In general there are different marketing strategies being implemented by the collages these days and among them there are only few successful strategies which can gain the required enrolments to the collages and when one of the admin was asked regarding this, he replied that, “Focusing on the core aspects like the products which include the courses and getting involved in different events by the students will enhance the brand and position value and gain more enrolments”.
From this statement is clear that, when the collages can focus more the product level marketing and also promote themselves against different aspects with including the students itself are the best considered marketing strategies. When the same question was asked to one of the admin he replied that, “Word of mouth and conducting different technical fares are the best marketing strategies”.
It can be understood from this statement that positioning and segmentation also plays an important role in gaining more enrolments and thus if these marketing strategies are applied at the education level they can retain more students and the key among them is the word of mouth publicity which comes under promotional marketing strategy. As per the discussion with the administrative officers till now it is clear that, when the products range is at the considerable level the overall business value of the private academic institutions can be increased and in this context when one of the admin was asked the role of courses across the marketing strategies he replied that, “Course are the best source to focus ourselves and if we can maintain a good level of courses and show the relative quality in the courses we can gain more enrolments”.
From this statement it is clear that if the collages can give the required quality in the courses they offer then they need not depend on any external promotional or marketing strategies as the quality in the product level will bring them the required enrolments. When the same question was asked to another admin he replied that, “Courses play an important role across the marketing strategies because most of the students look in to the list of course before they make any decision”. From this statement it is clear that if the collages can maintain a good product range and also offer the desired level of quality in the courses they can retain the students and also focus on the new promotional strategies to gain more enrollments.
Apart from the product, price, place and promotional strategies, there are many latest marketing strategies being implemented by the private academic institutions and the key among them are internet marketing. When one of the admin was asked regarding the internet marketing strategies he replied that, “Internet plays a key role in getting the required path to promote ourselves and these days are promoting our websites and blogs where we focus on the success stories most of the times”.
From this statement it is clear that, even internet being is used by most of the academic institutions and the main aspects they are focusing across internet is their products and also the success stories which can be considered as the latest promotional strategies. When the same question was asked to one of the admin, he replied that, “Internet has a direct role in estimating the promotional strategies being implemented and even most of the students are attracted towards the internet marketing strategies”.
From this statement it is clear that most of the collages are adopting the latest internet marketing strategies also to attract the students as most of the students are driven towards internet marketing and thus they are promoting themselves at the internet level and gaining the required enrolments.
As it is discussed that internet is being heavily used these days across the marketing strategies, most of the collages focus different aspects in gaining the competitive advantage across the internet and in this context when one of the admin was asked regarding this he replied that, “We mainly focus on the previous placements, success stories, infrastructure and facilities against the courses being offered in the collages”.
From this statement it is clear that the main features they focus across the internet marketing is that they will expose the previous students placements in different organizations and the corresponding success stories and also they target the students against their facilities and the quality in education. When the same question was asked to another admin he replied that, “We mainly focus on the quality of education and the level of courses we offer in our institution”.
From this statement it is clear that, most of the students are really attracted towards the product and the corresponding quality in delivering the products and thus most of the institutions are exposing their courses and the corresponding facilities to the students in learning the courses provided by the management.