Category: MBA Projects

Download All MBA Final Year Projects, Project Reports, B School Projects, Business Project Abstracts, MBA Papers, MBA Presentations. Final Year mba students can find mba projects on finance, MBA Projects on banking, MBA Projects on marketing with project reports and abstracts for free download.

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Marketing Case Study for Tata Nano for MBA Students

Mayank (2009) revealed different types of marketing strategies that can be used to market Nano Car. The significant information on online marketing, social media marketing, online advertisements and offline marketing are explained in detail. According to this article online marketing is playing key role in marketing the products of company especially in the case of cars. Nowadays, Internet is playing vital role in human life and most of the human beings are depending on Internet for different purposes. At this particular situation Internet marketing has become vital to the companies.

In general, there are different sources for online marketing such as website advertisements and social media marketing by using social media networking sites like Facebook, Orkut, Twitter and YouTube etc which are used regularly by individuals. Along with online marketing process, alternately Nano is even using some offline marketing process in order to reach target customers. The different offline marketing resources such as awareness programs, and media advertisement like television adds promotional offers etc. Finally this article concludes that online and offline-marketing strategies can be used to improve the sales of Nano.

 Future work is required to this article in order to explain the information marketing strategies to Tata Nano.

This article is considered in the research process because it includes the significant information on buying behavior of the customers which is the main research problem. In order to identify the problems related to buying behavior of customers this article information is used in the research process. 

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MBA Literature Review on B2B Buying Behavior

This article contains different author views and opinions on buying behaviour patterns of customers and many authors argued that the behaviour of customers change according to their own mindset. According to this report companies should identify the actual preferences of the customers and must offer the products and services according to their preferences that give product satisfaction to the customers. Many authors expressed their opinions that companies should offer right product in right time in right location by which customers will not try to change their behavior to buy that particular product.

This article explains the importance of B2B marketing process to the companies by specifying different examples of car companies. This article even explains the buying patters of B2B customers and their behaviour towards company products. The characteristics of B2B markets and their demand nature are illustrated within this article. The purchasing policies of B2B customers, decision-making process of B2B customers and commitment of B2B customers are identified clearly.

Finally this article concludes that if companies are successful in identifying the buying behavior of the customers then they can be the successful company in the marketplace. Future work is required to this article in order to explain the actual significant aspects on buying behavior of the customers.

This article is taken into consideration because buying behavior of the customers is the significant aspect in the entire research process.

 How Understanding Customer Buying Behavior Helps Businesses

Murali Kishore (2010) explained his own opinions on buying behavior of customers in this article. When customers buy products or goods they change according to their preference, which will be impacted with different reasons. This changing behavior will allow the customers to change their decisions towards buying the products. The decisions taken by the customer will show the major impact on product success or failure. The research studies on car buying behavior of customers proved that if companies are successful in identifying the buying behavior of customers then they can successfully sale their cars and get profit. This article explains the importance of buying behavior of customers to the companies in making their products successful. The information on tracking buying behavior of customer along with influencing factors of customer buying behavior is explained. The preferences of the customers will not remain stable and they change continuously and if companies act and perform according to customer preferences then that particular company can be successful in the marketplace.

Future work is required in order to fill the research gaps by including more information on buying behaviour of customers. 

The information on customer buying behavior is taken into consideration from this article.

Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy

Constantin Sasu (2011) considered different author views in order to give clear idea on consumer behavior of customers buying cars. According to his views in order to design or innovate the product companies should first identify the customer needs. But consumer behavior changes continuously by which the buying pattern of customers even change. This article includes the information on significant ideas related to consumer behavior towards company products. According to this article product is the specific aspect that builds relation between customers and companies and if consumers face problems with those products then it impacts the reputation of the company. There are three types of factors that influence car buying behavior of customers such as instrumental, emotional as well as economical. The product features and company offers even impact and change the buying behavior of the customers. Generally automobile market is offering wide range of cars to the customers that are allowing them to make their own choices to buy specific car.

Finally this article concludes that companies should offer efficient products to the customers to grab their interest towards their particular company products. Future work is required to explain more influencing factors of customers and even to fill the research gaps on previous literature search. This article is related to consumer behavior of cars which is one of the significant aspect in problem statement of the research and for this reason this article is included in the research process. 

