Marketing Strategy and Relationship marketing also plays an important role across the education marketing and in this context most of the private academic institutes in India are adopting this strategy and when one of the marketing head was asked regarding this, he replied like, “Relationship marketing is the traditional way of marketing and it works fine with education marketing as it doesn’t involve direct communication and even there are few students who join out institutions based on reference”.

From this statement it is clear that, relationship marketing is widely adopted across the private academic institutes in India and in this context most of the students join their institutes based on reference from their seniors or friends and thus the private academic institutes can gain more admissions and maintain a long term relation with the existing and previous students.

When the same question was asked to one of the marketing head he replied that, “Relationship marketing is the best strategy as it helps to maintain a good relation with the customers all the time and as per my opinion we got more number of students with reference from the seniors”. From this statement it is clear that, most of the private academic institutes in India are adopting the relationship marketing to gain the admissions as they can maintain a long term relation with the students rather than adopting the latest marketing strategies. 

Relationship marketing and word of mouth marketing comes as a single term in most of the cases and in this context when one of the marketing head was asked regarding the role of word of mouth across the education marketing, he replied that, “Word of mouth has a significant role across gaining more admissions and we have lot of admissions with reference from other students who has seen our quality in past”. From this statement it is clear that, word of mouth marketing is the most successful strategy across education marketing and when the previous students are really satisfied with the quality of education offered by the academic institutions they will automatically refer more students and thus the institutions can gain more admissions without any external marketing strategies.

When this question was asked to one of the marketing head he replied that, “We have number of students who came to our institution only because of word of mouth and we try ourselves a lot to retain this popularity for the long time”. From this MBA Project Report statement it is clear that when the institutions can maintain the quality of service for a long time then can retain the required popularity from which the word of mouth publicity can happen and thus they can gain more admissions in this context.

Apart from the traditional way of marketing there are many latest marketing features across and the key among them are internet marketing and online marketing and most of the academic institutions are adopting these strategies these days. When one of the marketing manager was asked regarding this, he replied, “Internet has a significant role across the education marketing and we are creating our own portals and blogs to attract more number of students using social media as well”. From this statement it is clear that, academic institutions are using all the possible internet marketing strategies like creating the blogs and using the social media to get in touch with the students all the time.

When the same question was asked to one of the marketing head he replied that, “Internet has the direct role towards gaining more number of admissions and also most of the students these days are attracted towards internet and we find it is the right place to market ourselves”. From this statement it is clear most of the institutions are adopting the recent internet marketing strategies to attract the students and also internet is playing a direct role across their marketing strategies.  Thus most of the collages are adopting a mix of the traditional and latest marketing strategies to attract the students and also meet the competition across the market.