Marketing Case Study for Tata Nano for MBA Students

Mayank (2009) revealed different types of marketing strategies that can be used to market Nano Car. The significant information on online marketing, social media marketing, online advertisements and offline marketing are explained in detail. According to this article online marketing is playing key role in marketing the products of company especially in the case of cars. Nowadays, Internet is playing vital role in human life and most of the human beings are depending on Internet for different purposes. At this particular situation Internet marketing has become vital to the companies.

In general, there are different sources for online marketing such as website advertisements and social media marketing by using social media networking sites like Facebook, Orkut, Twitter and YouTube etc which are used regularly by individuals. Along with online marketing process, alternately Nano is even using some offline marketing process in order to reach target customers. The different offline marketing resources such as awareness programs, and media advertisement like television adds promotional offers etc. Finally this article concludes that online and offline-marketing strategies can be used to improve the sales of Nano.

 Future work is required to this article in order to explain the information marketing strategies to Tata Nano.

This article is considered in the research process because it includes the significant information on buying behavior of the customers which is the main research problem. In order to identify the problems related to buying behavior of customers this article information is used in the research process. 

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