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MBA Literature Review on Consumer Perceptions And Behavior

According to the report of Skirec (2010), Indian automobile industry has high market potential and this article explains the passenger car industry of India market and it plays a key role in developing the economic standards of the country.

The factor analysis process of buying behavior of customers is described within this report along with the information on factors that influence the buying behavior of customers. According to this article, there are different reasons that impact buying behavior of customers willing to buy the car such as educational qualification, family income, personal income and life style etc.

This article proposes different suggestions to the companies in order to identify the buying behavior of the customers. The advertisements will show major impact on buying behavior of customers especially companies should use appropriate advertising strategies in order to attract the customers. Finally this study suggests that if customers are attracted to the car of particular company then they will be ready to buy them without changing their behavior.

Future improvement work is required to the article in order to explain the impact of marketing aspects on consumer behavior that insists them to buy or reject specific product of the company.

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MBA Seminar Topic on Environment Friendly Car

 According to this article world consists of different communities of people and in the same way each individual has their own behavior and preferences. According to this article, many research studies are carried out in order to explain the buying behavior of customer but still there are many implications to those studies. Human beings are the types of creatures who cannot understand their own mindset. Human mind change according to their behavior and human behavior can be controlled only by mind. Especially when individuals purchase any item their behavior changes continuously and they always look for alternate options and compare the current product with competitor products. This article explained the theoretical background and conceptual framework to understand changing behavior of consumers. According to this article male and females have individual buying behavior and they change according to their mindset.

Finally this article reveals that companies should identify buying behavior of customers in order to satisfy their requirements and get profits and benefits. The future work is required in order to explain the actual buying behavior patterns of consumers while buying cars.

This article includes information on buying behavior of customers, which is the significant aspect in the entire research process because the actual research problem is to identify the buying behavior of the customers.

Consumer Behavior

 Every consumer needs some product according to his or her preference for different purposes. According to this article the buying behavior of customers is entirely based on social and cultural background of the customer. Companies are facing many problems in identifying likes and dislikes of the customers. This article gives the detailed information on consumer behavior and different aspects involved in consumer behavior process. This article even revealed the information on marketing strategies to be followed by the companies in order to identify the actual wants and needs of the customers. According to the information specified in this article the market analysis process includes 4C policies such as consumer, conditions, competitor and companies. Finally this article concludes that consumers are the persons who change their buying behavior according to the type of product and company.

Future work is required to this article in order to explain the detailed information on changing behavior of the customers.

This particular article is taken into because this article explained the clear factors on consumer buying behavior of the customers when they buy cars which are the main aspect in the entire research process.

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MBA Project Literature Review on Urban Transport in India

Shreekant Gupta (2008), revealed his opinion on Nano that it is the low cost car introduced with huge hype and expectations. This article included different opinions of business analysts on Nano car. The engine and other specifications of Nano are explained along with its actual fuel efficiency of 18-20 kilometers per one liter. This article explained the actual reason behind the establishment of Nano car by its chairperson Rata Tata specifying that his father was maintaining a scooter by which their entire family members cannot travel. Then Ratan Tata decided to establish a low cost car that can carry entire family once and introduced Nano in order to fulfill the needs of middle-income customers. This article even revealed the automobile domestic sales trends of Indian auto market. According to this article, buying behavior of car is entirely based on car price and income of the customer willing to buy the car. Nowadays, every Indian is having a minimum income through which they are capable of buying Nano car. According to this article the actual price of Tata Nano car starts from 10,000, 125,000 and 150,000. Tata motors are even offering easy loan facility to Nano car in order to sale their cars to all average income people.

Future work is required in order to explain the detailed features and specifications of Nano car through which reader can easily buy Nano car.

 The Tata Nano car is taken as example for the research process and information on Nano car is considered from this particular article because it specified the significant information on Tata Nano car which is essential to fulfill the research requirements.

