This introductory session compares and contrasts cooperative and competitive strategy. It explains strategic alliances as instruments of cooperative strategy, identifies the major types of strategic alliance and the key and most common motives for forming alliances.

Session 1. The Nature of Cooperative Strategy: Context & Forms of Alliances

After completing the reading and listening to the audio lectures, please answer the following questions.

Q1. Is cooperative strategy an alternative to competitive and corporate strategy or is it complementary?

Q2. Why has there been so much recent emphasis on cooperative strategy?

Q3. How does the resource dependency perspective illuminate motives for alliance formation?

Please refer to the guided answers in the Activity Feedback folder under Session 1. 

Session 1: The nature of Cooperative Strategy: Context & Forms of Alliances

Feedback to Activities – Cooperative Strategy By Distance Learning 

Q1. Is cooperative strategy an alternative to competitive and corporate strategy or is it complementary?

Feedback:

It is complementary since companies cooperate in order to compete more effectively in their markets.

Q2. Why has there been so much recent emphasis on cooperative strategy?

Feedback:

The major reasons relate to globalization, technology change, and shortening product life-cycles leading to greater finance and competences than most companies possess.

Q3. How does the resource dependency perspective illuminate motives for alliance formation?

Feedback:

The resource dependency perspective generalizes a fundamental reason why companies ally, that is to ensure their access to things they need whether it be finance, competences or resources.