MBA Dissertations

MBA Dissertation Topic list provided here consists of project reports for ms mba students. Students can use these projects as reference for dissertation projects.

MBA Project Research Methodology

RESEARCH METHODOLOGY INTRODUCTION This research methodology deals with several data collection methods and techniques that makes researcher to make work easier and to collect valuable data from respondents. In this research researcher explained the purpose of choosing this type of method and the design for the research. In this research researcher used survey method to(…)

Impact of Consumer Behaviour on Tourism Destination Choice Process

CONCEPTUAL FRAMEWORK: The conceptualization of the impact of consumer behaviour on tourism destination choice process, via a review of the literature and theoretical background, can be concluded as follows: Many authors have taken the concept of tourist decision-making and integrated the issue of consumer behaviour on tourism The decision making process consists of a sequence(…)

Consumers’ Behaviour MBA Theories Information Search and Other Factors

OTHER FACTORS: These consumers’ behaviour theories assume that if the definite result of an item is decided to be improved than else equivalent to the anticipated, the consumer would sense pleased.  If, alternatively, real result is decided not to be improved than anticipated, the consumer would be displeased. This un authentication theory of customer satisfaction/dissatisfaction(…)

Destination Image in Tourist MBA Project

DESTINATION IMAGE: Before tourists travel to a destination they develop an image and a set of expectations based on previous experience, word of mouth, the media, advertising and common beliefs. Crompton defines destination image as the “sum of beliefs, ideas, and impressions that a person has of a destination,”. Destination image is formed by the(…)

Models of Tourist Behaviour and Destination Choice

Mayo and Jarvis, (1981). Mathieson and Wall, (1982). Moutinho, (1987). Several models are proposed and developed by authors and researchers that hold key aspects like environment, behaviour, and affect and cognition. The consumer or traveller will choose their destination by keeping some aspects on mind and selection is done by their own destinations. Many authors(…)

Destination Choice and Tourist Decision Making

DETERMINANTS OF CONSUMER OR TOURIST BEHAVIOUR: Some of the factors that influence the consumer behaviour are internal factors which deal with choice, quality of products and services, and previous experience over the travel and consumed product. Another factor that influences behaviour of consumer is its external factors. This external factor holds consumer views of family(…)

Motivation of Travel

Tourist motivation refers to the factors that influence travel related decisions. Dann (1981) refers the motive to travel as a response of a tourist to what is lacking yet desired. According to Moutinho (2001), tourist’s vacation motivation is determined by social factors and is based on tourist expectations. Dicher (1972) states tourists can be seen(…)

Assessment of Tourist Decision-Making Theories

In this chapter we have discussed many models of tourist behaviour; investigator cannot discover any appropriate model to utilize as a foundation for study on the procure activities of tourism. A general assessment of the theories would, as a result, be furnished to endeavour to set up decisive factor for a theory, which could be(…)

Integrated Theory of Self Congruity and Functional Congruity in explaining and predicting Travel Behaviour

An additional encircling approach to the understanding of customer satisfaction and dissatisfaction could be seen in Sirgy’s assessment congruity theories of buyer actions. Sirgy describes the speculative condition linked with Customer satisfaction and dissatisfaction in words of inconsistency among professed as well as theory upshot phases.  As said by his hypothesis, pleasure is a task(…)

Consumer Decision Making Process

The decision making process consists of a sequence of five steps as illustrated below. It should be noted that each stage in the decision making process is not isolated but rather blends backwards into the preceding step and forwards into the subsequent step. Thus, the act of making a purchase is only a step within(…)