CHAPTER ONE: INTRODUCTION
India is habitually branded as a subcontinent since it is a different landmass, not just a state. Since it has numerous characteristics of a continent, it is not as large as one, so is not considered a continent. what on continent we can see everything is available to see in one place that is India such as various religions, region, culture, customs, traditions, languages, castes and sub castes, unique civilization, diverse geography, etc.. India put down in south Asia, flanked by Pakistan, Nepal and China. North part of India is enclosed with the largest mountain series of the world, wherever hill ravine wrap the farthest north of the 28 states of the country. Auxiliary south, plateau, stifling rainfall jungles and soiled barren region are delimited with trimming seashores. In conjunction by means of the India’s amazing topographical deviations is its ethnical assortment, the consequence to exist together of a numeral of spirituals and native ritual too. For that reason, the gargantuan holy place of southern part, effortlessly recognizable through its ornamentally curved exterior, are coupled accompanied by an immense loads of India’s decorative handicraft s and arts.
Consumer behaviour can be explained as the research of an individuals, groups or institutions and these process they use to select, secure use and array of products, services, understandings or notions to fulfil the consumer needs in the public. Consumer behaviour is chronological process, which includes different activities and the process of outcome will influence the consumer in proper direction.
Following Chapters Included in this Project report: