A Project Report on Marketing Techniques of Ing Vysya Life Insurance Hyderabad


1. To search for the growth opportunities available by studying the overall methods followed by the ING life insurance.
-This study mainly deals with the various methods followed by ING Vysya  life insurance company.

2. To study inclination of various customers towards eventualities and the benefits received by the policy holders.
-benefits like death benefit, maturity benefit, mutual fund benefit, investment growth benefit.

3. To study the various policies available to cater the needs of differenr kinds of customers by the ING life insurance.
-the various plans like safal jeevan plan, high life plan, child protection plan etc.,

4  To study also the different strategies methods followed by the life insurance company.
-the various techniques followed by ING to attract the new type of customers.A Project Report on MARKETING TECHNIQUES OF ING VYSYA LIFE INSURANCE


1.    Primary Data
2.    Secondary Data

1.    Primary Data:

The primary Informationcollected from making phone calls and through fixing appointments with the customers.

2.    Secondary Data:

The secondary Information is collected from brochures, business world magazines, advertisements in television.

Sample size:

–    The sample size of MBA Final Year Project Student Report and Documentation on Marketing Techniques of Ing Vysya Life Insurance Hyderabad is around 100 persons.

Random sampling:

Random sampling is a sampling technique where we select a group of subjects (a sample) for study from a larger group (a population). Each individual is chosen entirely by chance and each member of the population has a known, but possibly non-equal, chance of being included in the sample.


– the study of my overall data relates with the different techniques,methods,plans which are mainly benefit to the policy holders. As my overall study gives a brief explanation of the various plans followed by the ING vysya life insurance. My study mainly summarizes about the various marketing techniques used by the ING vysya life insurance to attarct the new type of customers where the competition prevails in the market.
At last I briefly conclude that ING has very much potential abilities to prevail in the market.


1.    As more people are inclined towards taking ing vysya policy, the market share should be captured by offering them  more value initially.
2.    Customers are more interested in posthumous benefits the procedures and settlements in cases of eventualities should be as simple as possible, even door delivery of the settlement cheques can be thought of if viable.
3.    Health and pharma sectors has got maximum opportunities so tie up with corporate hospitals can be throught of.
4.    Homework is to be done in “freedom plan” and it should be made more attractive.
5.    ING Vysya should come up with new “Wealth Plans” in line with copetitors as it got more takers in the market.
6.    Child protection plan is not upto the mark so the policy is to be improved and should be made more attractive.

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A Project Report On Country of Origin Power of Image

In this A Project Report On Country of Origin Power of Image the effect of COO on consumer buying behavior is studied. A sample size of 75 is selected from people who frequently buy branded products. The sample were administered a questionnaire related to brands and their COO.

Based on the responses obtained from the sample group, its found that, the effect of COO is having varied effect on the consumer buying behaviour. 72 brands were studied to understand the COO effect. Based on the responses the brands are categorized into four categories with varying COO awareness on consumer buying behaviour.

A-Project-Report-On-Country-of-Origin-Power-of-ImageIn this project study is conducted on the image of brands/ products from developing countries and the consumer behaviour related to the same. Study is conducted on the willingness of the consumers to buy products from less-developed countries with respect developed countries. Study is also conducted on the effect of price-elasticity of non-durable and durable goods on the products from less developed countries


•    Japan has a very good COO image when it comes to manufacture of electronic products.
•    France has a very good COO image when it comes to manufacture of perfume.
•    Germany and Japan has a very good COO image when it comes to manufacture of cars.
•    China and France has a very good COO image when it comes to manufacture of leather bags – fashion accessories…
•    Japan has a very good COO image when it comes to manufacture of electronic products. Even when a product is branded, the COO plays a role in successful adoption of the product by the consumer.
•    American, Japanese and South Korean brands have high awareness of COO in the consumers.
•    COO awareness in the area of engineering products is high.
•    Consumers still attach importance to the country where a product is manufactured
•    The information of COO is still available and accessible to consumers through media and word of mouth
•    To some extent brand image tend to blur origin labeling information
•    Consumers are less willing to buy products from less-developed countries than from developed countries, but as the price of products from less-developed countries decreases, consumers will increase their willingness to buy those products.
•    Consumers’ demand for non-durable goods from a less-developed country is more price elastic than for durable goods from the same country of origin.

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Project Report on a Case Study on Port Folio Management

This is to certify that the project work entitled A Case Study on Portfolio Management with reference to Inter-Connected Stock Exchange of India Limited [ISE]; Hyderabad has been carried out by Krishna under my guidance in partial fulfillment of the Requirements for the award of  Master of Business Administration.


1.     Company Profile

2.     Introduction

3.     Portfolio Analysis

4.     Analysis & Interpretation

5.     Calculation Of Average Return Of Companies

6.     Calculation Of Portfolio Risk

7.     Calculation Of Portfolio Weights

8.     Conclusion

9.    Bibliography

Objectives Of The Company:

1.     Create a single integrated national level solution with access to multiple markets for providing high cost-effective service to millions of investors across the country.

2.     Optimally utilize the existing infrastructure and other resources of participating Stock Exchanges, which are under-utilized now.

3.     Provide a level playing field to small Traders and Dealers by offering an opportunity to participate in a national markets having investment-oriented business.

4.     Reduce transaction cost.

5.     Provide clearing and settlement facilities to the Traders and Dealers across the Country at their doorstep in a decentralized mode.

6.     Spread demat trading across the country


The objectives of the study are as follows:

– To study the investment pattern and its related risks & returns.

– To find out optimal portfolio, which gave optimal return at a minimize risk to the investor.

– To see whether the portfolio risk is less than individual risk on whose basis the portfolios are constituted.

– To see whether the selected portfolios is yielding a satisfactory and constant return to the investor.

– To understand, analyze and select the best portfolio.


          This study covers the Markowitz model.  The study covers the calculation of correlations between the different securities in order to find out at what percentage funds should be invested among the companies in the portfolio. Also the study includes the calculation of individual Standard Deviation of securities and ends at the calculation of weights of individual securities involved in the portfolio.  These percentages help in allocating the funds available for investment based on risky portfolios.

For any investment the factors to be considered are the return on the investment and the risk associated with that investment.

   Diversification in the investment into different assets can reduce the risk. There fore by following modern portfolio theorem, risk can be reduced for a required return.

Download MBA Final Year Project Report on a Case Study on Port Folio Management.