Tata Nano Car – World Cheapest Car

Kate Cadbury (2008) acknowledged that in the world automobile industry Tata Motors created a new trend of offering world’s cheapest car to get competitive advantages among the competitors. According to this author views Tata Motors change the dream of middle class people into reality and allowed many middle-income people to become car owners. Automobile industry is the most competitive industry in the World when compared with other industries, which needs more competitive steps to be taken to stand in the competition. Many inventions have taken place in automobile industry and many companies proved their competitive standards in the market. Among the total inventions, Tata Nano is the biggest competitive success in the world, which has shown major impact on automobile industry. Nano car even allowed international companies to think strategically to satisfy customers of all ends and they are planning to give competition to Nano car. According to this article Nano car is made up of steel parts and aluminum engine with Air conditioner and these features clearly specifies the strategic thinking of Tata motors to satisfy the customers.

Finally this article concludes that Nano has changed the innovation history of automobile industry but future work is required on this article in order to explain the added advantages of Tata Nano car.

This article is taken into consideration to fulfill the research requirements by taking Nano car as example because Tata Nano is one of the significant aspects in the entire research process.

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MBA Literature Review on Impact Of Nano On Automobile Industry

This article is the report of Tata Motors specifying the impact of Tata Nano car on automobile industry. According to this report, Tata Nano has shown major impact on different automobile companies and allowed those companies to think strategically as Tata Motors to reach target customers. In the first year, sales of NANO are two high and many low-income customers purchased NANO car in the place of two wheelers. In simple words NANO replaced Maruthi 800 and became major competitor for many other car companies in the automobile market. The best example is that many companies are offering NANO car as incentives and benefits to their employees. The low price of NANO attracted many customers and allowed them to buy a car and fulfill their dream. The maintenance of NANO car is even less according to low budget of customers. According to this article no other car company in the world is offering a car with one lakh rupees which can be considered as the major competitive benefit to Tata Motors. Even though there are many other cars in the markets with good features, most of the people prefer NANO as the car because of its low price. Even though there are some negative remarks on reviews of NANO car, Tata Motors considered them as suggestions and established Tata Nano 2012 Car with previous customer feedback.

Future work is required in order to explain the success of Tata Nano 2012 Car.

The article is related to Nano car, which is the example car company considered for the research process in order to analyze the information on Tata Nano impact on Indian automobile industry. 

According to the report of Wharton.com (2009) Nano has entered the Indian roads as a small wonder and it is considered as the word’s number one cheapest car. This article revealed the information on Tata Nano Car introduction by specifying its features etc. The information on Tata Motors agreements with financial companies is explained. This article explained the price of Nano Car in US $ as 2,400 to US$3,600 based on the model selected which is exactly one lakh Indian rupees. Tata Motors is even offering loan and finance facility to the customers that show the actual intention of Tata Motors to fulfill the car needs of low income customers. Tata Motors is having many competitors in the market and to get competitive advantages chairperson of Tata tried to reach normal customers and established a plan to introduce Nano as the cheapest car in the World. The technology used in Nano car is illustrated within this article.

The future work is required in order to explain the customer feedback of Nano car to suggest those reviews to Tata Motors.

The information on Tata Motors and Tata Nano is considered and analyzed from this article to fulfill research requirements and to give a clear idea on Tata Nano current status in Indian automobile market. 

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MBA Literature Review on Tata Nano Overview

According to the report of Srmuniv.in (2010), Nano is the cheapest car in the World manufactured by Tata Motors India, which is one of the biggest automobile companies in India. This article explained the information on the situation analysis of Tata Nano car that reveals the current situation of Nano in automobile market. The market summary of Nano is explained that gives a clear idea on target market and positioning of Nano car in the automobile market of India.

The competitor review and distribution review along with SWOT analysis strengths, weaknesses, opportunities and threats of Nano are illustrated. The different types of marketing mix strategies of Tata Nano are considered product strategy, product review, comforts, fuel efficiencies, safety requirements, branding and pricing strategies of Nano are described in this article. The different promotional strategies to be followed by Nano in order to get good competitive advantages are elucidated.

Finally, the detailed information on marketing campaign of Nano is explained but a future work should be carried out to this article in order to explain the Indian market of Nano.

Tata Nano car is the example company taken into account in the research process in order to explain the current status of Tata Nano Company in Indian automobile industry. For this particular reason this article information is included in the research process. 

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Literature Review on The Tata Nano

According to the report of Tata Company, NANO entered the Indian roads in the year 2009 and it is the cheapest car in the world replacing Maruthi 800. This article was an introduction to Tata NANO car and its features with detailed information on making of NANO. According to this article, buying a car is the major dream for many people in India, especially for middle income and rural people.

