MBA Dissertations

MBA Dissertation Topic list provided here consists of project reports for ms mba students. Students can use these projects as reference for dissertation projects.

The Engel, Blackwell, Miniard consumer model

The Engel, Blackwell, Miniard (EBM) consumer model provides an explanation of the consumer decision making model through a flow of sequential activities, that includes need recognition, search for information, information processing, pre-purchase alternative evaluation, purchase, consumption and divestment

The Howard-Sheth Model

Developed in 1969, the Howard-Sheth model is a descriptive model constructed by John Howard and later refined by Jagdish Sheth. There are four sections to the model. These are inputs, perceptual constructs, learning constructs and output. Business and environmental factors such as family, reference groups and social class are explained in the input section. Thus(…)

The Nicoscia Model

Developed in 1966, the Nicoscia model shows consumer behaviour as being represented as a series of decisions which follow each other. It is divided into four fields and assumes that neither the consumer nor the firm has had any previous experience directly related to a specific product or brand. The first field covers the flow(…)

The Andreasen’s Model

Developed in 1965, the Andreasen model was developed from recognition of the importance of information in the consumer decision making process. The model also emphasises the importance of consumer attitudes despite the fact that it did not take the importance of attitude into consideration with regards to repeat purchases.  The model was developed from several(…)

Theories of Consumer Behaviour

Some of the best known theories of consumer behaviour were developed in the 60s and 70s when there was limited theory on consumer behaviour. The short comings of the theories of human behaviour gave rise the more complex theories of consumer behaviour developed in the 60s. Unlike theories of human behaviour, consumer behaviour theories focused(…)

Indian Tourism Project Literature Review

LITERATURE REVIEW Introduction Demographic characteristics including age, gender, occupation, income, education and number of people living in the household can all have an effect on the purchasing preferences choice of Indian holiday destinations. In order to determine the factors compelling consumers to choose a particular destination, attention will be focused on three main areas. These are(…)

Summary of MBA Dissertation

SUMMARY: The summary of this chapter deals with the introduction of the research taken by the researcher and the project aims and objectives with research questions. This chapter gives detailed information on significance of researcher study and its limitations and structure of dissertation and researcher role in project. The subsequent chapter reviews the literature of(…)

Structure of MBA Dissertation

  STRUCTURE OF DISSERTATION:                             The structure of the research consists of five chapters. In this, chapter one deals with introduction, chapter two deals with literature review, chapter 3 deals with Research methodology, chapter 4 deals with data analysis, and chapter five deals with conclusion and bibliography. Each and every chapter has its own importance(…)

Methods for Data Analysis in MBA Dessertation

METHODS FOR DATA ANALYSIS: The researcher gathered data through responses given by respondents and analysed the obtained data by figuring and tabling the percentages and values. In this research the data analysed should be compared with each and every option and the majority response has been taken into consideration. By taking all 150 responses into(…)

Research Methodology of MBA Dissertation

METHODOLOGY TYPE OF RESEARCH In this research researcher is going to carry a quantitative method which deals with quantitative type of data gathering form the respondents. In this research researcher gathered information from respondents by distributing questionnaire to each and every respondent. Generally research is carried by two types. 1)      Primary research 2)      Secondary Research(…)