successful organization deals with the creativity that considers the employees contribution also.

Models of Strategic Planning

There are many models that are useful in the process of strategic planning in the economic, finance and management fields. The objectives of a market are developed by the marketers but are not integrated with the theories that are general in a firm. 

• Neoclassical Model:

          This is used for the maximizing of profits of a firm in a classic mode. Output is considered as the main concern of a firm owner. This singular model has shown weaknesses while approaching it in many years. Let us consider a example where the levels of risk are varying on the decisions made for investment by the managers which leads to failure in profitability maximum. 

• Market Value Model:

Considering the present market conditions the maximization of the value of firm is considered. The shareholder values the management goal’s centerpiece in maximizing the firm. 

• Agency Cost Model:

The existence of contractual relationship among the stakeholders and managers has been assumed under this model. Stockholders make the managers to perform well all the time is assumed in this model. And also constant monitoring is to be maintained by the stockholders. 

• Behavioral Model:

Various groups are added up to form a firm and it odds other goals for the firms is been accepted by the behavioral model. The profits are being maximized hardly as because of the wide conflicting goals that are being produced by the firm participants. 

• Resource Dependence Model: 

Resource dependence model is as similar as behavior model which accepts many conflicting groups of an organization. The emphasis is being laid by considering the need of extracting the resources of stakeholders. The reconciliation of conflicting goals is performed so that the demands and expectations of all stakeholders are to be met in the plan of strategic.

Principle of strategic marketing management 

Wal-Mart Case Study 

• Introduction: 

          The effectiveness of operation and strategy are not distinguished exactly which leads to problem’s root. The management tools and techniques, time based competition, partnering, bench marking of total quality management, outsourcing, change in management, re-engineering were resulted from the productivity, speed and quality teams. The strategy management is considered as the secret of success by any of the company. The survival of a company becomes problematic without proper planning and strategy which is been decided based on many theories and many major corporate companies are thankful to the proper strategic planning. Many industries are also introducing new outlets in the retail industry. 

Entry of Wal-Mart into Retail Industry: 

          The sustainability of a strategic decision is considered by many organizations that differentiate them from their competitors. The decisions can be changed to strategic if and only if there is the presence of innovation and having the advantage of sustainability in the results which was given by Porter. Porter also stated that the operational effectiveness and strategy combination is much essential to obtain superior performance and is the main goal of any organization. 

          Wal-Mart opened up many other stores that functioned successfully where the other company stores were a failure and were filed bankruptcy. The strategic decisions were made based on the five forces model of Porter. Wal-Mart was constantly getting hold of the other small retail shops for its expansion but always giving a stiff competition to others like Tesco, Target. Still Wal-Mart remained as a World’s biggest retail industry. 

Key Components of Wal-Mart Business Model: 

            The economical revenue of Wal-Mart in the retailing industry is $244.52 billion leading in the world’s corporation. The Wal-Mart chain key components are those that offer the cheap prices than those of competitors including the infrastructure that represent a pleasure environment to work. Many visits are made by the company managements for managing its human resources.  The compensation of a manger links to the store’s profit that is operated by him. 

Wal-Mart Strategy:    

          The retailing industry in America is being dominated by Wal-Mart because of the number of factors that are mysterious and its effectiveness lasts long making the rivals not let to know the details of its weaknesses. The domination of retail market is maintained by Wal-Mart using the strategic decisions to formulate by expanding its growth at US, widespread name. The satisfaction of customer related to its brand name and branching its new retail shops in the market.