Role of Product and Place across education marketing:
When it comes to marketing strategies of education in engineering, courses plays an important role and they are considered as the product in this context and when one of the Administrative officer was asked regarding this, he replied that, “We offer all the related courses like CSE, IT, EEE, ECE, Mechanical, Civil and Chemical to gain more enrolments”.
From this statement it is clear that, most of the private academic institutions in India are trying to retain all the important courses across them and they want to show their expertise in every aspect by offering a good product range. When the same question was asked to one of the administrative officer, he replied that, “We offer all the courses like Mechanical, Computers, Information technology and Civil engineering”.
Thus even from this statement it is clear that education offered by most of the Indian private academic institutions has included most of the preferred products in terms of courses they offer and they are trying to retain all kinds of students with them with this trend. Competition is the thing that is mainly gained with the key promotional strategies and in this context when one of the Admin was asked against how they compare with the other collages in terms of their marketing strategies, he replied that, “The main differentiation we made in terms of the marketing strategies is that, we will focus more on the product and place based marketing strategies and we try to distribute in different places in the state level itself”.
From this statement it is clear that product and place also plays as the differentiation factors in terms of the marketing strategies and if the academic institutions can distribute the products at different levels they can gain more competitive advantages and also they can focus more on the promotional strategies. When the same question was asked to one of the admin he replied that, “We mainly focus on the number of courses and also market the course level advantages to the students, which is not done by most of the other collages”.
From this statement it is clear that product variations plays an important role in deciding the marketing trends across the education marketing and also if they can expose the course level advantages that they are going to provide to the students then they can gain more share across the market and also enrolments. Thus from this analysis it is clear that product, promotion and place plays an important role in gaining the competitive advantage and also maintain a good market share when compared to the other academic institutions.