Mobile applications and mobile technology is under sophistication these days and there are many service providers and vendors in the market that support the latest mobile technologies and application. The main success of any vendor purely depends on the range of services provided to the customers and the ease of usage that was embedded in their applications.

Mobile technologies are ever changing and there exists a heavy competition among the service providers and most of the companies are offering latest and unique features with their application to share their own space in the competitive market and fetch the require profits among the competitors. The main success factors of Apple iPhone are investigated in this report in terms of its services and the physical attributes like Hardware, Operating system and rich user interface provided by Apple.