Performance and job satisfaction of the employees with respect to their understanding levels and involvement across the distribution strategies is the key objective of this research and when the area managers are interviewed with respect to this, the key findings are given in this section. When the area manages are asked the question like, do you involve your employee in the strategy development process, one of the area managers replied like “At most of the cases, opinion of the employees regarding the business value of a particular area is considered when developing a strategy”.

From this reply it is clear that, employees are purely involved in the strategy development process and even the key information to develop a particular distribution strategy like, the area information and the corresponding business value are estimated based on the employees opinion. If this is the case, the level of job satisfaction of the employees would be more, as they tend to involve in the strategy development process and also they feel that, their opinions are given respect towards developing a particular distribution strategy.

When the same question is asked to one of the other area managers, he replied like “They are partially involves as they does show ample interest in decision making process” and from this statement it is like few employees keep themselves away from the management issues and tries to be in the comfort zone of their designated tasks and never come forwards to share their views and opinions due to lot of reasons like inferiority complex issues and some past experiences, where their opinion is not considered by the managers.

When the area managers are asked the question like, how to measure the level of understanding of the employees towards the strategies, one of the area managers replied like “We will take regular feedback and opinion of the employees towards the strategies implemented”. From this statement it is clear that, the level of employees understanding towards the strategies being implemented is gathered in the form of feedback and if the employees can come up with lot of issues and queries regarding the strategies, the managers can asses that the employees are on track with the strategies being implemented.

When the same question is asked, one of the area managers replied like “We will observe their performance and job satisfaction with respect to the targets met by them” and from this statement it is clear that the performance of the employees is directly related to their targets developed at the strategy implementation level and even if the employees can understand the distribution strategies, they can meet the perfect targets without any lags in the distribution aspects. Thus from this overall findings it is clear that, the employee involvement and the level of understanding purely depends on the strategies being developed across the distribution unit and if the employees can understand the strategies with respect to the targets and feasibility in the targets, the performance and job satisfaction of the employees can be improved.