Educational fares and camps are the most common marketing strategy to promote the private academic institutions across India and when one of the marketing heads was asked regarding this he replied like “We generally conduct the campaigns across the counseling centers and regarding the educational fares we make our students to participate in different national level events and thus promote ourselves”.
From this statement it is clear that, most of the private educational institutes get a chance to promote themselves at the counseling centers and they guide the students in different aspects and gain the required admissions and also regarding the promotional activities most of the private academic institutions in India make their students to participate at different nation level competitions and promote themselves among different collages against their participation at the events.
When the same question was asked to the other marketing head he replied that, “We use to conduct the campaigns every year at the educational fares and technical symposiums and promote ourselves using the latest strategies all the time”. From this statement it is clear that conducting technical meets and making a separate stage for different collage students will also promote the brand value of the academic institutes and this is the latest strategy being followed by different private academic institutes in India.
As discussed in the previous section, most of the Indian private academic institutes are following both the traditional and latest marketing strategies to attract the students and when one of the marketing head was asked regarding this, he replied that, “When it comes to private academic institutes both the mix of traditional and latest marketing strategies would work fine, but when they are compared traditional approaches are still in existence in India as most of the students are used to them”.
From this statement it is clear that, traditional marketing strategies like advertisements are the best approach followed by most of the academic institutes in India as most of the students are attracted towards this and when the technology is considered Indian academic institutes need to improve in some areas in this context. When the same question was asked to one of the marketing head he replied like, “The scope to apply the recent marketing strategies like online marketing is now a day’s being increased and most of the time we prefer the traditional way to gain the attention of the students as the core business value of Indian academic institutes rotates around this”.
From this statement it is clear that, most of the academic institutes in India prefer the traditional methods of marketing and when it comes to the latest marketing strategies like online marketing only few collages are adopting this practice and they are expecting that it would become the major marketing strategy later.