Strategic Planning and Implementation & Strategic Marketing Management

Learning outcomes:

To achieve this unit a student must be able to: 

  • Investigate the planning principles and range of tools and techniques involved in developing general and marketing strategies. 
  • Examine a range of general or marketing strategy options
  • Develop vision, mission, objectives and measures of these ()
  • Explore the implications of changes in the environment for organization’s general or marketing strategy.
  • Plan for the implementation of a general or marketing strategy. 

In your discussion related to the tasks below you can make and should clearly state, together with reasons, appropriate and reasonable assumptions which could be related to the task.   Credit will be given for relating theory to practice, and vice versa, the use of analogy analysis, the introduction of models, the provision of examples, citing authorities and the provision of references (Harvard style). 

Task 1

Investigate the planning principles and range of tools and techniques involved in developing general and marketing strategies.

Task 2

Examine a range of general or marketing strategy options

Task 3

Develop vision, mission, objectives and measures of these

Task 4

Explore the implications of changes in the general and marketing environment for organisations

 Task 5

Plan for the implementation of a general or marketing strategy.

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