Even though two wheelers are widely used in India, people are still looking to buy car according to their budget. Ratan Tata owner of Tata Motors specified his views on NANO that it is the only car that has fulfilled the dream of individuals to buy a car with general income. Tata NANO price is one lakh Indian rupees which is equal to that of two wheeler price.

The establishment of NANO can be considered as the competitive strategy of Tata Motors in order to attract customers of all ends. The detailed information on facts and figures of Tata NANO is explained in detail and according to TATA report NANO is “the people’s car”.

The significant information available on Tata NANO is explained clearly but still this article should be improved with new information on review of Tata NANO customers.

Tata NANO is taken as an example in the research process and for this specific reason this article is used in the research and analyzed according to the research requirements. 

The report submitted by PCTI (2011) includes significant information on overview of Tata NANO car along with its features, benefits etc. This article includes the significant information on conception and design of NANO car, expectations of customers on NANO introduction, modular design, pricing strategy and release date etc. On the other hand, this article even explained the impact on NANO car on Indian economy along with opinions of different analysts on Tata NANO car. This article includes a table that contains detailed information on entire features of Tata NANO car and their specifications. This article even explained the information on reviews of different communities of people who has used Nano cars previously. The actual failures and problems of Tata NANO car are explained clearly. Finally this article includes the information on major competitors of NANO car such as Bajaj Auto and some other electric cars.

The future work is required in order to explain more reviews on NANO car in order to identify whether NANO is a useful car or not.

 NANO car is taken as example in the research process and information on NANO is considered from this article. 

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Literature Review on Automotive Industry

The report of (FICCI-2007) specified the overview of automotive industry of India and explained the added advantages of automobile industry in India. According to this article India has high potential of automobile industry, which contributes 4%GDP in Indian economy. Indian automobile industry offers different types of automobiles such as cars, scooters, bikes, busses, trucks, jeeps, tractors and all types of two wheelers, three wheelers as well as four wheelers.

Indian automobile industry includes nearly 500 huge firms as well as 1000 small scare registered firms that are offering automobile services to the customers. India is having huge benefits because of managing automobile industries as its major sector and it is getting many technological benefits, cost and manpower advantages etc.

The Auto Ancillary Industry is the world famous R&D test center in India for automobile verifications that can be considered as one of the competitive advantage to Indian automobile industry. According to the World automobile statistics, India is the fast growing market sector for cars in the year 2004 and it is the second largest two wheeler market sector in the world and third largest three wheeler dealer in the world. According to this statistics India is the fourth largest market, which is having high tractor sales in the world.

Research work is required in order to specify the detailed statistics on these aspects that reveals the standard of Indian automobile industry in the world.

The information and statistics on Indian automobile industry is included in this article, which can be considered as the most significant aspect in the entire research process. 

According to the report of KPM (2010) Indian automobile industry is a developed industry that is having high opportunities when we compare among the others industries. Indian market is an open door for many opportunities and it is having wide range of employment opportunities. Because of presence of  a higher population the work prospects are also high which is allowing Indian customers to depend on vehicles to manage their daily activities. These reasons lead to huge demand for automobile vehicles in India and for this reason many automobile companies are offering wide range of vehicles according to customer preferences. This article even explained the significant information on automobile sector of India and even specified the information on growth and development of Indian automobile industry. The information on short term and long term sectors of Indian automobile industries are explained clearly.

The future work is required in order to give a clear idea on developmental factors that lead to development of Indian auto industry.

The significant information on Indian automobile industry is described in this article, which is significant aspect for research process. 

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MBA Dissertation Literature Review on The Global Automotive Industry Value Chain

This report United Nations Industrial Development Organization (2003) includes different author opinions on value chain of global automobile industry and among them the significant aspect is that, it includes the information on global automobile industry. The automobile industry has changed the World technology and it has dominated the other industries by leading the Industrial World.

This article even explains the sales forecast of automobile companies of different countries that gives overall figure on global automobile industry sales. The information on different types of regional markets in global auto industry is described.

The value chain process of automobile industry is explained which reveals that auto industry includes wide range of companies in it that plays vital role in economic standards of world.

Future work is required to this article in order to explain the detailed value chain process of global automobile industry.

 The information on global automobile industry is included in this article and which is more important for the research process.