Project Title: Web Data Mart Informatica (Power Center, IDE, IDQ) Project Abstract 

Project Description: The main aim and ultimate goal of this Web data mart Data Warehousing project is to make the anonymous web traffic information into meaningful analytical information. This allows measurement of what people say, how they feel, and most importantly, how they actually respond. This information is the foundation of personalized one-to-one marketing techniques, allowing the business to target specific audiences with customized products and services that directly solve their problems. 

Developer Responsibilities/ Contributions:

The Developer has done mapping using informatica and generated reports using business object.