Figure 2.1: Five tasks of strategic communication and implementation
It is recommended that the strategic communication and implementation process is based on the identification of the environmental problems of the organization internally and externally and the evaluation of strengths and weaknesses. This important step in the strategic process is “Analysis and Diagnosis”. This step deals with assessing the existing environmental problems in the strategy and providing alternative solutions to the problem. As the problems are analyzed in this step, a new structure is developed to support the strategy and accordingly the policies and measures are framed.
The understanding of the organizational environment by analyzing it is a key step in the strategic communication and implementation process. This provides for the assessment of the prevailing situation faced by the organization. Accordingly the strategy is developed by understanding the current situation of the organization and it facilitates the identification of the potential opportunities and threats.